Facebook Ads and Marketing Course - Master Facebook for 2017
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Facebook Ads and Marketing Course - Master Facebook for 2017

Mastering Facebook Ads is Possible with this course. Learn all you need to create successful Facebook ads.
4.6 (61 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,250 students enrolled
Created by Shimmy Morris
Last updated 7/2017
Current price: $10 Original price: $140 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 6 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Fully Understand How to make an Ad on Facebook
  • How to Navigate Facebooks Ad Platform for 2016/2017
  • How to Split Test Ads
  • How to use the Power Editor
  • Fully Understand how to find incredibly targeted audiences
  • How to use Canva to make posts and ad photos
  • How to incorporate Teespring and Facebook to make maximum profits
  • How to create a conversion Pixel
  • How to create Retargeting Pixels
  • Fully understand all the different Ad types and which is most suited for your ad
  • How to use use Audience Insights
  • How to create a Facebook Page and drive likes to it
  • How to use Instagram and gain maximum followers
  • Ways to outsource your work
View Curriculum
  • You won't need any prior knowledge before taking this course

This BRAND NEW Facebook Ads 2.0 course teaches you everything there is to know about advertising on Facebook.

A year ago I brought out my Facebook ads 1.0 Course and it did really well. Students loved it! It has over 3000 students in it now… But Facebook has changed drastically and there are lots more features and awesome ways to make even more targeted ads. 

So I thought I would bring out a completed revamped course. Tons of new information, all fully updated for 2016/2017. 

There’s over 4 Hours of high quality content! 


  • With this course you will be able to kickstart your business with Facebook Ads, or collect leads/sales for your existing business. 
  • Facebook is incredibly powerful and the targeting you can achieve with it is just amazing. 
  • In this course I cover everything you need to know in order to create successful ads.
  • I will continue to update this course with new lectures and case studies every month!
  • I always try to answer any questions my students have within 24 hours. 


All you need is a Facebook Ads Account, which I show you how to get.

What you’ll get:

  • Full access to the entire course.
  • Access to all the discussions happening in the course.
  • You will be able to ask me any questions you have.
  • You will get full access to updates in this course.
  • Future lectures will always be free for you. 
  • Included are 3 awesome case studies with many more to come! 

A few things you’ll Learn: 

  • How to make an ad using Facebook.
  • How to use Audience Insights to create laster targeted audiences.
  • How to create the most eye-catching ad photos.
  • How to fully set up a Facebook page and start driving traffic to it.
  • A look into Instagram and some help to get you started. 
  • Learning advanced methods to Interest Targeting.
  • How to immediately start monetising your knowledge with Teespring and Facebook Advertising.
  • Plus so much more! 

Thank you for reading. 

Udemy also offer a Full 30 Day Money Back Guarantee so there is literally no risk for you! 

Click the “Take this course” button now, so we can get started straight away… 

Hopefully I will see you in the course. 

Best Regards

-Shimmy Morris

Who is the target audience?
  • Someone with an internet connection
  • Someone with a Facebook Account
Students Who Viewed This Course Also Viewed
Curriculum For This Course
61 Lectures
Welcome to the Course
5 Lectures 06:59

Welcome to my course. Be sure to follow it all the way through so you can learn everything you need to know. This course can be used for any products or services.

Thank you for Enrolling, I wish you the best of luck. if you have any questions or need any help, please add it to the discussion board.



Preview 01:03

Creating an Ads account has changed since Facebook changed it’s layout. In this video I explain how you can go about setting up an Ads Account for yourself.

Creating a Facebook Ads Account

In this video I explain all the different things Facebook ads can be used for. It’s really amazing what you can do with a simple ad. You can grow your email list, selling your product on Amazon, sell you gift on Etsy, promote you offline service, it’s really endless.

Different Business you can use Facebook Ads For

In this video I tell you a bit about my self. I hoped this video would make you feel more welcome and more comfortable in this course. Especially if you know my story.

If you want you can share a little about yourself in the discussion board for this lecture.

A Bit about Me

Join the Special Private Facebook Group
Overview of Ads Manager
7 Lectures 18:56

This Video will discuss the Settings Tab in your Ads Account. This is good for a complete beginner who wants help making sure they’re setting up right.

