Successful Events: Event Planning, Marketing & Management

Events: make your events a success by learning event management, marketing, monetization, publicity & more. Start today!
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Instructed by Alex Genadinik Marketing / Other
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  • Lectures 18
  • Contents Video: 2 hours
    Other: 6 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

LATEST: Course Updated June 2016 To Include More Lectures.


NOTE: This course is for relative beginners in event planning and marketing. If you have a big and complex event, this might not be right for you. And if you have a lot of experience in event planning and management, this course may feel too basic for you

This is a fantastic course about how to create successful events. The course covers important issues like how to price your event, how to promote your event, different ways in which you can make money from your event, and much more.

The course is about 30 minutes of video content. It is relatively short, but it covers a real wealth of insightful information.

The course is brought to you by two businesses. I have created a successful event series in the past. With this course you get the advice of an experienced event marketer on creating events, and making them a success. If you are a new event organizer, this course is a must!

By the end of the course, you will feel that you are head and shoulders above where you were before you got started with the course.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.



The course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

What are the requirements?

  • Interest in leveraging events to grow your business
  • Interest in learning about events

What am I going to get from this course?

  • You will know how to create a successful event series
  • You will know how to monetize and promote events
  • You will learn how to get publicity and press coverage for your events
  • You will get personalized help from the instructor if you have specific questions
  • Learn to price the events
  • Learn when to make your events free and when to make them paid
  • Learn to use social media and SEO to promote your events
  • Use events to promote any business, even if your business isn't directly an event-oriented business
  • Get clients from events and make money from events
  • Understand how to avoid liability protection and whether you should get insurance
  • Learn how to hire staff

What is the target audience?

  • Event organizers
  • Entrepreneurs
  • Small business owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction: Watch This First To Understand What You Get From The Course

One of the great offline marketing strategy is to promote your business at events. There are all kinds of different events. You can put on your own events or present at events that are put on by other organizations. If you promote your company via your own events, you can either have a one time event or an event series. And there are many different kinds of events. You can have social events or educational workshops, or even conferences when your business grows to be big enough. Events are great because they give you extra exposure and publicity, get you actual paying clients if you charge for the events or if you upsell something from your business at the events, and help you build in-person relationships with the attendees.

Section 2: What you need to create a great event series

In this part of the course you will learn what it takes to start a successful event series, or to run a single successful event. There are a number of elements of event management that have to go right for the event to be successful. You need a good venue, good marketing, great staff, and have a way to make money from your events. If all of these things go right, you will have a great event series that might turn into a business.


Making money is very important in just about any business endeavor, and with events it is no different. You must examine the possible revenue streams that might work for the kind of business you are promoting, and make sure that they will meet your financial needs. You can make money from events by charging for attendance, selling merchandise, having sponsors and advertisers, having the venue pay you if people spend money there and it can be a revenue stream for the venue, and by up-selling the people in attendance to a product or a service that you or a partner of yours offers. Additional ways to make money are listed in the tutorial.


In this tutorial you will learn how to set the price for your events, and how to decide whether they should be paid or free. The free model is sometimes called the freemium business model. It can be very effective if you can sell other products or services to the people in attendance, or generate enough attendance to make it worthwhile for sponsors to advertise. If you do set a price to attend the event, this tutorial also helps you decide on a specific price that may be optimal. Of course, you will have to run your own experiments, but you will find many tips on how to do that in this tutorial. There is also a third pricing strategy which is the pay what you choose strategy in which you set the attendance price to be free, but imply that some payment is highly encouraged, and that each person is free to decide what price they are willing to pay.


In this part of the training you will learn how to hire event staff, and the good practices of how to manage events and the staff that you hire, you will also learn about uniforms and dress code, and many more things related to hiring staff for your event series and managing that staff including paying your staff.


In this part of the event management and marketing course you will learn what to consider before buying liability insurance for your event series. Buying liability insurance for events isn't a 100% clear decision for most events. You risk money either way. If you buy the liability insurance for events, you will lose money paying for insurance, and if you don't have liability insurance, you might lose more money if you get sued for whatever reason.

Getting an event venue
Prizes and raffles
Event management checklist
Section 3: Event marketing

If you have an event or event series that you need to promote to get many attendees to attend, this part of our training will help you with event promotion quite a bit. You will know how to promote your events with social media sites, SEO, and how to get friend recommendations to make people bring their friends to the events. These are the strategies I used to grow my own event series, and if you implement them correctly, they will help you raise your event attendance. I even explain how to use Seth Godin's Purple Cow idea to draw attention and publicity for your events.


In this part of the event management and marketing course you will learn how to get press attention and publicity for your event series. You always way to get publicity and press coverage for your events, especially from local publications like local newspapers, blogs, radio shows, and event aggregator websites or just about any big website that has relevant traffic. Publicity and press coverage will have an additional benefit in that you will get those websites to link to your website which will help you with local SEO and SEO (search engine optimization) overall.

NEW! Additional tips to get publicity from events
Pre-event social media & email buildup checklist (also how to grow email list)
During event social media marketing and spreading the sharing
Post-event social media marketing
Section 4: Extra promotion ideas
NEW! How to help your website's SEO and link-building with events
NEW! advanced Twitter marketing strategy to drive sales and branding
Section 5: Further resources
Bonus lecture: discounts on additional courses, books and coaching

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Instructor Biography

Alex Genadinik, Entrepreneur, marketer, mobile app developer, business coach

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 90 courses on Udemy with 70,000+ students by whom I am humbled and who I try to help any way I can!

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