Facebook Ads & Facebook Marketing Mastery Guide 2017
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Facebook Ads & Facebook Marketing Mastery Guide 2017

Use Facebook marketing to excel your business! Take this top rated course to optimize your Facebook ads today!
Bestselling
4.6 (3,002 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
24,364 students enrolled
Created by Justin OBrien
Last updated 5/2017
English
Current price: $10 Original price: $120 Discount: 92% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 7.5 hours on-demand video
  • 7 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Mass post quickly to various social media networks
  • Market on Facebook Advertising with ease
  • Connect with new audiences and lower ad costs via Facebook Ads
  • Track Facebook ad conversions
  • Use advanced features of Facebook advertising
  • Average $0.01 per engagement/like/click with my Facebook ad strategies
View Curriculum
Requirements
  • Have a personal profile/account on Facebook.
Description

JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASING CONVERSIONS VIA FACEBOOK ADS!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added constantly as updates to Facebook, SEO & SMM roll out).
  2. You can ask me questions and see me respond to every single one of them thoughtfully!
  3. What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook ads and enable you to reach any type of target market! Make the most of social media marketing and make it easy, so you can get back to what you do best, running your business!

In this course, you will learn Facebook Marketing from beginner level to advanced!

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via social marketing. Join this course now to learn how to take your brand, product or service to the next level with the power of Facebook Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND LEARN HOW FACEBOOK MARKETING AND SOCIAL MEDIA MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME! ENROLL NOW!

Who is the target audience?
  • Small business owners
  • Bloggers/Influencers
  • Marketers
  • Advertising managers
  • Corporations
  • ANYONE looking for the most highly targeted and cheapest advertsing strategies on Facebook
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Curriculum For This Course
Expand All 74 Lectures Collapse All 74 Lectures 07:36:31
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INTRO TO FACEBOOK MARKETING
4 Lectures 07:13

As a marketing consultant for over a decade, I have gotten a real handle on the Facebook ad market and am passing that knowledge on to you!

Preview 01:40

Learn the basics of Facebook advertising.

Basics of Facebook Ads
02:42

Add discussions as you go through this course if you LOVE or HATE something. I will try to respond within 24 hours to ANY questions and I will film new lectures as needed. We greatly appreciate your positive feedback!

Begin with the End in Mind
01:25

Understand lead generation and lead capturing. Now DRAW a funnel on a piece of paper and sketch out your own Sales Funnel! Download http://www.coursenvy.com/wp-content/uploads/2016/01/Facebook-Sales-Funnel.jpg

How to Create a Sales Funnel on Facebook - CREATE YOUR OWN NOW!
01:26
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FACEBOOK PAGE
8 Lectures 56:54
Facebook Profile VS. Facebook Page
00:42

How to Create and Optimize a Facebook Page
19:42

Search Engine Optimization is CRUCIAL for your Facebook page success! Check out these top 5 SEO tips!

Top 5 SEO Tips for your Facebook Page
04:39

How to Change a Facebook Page Category
01:36

How to Use Google Keyword Planner
19:47

Learn how and where to add keywords to your Facebook page so you will rank #1 in Google searches!

How to Use Keywords in your Facebook Page Description
01:54

If you can't answer that question...this lecture is a must watch!

What Makes your Facebook Page Awesome?
08:10

Using the proper Apps on your Facebook Page can not only reduce bounce rates by keeping users on your page for ALL their needs, but Apps will also up the social reach of your brand in many ways!

How to Install Facebook Apps + Best Facebook Page Apps
00:23
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FACEBOOK ADS
13 Lectures 01:44:21

Even if you have NEVER had a general marketing class, you can succeed with Facebook ads! In this lecture I cover the THREE basic fundamentals every successful ad includes.

Marketing 101 - 3 Elements of Succesful Ads
00:58

Create your FIRST Facebook Ad
08:12

Step 1 Facebook Ads - CAMPAIGN: Marketing Objectives
05:56

4 Elements of the Perfect Facebook Ad
07:26

Step 2 Facebook Ads - AD SET: Facebook Ad Targeting
18:17

Facebook Ads: Bidding, Budgets & Schedules
15:04

A/B Split Testing 101
10:28

WATCH ME: Create a Post Engagement Ad with A/B SPLIT TESTING
17:18

***NOTE: Minimum $800 ad spend for this ad type.***

A/B split testing needs a significant amount of traffic to be able to show true split test results with confidence. So a minimum ad spend is required. 

If you don't have this ad budget to spend, continuec the cheaper, "hack" method of split testing at the Ad Set and Ad level, one variable at a time.


Split Testing in Facebook: CONVERSION ADS
05:40

Split Test Images with Carousel Ads
02:19

Learn what countries are the cheapest CPC (COST PER CLICK) for Facebook ads!

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). For example: I am a brand that targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content and page like clout). So in future ads targeted at my page followers/likers, I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product. 

Cheap page likes are for building page followings, only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics/locations, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing targeted at this Facebook page.


