Facebook Ads for Online Product Sales
4.3 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Facebook Ads for Online Product Sales

A Beginner’s Guide in 2017
4.3 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,847 students enrolled
Created by Tricia Belmonte
Last updated 5/2017
English
Current price: $10 Original price: $125 Discount: 92% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6.5 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Set up Facebook ads yourself, including visuals and videos
  • Track and measure conversions
  • Tweak ads for optimum performance
  • Get results, on a budget
  • Properly research, target and set up your ads so you are not wasting a single penny!
  • Quickly identify and drop ineffective campaigns
View Curriculum
Requirements
  • Have a Facebook business page set up
  • Have a basic or advanced e-commerce store or website where you are selling one or more items
  • A strong desire to make money online (you need patience and dedication to do this effectively)
Description

What is the one thing that will make or break your e-commerce success?  TRAFFIC. Traffic is the difference between a successful or non-successful e-commerce business. Without traffic, there is no one to buy your products, services, webinars, or affiliate offers -  however, not just any traffic will do. Imagine having a steady stream of incoming traffic built only of people the most interested in what you have to offer. A tribe of loyal, highly interested and dedicated buyers who have a high likelihood of returning time and time again. They are prime for upsells, cross-sells, joining email lists and more. They love you and what you have to offer. Through correct targeting on Facebook, you are paving your way to building this exact type of tribe.  Welcome to the power of Facebook advertising.

I’ve been in marketing for over 17 years and have never seen such a powerful way to reach target audiences than through Facebook advertising. When I started my own e-commerce business, I knew that this was my ticket to reaching the right people quickly.

This course is entry level, designed specifically for those looking to sell products online. Through the course, I will walk you through a live example of setting up an ad campaign, from start to finish, including analyzing results and tweaking for better outcomes. Walk with me as I do research, create copy, design a picture and video, program everything into Facebook and then monitor and tweak my campaign to up my results. This is an excellent entry-level course for those new to Facebook advertising or who want to learn tips and tricks in order to improve current Facebook ad results. This is not an advanced level Facebook advertising course for those with huge advertising budgets. This is meant for those starting off, with small budgets, who want to maximize the results they can achieve for as little as $5 per day.  My goal is to help you make as much money as you possibly can online through the power of Facebook advertising.

Top reasons you should use Facebook ads for Your Ecommerce Business:

1.No matter where in the world you live, your audience is on Facebook and billions of those people click on ads. 

2. You can get results with a very limited budget

3. You can have Facebook work for you to find and deliver your message to your very specific target audience

Top reasons to take this course:

  • If you are new to Facebook ads, this is an extremely step-by-step course with lots of details and examples. It is a very thorough program for those at a beginner level.
  • The course is current through to June 2017
  • The examples are all with $5 or $10 per day ad costs
  • I will respond personally to every single inquiry
  • BONUS: I include an interview with a copywriting expert

The course has one main goal: to help you find the right customers as quickly and as cheaply as possible.   If you are looking to build your business online, I designed this course to help you. 

Who is the target audience?
  • Students with new e-commerce stores, affiliate product stores or who are selling anything online
  • Students who have little to no experience setting up Facebook ads
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Curriculum For This Course
25 Lectures
06:30:49
+
Introduction to Facebook Advertising
1 Lecture 02:44

Welcome to this beginner level course on Facebook advertising. We are going to dive right in so you can get your ad up and running quickly!

Preview 02:44
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Research
4 Lectures 01:20:44

This lesson will show you: the best places to begin your research, how to start a worksheet, how to use Amazon for research and also demonstrate how to use the research to begin writing ad copy

Starting Your Research
22:53

In this lesson, you will learn to use both Google and Facebook in order to determine your industry’s hot keywords and what’s trending in your specific niche

Finding Your Keywords
15:42

Through this lesson, you will learn how to use Facebook’s Audience Insights in order to map out your ideal target customer’s demographics, interests, psychographics, etc.

Targeting Like A Pro
27:58

Learn how to use Buzz Sumo to discover what’s trending in your industry, how to use it + some bonus tips!

Preview 14:11
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Live Example
15 Lectures 04:04:30

Through this lesson, you will use all the research you did in order to create your ad copy. The better your research, the easier writing copy should be!

Writing Ad Copy
09:12

Learn how to use canva.com, a free design tool, in order to design your ad to the perfect Facebook ad size dimensions

Designing Your Ad
20:35

No worries. I will make pixels easy to understand and you will love them! This lesson is an introduction to pixels and standard event codes

What the Heck is A Pixel Anyway?
19:48

Learn how to read a correct pixel install and more!

Pixels in Detail
20:24

This lesson will show you how to add in details about your target audience and to use the research you did

Building Your Ad (Part 1)
33:56

Through this lesson, we will add copy and an image to the ad

Building Your Ad (Part 2)
13:45

This lesson will walk you through how to use Power Editor in order to make changes to your ad

Editing Your Ad
05:09

Learn how to duplicate your ad in order to save you a lot of work when split testing

Duplicating Your Ad
16:40

Learn how to add video captions to your video and why you should use them

Adding Video Captions
06:32

Through this lesson, you will learn what to track 

Tracking Your Ad Performance (Part 1)
23:01

This lesson will go through setting up your columns for tracking and measuring results and ad performance

Tracking Your Ad Performance (Part 2)
08:57

How to verify everything is set up correctly and launching your ad campaign

Launch Time!
09:05

This lesson will teach you about custom audiences and show you how to create one

Preview 15:14

Through this lesson, you will learn what to split test and how to split test

Split Testing
16:46

This is a demo lesson where you will watch me analyze and measure the performance of my live ad

Ad Performance Reading
25:26
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Copywriting
1 Lecture 16:33

Get ready to take some notes as I interview a copywriting expert!

Live Interview
16:33
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Prior to Your First Product Sale
3 Lectures 45:11

If you are looking for people to sign up to your email list (which you should be doing!) then have a look at a sample ad designed to regularly get email sign ups for only $5 per day, 2-3 days a month!

Email List SignUps
08:38

This lesson goes over all the steps you should take prior to running your first store ad. It also covers how to create a Facebook Like ad and is a good general overview of everything learned so far!

Bringing It All Together
32:48

Let’s have a look at the results for the first like ad I ran for my first e-commerce store, at $5/day

Facebook Ad Results
03:45
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Conclusion
1 Lecture 01:07

Congratulations for reaching the final lesson! At this point, you should feel quite confident in prepping for, running and managing your Facebook ad campaign.  I wish you the very best! The course was quite detailed but if I've missed anything or if you have questions, please post them and I would be very happy to help. Here's to your success!

Final Words and Best of Success Wishes!
01:07
About the Instructor
Tricia Belmonte
4.3 Average rating
35 Reviews
2,912 Students
2 Courses
Marketing Specialist

I am a marketing expert with over 17 years of business marketing, content, management and business development experience. I have helped small to large businesses expand services and brand recognition. My schooling: University degree in English, diplomas in public relations and journalism and certificates in career coaching and Internet marketing (yes, I love learning!). I have presented as a guest speaker across a variety of agencies, businesses, networking groups and post secondary institutions. 

My courses are specifically developed for new or small businesses, who want to grow into large ones:)

I've seen courses delivered at such an advanced level that no one could follow and decided that something needed to be done to bring the knowledge down to a level busy business owners could easily follow and understand. My courses are all step by step and use a lot of examples and demonstrations. 

I took an Internet marketing course a few years ago and realized very quickly that online marketing was the ticket to helping any business succeed. My courses thus all focus on Internet marketing and have the goal of helping new entrepreneurs succeed as newbies in a fiercely competitive marketplace.