Brigitte Yuille is a Business Journalist and Communciation Advisor. She has worked as an English, Public Speaking and Business Communications Lecturer. She earned the Director’s Award for Excellence in Teaching from Brown Mackie College in Miami, Fla. She has a Master’s of Science in Communications with an emphasis in Business Journalism from Florida International University.
Brigitte has more than a decade of experience in newsroom environments in the nation’s top media markets at cable news networks and renowned news organizations. She writes and edits scripts and articles and has produced news shows. She also acquired international news-gathering experience at places such as the Financial Times in London and China Daily USA. Her experiences also include writing and preparing marketing materials, such as fact sheets, brochures and PowerPoint presentations, for distribution and for corporate websites.
Take your courses with you and learn anytime, anywhere.
Learn and practice real-world skills and achieve your goals.
Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS’ GOALS?
Do you want to create deeper relationships with your customers to build brand loyalty?
You can in EXCEL WITH BUSINESS BLOGGING.
This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS
You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.
The Excel with Business Blogging course PROVIDES you with:
·AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality
·CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.
·BLOGGING GUIDE: This guide acts as textbook for the course. It provides you with additional information and emphasizes important concepts.
·CASES STUDIES: Discover effective methods from top business blogs.
·A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.
·AN EDITORIAL CALENDAR DEMO: We don’t just tell you about it, we arm you with the tools to set up your editorial content today.
IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED …
DON’T MISS OUT ON THIS OPPORTUNITY...START TODAY.
A list of your course activities.
A brief summary of what you will learn.
This is the textbook for the course.
Prepares your introduction to blogging.
Explores the origin of the blog.
Breaks down the structure of a blog.
This lecture provides some history about business blogging.
Explains the necessity of a business blog
Looks at the common problems that have resulted in the failure of a business blog.
Explains tactics that will help your business blog to succeed.
Explains how blogs are significant today and the most recent trends.
Concludes this section with a brief review.
Brief explanation about what the section will cover.
Drives home the importance of building relationships.
Helps you understand how blogs draw traffic to your business
Explains how blogs are cheap marketing alternative.
Addresses how you can make your blog posts more search engine friendly so they are read.
Encourages you and your staff to demonstrate your expertise in your field.
Helps you to recruit customer advocates.
How blogs can help you to become more media-savvy.
Explains how proper analysis of your blog can help you determine the success or failure of your business projects.
Tells you how blogs attract fresh talent.
Summarizes the topics.
Gets you prepared to get your hands dirty and delve into creating your own blog.
This lecture sets the vision for your blog and its purpose.
Helps you figure out who you are talking to.
Centers your ideas.
This is your strategy session.
This is the all important tool that you will need to build your blog. This lecture demonstrates an effective way to create your editorial calendar.
Addresses legal risks and how to avoid them.
Brief reminder of what needs to be addressed before you begin.
A case study that examines the effectiveness of CEO's involvement in business blogging.
Helps you prepare a blog series by showing and example of how one was prepared.
Shows you how you can take advantage of holidays when preparing your blog's content.
Use this as you prepare your roadmap or write a blog post.
I found Brigitte's approach in presenting this course absolutely spot on; because the lecture material had been presented in a way that it was easy to quickly digest the information and more importantly to the point!