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Facebook Ad Design & Structure

Learn how to quickly and easily create images and content for a winning Facebook Ad.
4.1 (16 ratings)
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1,264 students enrolled
Created by David Baer
Last updated 4/2016
$15 $195 92% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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In this course, we cover the most effective ways to design and structure your Facebook ads for maximum profit. Facebook has become the clear leader in advertising online, but without an ad that is positioned to get people to click (and the right content on the other side of that ad), you are just throwing your money away.

Through video lectures and plenty of great ad examples, you will learn how to create Facebook Ads that will get people to click.

There are plenty of courses which will teach you how to run ads, how to target audiences, and how to get cheap clicks, but very few of them teach you how to create smart, compelling ads. Inside this course you will discover how to find and use the right images, right colors, and right ad copy for your ads - and how to create beautiful Facebook Ads even if you aren't a designer.

Who is the target audience?
  • Current Facebook advertisers struggling to get a good return on their investment
  • Those who want to use Facebook to promote their business, but don't know how to create a great ad
  • Those already familiar with the Facebook advertising platform (this is not an introductory FB ads course)
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What Will I Learn?
Create eye-catching and effectively worded ads in Facebook
Know how to create compelling ad images using free online tools
Understand the psychology behind successful Facebook ads
View Curriculum
  • This course is designed to help students who already have familiarity with Facebook advertising, but want to improve the quality and design of their ads for better results.
Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 01:18:55
Getting Started
1 Lecture 01:43

In this video we walk through the mind map overview of the entire course

Preview 01:43
How Facebook Ads Are Structured
6 Lectures 24:31

It's important to start out by seeing what Facebook users experience when they encounter ads in their newsfeed.

Preview 02:04

All ads have strong enough images to command peoples attention. In this video we discuss what types of images we'll get them to look at your ad.

Preview 02:57

Beyond getting them to look at your ad, we also want them to get involved. In this video we discuss how to get people engaging with your ads.

Preview 02:59

Here's an example of a well structured ad, landing page, and full funnel for an ad from Facebook.

Preview 04:28

What elements you need to have in place to get more clicks from your ads.

Getting Them To Click On Your Ad

Facebook ads are really only the start of the process. This video covers what you want and need to have in place after someone clicks on your ad.

Having a Strong Funnel In Place Behind Your Ad
Consider The Psychology In Advertising
4 Lectures 18:54

How do certain colors impact the way we react to ads?

The Psychology of Color

How can images and their subjects impact the way we react to ads?

The Psychology of Images

What is the ad offering, and how can that affect if people will click or not?

The Value Proposition

One online tool to find great ad examples for you to study

Finding Great Ad Examples
Creating Your Facebook Ads
6 Lectures 18:43

Overview of several free online tools to use for making your Facebook ads.

Online Ad Creation Tools

Creating Facebook Ads Using Keynote

How to simply and easily make sure that your ad has not exceeded 20% of the ad space.

Checking You Ad for The Facebook 20 Percent Text Rule

How to create ads using the online website,

Creating Facebook Ads Using Canva

A look at several sites where you can find great images for your Facebook ads.

Where to Find Great Images for Your Facebook Ads

A List of Free Image Sites
Case Studies of Facebook Ads
5 Lectures 14:51

Example of a Facebook Right Side Ad from The Organic Box

Case Study: The Organic Box

Example of a Facebook Newsfeed Ad from Thrive Market

Case Study: Thrive Market

Example of a Facebook Newsfeed Ad from Mad Hippie
Case Study: Mad Hippie

Example of a Facebook Carousel Ad from She Insider
Case Study: She Insider

Example of a Facebook Newsfeed Ad from Touch of Modern
Case Study: Touch of Modern
1 Lecture 00:30
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About the Instructor
4.0 Average rating
133 Reviews
10,511 Students
8 Courses
Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.

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