How to Exceed Your Customers Expectations

Learn How to Create Value in Everything
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Instructed by Chuck Wall Business / Operations
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  • Lectures 13
  • Length 40 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO. This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers.

Rock and Roll Hall of Famer David Lee Roth, of Van Halen fame, spoke for a lot of us when he said, “Money can’t buy happiness, but it can buy a huge yacht that sails right next to it.” When we ponder the idea of what’s something’s worth, it is hard to put our finger on it. Value is something different for each person. Why does one person not care about the kind of cell phone he talks on, while another will stand in line several days and nights to be among the first to possess the latest iPhone version? Everyone marches to the beat of his or her own drummer when it comes to the subject of value.

This course will help you better understand the Power of Value with case studies from major brands like Costco, Yellow Tail Wine, and Hyundai. You will also work through two hands-on exercises to better understand how the Power of Value affects your business.

Every student who successfully completes this course will receive a Certificate of Completion.

We look forward to sharing much more about the Power of Value with you!

What are the requirements?

  • There are no special requirements for any additional software or other materials for this course.

What am I going to get from this course?

  • The objective of this course is to help participants better understand what customers are really willing to pay for in today’s highly competitive marketplace.
  • Participants will be introduced to Chuck Wall’s Customer CEO Power of Value framework and tools. Students will review case studies about Costco, Yellow Tail Wine and Hyundai. They will complete the value breakout session and the Power of Value Power Check exercise.
  • Upon course completion, participants will have the knowledge and tools needed to begin to see their current and future customers in an entirely new light.

What is the target audience?

  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Chuck Wall provides an overview to understand how the Power of Value is key to your success.


There can be a lot of moving pieces to balancing price and value. Chuck presents a revealing segment on what he calls the Value Universe.

Key Value Slides
3 pages
Section 2: Case Studies

Why has this Korean auto manufacturer continued to grow in the U.S., even during tough times? Learn about the unusual path they took to understanding what their customers valued the most.

4 pages

Download this document to accompany the audio case study.


Costco has revolutionized retail with their bare-bones operation and a maximum markup of just 14%. Learn how they have prospered by delivering the Power of Value.

4 pages

Download this document to accompany the audio case study.

Section 3: Deeper Dive

Chuck presents a compelling approach to delivering on value by taking a closer look at Yellow Tail Wine’s amazing incursion into the United States market.

Breakout Session: Power of Value
Power of Value Breakout Tool
1 page

Chuck lays out the key principles to becoming a Power of Value enterprise.

Section 4: Power Check

Join Chuck at the white board to score how you do with the Power of Value.

3 pages

This is the downloadable workbook to work through your Power of Value breakout session.

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Instructor Biography

Chuck Wall, Author, Speaker and Entrepreneur

Chuck Wall is Founder and CEO of MarketPower Group, a business growth consultancy based in Austin, Texas. He advises leading brands that their most important business opportunity is hidden in plain sight: knowing their customers better. The evidence is clear: brands that truly understand their customers increase revenue, grow market share, save money, strengthen relationships and drive profit.

Chuck is an expert in understanding the unmet needs of customers having interviewed over 100,000 of them across many industries. He’s an advisor to major global brands. He is also the author of two books, Customer CEO and Stop, Look and Listen (Bibliomotion 2013).

Chuck is also a longtime entrepreneur, having launched and run seven companies across multiple industries including manufacturing, radio, advertising, technology, and consulting. He actively blogs and contributes to leading publications like Forbes and Fast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.

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