Facebook Ads for E-Commerce: The Complete Guide
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Facebook Ads for E-Commerce: The Complete Guide

Learn how to run Facebook and Instagram Ads with a 6 Figure Shopify Dropshipping Entrepreneur & Best Selling Instructor
Best Seller
4.7 (243 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,839 students enrolled
Created by Adam Reed
Last updated 9/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 10 hours on-demand video
  • 9 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a Facebook Page for a Business, Brand, Community, Service or Other
  • Create an Ads Manager Account
  • Set Up Payments, Limits and Billing on an Ads Manager Account
  • Navigate Your way Around Ads Manager Tools and Features
  • Understand the Structure of a Facebook Ad
  • Understand All Facebook Campaign Marketing Objectives
  • Appreciate how Important Facebook is in Advertising Today
  • Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
  • Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
  • Save Time with Saved Audiences
  • Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
  • Create Slideshows using Facebook's Slideshow Feature
  • Create Page Post Engagement Ads
  • Create Website Conversion Ads
  • Create Page Likes Ads
  • Create Video Views Ads
  • Create Dynamic Product Catalogue Sales Ads
  • Improve Your Ad Copy with a Few Simple Steps
  • Improve Your Targeting with Some Easy Edits
  • Understand the Facebook Pixel, What it is, What it does, Why it's Important
  • Create a new Facebook Pixel
  • Install a Facebook Pixel on to a Shopify Store
  • Use a Facebook Pixel in a Facebook Ad
  • Build Custom Audiences from Multiple Sources
  • Upload Email Databases to create Custom Audiences
  • Utilise your Website Traffic to make Custom Audiences
  • Create Advanced Audiences of Your Best Customers
  • Build Lookalike Audiences from Facebook Pages
  • Build Lookalike Audiences from Custom Audiences
  • Build Lookalike Audiences from Video Views
  • Laser-Focus Custom and Lookalike Audiences using Constraining
  • Work out Your Profit Margins
  • Create Customised Reporting for Better Analysis
  • Learn of the Best Set Up for E-Commerce
  • Analyse Facebook Ad Performance based on CPP
  • Use Breakdowns to Get Better, More Detailed Insights
  • Advanced Reporting Techniques such as Editing Conversion Windows
  • Use a Tool to Generate Awesome Infographics from Your Data
  • Know how to Split Test Properly without Wasting Money
  • Perform Your Own Split Tests
  • Know some great Targeting and Creative Variables to Split Test
  • Learning of 3 Easy Scaling Methods for Beginners
View Curriculum
Requirements
  • Have access to the internet
  • Have a personal Facebook Account (although if not, don't worry)
  • No need for anything else!
Description

Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

...What's your Goal for 2017?

The Topics and Areas Covered in this Course include:

  • Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
  • Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
  • Setting up Facebook Pages
  • Setting up and navigating a brand new Ads Manager Account
  • Setting up Payments, Budgets and Limits
  • Mistakes that a lot of new Facebook Advertisers make and how to avoid them
  • The complete guide to the structure of a Facebook advertising campaign
  • Comprehensive breakdown of the different marketing objectives used in Facebook Ads
  • A discussion of the 'Website Conversion versus Page Post Engagement' debate
  • Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
  • A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
  • A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
  • A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

...And that's just the 'Beginners' Section!

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
  • 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry
  • My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'
  • A Complete Explanation of the Facebook Pixel
  • Creating and Installing a Facebook Pixel on to Shopify
  • Checking the Pixel Works
  • Using the Pixel in our Facebook Ads
  • A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
  • A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
  • Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
  • An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

... But it doesn't end there! There's even more to come!

After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.

As a MASSIVE Bonus Section, I'm going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!

Here's what's included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency - You see what works and what doesn't work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis!

And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns.

All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny!

The ultimate set of skills for a Digital Nomad lifestyle!

...Are you ready to change your life?

Who is the target audience?
  • Entrepreneurs
  • Ecommerce Entrepreneurs
  • Shopify Entrepreneurs and Partners
  • Those Looking to Build an Online Income
  • Digital Nomads
  • Lifestyle Entrepreneurs
  • Location Independent Entrepreneurs
  • Location Independent Freelancers
  • Business Owners
  • Digital Marketers
  • Digital Advertisers
  • CPC Analysts
  • Social Media Marketers
  • Social Media Managers
  • Facebook Page Owners
  • Facebook Page Content Creators
  • Instagram Influencers
  • Instagram Marketers
  • Instagram Content Creators
  • Bloggers and Vloggers
Students Who Viewed This Course Also Viewed
Curriculum For This Course
153 Lectures
09:54:12
+
Introduction to the Course
5 Lectures 28:50
+
Further Information on Facebook Ads
4 Lectures 08:47
How Facebook Ads Work
01:58

