Facebook Advertising: 2017 Facebook Ads Certification Course
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Facebook Advertising: 2017 Facebook Ads Certification Course

Get Facebook Ads certified in less than 3 hours! Learn everything you need to know to use Facebook Advertising.
Bestselling
4.9 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
98 students enrolled
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $95 Discount: 89% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Target groups of Facebook users like a Pro: geotargeting, interests, demographics, and combinations of identifying factors.
  • Use each of the Facebook Advertising objectives (e.g. lead ads, app install ads, and more) and their advanced features.
  • Set up the Facebook Ads tracking pixel and event tracking for website and mobile app retargeting.
  • Create custom and lookalike audiences from external data (e.g. MailChimp, an email list, or a CRM system).
  • Create a Facebook Product Feed and Product Catalog.
  • The full range of skills needed to launch and manage Facebook Ads like a pro.
View Curriculum
Requirements
  • You will need to have (or be able to create) a Facebook Business page.
  • You'll need to have the ability to re-size photos or have access to someone who can.
Description

From Udemy's 6x Bestselling Production Team // Fresh as of August 2017

Learn all the skills you need to use Facebook’s advertising tools effectively in less than 3 hours and earn your Facebook Ads 2017 certificate.

Get past the fluff of other online advertising courses! Learn by doing. Get the skills you need to be an effective Facebook Ads manager fast and earn your Facebook Advertising 2017 Certificate

  • Access to step-by-step guides, Eazl’s Facebook Product Feed template, and the Facebook Ads interactive simulation game
  • How to use Facebook ads targeting: Building core, custom, and lookalike Facebook audiences
  • Installing and using the Facebook Pixel
  • How to launch and use each objective in the Facebook Ads platform
  • How to deploy dynamic display remarketing campaigns

An EXTREMELY Powerful Tool for Modern Businesspeople

Learning how to use Facebook Advertising isn’t just for launching Facebook ads to sell products. Instead, think of Facebook ads as a way to communicate with hyper-targeted groups of people. Facebook advertisements can be used for recruiting, for public relations, to promote events, to build communities, and, of course, for selling products and services.

Learning to use the Facebook Ads suite for business will enable you to be better at online marketing, modern digital communications, and will give you a strong background for a variety of social media and digital marketing applications. You’ll also earn your Facebook Ads 2017 certificate which you can link to on your LinkedIn® profile, resume, with clients, etc. 

Overview of the Learning Experience

Suitable for everyone who has basic computer skills, the ability to basic image editing, and can copy and paste a small bit of the Facebook Pixel code into a website’s header, this course will take you through everything you can do with the Facebook Ads Manager before needing to engage a developer (which is a lot). You’ll learn all the fundamentals of the Facebook Advertising ecosystem, learn how to build core, custom, and lookalike audiences (including integrations with CRM platforms and e-mail management programs like MailChimp), how to launch effective campaigns that use the full suite of Facebook Advertising features, and how to use advanced features like the Facebook Product Catalog / Product Feed, dynamic display remarketing, and manual Pixel-based remarketing. You’ll also get to test your skills through one of Eazl’s popular interactive simulation games—a learning experience that blends a real case study with your chance to make decisions and see their impact.

Starting with the Fundamentals of Facebook Marketing and Advertising, you’ll learn how the Facebook Ads Manager is constructed, what the core tools are, and how to use them. You’ll also install the Facebook Ads Pixel and learn the basics of Custom Pixel Events

With these basics mastered, the course will take you through the creation of core, custom, and lookalike audiences which enable you to take advantage of Facebook Advertising’s best feature—hyper-targeting. You’ll learn how to use demographic, behavior, and interest-based targeting, create lookalike audiences, and create custom audiences by importing external sources of data (like an email list). By the end of this section, you’ll be capable of setting up geotargeted audiences, audiences of visitors to a destination, income-targeted audiences, and a lot more.

