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Explainer Videos - Tell Your Story. Win More Customers.

Avoid the biggest explainer video mistakes. Produce a compelling video. Convert more viewers. Increase your sales.
4.6 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,833 students enrolled
Created by Dan OnUdemy
Last updated 12/2015
English
$10 $25 60% off
5 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 3 Articles
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

2.6K+ Students Enrolled!

Startups have made upwards of $50M in a few days from the simple act of adding a homepage explainer video.

But not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.

You might be a founder, entrepreneur, marketer, or another role. Regardless, sinking time and money into a mediocre explainer in unthinkable. All the same, too many companies put out costly vids that fail to produce results.

So how do you create something memorable?

How do you make sure your video will convert?

How do you find the right balance between quality and cost?

How do you pick the right technique?

How do you select the right producer?

We'll answer all these questions and many more.

Learn the video creation strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based animation studio, I got the opportunity to work on 100+ projects for a variety of companies. Throughout this course, you'll learn the production strategy I extended to our high-paying clients.

Some benefits:

Hire the right producer. Get the best end product and save time and money. Your outcome hinges on your producer, and there are many considerations most companies don't know about when they enter the video marketplace. Get help from our Producer Database of 100+ companies, and our Studio Comparison Chart.

Find the right quality level for your budget. Many producers tout comparable quality levels for dramatically different pricing, ranging from $300 to $30,000 for a 90-second video. Don't get fooled - learn how to assess quality and get the best video for your investment.

Develop your message BEFORE you write your script. By going through the discovery process IdeaRocket uses for every single project, you'll build the foundation for a high-converting script.

Write a persuasive video script. As any director will tell you, it's almost impossible to make a great finished product from a lousy script. To make sure your video will convert, you'll learn the Restriction Method for Writing and you'll get help from templates, samples, and specific strategies.

Learn how to make an awesome whiteboard video. Know when and when NOT to use this style.

Cast a quality, low-cost voice over. Your chosen voice will make or break your video. Learn how to get it right by posting a descriptive casting call and using the top artist networks.

Distribute your video for maximum results. You'll learn strategies, tools, & hacks for driving conversions, sales, and viewership. This course is one of a two part series, and it comes with Free Access to Video Marketing for Startups & Tech Companies (for a limited time).

Get These Added Bonuses When You Sign Up Today:

  • Free Extra Course: Video Marketing for Startups & Tech Companies ($189 Value)
  • Producer Database: hundreds of studios organized by pricing, style, service, and other factors. Find the best provider for your needs.
  • Studio Comparison Chart: stack up producers and make an informed decision.
  • Voice Over Casting Cheat Sheet: streamline casting and recording.

This is NOT a DIY Course. If you're a startup, entrepreneur, etc., your time is valuable. Producing an awesome homemade explainer is probably not realistic. Settling for a low-quality stick figure animation will most likely do more harm than good. So instead of spinning your wheels and hurting your brand, you'll learn how to (A) build the foundation for your video (your message, script, & voice over) and (B) outsource to the pros in a highly cost-effective way.

As a friendly reminder, this is a no-risk course: it comes with a 30-day, no-questions-asked, money-back guarantee.

See you inside,

Dan

Who is the target audience?
  • This is NOT a technical course on video editing
  • This is NOT a DIY or homemade video course. If you have a complex, high-end product, no video is better than a low-quality stick figure.
  • Founders
  • Entrepreneurs
  • Chief Marketing Officers
  • Growth Leads
  • Directors of Marekting
  • Incubators
  • Venture Capitalists
  • Designers
  • UI / UX Experts
  • Product Managers
  • Data Specialists
  • Marketers
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What Will I Learn?
Free Bonus Course: Video Marketing for Startups & Tech Companies ($189 Value)
Create a High-Converting Product Video
Find the Right Balance Between Video Quality & Cost
Decide Between Live Action & Animation
Get Producer Database of 100+ Companies - Compare Cost, Styles, and More
Learn About Awesome, Cost-Effective Techniques Few Companies Know About
Understand the Types of Producers & Services They Offer
Enlist the Right Producer - Save Time, Energy, and Money
Develop Your Message and Build the Foundation for Your Script
Make Scripting Approachable and Write a Powerful Narrative
Get Prepared for Production and Avoid Headaches
Get Voice over Cheat Sheet - Streamline Casting and Recording
Get Studio Comparison Chart - Make an Informed Decision
View Curriculum
Requirements
  • Willingness to learn!
Curriculum For This Course
Expand All 83 Lectures Collapse All 83 Lectures 04:25:00
+
Welcome!
1 Lecture 00:38
Welcome!
00:38
+
Intro
7 Lectures 10:26
+
Approaches
5 Lectures 11:13
300% Click thru Rates and More
02:25