Why Facebook Ads are Effective
04:05

Key Points to Take From This
00:51

Important Information Before You Proceed
01:53
+
Getting Ready to run Facebook Ads
4 Lectures 14:25
Section Overview
01:21

Setting up a Facebook Page
06:53

Setting up your Ads Manager Account, Payments, Limits and Billing
03:59

Avoid these 3 Facebook Advertising Mistakes at all Costs
02:12
+
Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert
3 Lectures 14:17
Section Overview
01:23

The Campaign Tier
03:24

The Ad Set Tier and the Advert Tier
09:30

Test: The Structure of a Facebook Ad
3 questions
+
The Facebook Ads Campaign Level in Detail
11 Lectures 15:49
Overview of Campaign Objectives
01:09

Brand Awareness
00:58

Reach
01:14

Traffic
01:58

Engagement
02:44

App Installs
00:24

Video Views
01:29

Lead Generation
02:08

Conversions
01:03

Product Catalogue Sales
02:12

Store Visits
00:30
+
The e-Commerce Debate: Engagement or Conversion?
2 Lectures 07:21
Page Post Engagement versus Website Conversion
05:03

Update: Watch this if you're confused about the Facebook Pixel and Conversions
02:18
+
Ad Set Level in Detail
13 Lectures 50:37
Advert Set Name
04:14

Conversion (Visible in Conversion Campaigns only)
00:27

Audience Targeting Overview
02:31

Introduction to Custom Audiences and Lookalike Audiences
04:22

Location, Age, Gender and Language
08:27

Demographics, Interests, and Behaviours
09:50

Connections
02:00

Quick Tip: Save Time with Saved Audiences
02:10

Placements
06:06

Quick Tip: Avoid Wasting Money on these Placements
01:53

Budget and Schedule
04:54

Scheduling Start Times
01:36

Understanding the Audience Size Gauge
02:07
+
Watch Me Live: Favourite Ads for Shopify and Ecommerce
10 Lectures 53:33
Section Introduction
03:46

A Note About the Watch Me Lives in this Section
02:41

Watch Me Live: Creating a Page Post Engagement Ad
06:58

Watch Me Live: PPE 48 Hour Update
01:49

Watch Me Live: Creating a Page Likes Ad
07:18

Watch Me Live: Creating a Video Views Ad
07:58

Watch Me Live: Creating a Website Conversion Ad
09:39

Watch Me Live: Website Conversion 24 Hour Update
02:36

Watch Me Live: Setting up a Facebook Product Catalogue
02:18

Watch Me Live: Product Catalogue Sales
08:30
+
10 Basic Tips to Better Advertising
2 Lectures 10:49
10 Basic, Easy Tips to Better Advertising on Facebook
10:28

List of Resources, Websites and Apps to Use
00:21
+
The Easy Target: Using Facebook Audience Insights Tool
4 Lectures 22:57
Audience Insights Basics
05:13

How I Would Use Custom Audiences and Pages with Audience Insights
03:23

Starting from Scratch: How to Use Audience Insights for Better Targeting
07:23

Advanced: Spying Competitors' Content to Inform Your Own
06:58
17 More Sections
About the Instructor
Adam Reed
4.6 Average rating
1,884 Reviews
19,768 Students
10 Courses
E-Commerce Entrepreneur and Best Selling Udemy Instructor

Best Selling Udemy Instructor for Ecommerce Shopify & Dropshipping

A 22 year old graduate and entrepreneur with a wealth of experience in online enterprise. Adam was quick to launch his first online business at the age of 15 and has developed various online ventures over the past 7 years.

Recently, Adam demonstrated his ability to launch and grow a new Shopify e-Commerce Store to Six Figure Valuations in under 3 Months. With this store now turning over around £30,000 per month, and with most tasks now outsourced to Virtual Assistants, Adam's aim for 2017 is to teach others how to do the same, whilst building multiple new stores himself.

Through starting and running online enterprises, Adam has developed a wide range of skills and expertise, in areas including:

• e-Commerce
• Dropshipping
• Facebook Ads and Google AdWords
• Social Media Marketing
• Email Marketing
• Supply Chain Management
• Web and Mobile App Development
• Outsourcing and developing Lifestyle Businesses
• Graphic Design (Adobe Illustrator and Photoshop)
• Social Media Growth Hacks and Automation