The 42 video lectures of this course will teach you the steps you need to take in order to design a successful exhibition.
Maybe you are asking yourself...what does 'successful' mean? That is a great question and finding the right answer is the most important part of the design process. Considering the three most important factors in exhibition design – the client, the audience and the venue – success can be translated by creating a 3D story that conveys your client's brand values, in an easy-to-understand, yet exciting way for the target audience, while using the venue's architecture at its best.
If you are interested in strategic thinking, then this course is for you! You will learn how to identify and use patterns, and how to design an exhibition, effectively employing graphics, lights, sound, film & multimedia devices. Every chapter includes case studies that reveal the differences between cultural and commercial exhibitions, helping you find the right strategy for your own project.
Raluca Dumitrescu is a communications specialist, passionate about museum education, urbanism, and the ways in which social interaction shapes the living space. Her professional experience revolves around advertising and PR in the cultural field, and at the moment she is specializing in exhibition design.
She is a graduate of the Vrije Universiteit (Amsterdam) with a MA degree in Comparative Arts and Media Studies. Her Master's Thesis, Exploring the Relationship between Artworks, Multimedia and Visitors in Art Museums, investigated the outcome of using multimedia devices in museums, in order to bring art closer to a wide range of audiences.