The final two sections of the course will build your skills around launching Facebook Ad campaigns, ad groups, and ads including how to use Facebook Advertising features like Facebook Offers, the Facebook Product Feed, app install campaignslead generation campaigns, and more. You’ll follow along and build your skills around each of Facebook’s campaign objectives and learn how to use important features like Facebook’s offers, Product Feed, lead generation forms, and more.

By completing 100% of the course, you’ll earn your Facebook Ads 2017 Certification which you can then post on your LinkedIn® profile, link to through your resume, and show to clients. 

Who is the target audience?
  • Digital marketing or digital advertising professionals.
  • Entrepreneurs and small business owners.
  • Event planners and promoters.
  • Recruiters or talent sourcers.
  • CMOs or marketing directors for local businesses.
  • Marketing managers for e-commerce platforms.
  • Anyone who wants to use the Facebook Ads ecosystem effectively.
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Curriculum For This Course
31 Lectures
02:12:13
+
The Fundamentals of Facebook Marketing and Advertising
7 Lectures 37:12

Welcome to the Facebook Ads 2017 Certification Course!
06:05


The Interactive Facebook Ads Manager Simulation Game
10:10

Let’s Set Up Your Base Tracking Pixel
03:10

[Advanced] Let’s Set Up an Event Tracking Pixel
06:33

Let’s Convert a Personal Account to a Business Account and Add People
02:16
+
Let’s Create Core, Custom, and Lookalike Audiences
9 Lectures 26:52
Let's Build Your Facebook User Targeting Skills
02:57

How to Build a City-specific Audience of Facebook Users
04:14

How to Target Users Who are Located near Physical Addresses
02:36

How to Build an Audience of Your Competitor’s Fans
04:27

How to Build an Audience of Users from External Data (Like an Email List)
03:17

How to Build a Custom Audience by Synchronizing a MailChimp Account
02:14

How to Create an Audience that “Looks Like” Your Fans (Lookalike Audiences)
02:29

How to Create a Lookalike Audience from a Tracking Pixel
02:20

How to Create an Audience of Users Who’ve also Visited Your Website or App
02:18
+
How to Deploy Facebook’s Objective-driven Ad Campaigns
7 Lectures 37:30

How to Build Awareness for a Brand with Promoted Success Stories
07:38

How to Prioritize Between Two User Groups by using a Reach Split Test
06:18

How to Create and Promote a Time-sensitive Offer or Discount
06:24

How to Launch a Device-targeted Carousel App Install Ad
06:01

How to Get Leads for High-dollar Sales (e.g. Service Business or Car Dealership)
06:13

How to Use Engagement Ads to Promote a Digital Product (Good for Events Too)
03:02
+
Learn Advanced Applications of Facebook Ads
7 Lectures 29:49
Let’s Delve into Sophisticated Uses of Facebook Advertisements
01:55

Let’s Set Up a Facebook Product Catalog (Great for Products or Travel Offerings)
08:30

How to Use a New Feature: Let’s Use Product Tagging in a Post
02:06

Let’s Launch a Pixel-driven Product Catalog Remarketing Ad
06:43

Let’s Set Up a Dynamic Product Catalog Display Remarketing Campaign
04:58

How to Use Facebook Insights and Automate the Delivery of a Performance Report
02:09

The Big Reveal: Ad Performance + Receive Your Certification
03:28
+
Discount Codes + Information about VIP Support
1 Lecture 00:55
Access to Discount Codes and Eazl's VIP Support Team
00:55
About the Instructor
Davis Jones, MBA
4.4 Average rating
4,169 Reviews
47,965 Students
18 Courses
Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Eazl Publishing
4.4 Average rating
4,078 Reviews
47,471 Students
16 Courses
Winner of Udemy Innovation Award, Udemy Best Seller 2017

Publisher of unique, high quality, and researched content for all things career and business.

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

We strive to provide the highest quality education outside of universities in order to empower the individual to be more in life, in business, and in their career. We help our students invest in themselves. 

Picture Show Films
4.9 Average rating
9 Reviews
98 Students
1 Course
Video Production

The Story is everything. We make small stories universal, and large-than-life stories deeply personal. We've been telling these stories for over fifteen years, and are still moved by both the ordinary and extraordinary.