Explainer Videos - Tell Your Story. Win More Customers.
4.2 (28 ratings)
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Explainer Videos - Tell Your Story. Win More Customers.

Avoid the biggest explainer video mistakes. Produce a compelling video. Convert more viewers. Increase your sales.
4.2 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,855 students enrolled
Created by Dan Englander
Last updated 12/2015
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 3 Articles
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Free Bonus Course: Video Marketing for Startups & Tech Companies ($189 Value)
  • Create a High-Converting Product Video
  • Find the Right Balance Between Video Quality & Cost
  • Decide Between Live Action & Animation
  • Get Producer Database of 100+ Companies - Compare Cost, Styles, and More
  • Learn About Awesome, Cost-Effective Techniques Few Companies Know About
  • Understand the Types of Producers & Services They Offer
  • Enlist the Right Producer - Save Time, Energy, and Money
  • Develop Your Message and Build the Foundation for Your Script
  • Make Scripting Approachable and Write a Powerful Narrative
  • Get Prepared for Production and Avoid Headaches
  • Get Voice over Cheat Sheet - Streamline Casting and Recording
  • Get Studio Comparison Chart - Make an Informed Decision
View Curriculum
  • Willingness to learn!

2.6K+ Students Enrolled!

Startups have made upwards of $50M in a few days from the simple act of adding a homepage explainer video.

But not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.

You might be a founder, entrepreneur, marketer, or another role. Regardless, sinking time and money into a mediocre explainer in unthinkable. All the same, too many companies put out costly vids that fail to produce results.

So how do you create something memorable?

How do you make sure your video will convert?

How do you find the right balance between quality and cost?

How do you pick the right technique?

How do you select the right producer?

We'll answer all these questions and many more.

Learn the video creation strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based animation studio, I got the opportunity to work on 100+ projects for a variety of companies. Throughout this course, you'll learn the production strategy I extended to our high-paying clients.

Some benefits:

Hire the right producer. Get the best end product and save time and money. Your outcome hinges on your producer, and there are many considerations most companies don't know about when they enter the video marketplace. Get help from our Producer Database of 100+ companies, and our Studio Comparison Chart.

Find the right quality level for your budget. Many producers tout comparable quality levels for dramatically different pricing, ranging from $300 to $30,000 for a 90-second video. Don't get fooled - learn how to assess quality and get the best video for your investment.

Develop your message BEFORE you write your script. By going through the discovery process IdeaRocket uses for every single project, you'll build the foundation for a high-converting script.

Write a persuasive video script. As any director will tell you, it's almost impossible to make a great finished product from a lousy script. To make sure your video will convert, you'll learn the Restriction Method for Writing and you'll get help from templates, samples, and specific strategies.

Learn how to make an awesome whiteboard video. Know when and when NOT to use this style.

Cast a quality, low-cost voice over. Your chosen voice will make or break your video. Learn how to get it right by posting a descriptive casting call and using the top artist networks.

Distribute your video for maximum results. You'll learn strategies, tools, & hacks for driving conversions, sales, and viewership. This course is one of a two part series, and it comes with Free Access to Video Marketing for Startups & Tech Companies (for a limited time).

Get These Added Bonuses When You Sign Up Today:

  • Free Extra Course: Video Marketing for Startups & Tech Companies ($189 Value)
  • Producer Database: hundreds of studios organized by pricing, style, service, and other factors. Find the best provider for your needs.
  • Studio Comparison Chart: stack up producers and make an informed decision.
  • Voice Over Casting Cheat Sheet: streamline casting and recording.

This is NOT a DIY Course. If you're a startup, entrepreneur, etc., your time is valuable. Producing an awesome homemade explainer is probably not realistic. Settling for a low-quality stick figure animation will most likely do more harm than good. So instead of spinning your wheels and hurting your brand, you'll learn how to (A) build the foundation for your video (your message, script, & voice over) and (B) outsource to the pros in a highly cost-effective way.

As a friendly reminder, this is a no-risk course: it comes with a 30-day, no-questions-asked, money-back guarantee.

See you inside,


Who is the target audience?
  • This is NOT a technical course on video editing
  • This is NOT a DIY or homemade video course. If you have a complex, high-end product, no video is better than a low-quality stick figure.
  • Founders
  • Entrepreneurs
  • Chief Marketing Officers
  • Growth Leads
  • Directors of Marekting
  • Incubators
  • Venture Capitalists
  • Designers
  • UI / UX Experts
  • Product Managers
  • Data Specialists
  • Marketers
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Curriculum For This Course
83 Lectures
1 Lecture 00:38
7 Lectures 10:26
5 Lectures 11:13
300% Click thru Rates and More

Quality vs. Cost

When to Use Animation

When to Use Live Action

Action Steps
Producer Basics
4 Lectures 09:05
A La Carte Studio Rundown

Full Service Studios

The DIY, or Homemade, Reality

DIY Live Action Primer
Choosing the Right Producer
12 Lectures 19:18
What to Know Before You Enter the Market

Get the Studio Database - 115+ Companies

Evaluating Script Quality

Design Nuances That Matter

Animation Nuances That Matter

Opening Your Ears

Evaluating Producer Experience

Producer Pricing Structures

Get the Studio Comparison Chart

Tour of Producer Marketplace

Make Sure You're Ready to Enter the Market
10 Lectures 19:08
Affordable Technique W/ Limitless Options

Whiteboard Animation - When to Use It

Sleek Technique for Tech Products

Mixed Media Playbook

Live Action Primer - How to Use Real Humans

Traditional 2D Character Animation

Why 3D Is NOT Just for Pixar

Want to Go Outside the Box? Here's Your Technique

Kick Back, Relax, and Watch Cartoons

Pinpointing Your Style
Creative Interview
7 Lectures 14:41
Discovery Process for 100+ Successful Product Videos

Marketing Informing Content

Key Product Points

Achieving Brand Harmony

Making Audio & Visuals Gel

Save Hours of Script Writing Time
8 Lectures 22:52
Making Script Writing Approachable & Winnable

The 4 Elements of an Effective Narrative

The Restriction Method for Writing

Audio/Visual Samples & Template

Easy Steps for Getting off & Running

What No One Remembers Is What Makes Video Convert

DIY Concept Visualization

Getting Started on Your Script
12 Lectures 41:21
Production Strategy Overview


Voice over - Enlisting Professional & Affordable Talent

Voice over Auditions: How to Listen Between the Lines

Voice over Selection, Terms, & Recording

Cover These Tech Specs Before It's Too Late

Draft Stages - Know What to Expect

How to Execute on Your Message

The Greatest Video Enhancement

Powerful Ingredient for Drama & Energy

Completing Your Video Blueprint
Video Marketing
2 Lectures 02:10
Video Marketing - Maximize Conversions, Sales, & Audience

Free Bonus Course for a Limited Time ($189 value)
2 More Sections
About the Instructor
Dan Englander
4.4 Average rating
226 Reviews
6,932 Students
4 Courses
Founder SalesSchema, Bestselling Author, 1st Empl IdeaRocket

Sales, Business Development, Lead Generation, and Video Marketing

Dan Englander is a New York-based author and entrepreneur. He's the founder of Sales Schema. As the first employee, Dan helped launch the animation studio IdeaRocket, where he won business with Fortune 500s and startups like Venmo. He’s the bestselling author of Mastering Account Management, and he teaches high-level courses on sales and marketing. He’s a decent guitarist and he makes a mean paella.

Enroll now to improve your business results.