Social Media Marketing: Acquire Leads with Facebook Ads
4.4 (11 ratings)
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Social Media Marketing: Acquire Leads with Facebook Ads

Discover how to advertise your business to highly targeted customers on Facebook, at the lowest possible cost
4.4 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,137 students enrolled
Created by Lauren Lambie
Last updated 4/2015
Current price: $12 Original price: $20 Discount: 40% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • 30 lectures, and over 2 hours of content
  • Discover why you should ditch your old assumptions about advertising being a business expense, and instead think about it in terms of profit
  • Learn my secret trick to finding undiscovered audiences on Facebook - audiences that you can convert at surprisingly low cost
  • Learn the rules for creating an irresistible ad that Facebook users can't help but click on
  • Discover the traps to avoid when designing your ad - traps that could result in a failed campaign
  • Learn my simple test-based method to creating a profitable, winning ad campaign
  • Grab my personal list of the best tools and resources available to create a professional-looking ad (The best part? Most of these are free)
  • I'll also supply you with the exact spreadsheet I use to create my own low-cost, high profit ad campaigns, with step-by-step instructions on how to apply this to your own business
  • Learn how to take this training and apply it to your own business, with a printable PDF checklist at the end of the course
View Curriculum
  • A web-based business you want to promote
  • An advertising budget (the amount is up to you)
  • A business Facebook page (if you don't have this, I'll show you in the course how to create one, but you need to have it ready for when you advertise on Facebook)
  • Your business must not fall into one of Facebook's prohibited or restricted categories for advertising - please check the up to date facebook advertising policies page if you are unsure

***Course fully updated April 2015 and will continue to be updated to cover any new Facebook ad regulations or general best practice***

You know you need to grow your business - rapidly. And you've heard that Facebook advertising can be a great way to do that. But you just haven't succeeded in it. Maybe you worry about the costs. Or maybe you just don't consider yourself an expert in advertising. Perhaps you've given Facebook advertising a go already but found it difficult, expensive and unprofitable.

If this is you, then you'll find this course hugely beneficial. Because Facebook advertising is one of the best ways of promoting your business and growing it rapidly. You just need to know how to do it right.

Over the course of 30 simple, short videos, I'll teach you:

  1. How to start advertising on Facebook
  2. Most importantly, I'll explain to you how to advertise profitably.
  3. I'll show you step-by-step how I achieve consistently low cost ads for highly targeted customer leads
  4. And I'll show you how you can achieve the same low cost, targeted leads for your own business (whatever the industry)
  5. I'll also show you how to create a professional, high-performing ad - even if you have zero design or copywriting skills.

So don't waste any more time on expensive ads, poor leads and poor traffic. Make a decision right now to change your business for the better. Start today and discover the secret tricks to achieving growth through one of the best advertising platforms around at the moment - Facebook. And start seeing a steady flow of new, highly targeted leads for your business.

Who is the target audience?
  • You currently have a business that you want to grow, and you know advertising will help you get there
  • You've been put off by advertising because of the potential expense involved (or you've tried a bit of advertising and it just hasn't been successful)
  • You worry you lack the creative flair to create a successful advertising campaign from scratch
  • You've read up a bit on advertising techniques, but found there's lots of conflicting advice, and applying those recommendations isn't always straightforward
  • This course isn't a technical step-by-step course in setting up a Facebook ad campaign. This is a very focused course to help you create the most profitable campaign you can using Facebook
Compare to Other Social Media Marketing Courses
Curriculum For This Course
31 Lectures
5 Lectures 21:33

This is a brief introduction to the course, and what you can expect from it.

Preview 06:09

Here's an outline of the subjects we're going to cover in this course, and what you can expect to learn.

Preview 05:02

Here's proof of my own spend and conversion rate using Facebook ads. What I teach in this course will be based on the methods I used to achieve these figures.

Preview 03:06

I want you to succeed in this course, and get great results for your business. So here are some tips as to how you can get the most out of it.

How to get the most out of this course

I'm around to help you, and support you after you've completed the training so you get the results you really need for your business. Here's how you can get that support.

Support, questions and assistance
How Facebook can translate into business profits
3 Lectures 14:38

Getting to grips with the basics of how Facebook advertising works, and what it can do for your business

Preview 03:24

If you want to succeed with Facebook advertising, learn in this video why it's essential to understand how your ad fits into your overall sales funnel.

