Everyday Mind Mastery

Learn the easiest way to master your mind and control your life with Ben Franklin's 13x4 and some neat algorithms.
239 reviews
  • Tom Cassidy Thought Engineer, Reasonable Polymath

    Tom Cassidy - Internationally Published Author, Thought Engineer, Reasonable Polymath, using algorithms to help people crack the deepest issues of their lives: self-worth, self-belief, goal-achieving, feeling good, achieving sustainable health and deeply fulfilling relationships.

    My mantra is: 'Feel Good. Do Stuff.'

    Life's not about meditating on the top of a mountain in Nepal, feeling great, achieving enlightenment for yourself...

    And it's definitely not about going through life doing things, without having awareness, being busy, achieving a lot but not being mindful of the bigger picture.

    It's about both.

    Feel good. Do Stuff.

    Feel great about yourself, about life, the universe and everything, but do loads of things as well. Have a family, run a business, learn Italian, travel the world, change the world - Do Stuff.

    I mean, why not?

    I've spent the last 20+ years combining the wisdom of hundreds of years of the study of global philosophies, human effectiveness, modern findings of behavioural science, recent breakthroughs in the understanding of brain physiology and even the results of quantum mechanics into practical systems for getting things done.

    Systems based on practical algorithms of thought and of operation. Algorithms that are easy enough for most people to do just as they are, without having to change any aspect of their life. 'Reasonable Algorithms for Reasonable People.'

    My signal achievement is applying the concept of 'One Thing At A Time' to getting what you want out of life. It's a system that takes monotasking to a new level and most importantly works with a minimum of willpower.

    You still need to do the work. But the willpower you need to get the results is almost certainly the lowest you've ever used for achieving anything in your life, ever.

    Please feel free to connect with me however best suits you. I'm always open to exploring ideas either virtually or in person.

    All the best


  • Angela R Loeb Self-Development Consultant

    A participant in one my classes once said, "Imagine if we lived in a world where even a small percentage of people started doing what they were born to do - wow what a world it would be!"

    Yes! I agree!

    I'm grateful and honored that my self-development programs and processes continue to serve so many all over the world. It's awesome to see that "small percentage" of engaged and excited people growing daily!

    Basically, I'm really into self-development... learning it, teaching it, and supporting others who do too.

    And I like results. While it's fun to talk about the esoteric side of things (and I really do love having such conversations!), it's even more fun to take action. What I do best is translate big, abstract concepts on how to make the most of ourselves and get where we want to go in life into easily understood and executable steps that work. All of my programs, as well as the books and articles I've written, reflect that passion.

    After a 3-year hiatus, I'm back on Blog Talk Radio with my own show, Be Radiant Radio. Hope you'll find me there and tune in live or listen to the archived recordings at your leisure.

    And please feel free to friend, follow, like, and link with me online at G+, Facebook, and Twitter.

    Be well and shine on!

  • Lifetime access to 39 lectures
  • 7+ hours of high quality content
  • A community of 67100+ students learning together!
  • 170+ discussions

Everyday Mind Mastery

Learn the easiest way to master your mind and control your life with Ben Franklin's 13x4 and some neat algorithms.
239 reviews


Discover courses made by experts from around the world.

Take your courses with you and learn anytime, anywhere.

Learn and practice real-world skills and achieve your goals.


Welcome to Everyday Mind Mastery, the leading personal development course on Udemy.

Over 50,000 students CURRENTLY enrolled, and growing at around 150-200 students per day. Every day. Everyday :)

So, you might ask - what's the fuss all about?

Well, there are two reasons people seem to like it:

1. Students who do this course end up feeling better instantly, and start creating change in their lives instantly, just by applying the simplest of everyday algorithms in their everyday lives. (In 10 minutes you will know what I mean.)

2. Students immediately start applying the power of one thing at a time to tackle the mastery of any goal; incrementally, marginally, successively.

You want to become better at parenting? This course can help you.

You want to become a better leader? This course can help you.

You want to have a more successful business? It helps with that too.

Why? How? Really?

Yes, and it's all about making it as easy as possible, (but no easier!)

So, do you ever ask yourself, "I KNOW I could be doing more with my life, but HOW?"

