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Facebook Ads & Facebook Marketing Mastery Guide 2017

Use Facebook marketing to excel your business! Take this top rated course to optimize your Facebook ads today!
4.5 (2,008 ratings)
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17,722 students enrolled
Created by Justin OBrien
Last updated 1/2017
$10 $120 92% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • 4 Articles
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Mass post quickly to various social media networks
Market on Facebook Advertising with ease
Connect with new audiences and lower ad costs via Facebook Ads
Track Facebook ad conversions
Use advanced features of Facebook advertising
Average $0.01 per engagement/like/click with my Facebook ad strategies
View Curriculum
  • Have several social media networks (i.e. Facebook page, Twitter handle, etc.)


Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added constantly as updates to Facebook, SEO & SMM roll out).
  2. You can ask me questions and see me respond to every single one of them thoughtfully!
  3. What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook ads and enable you to reach any type of target market! Make the most of social media marketing and make it easy, so you can get back to what you do best, running your business!

In this course, you will learn Facebook Marketing from beginner level to advanced!

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via social marketing. Join this course now to learn how to take your brand, product or service to the next level with the power of Facebook Marketing!


Who is the target audience?
  • Small business owners
  • Bloggers
  • Marketers
  • Advertising managers
  • ANYONE looking for the most highly targeted and cheapest advertsing
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Curriculum For This Course
Expand All 75 Lectures Collapse All 75 Lectures 07:58:51
Intro to Facebook Marketing
5 Lectures 08:40

As a marketing consultant for over a decade, I have gotten a real handle on the Facebook ad market and am passing that knowledge on to you!

Preview 01:40

Learn the basics of Facebook advertising.

Basics of Facebook Ads

Add discussions as you go through this course if you LOVE or HATE something. I will try to respond within 24 hours to ANY questions and I will film new lectures as needed. We greatly appreciate your positive feedback!

Begin with the End in Mind

Learn to choose the budget that fits your marketing goals.
Facebook Ads Budget

Understand lead generation and lead capturing. Now DRAW a funnel on a piece of paper and sketch out your own Sales Funnel! Download

How to Create a Sales Funnel on Facebook - CREATE YOUR OWN NOW!
Create an Optimized Facebook Page
8 Lectures 59:01

Whether if you are new to Facebook or a seasoned marketing pro, this lecture is great for ensuring your Facebook page is created correctly!

Create a Facebook Page

How to Create a Facebook Page in Seconds!

How to Use Google Keyword Planner

Learn how and where to add keywords to your Facebook page so you will rank #1 in Google searches!

How to Use Keywords in your Facebook Page Description

If you can't answer that question...this lecture is a must watch!

What Makes your Facebook Page Awesome?

Using the proper Apps on your Facebook Page can not only reduce bounce rates by keeping users on your page for all their needs, but Apps will also up the social reach of your brand in many ways!

What Apps to Install on your Facebook Page

Ensure your Facebook Page is set up correctly and has the proper settings in place so it is highly visible online.

Optimize Facebook Page Settings

Search Engine Optimization is CRUCIAL for your Facebook page success! Check out these top 5 SEO tips!

Top 5 SEO Tips for your Facebook Page
Facebook Ads Mastery - Facebook Marketing Beginner to Advanced
19 Lectures 01:45:28
Creating a Facebook Ad + Facebook Image Sizing

Learn the difference between the varying types of Facebook ads, such as page likes, post engagements and conversions.

Types of Facebook Ads - (2016 Interface, STILL RELEVANT)

Step 1 Facebook Ads - Campaign: Marketing Objectives (2017)

4 Elements of the Perfect Facebook Ad

Facebook Ad Targeting

Check out this ad hack for A/B split testing!

***UPDATE*** The demographics, interests and behavior fields have combined into ONE simple field called "DETAILED TARGETING". Use them the same way as I search all three separately in this video.

A/B Split Testing - 2016

A/B Split Testing - 2017

***NOTE: Minimum $800 ad spend for this ad type.***

A/B split testing needs a significant amount of traffic to be able to show true split test results with confidence. So a minimum ad spend is required. 

If you don't have this ad budget to spend, continuec the cheaper, "hack" method of split testing at the Ad Set and Ad level, one variable at a time.

