Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy ™
4.6 (15,875 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
103,111 students enrolled

Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy ™

Facebook Marketing from beginner to advanced! Join 150,000+ students who MASTERED Facebook and are Facebook Ads experts!
Bestseller
4.6 (15,875 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
103,111 students enrolled
Created by COURSE ENVY
Last updated 4/2019
English
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This course includes
  • 14 hours on-demand video
  • 25 articles
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Connect with new audiences and lower your ad costs via Facebook Ads!
  • Mass post quickly to various social media networks!

  • MASTER Facebook Ads Manager!

  • Implement the Facebook Pixel and advanced tracking strategies.
  • MASTER your sales funnel... awareness, retargeting, and conversion!
  • Average $0.01 per engagement/like/click with my Facebook ad strategies!
  • Use the advanced features available in Facebook Business Manager.
  • MASTER Facebook Marketing all in one course!
Requirements
  • Have a personal profile/account on Facebook.
Description

Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK ADS! Facebook Marketing is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to PROMOTE! Join our 200,000+ students who have MASTERED Facebook advertising with out A-Z Facebook Mastery Course! 

    Three reasons to TAKE THIS COURSE right now! 

  1. You get lifetime access to lectures!

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for my clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook page and Facebook ads therefore enabling you to reach any type of target market! Make the most of social media marketing and make it easy... so you can  get back to what you do best, running your business!

In this course, you will learn Facebook Marketing from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel... the things you will learn about Facebook are truly amazing and will instantly help advance your presence online!

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS... LEARN HOW FACEBOOK MARKETING, FACEBOOK ADS, AND SOCIAL MEDIA MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME!

ENROLL NOW!

Who this course is for:
  • Small business owners
  • Bloggers, Influencers, Public Figures
  • Online marketers and marketing reps
  • Advertising managers
  • Corporations
  • ANYONE looking to MASTER Facebook Marketing!
  • ANYONE looking to MASTER Facebook Ads!
  • ANYONE looking for the most highly targeted and cheapest advertising strategies on Facebook!
Course content
Expand all 119 lectures 14:10:06
+ INTRO TO FACEBOOK MARKETING
5 lectures 12:46

As a marketing consultant for over a decade, I have gotten a real handle on the Facebook ad market and am passing that knowledge on to you!

Preview 04:36

Learn the basics of Facebook advertising.

Preview 02:42

Add to this courses Q&A section as you go through this course. I will try to respond within 48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

Private Coursenvy Community for Q&A
04:00

Understand lead generation and lead capturing. Now DRAW a funnel on a piece of paper and sketch out your own Sales Funnel! 

How to Create a Sales Funnel on Facebook - CREATE YOUR OWN NOW!
01:26
A Few Quick Tips...
00:02
+ FACEBOOK PAGE
8 lectures 52:12
Facebook Profile VS. Facebook Page
00:41
How to Create and Optimize a Facebook Page
16:53
How Do I Claim My Vanity URL on Facebook
00:20

Search Engine Optimization is CRUCIAL for your Facebook page success! Check out these top 5 SEO tips!

Top 5 SEO Tips for your Facebook Page
04:39

Learn how and where to add keywords to your Facebook page so you will rank #1 in Google searches!

How to Use Keywords in your Facebook Page Description
01:54

If you can't answer that question...this lecture is a must watch!

What Makes your Facebook Page Awesome?
07:21

Using the proper Apps on your Facebook Page can not only reduce bounce rates by keeping users on your page for ALL their needs, but Apps will also up the social reach of your brand in many ways!

How to Install Facebook Apps + Best Facebook Page Apps
00:23
+ FACEBOOK ADS
14 lectures 01:03:30

Even if you have NEVER had a general marketing class, you can succeed with Facebook ads! In this lecture I cover the THREE basic fundamentals every successful ad includes.

