Exclusive Insights from Australian's Copywriter Brett Mcfall
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Exclusive Insights from Australian's Copywriter Brett Mcfall

People everywhere hire him for a sales letter! The Copywriting and Advertising secrets of an Internet Marketing Guru
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
558 students enrolled
Created by Daniele Protti
Last updated 11/2015
English
Price: $50
30-Day Money-Back Guarantee
Includes:
  • 8.5 hours on-demand video
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • know how to write advertising copies and sales letters
  • become a copywriter
  • promote products and services online and offline
View Curriculum
Requirements
  • have the mindset to promote products and/or services
Description

Over the past 24 years, Brett Mcfall has written over 10,000 adverts, sales letters and websites for 153 different industries. Brett McFall on stage at the National Achievers Congress, MelbourneToday he's known more for his internet marketing businesses and his ability to teach internet marketing in an easy-to-understand way.

Many big pieces of advertising in the recent history of business have been written and tested by this great advertising genius and now he reveals in one full package all his secrets to let you know the amazing way to success

I am really excited to share with you the great experience I had when I discovered the great secrets of writing powerful and cash-pulling advertising pieces following steps by steps the great teachings of Brett McFall.

I knew of Brett McFall occasionally searching on the Internet. I had the experience to grab some reports he wrote during these years and listened him speaking at some live Internet events. I soon realized that...

...what I was reading was really a map to a goldmine...

and I said but what's this guy's story? Testimonial after testimonials, review after review I ended up with a picture of a really amazing world class advertising genius.

Today there are many people that aske him to write advertising letters both online and offline and they struggle to find him available to work for them at each direct mail piece!

The amazing story was that one day I asked him to start a mega project. After months of hard study I had picked up so much from this great experience and I created a video tutorial recording all the tips and tricks a copywriter should have.

Many people today are spending a lot of money to have their advertising pieces written and...

...in just few steps You can become a world class copywriter.

Following the techniques in this course you can literally create your own piece in the same day you are thinking of it. It's so easy with training by Brett that at the end of the program you will say: "I did not even think it possible but now I am doing it".

Many people have written amazing pieces after his lessons and now they are making a lot of money selling their own products and writing copies for others.

The experience I had reading from Brett was amazing, I have learnt more in those periods than in all my life and in a matter of a few weeks I wrote my first advertising piece.

But I am making your life easier than mine through studying this material that I created. You can take the same train that took me some months and shock it down in the 6 hours that you can watch and listen to at your own pace

You have an immediate picture of the amazing advertising secrets possessed by so few

You have to spend very little time to discover and digest these amazing pieces of the advertising history.

You have a clear picture of what the message Brett wants to transmit is. You can watch the real examples and case studies that have made the success of big companies.

Who is the target audience?
  • this course is for those who want to launch or improve their business or who want to become or improve their copywriting skills
Compare to Other Copywriting Courses
Curriculum For This Course
84 Lectures
14:57:28
+
Start Here
2 Lectures 15:55

Overview of the structure of the course

See how the sections are organized

Recommendations when following the course

Preview 04:47
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RESPECT ADVERTISING
3 Lectures 31:25
Introduction
01:29

Discover why small businesses actually have an ADVANTAGE over traditional mass marketers

Discover why small businesses actually have an ADVANTAGE
13:55

How you can become No.1 in your customers eyes, while other companies get nowhere
How you can become No.1 in your customers eyes
16:01

You will test what you have learnt in this lesson

Review Tests for Lesson 1
14 questions
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DARE TO BE DIFFERENT
5 Lectures 47:16
Introduction
01:37

How to instantly take a boring “me too” advert and turn it into a “killer” with just the addition of 1 or 2 lines
Turn an Advert into a “Killer”
09:34

Powerful examples to make it super easy to apply “differentiation” in your business

Preview 08:27

How successful entrepreneurs have made themselves and their businesses unique

Big Names which became Successful by Differentiating
15:59

Discover how to make your business different and become successful

3 ways you can make your business impossible to ignore … NOW

The Critical Keys To Stand Out
11:39

You will test what you have learnt in this lesson
Review Tests for Lesson 2
18 questions
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How To Sell Your Product Well
7 Lectures 48:51
Introduction
01:50

In this part you will see:

  • What Direct Responsive Advertising is
  • The simple but super powerful process for virtually grabbing your prospect by the collar and making them drink up to your sales presentation like it was milk to a baby
How To Make Advertising That Sells
11:59

  • Heaps and heaps of ways to apply this process in your business for real PROFIT, including actual ideas and examples that you can flat out copy, or just use to spur on your own imagination
  • Apply Andrew Rutherford Ideas to your business
  • Inside Secrets of Advertising (Brett Mcfall)
How To Apply This Concepts To Your Advertising
06:20

  • Continue applying Andrew Ratherford inputs to build your advertising process
  • How to intrigue your prospect; create desire in their hearts; close the sale … and more!
Preview 07:30

  • Continue applying Andrew Ratherford inputs to build your advertising process
  • How to intrigue your prospect; create desire in their hearts; close the sale … and more!
Build You Advertising Process (Part II)
10:09

  • Continue applying Andrew Ratherford inputs to build your advertising process
  • How to intrigue your prospect; create desire in their hearts; close the sale … and more!
Build You Advertising Process (Part III)
07:15

Summary of the current section

Wrap Up
03:48

You will test what you have learnt in this lesson

Review Tests for Lesson 3
17 questions
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How to become and Advertising Genius
7 Lectures 45:23
Introduction
01:48

  • The only way to create advertising that will make you rich
  • will your advertising ever truly work?
  • Who matters about your advertising?
How to create an effective advert
08:22