Split Testing in Facebook Conversion Ads

Split Test Images with Carousel Ads

Learn what countries are the cheapest CPC (COST PER CLICK) for Facebook ads!

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). For example: I am a brand that targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content and page like clout). So in future ads targeted at my page followers/likers, I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product. 

Cheap page likes are for building page page followings, only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics/locations, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing targeted at this Facebook page.

List of Cheapest Countries for Facebook Ad Clicks
1 page

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: This will not equate a good page to REMARKET to in the future.

Cheap page likes are for building page page followings only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing to this Facebook page.

Do you want $0.01 Facebook Page Likes/Clicks?

Create a Custom Audience on Facebook Ads

Learn how to reach customers that are similar to your current audiences.

Create a Lookalike Audience on Facebook Ads

Create the best Lookalike audience Facebook doesn't advertise!

The BEST Lookalike & Saved Audience Tips

Learn how to target ads so you can steal your competitions fans/likes!

How to Steal Fans from your Competitor

Facebook Pixels 101

How to Convert to the NEW 2016 FACEBOOK PIXEL

Standard Events or Custom Conversions?

How to Install A Facebook Pixel on a Wordpress Website
Types of Facebook Ads - IN DEPTH ANALYSIS
6 Lectures 27:35
Lead Ads

Use the Facebook Pixel for Remarketing/Retargeting Ads

Learn how to remarket to people who have visited your website via "Website Custom Audiences"!

Retargeting Facebook Ads - (FACEBOOK 2015 -- Old Interface)

Dynamic Ads - GREAT for Ecommerce!


Track Facebook App Installs from Facebook Ads
Facebook Reporting
3 Lectures 12:07

Do you understand what the relevance score is next to your ads on Facebook? Learn what it means here!

What is a Relevance Score?

The New Facebook Ads Manager is officially released! Here is a complete guide of everything you need to know about the Facebook marketing tools update!

UPDATE Facebook Ads Manager - Reporting Integrated

Learn how to analyze the data behind your Facebook ads.

Facebook Ads Reporting - (FACEBOOK 2015 -- Old Interface -- Review Only)
Social Media Marketing
5 Lectures 16:01

Learn the importance of SMM to SEO!

Why is Social Media Marketing Important?

Learn the golden rules of content and what to share and when on you social media channels!

What Content Should I Share?

Learn the best places to get backlinks online and improve your Search Engine Optimization.

How to Get Backlinks and Improve SEO

Learn how to take advantage of Google+ profiles for SEO.

Google+ Profile Posts Create DOFOLLOW Backlinks
1 page

Learn how to speed up your social media marketing and posting time.

Social Media Management Tools: How to Cut Posting Time in Half
Facebook for Local Businesses, Brick & Mortar
1 Lecture 04:44

Reach people near your business on Facebook!

Local Business Ads on Facebook & Which Ads Should I Use When -- 2016
Facebook Engagement
2 Lectures 10:02

With Facebook's organic reach dropping, increasing engagement of your posts are crucial!

Facebook Engagement

Keep a calendar for posting on your Facebook page to keep content fresh and your users engaged.

Posting Calendar - Planning is Your Key to Success
7 pages
Facebook Insights
2 Lectures 07:37

Facebook Insights help you learn the type of person liking and sharing your content. Use this data for future targeting ads!

Learn the Power of Facebook Insights


  1. Go to your Page.
  2. Click 'Settings' in the top right hand corner.
  3. Click 'General' in the tab column on the left side of the page.
  4. Find the row labeled 'Audience Optimization for Posts' in the middle of the page and click 'Edit.'.
  5. Check off the box that that allows you to begin using the feature.
Audience Optimization in Facebook Posts
Resources and PowerPoints
6 Lectures 00:02

Learn the basics of Facebook Ads and start advancing your business today!

Section 1: Intro to Facebook Marketing
12 pages

Section 2: Create an Optimized Facebook Page
38 pages

Learn the fundamentals of Facebook advertising!

Section 3: Facebook Ads
21 pages

Start using Facebook Reporting to track your best converting ads and so much more!

Section 4: Facebook Reporting
5 pages

Learn the ins and outs of Social Media Marketing!

Section 5: Social Media Marketing
22 pages

Social Media Course by Buffer
4 More Sections
About the Instructor
4.5 Average rating
4,293 Reviews
58,978 Students
12 Courses
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