
Meet the instructor and learn how the course blends event marketing and management. Discover how to tailor insights for any event, from small local gatherings to large conferences.
Join monthly Zoom office hours to ask questions and connect with the instructor, while using adjustable video speed, captions, and transcript with Q&A for a better course-taking experience.
In this part of the event management and marketing course you will learn what it takes to start a successful event series, or to run a single successful event. There are a number of elements of event management that have to go right for the event to be successful. You need a good venue, good marketing, great staff, and have a way to make money from your events. If all of these things go right, you will have a great event series that might turn into a business.
Craft compelling event headlines by emphasizing benefits, uniqueness, authority, numbers, social proof, and scarcity. Use real-world examples and exercises to transform bland titles into attention-grabbing invitations.
Learn to craft compelling event descriptions using the Aida model—attention, interest, desire, and action—highlighting unique benefits, details, scarcity, and a clear call to action.
Learn easy, nontechnical SEO for your event by using the right keywords in your title and description to boost Google visibility. Also ensure the venue address and city are clear.
Learn how to leverage large websites like Meetup and Eventbrite to attract attendees at little to no cost, and use them as a supplement to your site for local reach.
Find large, local and global event sites that accept user-generated listings. Learn to add your event, consider advertising, and compare traffic and attendance outcomes.
Post your event on Eventbrite and Meetup to reach a global audience, boost Google rankings, and learn pricing like 2% plus $0.79 per paid ticket or $16.49 per month.
Create and publish your event on Eventbrite with name, time, location, image, description, and tickets, then link to Facebook to promote and drive early signups.
Discover a fast audience by partnering with dormant or underactive meetup groups: reach organizers, offer to co-host or take over, and access their members on day one.
Attend competitive events to quickly harvest ideas, observe attendees, and network with other event organizers. Build professional connections, co-run or co-promote events, and cross-pollinate audiences for stronger, low-cost growth.
Encourage learners to leave a review to support the course, help future students, and reflect the instructor’s hard work in perfecting the content. Quickly leave a review via the learning link or the course dashboard, and you can update it anytime.
Repurpose your event content into YouTube videos, live streams, short clips, blog posts from transcribed audio, and social posts with hashtags to boost branding and attract future attendees.
Promote local event planning services through local search, map listings, and reviews. Optimize listings on Google business and Yelp with keywords like event planner in your city.
Boost event signups with pre-event marketing: build social proof through early RSVPs, deploy tiered discounts with expirations, and announce speakers to grow email lists and followers.
Collect attendee emails and social media contacts via website email popups and in-event raffles; offer incentives and follow up to grow your list for future events.
Use a Facebook group to build a community around events. Learn why groups rely on organic engagement rather than ads on pages, and how inviting attendees drives growth.
Repurpose past event content, like videos and transcriptions, into YouTube and social media to boost awareness and engagement, while saving time versus blogging for new audiences.
Create a memorable event hashtag, prompt quotables, and encourage attendees to share photos and quotes to boost reach. Promote follows, run a voting contest, and use retargeting ads.
Create a welcoming event experience with a printed brochure that includes the itinerary, speaker details, discount codes for next events, and social media handles with the event hashtag.
Create a post-event resource on your website with photos, notes, and videos, then share it on social media and email, tag attendees, and follow up to boost exposure and signups.
Part of your event marketing is getting publicity for your events and for your overall business if you have a business that you are trying to get attention to. So pay attention to this publicity tutorial, it can be quite potent to promote your project.
Learn global publicity strategies for events, including using Help a Reporter, radio guest lists, and podcast guest sources, plus drafting press releases to boost SEO and exposure.
Learn how to locate journalists who cover events in your area by researching local publications, identifying event writers, and building relationships to pitch feature coverage for your events.
Discover how to source affordable or free event staff, vet hires, assign clear roles, and use uniforms to boost branding and the registration process, encouraging emails and repeat attendance.
Identify ideal sponsors, find their decision makers, and craft a targeted email pitch tracked with contact history and demographics to secure sponsorships.
Learn how to reach the right sponsor contact by using company chats to connect with influencer marketing or affiliate marketing teams. Leverage sponsorships or affiliate programs to secure event support.
Discover practical ways to secure free venue space for events by partnering with sponsors, using small spaces and off-peak hours, then scale with bigger sponsors.
Drive engagement before and during events by using prizes and raffles. Secure sponsors or create digital prizes like e-books, online courses, or memberships, plus social media contests to boost promotion.
Discover ten vendor types essential for bigger events, including a destination management company, a stationery designer, photographers and videographers, catering, a sommelier, florists, venue coordination and party rentals, and entertainment.
Research and vet event vendors through referrals, reviews, and by attending their work. Verify credibility with venue recommendations, social media history, and domain age to hire the best florist.
