Facebook Ad Design & Structure

Learn how to quickly and easily create images and content for a winning Facebook Ad.
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  • Lectures 23
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2015 English

Course Description

In this course, we cover the most effective ways to design and structure your Facebook ads for maximum profit. Facebook has become the clear leader in advertising online, but without an ad that is positioned to get people to click (and the right content on the other side of that ad), you are just throwing your money away.

Through video lectures and plenty of great ad examples, you will learn how to create Facebook Ads that will get people to click.

There are plenty of courses which will teach you how to run ads, how to target audiences, and how to get cheap clicks, but very few of them teach you how to create smart, compelling ads. Inside this course you will discover how to find and use the right images, right colors, and right ad copy for your ads - and how to create beautiful Facebook Ads even if you aren't a designer.

What are the requirements?

  • This course is designed to help students who already have familiarity with Facebook advertising, but want to improve the quality and design of their ads for better results.

What am I going to get from this course?

  • Create eye-catching and effectively worded ads in Facebook
  • Know how to create compelling ad images using free online tools
  • Understand the psychology behind successful Facebook ads

Who is the target audience?

  • Current Facebook advertisers struggling to get a good return on their investment
  • Those who want to use Facebook to promote their business, but don't know how to create a great ad
  • Those already familiar with the Facebook advertising platform (this is not an introductory FB ads course)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started

In this video we walk through the mind map overview of the entire course

Section 2: How Facebook Ads Are Structured

It's important to start out by seeing what Facebook users experience when they encounter ads in their newsfeed.


All ads have strong enough images to command peoples attention. In this video we discuss what types of images we'll get them to look at your ad.


Beyond getting them to look at your ad, we also want them to get involved. In this video we discuss how to get people engaging with your ads.


Here's an example of a well structured ad, landing page, and full funnel for an ad from Facebook.


What elements you need to have in place to get more clicks from your ads.


Facebook ads are really only the start of the process. This video covers what you want and need to have in place after someone clicks on your ad.

Section 3: Consider The Psychology In Advertising

How do certain colors impact the way we react to ads?


How can images and their subjects impact the way we react to ads?


What is the ad offering, and how can that affect if people will click or not?


One online tool to find great ad examples for you to study

Section 4: Creating Your Facebook Ads

Overview of several free online tools to use for making your Facebook ads.

Creating Facebook Ads Using Keynote

How to simply and easily make sure that your ad has not exceeded 20% of the ad space.


How to create ads using the online website, Canva.com


A look at several sites where you can find great images for your Facebook ads.

A List of Free Image Sites
Section 5: Case Studies of Facebook Ads

Example of a Facebook Right Side Ad from The Organic Box


Example of a Facebook Newsfeed Ad from Thrive Market

Example of a Facebook Newsfeed Ad from Mad Hippie
Example of a Facebook Carousel Ad from She Insider
Example of a Facebook Newsfeed Ad from Touch of Modern
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Instructor Biography

David Baer, Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.

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