Excel with Business Blogging

Create Your Communication Powerhouse
4 reviews
TAUGHT BY
  • Brigitte Yuille is a Business Journalist and Communciation Advisor. She has worked as an English, Public Speaking and Business Communications Lecturer. She earned the Director’s Award for Excellence in Teaching from Brown Mackie College in Miami, Fla.  She has a Master’s of Science in Communications with an emphasis in Business Journalism from Florida International University.

    Brigitte has more than a decade of experience in newsroom environments in the nation’s top media markets at cable news networks and renowned news organizations. She writes and edits scripts and articles and has produced news shows. She also acquired international news-gathering experience at places such as the Financial Times in London and China Daily USA.  Her experiences also include writing and preparing marketing materials, such as fact sheets, brochures and PowerPoint presentations, for distribution and for corporate websites.

WHAT'S INSIDE
  • Lifetime access to 44 lectures and 2 quizzes
  • A community of 900+ students learning together!
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Excel with Business Blogging

Create Your Communication Powerhouse
4 reviews

HOW UDEMY WORKS?

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COURSE DESCRIPTION

Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS’ GOALS?

Do you want to create deeper relationships with your customers to build brand loyalty?

You can in EXCEL WITH BUSINESS BLOGGING.

This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS

You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.

The Excel with Business Blogging course PROVIDES you with:

    ·AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality

    ·CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.

    ·BLOGGING GUIDE: This guide acts as textbook for the course. It provides you with additional information and emphasizes important concepts.

    ·CASES STUDIES: Discover effective methods from top business blogs.

    ·A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.

    ·AN EDITORIAL CALENDAR DEMO: We don’t just tell you about it, we arm you with the tools to set up your editorial content today.

    ·TEMPLATES: You’ll receive templates for your editorial roadmap calendar, blogging policy, blogging privacy policy and blogging comment policy.

IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED …

DON’T MISS OUT ON THIS OPPORTUNITY...START TODAY.

    • PC, Mac desktop, laptop, tablet or mobile phone
    • Paper and pen for brainstorming, diagrams and notes
    • Daily planner or a printed calendar to jot down posts
    • Over 44 lectures and 1.5 hours of content!
    • Reinforce your brand's message
    • Reach your target demographic
    • Increase your online traffic
    • Generate more leads
    • Potentially boost revenue
    • Increase online traffic to your business website
    • Boost customer loyalty
    • Develop customer advocates
    • Build brand awareness online
    • Enhance thought leadership
    • Contribute to online conversations
    • Business owners
    • Business executives
    • Business professionals

THE UDEMY GUARANTEE

30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion

CURRICULUM

  • SECTION 1:
    Introduction
  • 1
    Course Introduction
    01:35
  • 2
    Syllabus
    4 pages

    A list of your course activities.

  • 3
    Course Summary
    01:16

    A brief summary of what you will learn.

  • 4
    Textbook: Excel with Business Blogging Guide
    14 pages

    This is the textbook for the course.

  • SECTION 2:
    Overview
  • 5
    Overview
    00:37

    Prepares your introduction to blogging.

  • 6
    What is a Blog?
    02:18

    Explores the origin of the blog.

  • 7
    Illustration: The Anatomy of a Blog
    01:28

    Breaks down the structure of a blog.

  • 8
    The Growth of Business Blogs
    01:38

    This lecture provides some history about business blogging.

  • 9
    Why Have a Business Blog
    01:59

    Explains the necessity of a business blog

  • 10
    The Reason Blogs Fail
    00:32

    Looks at the common problems that have resulted in the failure of a business blog.

  • 11
    How to Succeed
    00:56

    Explains tactics that will help your business blog to succeed.

  • 12
    Why Blog in 2014
    01:16

    Explains how blogs are significant today and the most recent trends.

  • 13
    Summary
    00:43

    Concludes this section with a brief review.

  • 14
    Overview
    7 questions
  • SECTION 3:
    10 Reasons to have a Business Blog
  • 15
    Overview for 10 Reasons
    00:41

    Brief explanation about what the section will cover.

  • 16
    Communicate and Build Relationships with Your Audience
    01:47

    Drives home the importance of building relationships.

  • 17
    Draw Traffic
    01:19

    Helps you understand how blogs draw traffic to your business

  • 18
    Blogs are a Cost-effective Marketing Tool
    02:06

    Explains how blogs are cheap marketing alternative.

  • 19
    Blogs are Search Engine-Friendly
    01:22

    Addresses how you can make your blog posts more search engine friendly so they are read.

  • 20
    Blogs Make Your Business a Thought Leader
    00:51

    Encourages you and your staff to demonstrate your expertise in your field.

  • 21
    Blogs Build a Community
    00:49

    Helps you to recruit customer advocates.

  • 22
    Blogs Control Messages
    00:48

    How blogs can help you to become more media-savvy.

  • 23
    Blogs Help You Understand Your Customers
    00:35
  • 24
    Determine the Success or Failure of Products or Brand
    00:49

    Explains how proper analysis of your blog can help you determine the success or failure of your business projects.

  • 25
    Business Blogs can Attract New Talent
    01:06

    Tells you how blogs attract fresh talent.

  • 26
    Summary
    00:44

    Summarizes the topics.

  • 27
    10 Reasons to Have a Blog
    7 questions
  • SECTION 4:
    Mapping out a Guide for Your Successful Business Blog
  • 28
    Overview
    00:40

    Gets you prepared to get your hands dirty and delve into creating your own blog.

  • 29
    Identify Goals and Objectives
    01:15

    This lecture sets the vision for your blog and its purpose.

  • 30
    Identify your Audience
    00:44

    Helps you figure out who you are talking to.

  • 31
    Determine Your Focus
    00:42

    Centers your ideas.

  • 32
    Determine Who's Blogging
    01:23
  • 33
    Develop a Content Plan
    01:48

    This is your strategy session.

  • 34
    Demo: Editorial Calendar
    05:00

    This is the all important tool that you will need to build your blog. This lecture demonstrates an effective way to create your editorial calendar.

  • 35
    Reduce Exposure to Legal Risks
    01:54

    Addresses legal risks and how to avoid them.

  • 36
    Summary
    00:15

    Brief reminder of what needs to be addressed before you begin.

  • SECTION 5:
    Case Studies
  • 37
    Zappos: CEO Blogs
    2 pages

    A case study that examines the effectiveness of CEO's involvement in business blogging.

  • 38
    Microsoft: Blog Series
    2 pages

    Helps you prepare a blog series by showing and example of how one was prepared.

  • 39
    Starbucks: Holidays
    1 page

    Shows you how you can take advantage of holidays when preparing your blog's content.

  • SECTION 6:
    Resources
  • 40
    Template: Blog Policy
    2 pages
  • 41
    Template: Blog Comment Policy
    2 pages
  • 42
    Template: Blog Privacy Policy
    2 pages
  • 43
    Template: Editorial Roadmap
    Text
  • 44
    Business Blogging Cheat Sheet
    3 pages

    Use this as you prepare your roadmap or write a blog post.

  • SECTION 7:
    Conclusion
  • 45
    Conclusion
    01:03
  • 46
    Udemy Content Marketing Commercial
    01:17

UDEMY BY THE NUMBERS

5,200,000
Hours of video content
19,000,000
Course Enrollments
5,800,000
Students

RATING

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NUMBER OF RATINGS
4

REVIEWS

  • Joseph Nemetvarga
    Great course !

    I found Brigitte's approach in presenting this course absolutely spot on; because the lecture material had been presented in a way that it was easy to quickly digest the information and more importantly to the point!

  • Luis M Ayerves Valderas
    Awesome!

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