Master four vendor negotiation tactics to secure better prices while building long-term, win‑win relationships that support repeat business and mutual success in the event industry.
Explore practical vendor negotiation tactics to secure better prices through rapport, reviews, cross-promotion, and staged discounts as you build a valuable client relationship.
Get bigger event attendance, more revenue, and a growing fanbase - all with this course.
* JOIN OVER 10,000 DELIGHTED STUDENTS WHO HAVE TAKEN THIS EVENT MARKETING COURSE
MASTER EVENT MARKETING TO PACK YOUR EVENTS AND BOOST REVENUE
Learn the secrets and strategies behind successful event marketing that drive incredible attendance and revenue. This course gives you proven techniques to grow your audience, build excitement, and create a loyal fanbase.
It works equally well for small gatherings or large-scale events. These strategies will save you time, money, and frustration while delivering results that benefit your business or cause.
EVENT MARKETING AND GROWTH: STRATEGIES TO BUILD SUCCESSFUL, PROFITABLE EVENTS
You'll learn how to use Google search, popular event directories, Meetup, Eventbrite, and how to find big event websites popular in any part of the world where you are located. All these websites will drive traffic to your event listing, and generate a large attendance.
I used this technique to get 100+ attendees per event without spending a single dollar on marketing, and you'll be able to do the same.
We'll also cover how to intelligently pay for ads if you have a budget and want to boost your attendance further. But that's only optional. You'll be able to generate amazing attendance for free.
YOU’VE PROBABLY THOUGHT ABOUT PLANNING AN EVENT, BUT…
Maybe the thought of juggling the details, costs, and turnout has held you back. This course will eliminate event planning anxiety by giving you the exact steps to plan and host events with confidence. You’ll finally have the tools to bring your ideas to life without the stress or uncertainty.
EVENT PLANNING - EVEN IF IT'S YOUR FIRST ONE
Professional event planning is important for your event success because if the event runs smoothly and people enjoy it, they will become a part of your regular attendance base, and attend many future events.
I'll show you how to create a great plan for what to do before, during, and after the events. You’ll learn exactly how to choose the right location, manage costs effectively, and coordinate the people involved to ensure everything runs seamlessly.
I'll cover it all in this event marketing, planning and management course.
MASTER EVENT MANAGEMENT
Your events will be much more likely to grow if you manage them well, and attendees come back, and invite friends. So your events must be very high quality.
After planning, you must be hands-on and manage every detail effectively. Many people fail here because they don’t know how to juggle the moving parts, but I’ll teach you how to do it and avoid costly mistakes.
Event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.
UNDERSTAND AND USE ADVANCED EVENT MONETIZATION STRATEGIES FOR MAX PROFITABILITY
Learn common ways to make money from events and get multiple effective revenue streams from your events. Such revenue streams might be selling products at the events, upselling your services, allowing vendors and sponsors to promote your events, creating your own personal brand, live-streaming on YouTube, and much more.
WHO THIS COURSE IS NOT FOR
If you have years of experience in event planning and marketing - this might feel basic for you.
If you are in wedding planning, only parts if this course may be relevant.
If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits and ideas. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions
WHAT KINDS OF EVENTS CAN BE PROMOTED WITH THIS COURSE?
Hobby and interest group meetings
Business events
Festivals and music shows
Small concerts and entertainment events
Technology events with speakers
Outdoor events as for hiking groups for example
Get more people for your city tours for city guides
Conference events (small conferences)
Charity events
Fundraisers
Meetups
INSTRUCTOR'S EXPERIENCE WITH EVENTS
I created a successful event series in the past that had thriving attendance, made money, and was even discussed on NPR (National Public Radio). I did it by myself with no budget. In this course, I'll share exactly how you can achieve similar results without having to spend money on promotion.
If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now!
INSTRUCTOR'S ENTREPRENEURSHIP BACKGROUND
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
BONUSES INCLUDED
* Many downloadable worksheets and exercises to make the course more interactive and valuable.
* Invitation to my Facebook community after you complete the course.
* My curated list of 50 must-have business success skills to help you grow and thrive.
WORLD-CLASS STUDENT SUPPORT
I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because:
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
BY THE END OF THIS COURSE, YOU WILL...
By the end of this course, you’ll have all the tools and confidence to create events that stand out and succeed.
You’ll be able to confidently create a one-time event or a full series, and you’ll know how to plan, market, and manage everything with precision.
You’ll walk away with practical strategies to grow attendance, impress attendees, and generate lasting results, putting you far ahead of where you started.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.
MONEY-BACK GUARANTEE
This course comes with a rock-solid, Udemy-backed 30-day money-back guarantee. But let’s be real, it’s more than just a guarantee. It’s my personal promise to do everything I can to help you succeed, just like I’ve done for thousands of students before you. No risks, no excuses, just results.
Invest in your future. Enroll now.