Facebook Advertising: 2017 Facebook Ads Certification Course
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Facebook Advertising: 2017 Facebook Ads Certification Course

New and up to date! Get Facebook Ads certified in under 3 hrs! Learn everything you need to use Facebook Advertising.
Best Seller
4.7 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
335 students enrolled
Last updated 9/2017
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop the full range of skills to launch and manage Facebook Ads like a Pro
  • Target specific Facebook users using demographics, interests, and geography
  • Use advanced features of Facebook Advertising like lead ads and app install ads
  • Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting
  • Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system)
  • Build both a Facebook product feed and a Facebook product catalog
View Curriculum
Requirements
  • You will need to have (or be able to create) a Facebook Business page.
  • You'll need to have the ability to re-size photos or have access to someone who can.
Description

Get the Real-World Skills of a Facebook Ads Expert…in Just 3 Hours

Bonus: Earn Your Facebook Ads 2017 Certificate // Fresh as of August 2017

From Udemy's 6x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook advertising. There’s so much cool stuff with Facebook ads that most people don’t even know about. At last, you can be ahead of the Facebook game. Are you ready?

Whether you’re a corporate marketer seeking to become a better Facebook ads manager, a small business owner wanting to leverage Facebook more successfully, or any other professional looking to expand your influence through Facebook advertising, this course is for you.  And upon course completion, you’ll earn your Facebook Ads 2017 Certificate!

Facebook Advertising – The Underutilized “Secret Weapon” of Modern Business

Despite what most people think, Facebook ads are not just about making sales. Facebook advertising is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.

With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:

  • Understand the fundamentals of the Facebook Ads ecosystem and launch effective campaigns using the full suite of Facebook advertising features
  • Identify your Facebook advertising objectives and utilize advanced tools like the Facebook Product Feed and the Facebook Product Catalog
  • Build core, custom, and lookalike audiences with Facebook Ads, including integrations with CRM platforms and e-mail management programs
  • Discover the untapped power of Dynamic Display Remarketing and Manual Pixel-Based Remarketing - two powerhouses of Facebook advertising
  • Get instant access to step-by-step guides, templates, and interactive tools, including our Facebook Product Feed template
  • Test your skills with Eazl’s interactive simulation games, featuring a real Facebook case study that allows you to make decisions and see their impact
  • Gain a huge business advantage by multiplying your Facebook Ads results

With this Facebook Ads suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and other online advertising. In the world we like in today, this is a crucial set of skills for any top-notch professional.

(Remember, you’ll also earn your Facebook Ads 2017 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).

Great News – You Can Do Everything in This Course on Your Own

Super Easy Facebook Strategies! No Developer Required!

Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook Ads Manager. There’s so much you can do with Facebook Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)

The first section of the course is fundamentals of Facebook advertising. You’ll learn how the Facebook Ads Manager is constructed, what the core tools are, and how to use them. You’ll also install the Facebook Ads Pixel and learn the basics of Customer Pixel Events.

In the next section, you’ll discover the advantages of Facebook advertising’s best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.  

The final two sections of the course will focus on skyrocketing your skills for launching Facebook Ads, Facebook Ads groups, and Facebook Ads campaigns. This includes using Facebook advertising features like Facebook Offers, the Facebook Product Feed, app install campaigns, lead generation campaigns, and much, much more.

By completing the course, you’ll earn your Facebook Ads 2017 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.

Who is the target audience?
  • Digital marketing or digital advertising professionals.
  • Entrepreneurs and small business owners.
  • Event planners and promoters.
  • Recruiters or talent sourcers.
  • CMOs or marketing directors for local businesses.
  • Marketing managers for e-commerce platforms.
  • Anyone who wants to use the Facebook Ads ecosystem effectively.
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Curriculum For This Course
31 Lectures
02:12:13
+
The Fundamentals of Facebook Marketing and Advertising
7 Lectures 37:12

Welcome to the Facebook Ads 2017 Certification Course!
06:05


The Interactive Facebook Ads Manager Simulation Game
10:10

Let’s Set Up Your Base Tracking Pixel
03:10

[Advanced] Let’s Set Up an Event Tracking Pixel
06:33

Let’s Convert a Personal Account to a Business Account and Add People
02:16
+
Let’s Create Core, Custom, and Lookalike Audiences
9 Lectures 26:52
Let's Build Your Facebook User Targeting Skills
02:57

How to Build a City-specific Audience of Facebook Users
04:14

How to Target Users Who are Located near Physical Addresses
02:36

How to Build an Audience of Your Competitor’s Fans
04:27

How to Build an Audience of Users from External Data (Like an Email List)
03:17

How to Build a Custom Audience by Synchronizing a MailChimp Account
02:14

How to Create an Audience that “Looks Like” Your Fans (Lookalike Audiences)
02:29

How to Create a Lookalike Audience from a Tracking Pixel
02:20

How to Create an Audience of Users Who’ve also Visited Your Website or App
02:18
+
How to Deploy Facebook’s Objective-driven Ad Campaigns
7 Lectures 37:30

How to Build Awareness for a Brand with Promoted Success Stories
07:38

How to Prioritize Between Two User Groups by using a Reach Split Test
06:18

How to Create and Promote a Time-sensitive Offer or Discount
06:24

How to Launch a Device-targeted Carousel App Install Ad
06:01

How to Get Leads for High-dollar Sales (e.g. Service Business or Car Dealership)
06:13

How to Use Engagement Ads to Promote a Digital Product (Good for Events Too)
03:02
+
Learn Advanced Applications of Facebook Ads
7 Lectures 29:49
Let’s Delve into Sophisticated Uses of Facebook Advertisements
01:55

Let’s Set Up a Facebook Product Catalog (Great for Products or Travel Offerings)
08:30

How to Use a New Feature: Let’s Use Product Tagging in a Post
02:06

Let’s Launch a Pixel-driven Product Catalog Remarketing Ad
06:43

Let’s Set Up a Dynamic Product Catalog Display Remarketing Campaign
04:58

How to Use Facebook Insights and Automate the Delivery of a Performance Report
02:09

The Big Reveal: Ad Performance + Receive Your Certification
03:28
+
Discount Codes + Information about VIP Support
1 Lecture 00:55
Access to Discount Codes and Eazl's VIP Support Team
00:55
About the Instructor
Davis Jones, MBA
4.4 Average rating
4,451 Reviews
50,628 Students
18 Courses
Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Eazl Publishing
4.4 Average rating
4,335 Reviews
50,005 Students
16 Courses
Winner of Udemy Innovation Award, Udemy Best Seller 2017

Publisher of unique, high quality, and researched content for all things career and business.

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

We strive to provide the highest quality education outside of universities in order to empower the individual to be more in life, in business, and in their career. We help our students invest in themselves. 

Picture Show Films
4.7 Average rating
24 Reviews
335 Students
1 Course
Video Production

The Story is everything. We make small stories universal, and large-than-life stories deeply personal. We've been telling these stories for over fifteen years, and are still moved by both the ordinary and extraordinary.