Exclusive Insights from Australian's Copywriter Brett Mcfall

People are paying him $15,000 for a sales letter! The Copywriting and Advertising secrets of an Internet Marketing Guru
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543 students enrolled
Instructed by Daniele Protti Marketing / Branding
$50
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  • Lectures 84
  • Contents Video: 8.5 hours
    Other: 6.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Over the past 24 years, Brett Mcfall has written over 10,000 adverts, sales letters and websites for 153 different industries. Brett McFall on stage at the National Achievers Congress, MelbourneToday he's known more for his internet marketing businesses and his ability to teach internet marketing in an easy-to-understand way.

Many big pieces of advertising in the recent history of business have been written and tested by this great advertising genius and now he reveals in one full package all his secrets to let you know the amazing way to success

I am really excited to share with you the great experience I had when I discovered the great secrets of writing powerful and cash-pulling advertising pieces following steps by steps the great teachings of Brett McFall.

I knew of Brett McFall occasionally searching on the Internet. I had the experience to grab some reports he wrote during these years and listened him speaking at some live Internet events. I soon realized that...

...what I was reading was really a map to a goldmine...

and I said but what's this guy's story? Testimonial after testimonials, review after review I ended up with a picture of a really amazing world class advertising genius.

Today there are many people that aske him to write advertising letters both online and offline and they pay him $15,000 at each direct mail piece!

The amazing story was that one day I asked him to start a mega project. After months of hard study I had picked up so much from this great experience and I created a video tutorial recording all the tips and tricks a copywriter should have.

Many people today are spending a lot of money to have their advertising pieces written and...

...in just few steps You can become a world class copywriter.

Following the techniques in this course you can literally create your own piece in the same day you are thinking of it. It's so easy with training by Brett that at the end of the program you will say: "I did not even think it possible but now I am doing it".

Many people have written amazing pieces after his lessons and now they are making a lot of money selling their own products and writing copies for others.

The experience I had reading from Brett was amazing, I have learnt more in those periods than in all my life and in a matter of a few weeks I wrote my first advertising piece.

But I am making your life easier than mine through studying this material that I created. You can take the same train that took me some months and shock it down in the 6 hours that you can watch and listen to at your own pace

You have an immediate picture of the amazing advertising secrets possessed by so few

You have to spend very little time to discover and digest these amazing pieces of the advertising history.

You have a clear picture of what the message Brett wants to transmit is. You can watch the real examples and case studies that have made the success of big companies.

What are the requirements?

  • have the mindset to promote products and/or services

What am I going to get from this course?

  • know how to write advertising copies and sales letters
  • become a copywriter
  • promote products and services online and offline

What is the target audience?

  • this course is for those who want to launch or improve their business or who want to become or improve their copywriting skills

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Start Here
Introduction
Preview
11:08
04:47

Overview of the structure of the course

See how the sections are organized

Recommendations when following the course

Section 2: RESPECT ADVERTISING
Introduction
01:29
13:55

Discover why small businesses actually have an ADVANTAGE over traditional mass marketers

16:01
How you can become No.1 in your customers eyes, while other companies get nowhere
14 questions

You will test what you have learnt in this lesson

Section 3: DARE TO BE DIFFERENT
Introduction
01:37
09:34
How to instantly take a boring “me too” advert and turn it into a “killer” with just the addition of 1 or 2 lines
08:27

Powerful examples to make it super easy to apply “differentiation” in your business

15:59

How successful entrepreneurs have made themselves and their businesses unique

11:39

Discover how to make your business different and become successful

3 ways you can make your business impossible to ignore … NOW

18 questions
You will test what you have learnt in this lesson
Section 4: How To Sell Your Product Well
Introduction
01:50
11:59

In this part you will see:

  • What Direct Responsive Advertising is
  • The simple but super powerful process for virtually grabbing your prospect by the collar and making them drink up to your sales presentation like it was milk to a baby
06:20
  • Heaps and heaps of ways to apply this process in your business for real PROFIT, including actual ideas and examples that you can flat out copy, or just use to spur on your own imagination
  • Apply Andrew Rutherford Ideas to your business
  • Inside Secrets of Advertising (Brett Mcfall)
07:30
  • Continue applying Andrew Ratherford inputs to build your advertising process
  • How to intrigue your prospect; create desire in their hearts; close the sale … and more!
10:09
  • Continue applying Andrew Ratherford inputs to build your advertising process
  • How to intrigue your prospect; create desire in their hearts; close the sale … and more!
07:15
  • Continue applying Andrew Ratherford inputs to build your advertising process
  • How to intrigue your prospect; create desire in their hearts; close the sale … and more!
03:48

Summary of the current section

17 questions

You will test what you have learnt in this lesson

Section 5: How to become and Advertising Genius
Introduction
01:48
08:22
  • The only way to create advertising that will make you rich
  • will your advertising ever truly work?
  • Who matters about your advertising?
08:52

4 advertising mistakes that can lose you thousands of dollars

Readership and Circulation

02:42

How smart advertisers design their advertising to be successful

What else do they do to design and release the best ads

05:25

The simple principle you can use to make money from your advertising all the time, with every single ad you run

12:55

How I became an “advertising genius” and how you can too … PLUS amazing real examples of advertising tests