Fully Understanding the Settings Tab (Basics)

In this video I explain how to add your card or use PayPal to pay for your ads. This is a basic video which I have put here to help any beginner feel comfortable knowing they’ve done it right.

Fully Understanding the Billing Tab (Basics)

I just touch on Audience Insights and Power Editor in this video. There is a full and in-depth video later on in the course.

An Intro to Audience Insights and Power Editor (Basics)

The new Facebook Pixel is so much easier than the old one. Now there is one Pixel for your entire site and for any conversions you wish to set up.

Fully Understanding the New Facebook Pixel and Custom Conversions (Basics)

In this video I explain what Audiences are and how you can use them to create incredible targeted ads.

Fully understand Audiences and How to use them for Maximum Results! (Basics)

This is a white board explainer video as this subject can be quite confusing. I go into incredible depth about this layout and how you should use it for maximum results.

Full Explanation of the Campaigns > Ad Sets > Ads

If you’re someone who travels or would like to have full control over their adverts then I highly recommend the Free app. Ads Manager. It’s made by Facebook and it allows you to do all sorts of things with your Ads Account, all from your phone!

Download the Ads App to Make your Life Much Easier!
Different Ad Types
7 Lectures 26:27

A Boost your post ad is the perfect ad to make you post viral! In this video I explain the benefits, the drawbacks and when you should use this ad type.

Preview 04:32

A click to website ad is highly effective for driving a vast amount of traffic to your sales page. In this video I explain the benefits, the drawbacks and when you should use this ad type.

"Click to Websites" Ad Type Properly Explained

This ad type is brilliant when it comes to retargeting. You pay for the conversion, rather than the click. In this video I explain the benefits, the drawbacks and when you should use this ad type.

"Website Conversion Ad" Ad Type Properly Explained

Video Views are huge now! Running video ads are so lucrative at the moment and In this video I explain the benefits, the drawbacks and when you should use this ad type.

"Video View Ad" Ad Type Properly Explained

If you want to grow your Facebook Page, then that’s entirely possible with this ad type. It used to be much better, but Promote Page ads still work and In this video I explain the benefits, the drawbacks and when you should use this ad type.

"Promote Page Ad" Ad Type Properly Explained

In this video I explain the remaining ad types that are left. I don’t go into huge detail about them because I personally have not used them that much, but I explain if you should use them and who they’re for.

All the other Ad Types Facebook have to Offer

Facebook recently changed there layout for selecting an Ad objective. As soon as I noticed, I made an explainer video for you highlighting the differences.

NEW Layout for "Choosing Ad Objective"
Designing the Perfect Ad Image
4 Lectures 13:36

I go over a few ad image rules that Facebook enforce, as well as some image tricks to get more clicks and more views.

Ad Image General Rules

Canva is an amazing website, and it has changed the way I make my ad images. In this video I explain how to use Canva for you PPE Ads.

Create an Eye Catching "Boost you Post Ad" Image

I also use Canva for CTW Ad images, as they already have all the sizes and countless templates that I can use. It makes the whole process a lot quicker.

Create an Eye Catching "Click to Website Ad" Image

Having a video thumbnail is incredibly important. More important than people thing, It could be the reason someone clicks your video to watch it. In this video I explain how you can make very eye catching images for your video Thumbnails.

Create an Eye Catching "Video View Ad" Thumbnail
Creating a Killer Facebook Page!
9 Lectures 21:58

In this video I go through a few of my successful pages to give you a better understanding of Facebook pages is and to show you it really is possible to grow a big successful page.

A Look over my Successful Pages

In this video I take you step by step to creating your first page on Facebook.

Full Walkthrough to Creating an Awesome Facebook Page

Once again I will be using Canva to create the art work for our brand new Facebook page. It has all the dimensions for you so you can properly see what it will look like.

Creating Beautiful Artwork for Facebook Page Cover Photo and Profile Picture

Integrating multiple social platforms is brilliant. By using social tabs you can do all of this from your Facebook page. You can have your twitter feed, your youtube account, etc all on the page.

Adding Social Tabs to Your Facebook Page

In this video I teach you a huge time saving method to create lots of Facebook page posts quickly that will last you weeks! You can just sit back and watch them upload and post themselves.

