Shopify + Facebook: All Inclusive Store Setup and FB Ads
4.4 (96 ratings)
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Shopify + Facebook: All Inclusive Store Setup and FB Ads

Learn to setup a Shopify store and utilize Facebook Ads to bring in more traffic and sales into your Shopify store
4.4 (96 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,982 students enrolled
Created by Social eCom
Last updated 10/2016
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 7.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn to setup a Shopify store
  • How to source and find products to sell
  • How to build and grow your brand
  • Learn all the vital aspects of Facebook advertising including a deep understanding
  • How to target the appropriate audience
  • much much more!
View Curriculum
Requirements
  • Shopify account (free trial available)
  • Facebook account
Description

In this course you will learn all about setting up a Shopify store and utilizing Facebook's advertising platform to bring in more traffic and sales into your Shopify store. 

We first start with the basics of Shopify where you'll learn how to setup a Shopify store. We'll then go over topics such as sourcing and finding the right products to sell, and how to build up your brand.

Next we will dive into Facebook Ads and how to use it for your Shopify store. You'll learn how to run successful ad campaigns that will bring your business more leads or sales. 

We take you through understanding ad structure, and using the Ads Manager tools. You'll learn some great tips for writing awesome ads, choosing effective images, and you'll learn what specific audiences to target. 


Who is the target audience?
  • anyone looking to use Shopify to sell products
  • anyone looking to increase sales and leads through Facebook
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Curriculum For This Course
76 Lectures
07:18:14
+
Shopify
5 Lectures 25:22

Getting Started with Shopify
02:42

Why Use Shopify
11:51

Shopify Plans
04:44

Shopify Platform
05:21
+
Shopify Setup
6 Lectures 26:02
Store Setup
01:51

Shopify Sales Channel
02:09

Payment Settings
02:19

Shipping Settings
08:47

Checkout Settings
05:38

Themes
05:18
+
Sourcing and Fullfilling Products
9 Lectures 01:12:11
Finding Products
08:28

Resources for Finding Products
07:44

AliExpress
08:12

Amazon
03:50

Sourcing to Scale
08:26

Alibaba
05:43

Dropshipping
11:19

Shipping
09:06

Sourcing Tips
09:23
+
Product Offers
8 Lectures 21:33
Product Offers
02:08

Upsell Offers
03:04

Downsell Offers
02:41

Recurring Offers
03:07

Email Offers
03:56

Free Offers
03:21

Bundle Offers
02:13

Referral Offers
01:03
+
Brand Building
6 Lectures 53:15
Building Trust
11:01

Brand Consistency
11:03

Example of Brand Consistency
09:09

Niche vs. General Stores
11:27

Importance of Customer Service
07:05

Social Proof
03:30
+
Optimization
3 Lectures 17:43
Optimizing Conversions
07:23

Landing Pages
05:59

Conversion Optimization Overview
04:21
+
Product Presentation
2 Lectures 12:43
Better Product Presentation
09:13

Creating Engagement with Products
03:30
+
Upselling
2 Lectures 16:08
Effective Upselling
06:43

Upselling Steps
09:25
+
Facebook Ads
16 Lectures 01:53:00
Facebook Ads Theory
09:09

Facebook Ads Theory Part 2
05:57

Targeting Interest
05:01

Launch and Test Ads
09:12

Scaling Ads
07:05

Evergreen Ads
04:06

Ad Types and Bidding
06:51

Facebook Pixels
08:14

Facebook Pixels Part 2
06:59

Facebook Pixels Part 3
06:02

Facebook Ad Types Part 1
06:40

Facebook Ad Types Part 2
04:05

Facebook Ad Types Part 3
04:12

When to Turnoff Ads
09:56

Example: FB Ads Sequence
13:43

Overview: FB Ads Sequence
05:48
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*Bonus Section - Facebook Advertising: Getting Started
5 Lectures 12:51
3 More Sections
About the Instructor
Social eCom
4.6 Average rating
109 Reviews
2,596 Students
2 Courses
Social Media & eCom Consultants

Social eCom is a team of social media consultants and eCommerce experts. Social media, promotion, and marketing take an exhausting amount of time for those who are managing their own career and we help free up that time for small businesses and entrepreneurs to focus on what’s important.