Marketing 101 - 3 Elements of Successful Ads
00:56
Facebook Ads Funnel by Coursenvy - PDF
00:01
The Ultimate Guide to Creating Facebook Ads by Coursenvy
00:02
Step 1 of Facebook Ads - CAMPAIGN
06:07
Steps 2 of Facebook Ads - AD SET
14:03
Step 3 of Facebook Ads - AD
02:09
4 Elements of the Perfect Facebook Ad
01:15
Budgets, Bidding & Schedules for Facebook Ads
00:02

***The Create Multiple New Ads Sets feature won't be available soon (later 2019).

Instead, learn how to use the Split Test option at the campaign level. Learn how to create a Split Test in Lecture #16 - The Ultimate Guide to Creating Facebook Ads by Coursenvy

A/B Split Testing 101
12:07
70%-20%-10% + Create a Post Engagement Ads
15:49

***NOTE: Minimum ad spend for this ad type.***

A/B split testing needs a significant amount of traffic to be able to show true split test results with confidence. So a minimum ad spend is required. 

If you don't have this ad budget to spend, continue the cheaper, "hack" method of split testing at the Ad Set and Ad level, one variable at a time.

Split Testing in Facebook
05:41
Split Test Images with Carousel Ads
02:19

Learn what countries are the cheapest CPC (COST PER CLICK) for Facebook ads!

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). For example: I am a brand that targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content and page like clout). So in future ads targeted at my page followers/likers, I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product. 

Cheap page likes are for building page followings, only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics/locations, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing targeted at this Facebook page.


List of Cheapest Countries for Facebook Ad Clicks
1 page

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: This will not equate a good page to REMARKET to in the future. I use this hack for clients who don't care about remarketing and boosting posts to their page following/likers. They strictly built the page to X likes for social clout ONLY, then use custom targeting for all future ads, EXCLUDING people who liked their Facebook page (under Ad Set < Connections). Doing this will also force your organic page reach to be targeted at these cheap countries for the most part.

Cheap page likes are for building page page followings only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing to this Facebook page.

CHEAP Facebook Page Likes HACK
02:59
+ FACEBOOK PIXEL
9 lectures 55:23
Facebook Pixel, Standard Events, and Custom Conversions
00:02
How to Install the Facebook Pixel in 2019
08:52
Facebook Pixels: What do you want to track?
07:47
Create an Audience for Facebook Ads (OUTDATED 2018) - Reference Only
09:50

Make your Lookalike audience 10x better in Facebook ads!

The BEST Lookalike Audience HACK
05:19
Standard Events or Custom Conversions?
07:22
Create Custom Conversions
02:54

If you created a pixel prior to June 9, 2015, you have an older version of the pixel. Learn how to install the Facebook pixel in this lecture.

Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW!
01:19
Facebook Pixel (OUTDATED 2018) - Reference Only for "Pixel Your Site" WP PLugin
11:58
+ Types of Facebook Ads - IN DEPTH ANALYSIS
10 lectures 48:30
Lead Generation Ads
08:53
Dynamic Ads - GREAT for Ecommerce!
06:24
INSTAGRAM ADS on FACEBOOK!
06:47
Advanced Instagram Guides
00:02

Reach people near your business on Facebook!

Local Business Ads on Facebook (Brick & Mortar Businesses)
06:07
Ads in Facebook Messenger
04:02
Messenger Chat Bots Ultimate Guide
00:04
Facebook Offers and Offer Ads
09:36
"Click to Call" or "Call Now" Facebook Ads
00:02
+ FACEBOOK ENGAGEMENT
5 lectures 17:24

With Facebook's organic reach dropping, increasing engagement of your posts are crucial! Likes, shares, and comments all count as ENGAGEMENT to Facebook – as do clicks on links, videos, and photos.

Facebook Engagement
10:00
Facebook Videos - PDF
00:02
Mastering the Facebook Algorithm - PDF
00:02
WATCH ME: Create Page Likes Ads - MULTIPLE AD SETS
07:19
Social Media Posting Calendar - Planning is Your Key to Success!
00:01
+ FACEBOOK REPORTING & INSIGHTS
4 lectures 18:23

Do you understand what the relevance score is next to your ads on Facebook? Learn what it means here!

What is a Relevance Score + How to Increase It
07:05

The New Facebook Ads Manager is officially released! Here is a complete guide of everything you need to know about the Facebook marketing tools update!

2016 UPDATE to Facebook Ads Manager - Reporting Integrated
04:00

Facebook Insights help you learn the type of person liking and sharing your content. Use this data for future targeting ads!

Learn the Power of Facebook Insights
03:34
Audience Insights
03:44
+ Social Media Marketing
4 lectures 11:52

Learn the importance of SMM to SEO!