Ultimate Time Saver When it Comes to Posting

This is a highly discussed topic. I’m on the side of posting often is good! In this video I explain why, and I explain exactly how often you should post.

How Often should you be Posting?

You may be wondering, you have a page but you have no idea what to post to it. Well that’s fine, because in this video I explain the different types of posts you could post and how often you should be posting them.

What Should you be Posting?

There are few different ways to get likes, I touch up on it here briefly, as i have already fully discussed getting likes using the Pages like Ad.

Ways to Drive Traffic to your Page

This is a brilliant app which allows you to do so much regarding your Facebook Page, all from your mobile or tablet! This is the number 1 app for anyone running lots of pages. And it's totally free!

Download the Facebook Pages Ad so you Can Run your Pages on the Go
A Intro to Instagram
3 Lectures 09:59

Instagram is amazing! And there are so many benefits to using this social platform. The reason I’m covering it in this Facebook ads course, is because Facebook bought Instagram and now you can create Instagram ads, just like Facebook Ads. This is amazing! And some thing we should all be doing.

Preview 02:31

I aimed to give you 3 tips for growing your Instagram account, I ended up giving you 5 awesome tips to grow your account. I hope you like them, and hopefully taken action on them.

3 Simple Tims (Actually 5 Tips!)

In this video I discuss whether an Instagram account is necessary for what you’re doing. It’s not good in all situations. Hopefully after this video you’ll understand whether to incorporate it into your business.

Should you be Using Instagram?
Advanced Facebook Ad Training
9 Lectures 59:41

Right hand side ads used to be huge! And very cheap. Things have changed a bit now but they’re still viable. In this video I discuss which type of ad is better; Right hand side or Newsfeed Ads and when to use either one.

RHS VS Newsfeed Ads - Which Should you be Using?

Audience Insights is probably Facebooks greatest tool in their Arsenal! In this video I explain how to use it to the max and create laser targeted audience which should result in cheaper clicks.

A Full Walkthrough to Audience Insights to Create Laser Target Audiences

This is a more of a basic video on creating an ad in Facebook. I thought it was necessary to put in here as there are bits which are quite complicated. Hopefully this way you won’t make any mistakes.

How to Create an Ad Step by Step

Sometimes you don’t have time to do everything, and sometimes you’re just incapable of doing somethings. in this video I list a bunch of great websites to outsource your work, what you can outsource and why outsourcing is amazing!

Save Huge Amounts of Time Outsourcing your Work

Scaling is everything! Once your scaling it means you’re making big money! In this video I explain what scaling is and how you can use it effectively.

Scaling and Going Big!

I head back over to the white board for this video to fully explain how you can Use Facbeooks Interest to target a niche audience.

Interest Targeting Properly Explained (Whiteboard Video)

In this video I give you ideas for the types of Interests you should be targeting. I mentioned this in the previous video, now I've gone into it further and written out al the interest ideas.

What Kind of Interest Should you Target

In this document I give quite a few templates for the text you could use for various ad types.

Wording Templates for your Ads

In this video I explain the benefits of using power editor, and how to create an ad with it. Power editor is really great if your running lots of ads and have a lot to look after. If you’re just running a few ads then I wouldn’t worry so much about using it.

Properly Understanding Power Editor
Facebook Ads for Teespring (Start Monetising your Knowledge today)
10 Lectures 45:25

Please watch this video as it is crucial to understanding the rest of this section. 

This section is all about incorporating teespring into Facebook to make money with what you have learnt regarding Facebook Ads.

Overview of this Section - Important to Watch so You Understand this Section

I explain Audience Insights in this video, I have discussed this previously in this course. The reason for this video is because it fits in with this Teespring section and it flows with the design I make and analyse through this section. 

Audience Insights Explained for Teespring

this is a super cool method that I use all the time when creating ads. It allows me to eventually create an incredibly targeted ad which means my clicks are super cheap and my conversions are super high! Win Win.

The 5x5x5 Method to Creating Highly Targeted Ads

In this video I go through how to analyse you campaign and whether you should keep it running or end it.

Understanding How to Analysing your Ad Campaign

In this video we go even deeper with our ads and start targeting by age and country. All of this will lead to the cheapest possible clicks and the most laser targeted audience.

