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Startups have made upwards of $50M in a few days from the simple act of adding a homepage explainer video.
But not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.
You might be a founder, entrepreneur, marketer, or another role. Regardless, sinking time and money into a mediocre explainer in unthinkable. All the same, too many companies put out costly vids that fail to produce results.
So how do you create something memorable?
How do you make sure your video will convert?
How do you find the right balance between quality and cost?
How do you pick the right technique?
How do you select the right producer?
We'll answer all these questions and many more.
Learn the video creation strategy provided to my former clients, including Venmo, Electronic Arts, and 16 Fortune 500s. As the first employee and Senior Account Manager at IdeaRocket, a New York-based animation studio, I got the opportunity to work on 100+ projects for a variety of companies. Throughout this course, you'll learn the production strategy I extended to our high-paying clients.
Hire the right producer. Get the best end product and save time and money. Your outcome hinges on your producer, and there are many considerations most companies don't know about when they enter the video marketplace. Get help from our Producer Database of 100+ companies, and our Studio Comparison Chart.
Find the right quality level for your budget. Many producers tout comparable quality levels for dramatically different pricing, ranging from $300 to $30,000 for a 90-second video. Don't get fooled - learn how to assess quality and get the best video for your investment.
Develop your message BEFORE you write your script. By going through the discovery process IdeaRocket uses for every single project, you'll build the foundation for a high-converting script.
Write a persuasive video script. As any director will tell you, it's almost impossible to make a great finished product from a lousy script. To make sure your video will convert, you'll learn the Restriction Method for Writing and you'll get help from templates, samples, and specific strategies.
Learn how to make an awesome whiteboard video. Know when and when NOT to use this style.
Cast a quality, low-cost voice over. Your chosen voice will make or break your video. Learn how to get it right by posting a descriptive casting call and using the top artist networks.
Distribute your video for maximum results. You'll learn strategies, tools, & hacks for driving conversions, sales, and viewership. This course is one of a two part series, and it comes with Free Access to Video Marketing for Startups & Tech Companies (for a limited time).
Get These Added Bonuses When You Sign Up Today:
This is NOT a DIY Course. If you're a startup, entrepreneur, etc., your time is valuable. Producing an awesome homemade explainer is probably not realistic. Settling for a low-quality stick figure animation will most likely do more harm than good. So instead of spinning your wheels and hurting your brand, you'll learn how to (A) build the foundation for your video (your message, script, & voice over) and (B) outsource to the pros in a highly cost-effective way.
As a friendly reminder, this is a no-risk course: it comes with a 30-day, no-questions-asked, money-back guarantee.
See you inside,
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Intro|
Free for a Limited Time
Learn IdeaRocket's Production Strategy, Used by 16 Fortune 500sPreview
Who This Is ForPreview
What This Course Is / Is NotPreview
The Path Forward
Get the Video Blueprint
|Section 2: Approaches|
300% Click thru Rates and More
Quality vs. Cost
When to Use Animation
When to Use Live Action
|Section 3: Producer Basics|
A La Carte Studio Rundown
Full Service Studios
The DIY, or Homemade, Reality
DIY Live Action Primer
|Section 4: Choosing the Right Producer|
What to Know Before You Enter the Market
Get the Studio Database - 115+ Companies
Evaluating Script Quality
Design Nuances That Matter
Animation Nuances That Matter
Opening Your Ears
Evaluating Producer Experience
Producer Pricing Structures
Important Cost DetailsPreview
Get the Studio Comparison Chart
Tour of Producer Marketplace
Make Sure You're Ready to Enter the Market
|Section 5: Styles|
Affordable Technique W/ Limitless Options
Whiteboard Animation - When to Use It
Sleek Technique for Tech Products
Mixed Media Playbook
Live Action Primer - How to Use Real Humans
Traditional 2D Character Animation
Why 3D Is NOT Just for Pixar
Want to Go Outside the Box? Here's Your Technique
Kick Back, Relax, and Watch Cartoons
Pinpointing Your Style
|Section 6: Creative Interview|
Discovery Process for 100+ Successful Product Videos
Marketing Informing Content
Key Product Points
Achieving Brand Harmony
Making Audio & Visuals Gel
Save Hours of Script Writing Time
|Section 7: Script|
Making Script Writing Approachable & Winnable
The 4 Elements of an Effective Narrative
The Restriction Method for Writing
Audio/Visual Samples & Template
Easy Steps for Getting off & Running
What No One Remembers Is What Makes Video Convert
DIY Concept Visualization
Getting Started on Your Script
|Section 8: Production|
Production Strategy Overview
Voice over - Enlisting Professional & Affordable Talent
Casting Call GuidePreview
Voice over Auditions: How to Listen Between the Lines
Voice over Selection, Terms, & Recording
Cover These Tech Specs Before It's Too Late
Draft Stages - Know What to Expect
How to Execute on Your Message
The Greatest Video Enhancement
Powerful Ingredient for Drama & Energy
Completing Your Video Blueprint
|Section 9: Video Marketing|
Video Marketing - Maximize Conversions, Sales, & Audience
Free Bonus Course for a Limited Time ($189 value)
|Section 10: Conclusion|
|Section 11: PDF Versions of Content|
Voice Over Casting Cheat Sheet
Audio/Visual Script Sample
DIY Storyboard Template
Section 2 Slides
Section 3 Slides
Section 4 Slides
Section 5 Slides
Section 6 Slides
Section 7 Slides
Section 8 Slides
Section 9 Slides
Sales, Business Development, Lead Generation, and Video Marketing
Dan Englander is a New York-based author and entrepreneur. He's the founder of Sales Schema. As the first employee, Dan helped launch the animation studio IdeaRocket, where he won business with Fortune 500s and startups like Venmo. He’s the bestselling author of Mastering Account Management, and he teaches high-level courses on sales and marketing. He’s a decent guitarist and he makes a mean paella.
Enroll now to improve your business results.