Let's face it. You have a busy life with a zillion distractions... and this can lead to a loss of focus, and not getting what you want out of life.

You join the gym in January but by the end of February...

The guitar you bought is in the spare room gathering dust...

You've got a copy of 'The 7 Habits of Highly Effective People' on your bookshelf, you know it's a great book yet you haven't opened it since 1995...

You decided to learn French, and after 3 weeks you've not got very far and so you decide that maybe Spanish would be better...and 3 years later you're still just speaking loud English whenever you go abroad...

Sound familiar? You're not alone. Most of the population is in the same boat as you. It's pretty normal. Only a tiny percentage of the people on the planet have the self-discipline of an Olympic athlete.

And I for one, am certainly not in that group. I don't have an iron will. I don't even have a tin will. My will is probably more like cardboard if I'm honest.

Therefore the standard approach to achieving your goals just doesn't really appeal to me, since the standard approach involves ME having to change.

The standard approach is basically just 'have more self-discipline', just 'get better'.

That's why I created a different approach. One that works for me, for (almost) all of us. And I didn't even have to do that much as the great Benjamin Franklin had already done most of the work. I just added a few tweaks, made it even more accessible and added a few thought algorithms to make it even easier to implement.

This approach is to use a system that gets the job done with minimum willpower, this approach involves not having to change.

So, you have two options:

1. Change

2. Be yourself + Use a System

Choose easy. Choose Option 2. Make the smart choice. Take the red pill.

So, instead of increasing our willpower, let's use a system that works with a minimum amount of will. We're still going to have to do the work, it's just that we won't have to use up any of our energy forcing ourselves to do the work.

I'm not afraid of work. In fact, none of us are really afraid of work. We're afraid that we won't stick at things because that's what we've done in the past. We're afraid that if we try we might fail, and so after a while, we'd rather not try.

We're afraid we're not good enough.

We're afraid we don't have enough willpower.

We're not afraid of doing the work, we're afraid that our work won't work!

So, the big question is what's going to be easier for you?

Carrying on the same way, making resolutions, getting disappointed, giving up on yourself, starting to wonder if you're ever going to get what you want out of life?

Or using a system that gets it done with minimum willpower.

Get involved - enrol in the course and join over 50,000 students who are already finding that there just might be a better way...


Oxford Physicist, Internationally Published Author and 'Thought Engineer', Tom Cassidy, has created a system for helping people crack the deepest issues of their lives: self-worth, self-belief, goal-achieving, feeling good, achieving sustainable health and deeply fulfilling relationships.

Tom has combined the wisdom of hundreds of years of the study of global philosophies, human effectiveness, modern findings of behavioural science, recent breakthroughs in the understanding of brain physiology and even the results of quantum mechanics into a practical system for getting things done.

The system takes 'One thing at a time' to a new level: it's monotasking-on-steroids. And best of all, it requires the least willpower of anything you've ever tried. Other than sitting on the couch, of course!

It's basically the shizzle is what I'm saying...

    • A willingness to learn, and the desire to choose what's helpful above what's provably true.
    • Over 39 lectures and 7.5 hours of content!
    • Course Updated September 2014
    • In this course you will learn what the 13x4 system is, why it works so well and how it can be used to master anything and everything.
    • By the end of the course you will be able to customise Ben Franklin's 13x4 to achieve any goal.
    • You will see examples of how the 13x4 can be applied to many areas in life for resounding success.
    • People who've tried everything else. You know who you are.


30 day money back guarantee
Lifetime access
Available on Desktop, iOs and Android
Certificate of completion


  • 1
    Start Here - How To Use This Course
  • SECTION 1:
    Background to the 13x4 and Why it Works So Well
  • 2
    What's in it for Me?
  • 3
    The 13x4 and Success in Business
  • 4
    The R.A.S. - Reticular Activating System

    Tom and Angela talk about the RAS - the part of your subconscious brain that alerts you to stuff that it THINKS is important to you.

  • SECTION 2:
    The Algorithms
  • 5
    The Master THOUGHT Algorithm - The Script

    An introduction to the Script - the gateway to Mind Mastery...

