Facebook Ads Crash Course

Your Guide To Planning, Creating and Launching Successful Facebook Ads

Created bySteve Burnside, M.B.A.

Last updated 5/2018

English

What you'll learn

Create a Facebook ad with confidence, use re-targetting and advanced techniques to target custom audiences.

Course content

3 sections • 18 lectures • 2h 48m total length

Welcome!1:05
Discover how Facebook ads can grow revenue and customer bases through thoughtful campaigns and advanced strategy. Adapt to evolving ad types and platform updates.
Resource Guide (Continually Updated)0:01
The Whole Picture6:32
Assess your digital life, align your website and landing pages with Facebook ads, and define conversions like email signups or page visits to optimize trusted traffic.
The Behavior that Impacts Your Results7:39
Use the B.J. Fogg behavior model to match motivation and ability with an easy action line, directing clicks to a specific landing page and a 15–20 percent discount.
The Importance of Your Landing Page14:23
Connecting the Facebook Pixel, Google Analytics and Google Tag Manager7:45
Connect Facebook pixel and Google Analytics to track visitor behavior and optimize landing pages. Use Google Tag Manager to centralize tags, enable retargeting, and keep your site clean.

Tag Manager and More3:04
Set up Google tag manager to manage tags like Facebook post pixel and Universal Analytics across all pages, publish changes to deploy tracking, and streamline analytics setup.
Razor Sharp Targeting Strategy19:38
Define your why, set a focused budget, and craft a precise audience persona for targeted ads. Align the landing page and mobile experience for conversions.
Available Ads and Your Choice6:52
Starting Your Ad and Location Choices9:38
Design a traffic campaign by structuring campaigns, ad sets, and ads, and test audiences, creatives, and placements, including a look alike audience and precise location targeting.
Targeting for Results15:55
The Budget Consideration6:41
Creative and Launching16:58
The Pixel, Conversions and Audiences13:19
Learn to install the Facebook pixel on your site with tag manager or code, track visitors and events, and build audiences and conversions for targeted ads.
Custom Audiences And Some Final Thoughts6:30
Explore how to create and manage custom audiences, including customer files, website traffic, and engagement, set up the pixel quickly, use exclusions, and build lookalike audiences to optimize ads.

A Deeper Look at the Pixel and re-marketing9:49
Explains how the Facebook pixel tags visitors and enables retargeting with ads across awareness to sale. Covers segmentation by page visits and checkout to optimize ad spend.
A Brief Look at AdEspresso, More to Come.8:41
Explore AdEspresso, a tool by Hootsuite, that acts as a Facebook ads dashboard. Create campaigns with multiple headlines, texts, and images, test variations, and rely on automated reporting.
A Look at Reporting Features14:17
Explore Facebook ads reporting and data analytics in the ads manager, measure campaigns by leads, reach, impressions, and cost per lead form, and set up customized, scheduled email reports.

Requirements

Students will need a general understanding of Facebook, and a Facebook Business Page.

Description

Lifetime access includes all future updates, student Q&A and additional resources.

If you run a business or are an entrepreneur, you have to take this class! This is the same class I teach in person and here are what some of my students say:

"If you want to greatly improve your online presence and have a great time learning, take this class. Steve will energize and empower you." Brian P, Marketing Director

"Steve is absolutely a mastermind with clear, insightful and educational information on how to build your business with Facebook Ads." Jennifer C, Executive Director

"I always come away from (Steve’s classes) armed with new knowledge and understanding that I can use immediately" Shirona T, Marketing Manager

Facebook ads are the #1 tool to help your business grow. In this Masterclass you will understand the whole picture and be able to create a Facebook Ad that actually converts! Owned media channels, to your website and landing pages, without understanding these assets, your ads are bound to fail, and I will not let that happen! You will learn how to plan, strategize and implement Facebook Ads with ease.

You will be walked through how to target your audience and discover how you can create custom audiences for pin point ad targeting.

You Will Learn:

How To Use Facebook Ads to Grow Your Business
How To Target Your Audience With Pin Point Accuracy
How To Plan and Budget For Your Ads
How Your Website and Other Online Channels Impact Your Ads
How To Determine Your Demographic Targets
How To Re-Market To Potential Customers Who Have Not Purchased From you
How To Market to Past Customers

Who this course is for:

Entrepreneurs and marketers who are desiring to leverage Facebook Ads to Grow their business.

Facebook Ads Crash Course

What you'll learn

Explore related topics

Course content

The Most Important Part of Your Ad, The Planning Process6 lectures • 37min

Creating an Ad in Facebook Ad Manager9 lectures • 1hr 39min

Bonus, Additional Lectures & Continued Learning3 lectures • 33min

Requirements

Description

Who this course is for: