Get the Real-World Skills of a Facebook Ads Expert…in Just 3 Hours
Bonus: Earn Your Facebook Ads 2017 Certificate // Fresh as of August 2017
From Udemy's 6x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook advertising. There’s so much cool stuff with Facebook ads that most people don’t even know about. At last, you can be ahead of the Facebook game. Are you ready?
Whether you’re a corporate marketer seeking to become a better Facebook ads manager, a small business owner wanting to leverage Facebook more successfully, or any other professional looking to expand your influence through Facebook advertising, this course is for you. And upon course completion, you’ll earn your Facebook Ads 2017 Certificate!
Facebook Advertising – The Underutilized “Secret Weapon” of Modern Business
Despite what most people think, Facebook ads are not just about making sales. Facebook advertising is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.
With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:
With this Facebook Ads suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and other online advertising. In the world we like in today, this is a crucial set of skills for any top-notch professional.
(Remember, you’ll also earn your Facebook Ads 2017 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).
Great News – You Can Do Everything in This Course on Your Own
Super Easy Facebook Strategies! No Developer Required!
Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook Ads Manager. There’s so much you can do with Facebook Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)
The first section of the course is fundamentals of Facebook advertising. You’ll learn how the Facebook Ads Manager is constructed, what the core tools are, and how to use them. You’ll also install the Facebook Ads Pixel and learn the basics of Customer Pixel Events.
In the next section, you’ll discover the advantages of Facebook advertising’s best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.
The final two sections of the course will focus on skyrocketing your skills for launching Facebook Ads, Facebook Ads groups, and Facebook Ads campaigns. This includes using Facebook advertising features like Facebook Offers, the Facebook Product Feed, app install campaigns, lead generation campaigns, and much, much more.
By completing the course, you’ll earn your Facebook Ads 2017 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.
Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.
In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.
Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.
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