  • 6
    More on The Script with Tom & Richard Wilkins - *Updated Aug 2014

  • 7
    The Master ACTION Algorithm - The Sausage Machine

    Tom's mentor Richard Wilkins created the master algorithm for taking more action in your life - The Sausage Machine. It's an absurdly useful tool and it's real genius is its simplicity: What Are You Putting In?

  • 8
    More on 'The Sausage Machine' with Tom & Richard Wilkins - *Updated Aug 2014

  • 9
    How is this Quantum Mechanics?

    Tom explains how the principles of Quantum Mechanics affect our everyday lives.


    NOTE:  We're not the first to visit the crossroads of "human psyche meets physics."  Here's something fascinating from Wikipedia on "Synchronicity" (a term coined by Carl Jung):

    Following discussions with both Albert Einstein and Wolfgang Pauli, Jung believed that there were parallels between synchronicity and aspects of relativity theory and quantum mechanics. Jung was transfixed by the idea that life was not a series of random events but rather an expression of a deeper order, which he and Pauli referred to as Unus mundus. This deeper order led to the insights that a person was both embedded in an orderly framework and was the focus of that orderly framework and that the realisation of this was more than just an intellectual exercise, but also having elements of a spiritual awakening. From the religious perspective, synchronicity shares similar characteristics of an "intervention of grace". Jung also believed that in a person's life, synchronicity served a role similar to that of dreams, with the purpose of shifting a person's egocentric conscious thinking to greater wholeness.

  • 10
    The QMR - Quantum Mechanics Reframer
  • 11
    The CAT - Cognitive Alignment Tool

    Tom and Angela talk about removing the cognitive dissonance that can really slow you down...

  • 12
    Tom Live in Austin, Texas Part 1

  • 13
    Tom Live in Austin, Texas Part 2
  • SECTION 3:
    Step by Step: How to set up your OWN 13x4 System for whatever you want to achieve.
  • 14
    13x4 Part 1

    This is the first of an 8 Part Series of instructional videos on how to implement the 13x4 system in your life. These are 'chalkboard style' teaching videos that work pretty nicely to illustrate some of the key concepts.

  • 15
    13x4 Part 2
  • 16
    13x4 Part 3
  • 17
    13x4 Part 4
  • 18
    13x4 Part 5
  • 19
    13x4 Part 6
  • 20
    13x4 Part 7
  • 21
    13x4 Part 8
  • 22
    13x4 Using Google Calendar For SMS Reminders

    This video shows you how to get google to send you an sms every time you want to be reminded of something. For free. Thanks google!

  • SECTION 4:
    A Sample of 13x4 Udemy courses by Tom, Angela and other leading instructors
  • 23
    The Science of Getting Rich In Practice - by Tom and Angela
    29 slides

    Advanced Mind Mastery: The Science of Getting Rich

    Master the wealth mindset from Wattles' 1910 classic, using the 13x4. Learn how to become rich through giving value.
  • 24
    Learn How To Get Your Dream Job by Tom & Angela
    17 slides

    Career Mind Mastery: Learn How To Get Your Dream Job

    A Simple, Science-Based Approach to Getting The Career You Deserve.

  • 25
    The Best Diet in The World: Reasonable Eating by Tom
    14 slides

    The Best Diet In The World: Reasonable Eating

    The 13x4 applied to master the business of Eating - change your health, your energy and your life, one step at a time...

  • 26
    The Science of Being Great: Learn How To Be Awesome by Tom & Angela
    1 slide

    The 13x4 Wheel for our treatment of Wallace Wattle's 1910 follow-up to The Science of Getting Rich - 'The Science of Being Great: How to be a genius'.

    The course is now live - drop me an email on thomas.cassidy at gmail dot com if you would like to see what coupon codes may still be available.

  • SECTION 5:
    Examples of How We Use This Approach in Life/Career Design
  • 27
    Recession Proof Your Life Intro Clip
  • 28
    Recession Proof Your Life
    51 slides

    Some examples about how to use these approaches in creating the life/career you want.