05:19

Summary of this section

22 questions

You will test what you have learnt in this lesson

Section 6: An Example of A Killer Sales Letter
10:40
See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
08:05
See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
09:17
See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
08:31
See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
08:31
See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
06:59
See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
Wrap Up
03:29
9 questions

You will test what you have learnt in this lesson

Section 7: How To Design Your Own “Killer” Ad And Increase Your Response By 500%
Introduction
01:44
06:10

How to get the people to read your Ads before your competitors'

How to design a profitable Ad

How NOT to design an Ad

03:35
  • One of the key secrets of successful advertising design (something which most graphic artists don't have a clue about, so don't get them to design your ad! Do it yourself!!)
05:06
  • How do you create a responsive Ad
  • How to format and position an Ad
08:41
6 proven examples of advertising design that work, including one that has personally brought me over $12,000 in sales in just a few months
Wrap Up
03:51
9 questions

You will test what you have learnt in this lesson

Section 8: Sensational Ads Set To Dominate And Profit
Introduction
01:36
06:37

Great examples of Ads to use as templates for your business

How an 'average' Yellow Pages ad was turned into a blockbuster

06:42

Great examples of Ads to use as templates for your business

How an 'average' Yellow Pages ad was turned into a blockbuster

How a client of mine can now pick and choose the jobs he wants

11:26

Great examples of Ads to use as templates for your business

How an 'average' Yellow Pages ad was turned into a blockbuster

How a reader is using what he's learning to write great ad

12:38

Revealing the 5 big reasons why people do not buy from you and how to nip each one of them to the bud

03:18

Summary of this lesson

12 questions

You will test what you have learnt in this lesson

Section 9: BUSINESS SLOWING DOWN? Here's What To Do About It Now, And Recession Proof Your
Introduction
01:35
08:33
What NOT to do when your turnover takes a siesta … and how to avoid becoming a 'tortoise'
03:18
How to get maximum results, impact and profit from all your advertising efforts
03:56

What to do to be successful during a recession period: your guns

A proven press release which not only gets printed, but makes money too

08:33
What to do to be successful during a recession period: your guns
03:18
What to do to be successful during a recession period: your guns
03:14
What to do to be successful during a recession period: your guns
03:34
What to do to be successful during a recession period: your guns
05:52
What to do to be successful during a recession period: your guns
02:46

Summary of this lesson

12 questions

You will test what you have learnt in this lesson

Section 10: How To Get Your Customers To Stop What They're Doing And Order
Introduction
01:53
14:39

How to make your offer so irresistible that your prospects can't wait to contact you or spend their cash

How to make an offer that will force your prospect to atake action now

08:00

Absolute “killer” examples of hot offers that got the phone ringing off the hook (including one offer which tripled the owner's business and made him an extra $200,000 a year) - model these offers for your own profit

08:10

How to send your sales soaring with a simple little twist

How to get these example and apply to your business

03:20

Summary of this lesson

11 questions

You will test what you have learnt in this lesson

Section 11: ADVERTISING MASTER LESSON
Introduction
01:49
07:11

The exact, simple and secret approach to write successful advertising pieces

How to use these outrageously successful letters for profiting in your own business

11:06

The actual word-for-word advertising piece for American Express which was mailed to over 280 million people and generated well over a billion dollars in revenue

11:34

Then a second piece which again was a world-beater, but this time for The Wall Street Journal - taking in an estimated billion dollars

03:36

Summary of this lesson

12 questions

You will test what you have learnt in this lesson

Section 12: How To Write Ads Which Make Your Customers Practically Beg You
Introduction
01:31
08:50

An example from a small bakery

Understand what you customers really want

What is the real reason you create an advertisement

04:20
How to find and understand your prospects like they were family
04:12

What you need to know about to make your customers buy from you

12:04
How to find and understand your prospects like they were family
05:27

The nine things you must know if you want to make money hand over first

How to find your customers and make money

03:09

Summary of this lesson

12 questions

You will test what you have learnt in this lesson

Section 13: 8 Quick And Easy Design Secrets Of Ads & Sales Letters That Sell!
Introduction
01:50
04:43

How to format your ad

Understand what makes and ad successful

02:27
Which point-size is the most effective for increasing readership and getting sales
02:26
Which fonts are the best to use, and which to avoid like the plague
08:47
How to make sure you don't scare your prospect off BEFORE they've even read your ad
11:17
How to make prospects notice the things you want them to - you're actually in control!

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Instructor Biography

Daniele Protti, Project Manager and Software Architect

I have 20+ years experience in IT project management, software development and software architecture.

I have led several teams of software developers as project manager, quality manager and as team leader in different companies and different countries in sectors e.g. telecommunication, research & development, travel business, Internet marketing and Internet business, consultancy and services.

I have been responsible to collect the requirements of projects, applications and processes, design the databases and specify the final objects.

During my career I have accumulated a lot of experiences dealing with processes of any kind and the need to define the tools to manage them and collect the information.

Most of my tools have been written in VB, VBA, C++, C#, Java, PHP, Javascript using databases e.g. Informix, Postgres, Oracle and MySql.

I have organized all my experiences in courses which are not only a list of functions and methods but contain also my practical experiences and considerations about how to cope with the different situations and which solutions to suggest.

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