Going Deeper with Your Targeting - Using Age and Country

I have discussed scaling in this course already but in this video it relates directly with Teespring and how scaling could make you a few extra thousand dollars and help you sell hundreds of T-shirts.

Time to Scale - Just for Teespring

Retargeting is HUGE. It’s how I’ve made the bulk of my sales, and if you’re not doing it then your seriously missing out.

Understanding How Important Retargeting is and How to do it

In this video I explain why it's time to use a CTW and how you can drive mass traffic to your Teespring Campaign.

Using "Clicks to Website" Ads for your Teespring Campaigns

Once you have had a successful t-shirt it’s time to relaunch, this is easy money! You know the shirt gets sales because it’s no proven, all you have to do is run the ad again and your golden.

Re-lauching your Teespring Campaign for Maximum Profits!

I wanted to give you a head start with some different Niches. In this document there is an extensive list of Job titles you can target and how you can go about finding t-shirt designs for them.

50 Different Job Roles for Teespring Campaign Ideas - Highly Profitable
Case Studies
3 Lectures 30:09

This is a case study for one of my Teespring t-shirts.

Case Study Part 1 (Teespring)

This is a continuation of my case study of one of my Teespring t-shirts

Case Study Part 2 (Teespring)

This is a case study for one of my Amazon products. I wanted to include this case study to show that Facebook Ads can work for lots of different things.

Case Study (Amazon Product)
4 Lectures 05:25

Please leave a review, it would mean the world to me, and it would help potential students decide if they want this course or not. Thanks so much.

Please Leave a Review - It would mean a lot!

In this video I have done a full roundup of everything we have learnt in this course.

Preview 04:14

Join the Special Private Facebook Group

About the Instructor
Shimmy Morris
4.5 Average rating
732 Reviews
13,465 Students
10 Courses
Teaches 10 Enriching Courses

About Me:

My name is Shimmy Morris and I'm currently running an Amazon Business with my Business Partner. We have worked on amazon for a few years now and we have learnt how to successfully list product after product making each one as successful as the other! We have got our products to page 1 on Amazon for multiple keywords and have sold over $300,000 worth of products! 

I also do a variety of things as well as Amazon. My next biggest venture is Online Teaching. I have multiple courses teaching a range of different subjects, from Fiverr, to Facebook Marketing. My biggest and most successful course is Azon University, this is a course teaching the entire Amazon Process. I really enjoy helping others create there business and see the success they deserve, this is why I aim to make a training course for anything I'm successful at online. I also do private coaching for Amazon training, if you wanted something more tailored to you this is a good option. 

In the last 3 years I have set up a t-shirt company where I sold my custom designs, done photography for big events such as weddings, and car rallies. I have spent over $33,000 on Facebook Marketing. Had multiple successful Fiverr gigs, explored Youtube, Twitter, Instagram Marketing, as well as other things.


Some Reviews...

"Do you want to know how you can make money with teespring? Get this course right now! That's all you need! Fantastic course! Thanks Shimmy!!" - by Rajnikant Khatri

"This is one of my favorite courses that I've ever taken on Udemy so far! I loved the way the instructor keeps his lectures short (less than 5 or 10 minutes) and to the point. It really kept me engaged end excited to learn something new and valuable. Thank you Shimmy for this amazing course (in this case, amazing is almost an understatement)! I'll definitely recommend it to mI family and friends." - David Sanchez


More About Me:

I'm quite a perfectionist, I really think things through before doing them, sometimes it leads to failure, but that's good, because i'll see what went wrong and where I need to improve. 

I love sports, especially playing sports... Football, Table Tennis, Basketball, etc. I also love music, currently I'm learning the guitar, it's hard but worthwhile. I have a huge passion for Photography, I also love taking and editing photos, I now do it professionally here and there. I also have a great passion for cars, I love cars, driving them, they're design, how they work, everything about them! The last thing I'll tell you about is Travelling... I love to travel and visit new exciting places! I've been to a few places, as of writing this I'm only 21 so I have a lot more time to visit the rest of the world. 

I run an Instagram page where I document my travels through photography, As travel photography is my favourite niche in photography. 

Thank you so much for reading, and I really hope to see you in one of my courses.

-Shimmy Morris