Preview 06:29

In this video, I'm going to explain to you why it's so important to stop thinking about advertising as an expense for your business, and why thinking about it in terms of profit can transform how effectively it works for you.

Preview 04:45
A jargon-free, simple guide to advertising on Facebook
3 Lectures 13:46

In this lesson, I'll talk through some of the jargon you hear about online advertising, and what it really means to you as a business.

Basic terminology

A short look into how Facebook fits with the pay per click online advertising model

Pay per click advertising

I'm going to walk you through the Power Editor. I'll explain why this tool from Facebook is essential for your ads, how to create a new campaign, and what features to pay close attention to.

The Power Editor
Designing irresistible ads (that visitors can't help but click on)
8 Lectures 35:03

If you haven't already created a Facebook page, now's the time to get this sorted, because it will be essential to creating low cost, high converting ads. In this video, I'm going to give you some tips and tricks for creating a high performing Facebook page that will help you build your fan base - even when you aren't advertising.

Your Facebook page

Did you know, that the right image makes the biggest single difference to how well your ad performs? Discover my top tips and tricks for finding the perfect image for your ad, and what traps you should avoid.

Images - dos and don'ts

Here's a guide for those of us who aren't naturally gifted copywriters. I'll explain in simple steps how to create a winning headline that visitors will want to click on, even if you have zero experience in ad writing or copywriting.

Headlines that wow

I'm going to talk you through some of the biggest mistakes people make when creating a description for their ad, and how the perfect description can really help transform your ad into something that is professional, and something that will convert.

Writing compelling descriptions

I'll talk through some do's and don'ts of designing your ad. PS. this one's going to be a must-see if you have zero design background because I'll talk you through some easy shortcuts that will ensure your ad has a professional finish.

Designing your ad

I'll reveal some of the best tricks-of-the-trade when it comes to compelling your audience to click on that all-important ad button.

Buttons and links

Don't forget to grab the PDF download in this lecture! It's my personal list of the best tools and resources to help you produce a professional ad.

Tools and resources

In this final lecture of this part of the training, I'm going to teach you about the importance of landing pages - one of the most overlooked areas in advertising, and why your landing page is just as important as your ad copy if you want visitors to click and buy from you.

Preview 05:58
Finding your perfect audience (who'll click AND buy)
3 Lectures 19:31

What is targeting and why is it relevant to creating a successful Facebook ad? I'll reveal all in this video.

Targeting - an introduction

I'll show you in simple steps how you can successfully target your perfect audience in Facebook

How to target your audience in Facebook

In one of the most important videos in this training, I'm going to teach you some of the best methods to finding your perfect audience on Facebook. Applying these methods to your own preparation work for your ad campaign can have a dramatic effective on the cost of your campaign.

Tips and tricks for winning ad targeting
My testing method to help you get your lowest cost ads
7 Lectures 24:10

Why testing isn't as boring as it sounds, and how it can have a direct impact on your campaign's end profit.

An introduction to testing

In this video, I'm going to teach you about all the data you should be capturing in your testing, and why.

What you'll test

In this video, I'm going to teach you the right way to test your ad creative, and how doing this can help you produce your first winning ad campaign

Testing your ad creative

In this video, I'm going to teach you how to test your targeting methods, and explain why this testing method - when applied correctly - is essential to bringing down your cost per conversion.

Testing your targeting

I'm going to talk to you about why testing your landing page is an important step in helping you convert more visitors into buyers, and how to test it correctly.

Testing your landing page

In the fourth of my testing methods, I'm going to talk about the significance of your 'opt-in' in your ad campaign, and how you can test this to convert more visitors into potential buyers.

Testing your opt-in offer

In this important video, I'll explain how you can avoid running ad campaigns at an expensive loss, by following some easy-to-apply rules that will clearly tell you when an ad campaign should be halted.

When to stop testing
Wrap up
2 Lectures 03:29

In this video, we'll recap what I've covered in the training and what key lessons you should take away with you.

What you've learned in this training

This PDF download is a step-by-step checklist to covering every important action we've covered on the training, so you can ensure that you are applying everything you've learned to your first successful Facebook ad campaign.

Your print-and-keep checklist
6 pages
About the Instructor
Lauren Lambie
4.4 Average rating
11 Reviews
1,137 Students
1 Course
Startup business consultant

I spent 6 years working for some of the best web design agencies in the UK, consulting and advising high profile clients on their website launches. In 2012, I decided to leave the industry and start my own consulting business. I now coach new and aspiring entrepreneurs on how to launch their own successful online businesses.