Why is Social Media Marketing Important?
04:56

Learn the golden rules of content and what to share and when on you social media channels!

What Content Should I Share?
04:27

Learn how to speed up your social media marketing and posting time.

Social Media Management Tools: How to Cut Posting Time in Half
02:25
Want to learn more about Social Media Marketing?
00:04
+ Common Facebook FAQs - Watch our Coursenvy Team Answer YOUR QUESTIONS!
45 lectures 08:45:01
COMMON FAQs
00:22
#1 - CREATING AN AD - PART 1
19:42
#1 - CREATING AN AD - PART 2
11:37
#2 - WHEN TO USE WHICH MARKETING OBJECTIVE - pt1
18:23
#2 - WHEN TO USE WHICH MARKETING OBJECTIVE - pt2
19:47
#2 - WHEN TO USE WHICH MARKETING OBJECTIVE - pt3
16:11
#3 - CREATE A FACEBOOK PAGE
17:58
#4 - HOW TO BUILD SUCCESSFUL FACEBOOK ADS
18:23
#5 - SALES FUNNELS WITH FACEBOOK ADS - pt1
13:01
#5 - SALES FUNNELS WITH FACEBOOK ADS - pt2
18:44
#6 - ADVANCED CONVERSION ADS
11:14
#7 - HOW TO SCALE YOUR FACEBOOK ADS
17:46
#8 - SPLIT TESTING FACEBOOK ADS
16:15
#9 - UNPUBLISHED FACEBOOK POSTS
05:36
#10 - HOW TO GET INSTAGRAM FOLLOWERS
07:40
#11 - LOCAL TARGETING IN FACEBOOK ADS
15:51
#12 - ADVANCED VIDEO ADS
10:31
#13 - LEAD GENERATION ADS
13:57
#14 - FACEBOOK ADS TO FREE EBOOK LEAD CAPTURE
08:35
#15 - ADVANCED LOOKALIKE AUDIENCES
12:58
#16 - ADVANCED INSTAGRAM ADS
06:49
#17 - AUDIENCE INSIGHTS
16:28
#18 - FACEBOOK REPORTING
13:29

Are you still struggling? This is an example from a student that just wasn't 100% confident in Facebook ads yet and messaged us for help in 2015! Send us your Facebook Page and Question and you may get featured in our course!

#19 - ANALYTICS VS REPORTING
17:23

Are you still struggling? This is an example from a student that just wasn't 100% confident in Facebook ads yet and messaged us for help in 2015! Send us your Facebook Page and Question and you may get featured in our course!

#20 - HOW TO SHARE ASSETS ON FACEBOOK
05:23
#21 - DYNAMIC CREATIVES 101
04:31
#22 - PRODUCT CATALOG 101
18:30
#23 - FACEBOOK ANALYTICS FUNNEL
13:17
#24 - CANVAS 101
10:47
#25 - FACEBOOK DEVELOPER APPS
14:13
#26 - FACEBOOK EVENTS
07:48
#27 - ADVANCED FACEBOOK OFFERS
06:55
#28 - DYNAMIC LANGUAGE OPTIMIZATION
05:50
#29 - ADVANCED CUSTOM AUDIENCES
17:38
#30 - ADVANCED DETAILED TARGETING
19:16
#31 - BIDDING 101
10:31
#32 - HOW TO CREATE A NEW AD ACCOUNT & PIXEL
10:47
#33 - CUSTOM EVENTS VS STANDARD EVENTS
11:10
#34 - FACEBOOK MESSENGER ADS
08:33
#35 - RELEVANCY SCORES 101
08:42
#36 - Facebook Groups
05:42
#37 - How to Remedy a Flagged Ad Account
05:21
#38 - How to target a specific OS and Device via detailed targeting
04:09
#39 - How to Create a Value-Based Lookalike Audience
05:26
#40 - How to add a video to your Facebook page cover image
01:52
+ Business Manager + How to Start a Facebook Ads Business/Agency
6 lectures 25:18
How to Get Marketing Clients
07:05
Do I Need a Business Manager + How to Create One
02:59
Pages in Business Manager
07:14
Ad Accounts in Business Manager
07:31
WATCH ME: Add an employee to my Facebook Business Manager
00:20
Marketing Ad Agency Proposal and Contracts
00:09