The Complete Facebook Ads Training (Hands On)

Discover why Facebook ads matter for business by leveraging user reach, mobile usage, and data to target audiences, compare costs, and use lookalike audiences, custom audiences, and life events targeting.

Discover the biggest Facebook ads mistakes, from lacking a clear strategy to targeting at the right time, and learn a practical, three-step ABC system to attract, relate, and convert audiences.

Learn to craft high-converting Facebook ads using a downloadable six-element template, covering text, image, headline, news feed description, display, and call to action, with testing guidance.

discover the new look of Facebook ads manager, as menu options move and the interface simplifies, with traffic and conversions renamed and engagement consolidating ad objectives.

Learn to create Facebook page like ads in Facebook Ads Manager, set the page likes objective, target audiences (competition fans, interests), test images and CTAs, and manage budgets and placements.

Create Facebook site-click ads to drive traffic to your website or blog and lead capture pages, targeting engaged fans, competitor fans, and interests, while testing images and call to action.

Boost your posts with page post engagement ads to grow likes, shares, and comments. Test audiences—fans, relevant keywords, and interests—through ads manager, placements, and budget optimization.

Target people near your business with local awareness ads using radius settings, test multiple images and CTAs, and optimize placements to boost reach and foot traffic.

Learn to run Facebook video views ads with the Ads Manager by targeting fans and interests, testing different videos, and using compelling calls to action to promote views.

Create offer claim ads on Facebook to drive sales with time-limited discounts, coupons, and urgency for targeted audiences, including fans and custom audiences from email lists.

Run event response ads on Facebook to promote your event, raise attendance, and drive local traffic by targeting fans, custom audiences from an email list, and nearby locals.

discover how to use the Facebook pixel to build site custom audiences, track conversions with standard or custom events, and optimize ads, with WordPress plugin support.

Create website conversion ads on Facebook that track actions with the Facebook pixel. Target fans, non-fans, competitors, and test images and calls to action to boost email signups and purchases.

Use Facebook lead ads to quickly generate e-mail leads on Facebook with no landing page requirement, using a native Facebook experience and lead forms.

Learn to create Instagram ads using Facebook ads manager by defining your objective, setting audience and budget, and building the ad with media and copy.

Tag Facebook ad links with utm parameters using the Google campaign url builder, then track traffic and campaigns in Google Analytics by source, medium, and campaign name.

Learn to build a killer Facebook ads audience with audience insights by compiling 10–20 interests and pages, then targeting high-affinity pages for engagement.

Create custom audiences in Facebook ads manager from email lists or website traffic, then use them to target and retarget campaigns while tracking match rates.

Create and use lookalike audiences in Facebook ads by selecting a source (custom audience, conversion pixel, or page), choosing country and size, and applying the audience to campaigns once ready.

Explore Facebook ads optimization and bidding options, including audience targeting, budget settings, advanced options, and automatic vs manual bidding to optimize delivery and cost per page like.

Create and save customizable reports in Facebook Ads Manager, switch views between performance and engagement, tailor columns like frequency and impressions, and schedule email delivery for regular data analysis.

Master Power Editor to create and manage Facebook ads, navigate campaigns, ad sets, and ads, and explore audiences, image library, reports, and tools.

Apply the course insights to run Facebook ads, avoid common pitfalls, and build a low-budget testing system using custom audiences, Facebook pixel, and conversion tracking.