4 advertising mistakes that can lose you thousands of dollars

Readership and Circulation

The mistakes to avoid when you create your advertising
08:52

How smart advertisers design their advertising to be successful

What else do they do to design and release the best ads

How smart advertisers make their fortune
02:42

The simple principle you can use to make money from your advertising all the time, with every single ad you run

Preview 05:25

How I became an “advertising genius” and how you can too … PLUS amazing real examples of advertising tests

The recipe of an Advertising Genius
12:55

Summary of this section

Wrap Up
05:19

You will test what you have learnt in this lesson

Review Tests for Lesson 4
22 questions
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An Example of A Killer Sales Letter
7 Lectures 55:32
See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
Killer Sales Letter (Part I)
10:40

See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
Killer Sales Letter (Part II)
08:05

See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
Killer Sales Letter (Part III)
09:17

See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
Killer Sales Letter (Part IV)
08:31

See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
Preview 08:31

See an actual sample of a letter which made $139,800 in just 29 days - I don't think I need to mention how important this is for any business owner to see. Actual proof that what you write can make you rich.
Killer Sales Letter (Part VI)
06:59

Wrap Up
03:29

You will test what you have learnt in this lesson

Review Tests for Lesson 5
9 questions
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How To Design Your Own “Killer” Ad And Increase Your Response By 500%
6 Lectures 29:07
Introduction
01:44

How to get the people to read your Ads before your competitors'

How to design a profitable Ad

How NOT to design an Ad

How to and NOT to design your ad
06:10

  • One of the key secrets of successful advertising design (something which most graphic artists don't have a clue about, so don't get them to design your ad! Do it yourself!!)
Preview 03:35

  • How do you create a responsive Ad
  • How to format and position an Ad
Exactly how to design your ad for maximum profits
05:06

6 proven examples of advertising design that work, including one that has personally brought me over $12,000 in sales in just a few months
6 proven examples of advertising design that work
08:41

Wrap Up
03:51

You will test what you have learnt in this lesson

Review Tests for Lesson 6
9 questions
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Sensational Ads Set To Dominate And Profit
6 Lectures 42:17
Introduction
01:36

Great examples of Ads to use as templates for your business

How an 'average' Yellow Pages ad was turned into a blockbuster

How to turn an ad into a blockbuster (Part I)
06:37

Great examples of Ads to use as templates for your business

How an 'average' Yellow Pages ad was turned into a blockbuster

How a client of mine can now pick and choose the jobs he wants

How to turn an ad into a blockbuster (Part II)
06:42

Great examples of Ads to use as templates for your business

How an 'average' Yellow Pages ad was turned into a blockbuster

How a reader is using what he's learning to write great ad

How to turn an ad into a blockbuster (Part III)
11:26

Revealing the 5 big reasons why people do not buy from you and how to nip each one of them to the bud

“The 5 Fears” - why they're holding you back from big profits
12:38

Summary of this lesson

Wrap Up
03:18

You will test what you have learnt in this lesson

Review Tests for Lesson 7
12 questions
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BUSINESS SLOWING DOWN? Here's What To Do About It Now, And Recession Proof Your
10 Lectures 44:39
Introduction
01:35

What NOT to do when your turnover takes a siesta … and how to avoid becoming a 'tortoise'
What NOT to do when your turnover takes a siesta
08:33

How to get maximum results, impact and profit from all your advertising efforts
How to get maximum results
03:18

What to do to be successful during a recession period: your guns

A proven press release which not only gets printed, but makes money too

Recession Busters #1
03:56

What to do to be successful during a recession period: your guns
Recession Busters #2
08:33

What to do to be successful during a recession period: your guns
Recession Busters #3
03:18

What to do to be successful during a recession period: your guns
Recession Busters #4
03:14

What to do to be successful during a recession period: your guns
Recession Busters #5
03:34

What to do to be successful during a recession period: your guns
Recession Busters #6
05:52

Summary of this lesson

Wrap Up
02:46

You will test what you have learnt in this lesson

Review Tests for Lesson 8
12 questions
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How To Get Your Customers To Stop What They're Doing And Order
5 Lectures 36:02
Introduction
01:53

How to make your offer so irresistible that your prospects can't wait to contact you or spend their cash

How to make an offer that will force your prospect to atake action now

How to make your offer irresistible
14:39

Absolute “killer” examples of hot offers that got the phone ringing off the hook (including one offer which tripled the owner's business and made him an extra $200,000 a year) - model these offers for your own profit

Example of hot offers (Part I)
08:00

How to send your sales soaring with a simple little twist

How to get these example and apply to your business

Example of hot offers (Part II)
08:10

Summary of this lesson

Wrap Up
03:20

You will test what you have learnt in this lesson

Review Tests for Lesson 9
11 questions
4 More Sections
About the Instructor
Daniele Protti
3.9 Average rating
295 Reviews
9,300 Students
17 Courses
Project Manager and Software Architect

I have 20+ years experience in IT project management, software development and software architecture.

I have led several teams of software developers as project manager, quality manager and as team leader in different companies and different countries in sectors e.g. telecommunication, research & development, travel business, Internet marketing and Internet business, consultancy and services.

I have been responsible to collect the requirements of projects, applications and processes, design the databases and specify the final objects.

During my career I have accumulated a lot of experiences dealing with processes of any kind and the need to define the tools to manage them and collect the information.

Most of my tools have been written in VB, VBA, C++, C#, Java, PHP, Javascript using databases e.g. Informix, Postgres, Oracle and MySql.

I have organized all my experiences in courses which are not only a list of functions and methods but contain also my practical experiences and considerations about how to cope with the different situations and which solutions to suggest.