Excel with Business Blogging
5.0 (2 ratings)
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Excel with Business Blogging

Create Your Communication Powerhouse
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,036 students enrolled
Last updated 3/2014
English
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 43 mins on-demand video
  • 1 Article
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Reinforce your brand's message
  • Reach your target demographic
  • Increase your online traffic
  • Generate more leads
  • Potentially boost revenue
  • Increase online traffic to your business website
  • Boost customer loyalty
  • Develop customer advocates
  • Build brand awareness online
  • Enhance thought leadership
  • Contribute to online conversations
View Curriculum
Requirements
  • PC, Mac desktop, laptop, tablet or mobile phone
  • Paper and pen for brainstorming, diagrams and notes
  • Daily planner or a printed calendar to jot down posts
Description

Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS’ GOALS?

Do you want to create deeper relationships with your customers to build brand loyalty?

You can in EXCEL WITH BUSINESS BLOGGING.

This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS

You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.

The Excel with Business Blogging course PROVIDES you with:

    ·AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality

    ·CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.

    ·BLOGGING GUIDE: This guide acts as textbook for the course. It provides you with additional information and emphasizes important concepts.

    ·CASES STUDIES: Discover effective methods from top business blogs.

    ·A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.

    ·AN EDITORIAL CALENDAR DEMO: We don’t just tell you about it, we arm you with the tools to set up your editorial content today.

    ·TEMPLATES: You’ll receive templates for your editorial roadmap calendar, blogging policy, blogging privacy policy and blogging comment policy.

IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED …

DON’T MISS OUT ON THIS OPPORTUNITY...START TODAY.

Who is the target audience?
  • Business owners
  • Business executives
  • Business professionals
Curriculum For This Course
44 Lectures
01:15:21
+
Introduction
4 Lectures 02:51

A list of your course activities.

Preview 4 pages

A brief summary of what you will learn.

Preview 01:16

This is the textbook for the course.

Textbook: Excel with Business Blogging Guide
14 pages
+
Overview
9 Lectures 11:27

Prepares your introduction to blogging.

Preview 00:37

Explores the origin of the blog.

Preview 02:18

Breaks down the structure of a blog.

Preview 01:28

This lecture provides some history about business blogging.

Preview 01:38

Explains the necessity of a business blog

Why Have a Business Blog
01:59

Looks at the common problems that have resulted in the failure of a business blog.

The Reason Blogs Fail
00:32

Explains tactics that will help your business blog to succeed.

How to Succeed
00:56

Explains how blogs are significant today and the most recent trends.

Why Blog in 2014
01:16

Concludes this section with a brief review.

Summary
00:43

Overview
7 questions
+
10 Reasons to have a Business Blog
12 Lectures 12:57

Brief explanation about what the section will cover.

Preview 00:41

Drives home the importance of building relationships.

Communicate and Build Relationships with Your Audience
01:47

Helps you understand how blogs draw traffic to your business

Draw Traffic
01:19

Explains how blogs are cheap marketing alternative.

Blogs are a Cost-effective Marketing Tool
02:06

Addresses how you can make your blog posts more search engine friendly so they are read.

Blogs are Search Engine-Friendly
01:22

Encourages you and your staff to demonstrate your expertise in your field.

Blogs Make Your Business a Thought Leader
00:51

Helps you to recruit customer advocates.

Blogs Build a Community
00:49

How blogs can help you to become more media-savvy.

Blogs Control Messages
00:48

Blogs Help You Understand Your Customers
00:35

Explains how proper analysis of your blog can help you determine the success or failure of your business projects.

Determine the Success or Failure of Products or Brand
00:49

Tells you how blogs attract fresh talent.

Business Blogs can Attract New Talent
01:06

Summarizes the topics.

Summary
00:44

10 Reasons to Have a Blog
7 questions
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Mapping out a Guide for Your Successful Business Blog
9 Lectures 13:41

Gets you prepared to get your hands dirty and delve into creating your own blog.

Preview 00:40

This lecture sets the vision for your blog and its purpose.

Identify Goals and Objectives
01:15

Helps you figure out who you are talking to.

Identify your Audience
00:44

Centers your ideas.

Determine Your Focus
00:42

Determine Who's Blogging
01:23

This is your strategy session.

Develop a Content Plan
01:48

This is the all important tool that you will need to build your blog. This lecture demonstrates an effective way to create your editorial calendar.

Demo: Editorial Calendar
05:00

Addresses legal risks and how to avoid them.

Reduce Exposure to Legal Risks
01:54

Brief reminder of what needs to be addressed before you begin.

Summary
00:15
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Case Studies
3 Lectures 00:00

A case study that examines the effectiveness of CEO's involvement in business blogging.

Zappos: CEO Blogs
2 pages

Helps you prepare a blog series by showing and example of how one was prepared.

Microsoft: Blog Series
2 pages

Shows you how you can take advantage of holidays when preparing your blog's content.

Starbucks: Holidays
1 page
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Resources
5 Lectures 00:01
Template: Blog Policy
2 pages

Template: Blog Comment Policy
2 pages

Template: Blog Privacy Policy
2 pages

Template: Editorial Roadmap
00:01

Use this as you prepare your roadmap or write a blog post.

Business Blogging Cheat Sheet
3 pages
+
Conclusion
2 Lectures 02:20
Conclusion
01:03

Udemy Content Marketing Commercial
01:17
About the Instructor
By Communications Worldwide, Brigitte Yuille
3.9 Average rating
6 Reviews
1,996 Students
3 Courses

Brigitte Yuille is a Business Journalist and Communciation Advisor. She has worked as an English, Public Speaking and Business Communications Lecturer. She earned the Director’s Award for Excellence in Teaching from Brown Mackie College in Miami, Fla.  She has a Master’s of Science in Communications with an emphasis in Business Journalism from Florida International University.

Brigitte has more than a decade of experience in newsroom environments in the nation’s top media markets at cable news networks and renowned news organizations. She writes and edits scripts and articles and has produced news shows. She also acquired international news-gathering experience at places such as the Financial Times in London and China Daily USA.  Her experiences also include writing and preparing marketing materials, such as fact sheets, brochures and PowerPoint presentations, for distribution and for corporate websites.