Excellence in Key Account Management (KAM)

Key to success
3.9 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
15 students enrolled
Instructed by SkillBiz Solutions Marketing / Other
$19
$30
37% off
Take This Course
  • Lectures 6
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2016 English

Course Description

It is a well-known fact that roughly 80% of company’s revenue comes from 20% of their customers. So the company must manage their resources to cater this percentage well. Key Account Management (KAM) helps in managing these key accounts by channelizing efforts on the right stakeholders.

This course will make you learn from scratch everything that you need to know about KAM from its importance to various best practices involved in implementing KAM. Also, this course covers 5 step key account management formula that ensures success in achieving strategic account management. This course is designed for everyone from entrepreneurs to business people to company owners. Anyone interested in increasing the sales and revenue of their company can benefit from this course.

What are the requirements?

  • Some experience in sales
  • Computer and internet connection

What am I going to get from this course?

  • Learn from scratch everything that you need to know about KAM from its importance to various best practices involved in implementing KAM
  • Analytical knowledge to work upon improving company’s sales and revenue
  • Skills to identify top key accounts and how to nurture them well
  • Skills to manage top priority accounts in company

What is the target audience?

  • Everyone from entrepreneurs to business people to company owners
  • Anyone interested in increasing the sales and revenue of their company

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
02:51

First lecture is about brief introduction to key account management. What is it? Why do we need to implement it in our organization?

Section 2: Key Account Management concepts
09:44

In the second lecture, we will study how to identify and prioritize the right key accounts. Because it is very important to know what accounts are to be considered as key accounts and what not?

04:03

In this lecture, we will learn to deliver and communicate a quantified value proposition to key accounts.

07:35

This lecture talks about assigning appropriate resources at various stages of KAM.

08:57

Many organizations make the mistake of simply moving their best sales people into key account manager roles. That’s a mistake, because KAM is about changing the way people work — it is not just a sales technique. In this lecture, we will study about how to efficiently manage the performance of key account managers.

Section 3: Key Account Management success formula
19:44

This last lecture of the course explains 5 step key account management formula that ensures success in achieving strategic account management.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

SkillBiz Solutions, Happy to help you learn!

We are a premium content provider and believe in creating engaging, relevant experience for our students. Our courses are designed to suit the learning requirements of professionals all through the world. Our subscriber list consists of 10,000+ learners across 20+ countries.

All of our courses contain videos explaining various concepts in simplified manner. To help you retain better, you will also find quizzes and assignments through the courses. We also provide personalized assistance to all our learners by clarifying all their doubts through discussion forums.


Ready to start learning?
Take This Course