Quality vs. Cost
03:29

When to Use Animation
03:07

When to Use Live Action
01:43

Action Steps
00:29
+
Producer Basics
4 Lectures 09:05
A La Carte Studio Rundown
02:01

Full Service Studios
01:17

The DIY, or Homemade, Reality
03:42

DIY Live Action Primer
02:05
+
Choosing the Right Producer
12 Lectures 19:18
What to Know Before You Enter the Market
00:50

Get the Studio Database - 115+ Companies
00:06

Evaluating Script Quality
02:00

Design Nuances That Matter
01:12

Animation Nuances That Matter
01:19

Opening Your Ears
02:03

Evaluating Producer Experience
01:03

Producer Pricing Structures
02:16


Get the Studio Comparison Chart
02:00

Tour of Producer Marketplace
00:51

Make Sure You're Ready to Enter the Market
00:38
+
Styles
10 Lectures 19:08
Affordable Technique W/ Limitless Options
01:20

Whiteboard Animation - When to Use It
02:49

Sleek Technique for Tech Products
02:38

Mixed Media Playbook
01:42

Live Action Primer - How to Use Real Humans
02:44

Traditional 2D Character Animation
02:38

Why 3D Is NOT Just for Pixar
01:25

Want to Go Outside the Box? Here's Your Technique
01:04

Kick Back, Relax, and Watch Cartoons
02:11

Pinpointing Your Style
00:37
+
Creative Interview
7 Lectures 14:41
Discovery Process for 100+ Successful Product Videos
00:59

Marketing Informing Content
03:55

Key Product Points
02:45

Achieving Brand Harmony
02:24


Making Audio & Visuals Gel
01:36

Save Hours of Script Writing Time
00:32
+
Script
8 Lectures 22:52
Making Script Writing Approachable & Winnable
02:02

The 4 Elements of an Effective Narrative
03:11

The Restriction Method for Writing
03:04

Audio/Visual Samples & Template
02:34

Easy Steps for Getting off & Running
06:06

What No One Remembers Is What Makes Video Convert
03:14

DIY Concept Visualization
01:44

Getting Started on Your Script
00:57
+
Production
12 Lectures 41:21
Production Strategy Overview
02:10

Preparation
05:17

Voice over - Enlisting Professional & Affordable Talent
04:15


Voice over Auditions: How to Listen Between the Lines
03:19

Voice over Selection, Terms, & Recording
05:01

Cover These Tech Specs Before It's Too Late
01:27

Draft Stages - Know What to Expect
03:25

How to Execute on Your Message
02:58

The Greatest Video Enhancement
03:40

Powerful Ingredient for Drama & Energy
01:01

Completing Your Video Blueprint
01:00
+
Video Marketing
2 Lectures 02:10
Video Marketing - Maximize Conversions, Sales, & Audience
01:50

Free Bonus Course for a Limited Time ($189 value)
00:20
2 More Sections
About the Instructor
4.2 Average rating
159 Reviews
6,473 Students
4 Courses
Founder SalesSchema, Bestselling Author, 1st Empl IdeaRocket

Sales, Business Development, Lead Generation, and Video Marketing

Dan Englander is a New York-based author and entrepreneur. He's the founder of Sales Schema. As the first employee, Dan helped launch the animation studio IdeaRocket, where he won business with Fortune 500s and startups like Venmo. He’s the bestselling author of Mastering Account Management, and he teaches high-level courses on sales and marketing. He’s a decent guitarist and he makes a mean paella.

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