Explainer Videos - Tell Your Story. Win More Customers.

Avoid the biggest explainer video mistakes. Produce a compelling video. Convert more viewers. Increase your sales.
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  • Lectures 83
  • Contents Video: 2.5 hours
    Other: 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

2.6K+ Students Enrolled!

Startups have made upwards of $50M in a few days from the simple act of adding a homepage explainer video.

But not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.

You might be a founder, entrepreneur, marketer, or another role. Regardless, sinking time and money into a mediocre explainer in unthinkable. All the same, too many companies put out costly vids that fail to produce results.

So how do you create something memorable?

How do you make sure your video will convert?

How do you find the right balance between quality and cost?

How do you pick the right technique?

How do you select the right producer?

We'll answer all these questions and many more.

Learn the video creation strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based animation studio, I got the opportunity to work on 100+ projects for a variety of companies. Throughout this course, you'll learn the production strategy I extended to our high-paying clients.

Some benefits:

Hire the right producer. Get the best end product and save time and money. Your outcome hinges on your producer, and there are many considerations most companies don't know about when they enter the video marketplace. Get help from our Producer Database of 100+ companies, and our Studio Comparison Chart.

Find the right quality level for your budget. Many producers tout comparable quality levels for dramatically different pricing, ranging from $300 to $30,000 for a 90-second video. Don't get fooled - learn how to assess quality and get the best video for your investment.

Develop your message BEFORE you write your script. By going through the discovery process IdeaRocket uses for every single project, you'll build the foundation for a high-converting script.

Write a persuasive video script. As any director will tell you, it's almost impossible to make a great finished product from a lousy script. To make sure your video will convert, you'll learn the Restriction Method for Writing and you'll get help from templates, samples, and specific strategies.

Learn how to make an awesome whiteboard video. Know when and when NOT to use this style.

Cast a quality, low-cost voice over. Your chosen voice will make or break your video. Learn how to get it right by posting a descriptive casting call and using the top artist networks.

Distribute your video for maximum results. You'll learn strategies, tools, & hacks for driving conversions, sales, and viewership. This course is one of a two part series, and it comes with Free Access to Video Marketing for Startups & Tech Companies (for a limited time).

Get These Added Bonuses When You Sign Up Today:

  • Free Extra Course: Video Marketing for Startups & Tech Companies ($189 Value)
  • Producer Database: hundreds of studios organized by pricing, style, service, and other factors. Find the best provider for your needs.
  • Studio Comparison Chart: stack up producers and make an informed decision.
  • Voice Over Casting Cheat Sheet: streamline casting and recording.

This is NOT a DIY Course. If you're a startup, entrepreneur, etc., your time is valuable. Producing an awesome homemade explainer is probably not realistic. Settling for a low-quality stick figure animation will most likely do more harm than good. So instead of spinning your wheels and hurting your brand, you'll learn how to (A) build the foundation for your video (your message, script, & voice over) and (B) outsource to the pros in a highly cost-effective way.

As a friendly reminder, this is a no-risk course: it comes with a 30-day, no-questions-asked, money-back guarantee.

See you inside,

Dan

What are the requirements?

  • Willingness to learn!

What am I going to get from this course?

  • Free Bonus Course: Video Marketing for Startups & Tech Companies ($189 Value)
  • Create a High-Converting Product Video
  • Find the Right Balance Between Video Quality & Cost
  • Decide Between Live Action & Animation
  • Get Producer Database of 100+ Companies - Compare Cost, Styles, and More
  • Learn About Awesome, Cost-Effective Techniques Few Companies Know About
  • Understand the Types of Producers & Services They Offer
  • Enlist the Right Producer - Save Time, Energy, and Money
  • Develop Your Message and Build the Foundation for Your Script
  • Make Scripting Approachable and Write a Powerful Narrative
  • Get Prepared for Production and Avoid Headaches
  • Get Voice over Cheat Sheet - Streamline Casting and Recording
  • Get Studio Comparison Chart - Make an Informed Decision

What is the target audience?