List of Cheapest Countries for Facebook Ad Clicks
1 page

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: This will not equate a good page to REMARKET to in the future. I use this hack for clients who don't care about remarketing and boosting posts to their page following/likers. They strictly built the page to X likes for social clout ONLY, then use custom targeting for all future ads, EXCLUDING people who liked their Facebook page (under Ad Set < Connections). Doing this will also force your organic page reach to be targeted at these cheap countries for the most part.

Cheap page likes are for building page page followings only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing to this Facebook page.

CHEAP Facebook Page Likes HACK
02:59

STEAL Competitors Fans = Brand Awareness + Reach + Page Likes
09:44
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FACEBOOK PIXEL
7 Lectures 48:38
What is the Facebook Pixel + How to Install the Facebook Pixel
09:24

Facebook Pixels: What do you want to track?
08:17

If you created a pixel prior to June 9, 2015, you have an older version of the pixel. Learn how to install the Facebook pixel in this lecture.

Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW!
01:23

Create an Audience for Facebook Ads
10:25

Make your Lookalike audience 10x better in Facebook ads!

The BEST Lookalike Audience HACK
05:19

Standard Events or Custom Conversions?
06:37

WATCH ME: Create and Install Conversions
07:13
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Types of Facebook Ads - IN DEPTH ANALYSIS
7 Lectures 51:44
Lead Generation Ads
09:17

Use the Facebook Pixel for Remarketing/Retargeting Ads
07:32

Dynamic Ads - GREAT for Ecommerce!
06:24

INSTAGRAM ADS on FACEBOOK!
06:47

Reach people near your business on Facebook!

Preview 06:13

Ads in Facebook Messenger
04:02

Facebook Offers and Offer Ads
11:29
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FACEBOOK ENGAGEMENT
3 Lectures 17:21

With Facebook's organic reach dropping, increasing engagement of your posts are crucial! Likes, shares, and comments all count as ENGAGEMENT to Facebook – as do clicks on links, videos, and photos.

Facebook Engagement
10:02


Keep a calendar for posting on your Facebook page to keep content fresh and your users engaged.

Posting Calendar - Planning is Your Key to Success
7 pages
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FACEBOOK REPORTING
2 Lectures 11:06

Do you understand what the relevance score is next to your ads on Facebook? Learn what it means here!

What is a Relevance Score + How to Increase It
07:06

The New Facebook Ads Manager is officially released! Here is a complete guide of everything you need to know about the Facebook marketing tools update!

2016 UPDATE to Facebook Ads Manager - Reporting Integrated
04:00
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FACEBOOK INSIGHTS
3 Lectures 11:21

Facebook Insights help you learn the type of person liking and sharing your content. Use this data for future targeting ads!

Learn the Power of Facebook Insights
03:34

Audience Insights
03:44

    ENABLE AUDIENCE OPTIMIZATION

  1. Go to your Page.
  2. Click 'Settings' in the top right hand corner.
  3. Click 'General' in the tab column on the left side of the page.
  4. Find the row labeled 'Audience Optimization for Posts' in the middle of the page and click 'Edit.'.
  5. Check off the box that that allows you to begin using the feature.
Audience Optimization in Facebook Posts
04:03
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Social Media Marketing
4 Lectures 11:52

Learn the importance of SMM to SEO!

Why is Social Media Marketing Important?
04:56

Learn the golden rules of content and what to share and when on you social media channels!

What Content Should I Share?
04:27

Learn how to speed up your social media marketing and posting time.

Social Media Management Tools: How to Cut Posting Time in Half
02:25

Want to learn more about Social Media Marketing?
00:04
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OLD (2014-2016) FACEBOOK INTERFACE - Still Valuable Info to Watch!
13 Lectures 01:24:46
What is Facebook Power Editor and How to Benefit From It!
10:06

Check out this ad hack for A/B split testing!

***UPDATE*** The demographics, interests and behavior fields have combined into ONE simple field called "DETAILED TARGETING". Use them the same way as I search all three separately in this video.

A/B Split Testing - 2016
04:31

A/B Split Testing - MULTIPLE AD SETS - 2016
04:52


Watch me create - PROMOTE YOUR PAGE - Page Likes
10:06

Watch me create - SEND PEOPLE TO YOUR WEBSITE
10:36

Watch me create - INCREASE CONVERSIONS ON YOUR WEBSITE
05:06

Watch me create - REACH PEOPLE NEAR YOUR BUSINESS
04:02

Watch me create - GET PEOPLE TO CLAIM YOUR OFFER
02:39

Watch me create - GET VIDEO VIEWS
04:27

Watch me create - LEAD GENERATION
08:40

Are you still struggling? This is an example from a student that just wasn't 100% confident in Facebook ads yet and messaged us for help in 2015! Send us your Facebook Page and Question and you may get featured in our course!

STUDENT HELP - Pick Up My Junk Car - Interest Targeting & Retargeting
06:45

Are you still struggling? This is an example from a student that just wasn't 100% confident in Facebook ads yet and messaged us for help in 2015! Send us your Facebook Page and Question and you may get featured in our course!

STUDENT HELP - Snook Fishing - Location Targeting
06:11
2 More Sections
About the Instructor
Justin OBrien
4.6 Average rating
5,902 Reviews
70,101 Students
13 Courses
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