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Everyone is a Business

Take control and orchestrate opportunity and innovation in your life, career and business.
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3 students enrolled
Created by Paul McKey
Last updated 7/2015
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Innovation is both threatening and enhancing our lives, careers and the way we do business. However success in a new collaborative economy will require a different mindset from what we are used to. In this course I will show how you can take control and orchestrate both high performance careers and businesses through the intelligent use of innovation and the breakthrough strategy of Synergistic Design.

Whether you are building a career or business, startup or mature, this course will provide you with a number of strategies, skills and tools for taking control and managing the threats and opportunities coming from innovation and digital disruption.

  1. Over one hour of video from ex Apple and IBM innovation specialist provides unique insight into high-performance business
  2. Learn the strategies, tools and skills innovative teams and companies use to develop breakthrough products and services
  3. Use Synergistic Design to shape your creative teams or Startup to maximise innovation
  4. View a case study on strategies for building an online education business
  5. Hear multiple examples of applying innovation to business
  6. Join in the discussions with the lecturer and other students
Who is the target audience?
  • Innovation affects all of us. Understanding its impacts and benefits can greatly improve your life, career and business and is critical to your success.
  • do you want to understand and manage innovation to boost your career?
  • do you want to build innovative teams, products and services?
  • do you want to build a culture of creativity and innovation to support a sustainable growing business?
  • do you want your startup to develop breakthrough products ready for investment?
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What Will I Learn?
Define and develop your own strategies and skills for managing innovation in your life, career and business.
use synergistic design to structure teams and startups for greater innovation
develop your strategies, tools and skills for managing innovation
design products and services that delight and satisfy the market demand
View Curriculum
  • The ebook "Everyone is a Business - orchestrating innovation in your life, career and business" is the backbone of this course and should be read either before or in conjunction with the course.
Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 01:06:37
Everyone is a Business
8 Lectures 01:06:37

Innovation is both threatening and enhancing our lives, careers and the way we do business. However success in a new collaborative economy will require a different mindset from what we are used to. Paul McKey shows how you can take control and orchestrate both high performance careers and businesses through the intelligent use of innovation and the breakthrough strategy of Synergistic Design.

This course is designed around the book "Everyone is a Business- Orchestrating innovation in your life, career and business" available at amazon, iBook, Barnes and Noble and smashwords.

Preview 06:03

The world is witnessing a major shift in the way individuals seek, manage and earn their living – brought on by two colliding phenomena. First the Great Recession has left corporations shrinking and with increasing investment in digital automation has led directly to a “hollowing out” of the traditional workforce. Second, those same technology advances are unleashing a wave of innovations and new entrepreneurs with the skills and platforms that allow them to compete in, and disrupt, markets previously the sole domain of larger corporations.

This lesson will show you how to prepare for a time of digital disruption.

Preview 10:37

Innovation is both threatening and enhancing our lives, careers and the way we do business. Whether you are an employee, manager, entrepreneur, freelancer or professional, understanding these shifts in innovation will be critical to the success of your career, practice or business. The days of taking a 'safe' job are disappearing in a climate of economic renewal and turbulence.
Hence you must think strategically like a business, have the discipline of a business, take risks like a business, innovate like a business, utilize technology like a business and sell and promote yourself like a business. You are the product and the brand.
All of a sudden Everyone is a Business.

Lesson2 - Orchestrating innovation in your life , career and business

The future of work and business is being laid down in a series of advancements that will influence our economic and social lives for many years to come. Individually any of these advancements, listed below, will have a lasting impact on the way we live yet through their convergence they have a slingshot effect that is accelerating innovation and change with both the attendant stress and opportunity that brings. These advancements include:

  • Increased education and independence
  • Increased expectations, ambition and mobility
  • Increased collaboration and abundance
  • Better financial literacy and access to finance
  • Improved technology and unpredictable social usage
  • Greater access to wisdom
  • The increased participation of women
Lesson3 - 7 reasons why it is a great time to start a business

Utilizing a fresh new approach to the way you can structure your career and businesses my original research into Synergistic Design will help you develop a strategy to succeed in a collaborative economy. This introduction to Synergistic Design shows how to build innovative teams, projects and companies while providing a new structure for startups that is more likely to succeed when used in conjunction with a lean business approach.

In this lesson you will learn how to:

  • put together a core team and build an innovation culture
  • utilize lean business techniques for low cost/risk experimentation
  • build your career/business support network
  • tap into the collaboration economy
Lesson4 - Using Synergistic Design to drive innovation and high-performance

Learn what it takes to build a sustainable business and avoid the 'chasm' that many startup businesses never cross. In this lesson a different view of innovation will show you where to seek and find opportunity in digital disruption. Companies don't innovate markets do! This lesson will show you how convergence is presenting new challenges and opportunities an many key industries and how breakthrough companies can take advantage of that.

Lesson5 - Companies don't innovate, markets do! How to capture innovation

Building a high performance organization is never easy yet it is easier than ever given all the individual innovations that have occurred just in the past decade or so. By switching from a competitive to a collaborative mindset and building synergy between people, ideas and things will provide you with a rich and enjoyable source of inventiveness and that high performance career or business you dream of.

This lesson shows you how to implement the structure and culture in your organization that will provide the sustainable innovation and creativity that high-performance businesses seem to do so easily. They don't. It is hard and consistent work to build a culture of innovation that makes them so good. You can learn and apply those lessons too.

Lesson6 - Building your high-performance business

In this interview with Pablo, a Chilean online games developer and educator, you will hear how he built a successful online education site based upon a network of co-developers and affiliates.

Answer questions relating to his business strategy.

Case Study - Core strategies for building a successful online education business


1 question
About the Instructor
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3 Students
1 Course
Author, entrepreneur, mentor and innovation specialist.

In my career I have progressed through music and film, on to creative and technical roles with Apple, startup companies and most recently as a managing consultant with IBM in the areas of organizational innovation and change. I apply all those experiences in my own consulting practice working from small local enterprises to global corporations. Yet having seen more good ideas fail than succeed I have pursued doctoral studies to understand why that is so. And I feel I have come up with some answers. Building a strong synergy between your business, purpose, technology and people is the key yet it requires a new way of perceiving innovation and developing your business.

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