  • This is NOT a technical course on video editing
  • This is NOT a DIY or homemade video course. If you have a complex, high-end product, no video is better than a low-quality stick figure.
  • Founders
  • Entrepreneurs
  • Chief Marketing Officers
  • Growth Leads
  • Directors of Marekting
  • Incubators
  • Venture Capitalists
  • Designers
  • UI / UX Experts
  • Product Managers
  • Data Specialists
  • Marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Welcome!
00:38
Section 1: Intro
Free for a Limited Time
Article
Benefits
Preview
02:44
Learn IdeaRocket's Production Strategy, Used by 16 Fortune 500s
Preview
01:33
Who This Is For
Preview
00:53
What This Course Is / Is Not
Preview
01:23
The Path Forward
02:35
Get the Video Blueprint
01:05
Section 2: Approaches
300% Click thru Rates and More
02:25
Quality vs. Cost
03:29
When to Use Animation
03:07
When to Use Live Action
01:43
Action Steps
00:29
Section 3: Producer Basics
A La Carte Studio Rundown
02:01
Full Service Studios
01:17
The DIY, or Homemade, Reality
03:42
DIY Live Action Primer
02:05
Section 4: Choosing the Right Producer
What to Know Before You Enter the Market
00:50
Get the Studio Database - 115+ Companies
Article
Evaluating Script Quality
02:00
Design Nuances That Matter
01:12
Animation Nuances That Matter
01:19
Opening Your Ears
02:03
Evaluating Producer Experience
01:03
Producer Pricing Structures
02:16
Important Cost Details
Preview
05:00
Get the Studio Comparison Chart
02:00
Tour of Producer Marketplace
00:51
Make Sure You're Ready to Enter the Market
00:38
Section 5: Styles
Affordable Technique W/ Limitless Options
01:20
Whiteboard Animation - When to Use It
02:49
Sleek Technique for Tech Products
02:38
Mixed Media Playbook
01:42
Live Action Primer - How to Use Real Humans
02:44
Traditional 2D Character Animation
02:38
Why 3D Is NOT Just for Pixar
01:25
Want to Go Outside the Box? Here's Your Technique
01:04
Kick Back, Relax, and Watch Cartoons
02:11
Pinpointing Your Style
00:37
Section 6: Creative Interview
Discovery Process for 100+ Successful Product Videos
00:59
Marketing Informing Content
03:55
Key Product Points
02:45
Achieving Brand Harmony
02:24
Audience Mindset
Preview
02:30
Making Audio & Visuals Gel
01:36
Save Hours of Script Writing Time
00:32
Section 7: Script
Making Script Writing Approachable & Winnable
02:02
The 4 Elements of an Effective Narrative
03:11
The Restriction Method for Writing
03:04
Audio/Visual Samples & Template
02:34
Easy Steps for Getting off & Running
06:06
What No One Remembers Is What Makes Video Convert
03:14
DIY Concept Visualization
01:44
Getting Started on Your Script
00:57
Section 8: Production
Production Strategy Overview
02:10
Preparation
05:17
Voice over - Enlisting Professional & Affordable Talent
04:15
Casting Call Guide
Preview
07:48
Voice over Auditions: How to Listen Between the Lines
03:19
Voice over Selection, Terms, & Recording
05:01
Cover These Tech Specs Before It's Too Late
01:27
Draft Stages - Know What to Expect
03:25
How to Execute on Your Message
02:58
The Greatest Video Enhancement
03:40
Powerful Ingredient for Drama & Energy
01:01
Completing Your Video Blueprint
01:00
Section 9: Video Marketing
Video Marketing - Maximize Conversions, Sales, & Audience
01:50
Free Bonus Course for a Limited Time ($189 value)
Article
Section 10: Conclusion
Key Takeaways
02:15
Section 11: PDF Versions of Content
Video Blueprint
4 pages
Voice Over Casting Cheat Sheet
4 pages
Audio/Visual Script Sample
2 pages
DIY Storyboard Template
10 pages
Intro Slides
10 pages
Section 2 Slides
8 pages
Section 3 Slides
5 pages
Section 4 Slides
10 pages
Section 5 Slides
12 pages
Section 6 Slides
8 pages
Section 7 Slides
12 pages
Section 8 Slides
16 pages
Section 9 Slides
4 pages
Media Credits
7 pages

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Instructor Biography

Dan Englander, Founder SalesSchema, Bestselling Author, 1st Empl IdeaRocket

Sales, Business Development, Lead Generation, and Video Marketing

Dan Englander is a New York-based author and entrepreneur. He's the founder of Sales Schema. As the first employee, Dan helped launch the animation studio IdeaRocket, where he won business with Fortune 500s and startups like Venmo. He’s the bestselling author of Mastering Account Management, and he teaches high-level courses on sales and marketing. He’s a decent guitarist and he makes a mean paella.

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