  • 29
    Tom Cassidy Recession Proof Your Life Audio Seminar
    Note:  To download, click the lecture file below
  • SECTION 6:
    Downloadable Audio Recordings for iPhones etc
  • 30
    The Everyday Mind Mastery Teleseminar
    26.02 MB

    This is the full audio programme for download in iPhone ready mp3 format. Tom and Angela talk about how to implement the 13x4 system to give you mastery over your mind on an everyday basis. Audio is the perfect format since you can listen to it on your commute, when you're away from your computer, whenever you have a few minutes spare.

    (There is a lot of repetition here as this is Tom talking about the whole system again. However, repetition is good. Ask anyone who's mastered anything in life and they'll tell you how important it is!)

    Note:  To download, click the lecture file below

  • 31
    The Full 13x4 Audio Programme
    60.1 MB

    This is the Audio that accompanies the Step by Step 13x4 Programme delivered as Chalkboard Teaching Videos. it's an m4a file, which I can't upload to Udemy just yet, so I've uploaded it as a zip file. It should extract fine and play on computers just fine. Even if you don't have a mac! :)

    Note:  To download, click the lecture file below

  • SECTION 7:
    Downloadable Text Resources
  • 32
    The 13x4 Wheel Example
    1 slide

    This is an example of how to use the magic of the 13x4 on a personal level.

  • 33
    13x4 X One Thing At A Time Workbook
    9 slides

    This is a workbook that takes you through the specific steps of how to create your own 13x4 wheel for personal effectiveness. You can download this as a workbook - it's awesome!

    Note:  To download, click the lecture file below

  • 34
    13x4 Transcription
    14 pages

    Complete Transcription of Entire Chalkboard Video Series. There will be a few 'interesting' spellings here as this was transcribed from the audio recordings and some of the names are spelled differently! You can download the file and change these if you like... I'll edit them when I get a minute!

  • 35
    Further Exploration
    Here is a bunch of resources for people who are looking to explore some of these great concepts: Tom's mentor Richard Wilkins, the UK Minister For Inspiration:  http://theministryofinspiration.com/ Wallace D Wattles book, The Science of Getting Rich:  http://en.wikisource.org/wiki/The_Science_of_Get…
  • SECTION 8:
  • 36
    Discount Coupons for Other Courses
    Hi there Please ping me an email if you are interested in doing any of our other paid courses as we have created some discount coupons for our Everyday Mind Mastery subscribers. my private email is probably best: tomcassidy@mac.com Both Angela and I have a small number of personal clients, so please…
  • SECTION 9:
    Examples of some personal results
  • 37
    Article Series "My Experiences With The 13x4 System" By Angela Loëb
    37 slides

    During the first week of 2012, I customized a 13x4 System for myself and have been having remarkable results using it.  Increased health, wealth, order and better relationships.  What a year it's been!  Over a 6-month period between March and August 2012, I shared my personal observations and reported my results through this series of articles on my blog (now archived at http://beradiantsquared.com/blog). Enjoy! - Angela

  • SECTION 10:
    Tom's Other Stuff
  • 38
    Published Books - Google 'Tom Cassidy Amazon' to find them!
    Lucky enough to have had a few books published. Here's some of them: The Korean Version of 'How to Win at Russian Roulette' And the Turkish version: How to Save the World With Salad Dressing: and of course the infamous 'The Electric Toilet Virgin Death Lottery'
  • SECTION 11:
    Angela's Other Stuff
  • 39
    Published Books - available through Amazon


Hours of video content
Course Enrollments


  • 134
  • 49
  • 24
  • 11
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  • Randy Hendricks
    The Truth Will Set You Free

    Wonderful insights. Generous sharing of what each of you have learned. Thank you.

  • Linda Jones
    Everyday Mind Mastery - Great course

    Tom and Angela were very engaging. This course is full of so much information and guidance. I highly recommend this course to everyone.

  • Janet Mueller
    nicely done

    very good course

  • Suzanne Maciejowski
    Simply amazing!

    I've been reading everything I can get my hands on (for free-->unemployed at the moment) and no one explains the how and why better than Tom. I've been very optimistic anyway but now I deal with the script better. Bless you, Tom! It's all coming together now.

  • Amgad El-Sakka
    Change your life

    This course really changed my life. The instructor was really reasonable and the course simply works.