A Beginner's Guide to Why and How to Advertise on Facebook
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A Beginner's Guide to Why and How to Advertise on Facebook

Why Facebook is the way to advertise today and how to Advertise effectively on Facebook
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Noah Thies
Last updated 8/2016
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
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  • 43 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand why Facebook is a great place to Advertise today.
  • Learn the Facebook Funnel to bring in new customers.
  • Recognize what it means to create valuable content and ads for users
  • Be able to understand CPM and CPC when you start making ads and content.
View Curriculum
  • You don't need any prior knowledge to take this course.

This course is for anyone who wants to learn the basics to Facebook Advertising. If you ever wanted to make content and ads for Facebook but didn't know where to start this is for you. Anyone can do it with no prior knowledge and its quick to get started. Learn and Master Facebook Advertising 101 with this Comprehensive course.

  • Learn why Facebook is important 
  • Recognize your target audience
  • Start to learn the Facebook Funnel
  • Build valuable content and ads
  • Understand CPC and CPM

With Facebook Advertising you will understand what it takes to make great content and ads. Facebook has changed the way we communicate with people around the world. We see and consume the world in a different way and we will never go back. With the power you can not only consume this material but you can create your own content and build a audience of people who want to engage with you.

Today Facebook is becoming the TV of the future with its growing users and unique content you can't get any where else. There has never been a easier way to build buzz around your product, service and or a idea. If you understand how to use Facebook Advertising you can set yourself up for success to build a community with the right audience to be able to achieve what end goal you can come up with.

Learn why Facebook is important as a advertising platform. Recognize your target audience and how to get to them. Start to learn the Facebook Funnel and how it will take you to the next level with your Facebook fans. Begin to learn how to make valuable content and ads for your specific audience. Understand CPC and CPM and how they will help you build buzz around your product or service.

This course is easy to understand along with be quick and to the point on the topic. This course was made in mind for the absolute beginner in mind. The course will not be going over the technical part about using Facebook Ads only the material to understand. This course will have a overview at the end along with question and answer session at the end.  After this course you will walk away with what it takes to create great content and ads for the right audience.

Who is the target audience?
  • This Facebook Advertsing course is for beginners who are not familiar with Facebook ads and students looking for a quick refresher.
  • This course is not for you if you are looking to learn more advanced queries related to Facebook.
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Curriculum For This Course
Facebook Advertising 101: Why and how to Advertise on Facebook
8 Lectures 42:37

In the first lecture in the course we talk about why Facebook is important and why you should use it for advertising. After this lecture you will have better understanding of Facebook and how it can put you in a powerful position if you use it correctly.

Preview 05:19

This lecture talks about the other side of Facebook Advertising which is content. When you go thru this lecture you will have a deeper understanding that its all about providing value to followers with the free content you provide. Not just the products and services you provide.

Preview 04:56

This lecture talks about expressing your story to your customer. Finding the best way to show your story and build a bigger audience. After this lecture you will start to think all the different ways you can tell your specific content to your audience.

Preview 04:53

When you start launching Facebook Ads its all about finding your audience. Think about quality over quantity when looking for the right people. After this lecture you will start to put together what kind of people would benefit the most from your content and product.

Find the audience you are looking for.

In this lecture we go in to discussion about the Facebook Conversion Funnel. The three layers you need to understand of how to convert a Facebook follower in to a customer. When you are thru this lecture you understand the steps to take to get a lead and learn what you need to provide for your future customer.

Facebook Conversion Funnel

When you start out in Facebook there are a few terms that will be talked about the most that you should understand. This lecture gives definition and explanation of what they will mean to you. After watching this video you will understand the different terms and how you can use them to better your page.

Facebook Common Terms

We are starting to come to the end of the course and its always good to have a refresher. In this lecture we do a overview of the main points and what you should take out of the course. When you finish this lecture you will have had a simple recap of the course to take with you going forward and clear any confusion.

Course Overview

Now we are in the last lecture of the course and what's a better way to end then going thru some questions. In this conclusion of the course we go over common questions that others have had after going thru the material. When you go thru this lecture you will feel ready to start making Facebook ads and have a deeper understanding of what you just learned.

Frequently Asked Questions
About the Instructor
Noah Thies
2.9 Average rating
14 Reviews
35 Students
2 Courses
Technology Enthusiast, Business Owner

Noah Thies is a Web design and developer in New Jersey. He has spent years coding and design websites as one of the many passions of his. He is never afraid to realize that he doesn't know everything and that he always needs to keep learning new skills in his expanding field. Noah believes there is always something new you can learn and teach someone else to become better at it yourself. Within two years of starting college, Noah decided to start a web design company called Inversive with a few friends. The main clients they like to work with is startups and companies that are always looking to create a better service for their customer.

When he's not working he likes to read books related to technology and the Internet. A majority of those topics are related to Social media advertising, upcoming technology, and digital product design. Noah decided to start creating courses for Udemy when he realized he is the teacher and he can help students in topics that he has spent years learning.

As a humble optimist, Noah looks forward to what lies ahead in the future and how we can make a difference in other people's lives. What wakes Noah up in the morning is this mindset: There are more opportunities than we know about, we just have to be ready take advantage of them when we get the privilege to succeed at them.