In this course, we cover the most effective ways to design and structure your Facebook ads for maximum profit. Facebook has become the clear leader in advertising online, but without an ad that is positioned to get people to click (and the right content on the other side of that ad), you are just throwing your money away.
Through video lectures and plenty of great ad examples, you will learn how to create Facebook Ads that will get people to click.
There are plenty of courses which will teach you how to run ads, how to target audiences, and how to get cheap clicks, but very few of them teach you how to create smart, compelling ads. Inside this course you will discover how to find and use the right images, right colors, and right ad copy for your ads - and how to create beautiful Facebook Ads even if you aren't a designer.
It's important to start out by seeing what Facebook users experience when they encounter ads in their newsfeed.
All ads have strong enough images to command peoples attention. In this video we discuss what types of images we'll get them to look at your ad.
Beyond getting them to look at your ad, we also want them to get involved. In this video we discuss how to get people engaging with your ads.
Here's an example of a well structured ad, landing page, and full funnel for an ad from Facebook.
What elements you need to have in place to get more clicks from your ads.
Facebook ads are really only the start of the process. This video covers what you want and need to have in place after someone clicks on your ad.
How do certain colors impact the way we react to ads?
How can images and their subjects impact the way we react to ads?
What is the ad offering, and how can that affect if people will click or not?
One online tool to find great ad examples for you to study
Overview of several free online tools to use for making your Facebook ads.
How to simply and easily make sure that your ad has not exceeded 20% of the ad space.
How to create ads using the online website, Canva.com
A look at several sites where you can find great images for your Facebook ads.
Example of a Facebook Right Side Ad from The Organic Box
Example of a Facebook Newsfeed Ad from Thrive Market
With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.
Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.
I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.