Facebook Ads Crash Course
4.4 (142 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,448 students enrolled
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Facebook Ads Crash Course

Your Guide To Planning, Creating and Launching Successful Facebook Ads
4.4 (142 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,448 students enrolled
Last updated 3/2017
English
English
Price: Free
Includes:
  • 2.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a Facebook ad with confidence, use re-targetting and advanced techniques to target custom audiences.
View Curriculum
Requirements
  • Students will need a general understanding of Facebook, and a Facebook Business Page.
Description

Lifetime access includes all future updates, student Q&A and additional resources. 

If you run a business or are an entrepreneur, you have to take this class! This is the same class I teach in person and here are what some of my students say:

"If you want to greatly improve your online presence and have a great time learning, take this class. Steve will energize and empower you." Brian P,  Marketing Director

"Steve is absolutely a mastermind with clear, insightful and educational information on how to build your business with Facebook Ads." Jennifer C, Executive Director

"I always come away from (Steve’s classes) armed with new knowledge and understanding that I can use immediately" Shirona T, Marketing Manager

Facebook ads are the #1 tool to help your business grow. In this Masterclass you will understand the whole picture and be able to create a Facebook Ad that actually converts! Owned media channels, to your website and landing pages, without understanding these assets, your ads are bound to fail, and I will not let that happen! You will learn how to plan, strategize and implement Facebook Ads with ease. 

You will be walked through how to target your audience and discover how you can create custom audiences for pin point ad targeting. 

You Will Learn:

  • How To Use Facebook Ads to Grow Your Business
  • How To Target Your Audience With Pin Point Accuracy
  • How To Plan and Budget For Your Ads
  • How Your Website and Other Online Channels Impact Your Ads
  • How To Determine Your Demographic Targets
  • How To Re-Market To Potential Customers Who Have Not Purchased From you
  • How To Market to Past Customers


Who is the target audience?
  • Entrepreneurs and marketers who are desiring to leverage Facebook Ads to Grow their business.
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Curriculum For This Course
15 Lectures
02:25:48
+
The Most Important Part of Your Ad, The Planning Process
5 Lectures 37:24
Welcome!
01:05

The Whole Picture
06:32

The Behavior that Impacts Your Results
07:39

The Importance of Your Landing Page
14:23

Connecting the Facebook Pixel, Google Analytics and Google Tag Manager
07:45
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Creating an Ad in Facebook Ad Manager
9 Lectures 01:38:35
Tag Manager and More
03:04

Razor Sharp Targeting Strategy
19:38

Available Ads and Your Choice
06:52

Starting Your Ad and Location Choices
09:38

Targeting for Results
15:55

The Budget Consideration
06:41

Creative and Launching
16:58

The Pixel, Conversions and Audiences
13:19

Custom Audiences And Some Final Thoughts
06:30
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Bonus and Additional Lectures
1 Lecture 09:49
A Deeper Look at the Pixel and re-marketing
09:49
About the Instructor
Steve Burnside, M.B.A.
4.4 Average rating
141 Reviews
5,493 Students
2 Courses
Certified Social Media Strategist/Online Marketing Consutant

I have been rockin’ in digital marketing since 2001 when I started my first e-commerce business. Learning everything from the ground up, I became enamored with online marketing and how to build your business online.

Now I own Burnside Marketing and partner with businesses to help grow their online presence. Including websites, social media, digital advertising and more. 

I received my B.A. From Azusa Pacific, his M.B.A. From the University of the Southwest and studied Social Media Strategy at the University of Miami.