Successful Events: Event Planning, Marketing & Management
4.3 (72 ratings)
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Successful Events: Event Planning, Marketing & Management

Create successful events with this event marketing course. Learn event management, planning, monetization & promotion
4.3 (72 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,407 students enrolled
Created by Alex Genadinik
Last updated 8/2017
English [Auto-generated]
Current price: $10 Original price: $100 Discount: 90% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 Article
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will be able to create a successful event series with a growing attendance
  • You will monetize events in a number of ways
  • You will be able to get publicity and press coverage for your events
  • You will get personalized help from the instructor if you have specific questions
  • Effectively price your events
  • Learn when to make your events free and when to make them paid
  • Learn to use social media and SEO to promote your events
  • Use events to promote any business, even if your business isn't directly an event-oriented business
  • Get clients from events and make money from events
  • Understand how to avoid liability protection and whether you should get insurance
  • Learn how to hire staff
  • Join office hours with the instructor on GoogleHangouts and get your questions answered by an expert in a conversation, and be part of the community of this course
View Curriculum
  • Desire to use events to grow your business and grow clients
  • Interest in creating a regular events series that grows attendance and revenue

Bigger event attendance, more revenue, and a growing fanbase - all with this course.


NOTE: This course is for relative beginners in event planning and marketing. If you have a big and complex event, this might not be right for you. And if you have a lot of experience in event planning and management, this course may feel too basic for you

This is a fantastic course about how to create successful events. The course covers important issues like how to price your event, how to promote your event, different ways in which you can make money from your event, and much more.

The course is about 2 hours of video content. It is relatively short, but it covers a real wealth of insightful information.

The course is brought to you by two businesses. I have created a successful event series in the past. With this course you get the advice of an experienced event marketer on creating events, and making them a success. If you are a new event organizer, this event marketing and management course is a must!

By the end of the course, you will feel that you are head and shoulders above where you were before you got started with the course, and you will be able to create successful events.

Get my event marketing and event planning help

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

What is covered in this course?

  • Event marketing - I want your events to grow, so event marketing has the biggest focus in this event course.
  • Event planning - proper event planning is important for your overall event success. This is why you need to have a solid plan for what to do before, during and after the events, and I'll cover that in this event marketing, planning and management course.
  • Event management - your events will be much more likely grow and be successful if you manage them well, and new people come back and invite friends. So your events must be very high quality. This is why event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.

Who this event marketing and event management course is ideally for

  • Business owners who want a new way to promote their business and convert event attendees into clients
  • Business owners who are looking for a new revenue stream for their business
  • People starting an event series or a single event, who need to know how to run events, and how to promote events
  • If you are experienced in the event industry: this events course might not be ideal for you, BUT you might still find a lot of tidbits that might help you do better, and promote more effectively. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions. 

What kinds of events can you promote with this events course?

  • Hobby and interest group meetings
  • Business events
  • Festivals and music shows
  • Small concerts and entertainment events
  • Technology events with speakers
  • Outdoor events as for hiking groups for example
  • Get more people for your city tours for city guides
  • Conference events (small conferences)
  • Charity events
  • Fundraisers
  • Meetups



The event management course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's also my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

Who is the target audience?
  • Event organizers
  • Entrepreneurs
  • Small business owners
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Curriculum For This Course
26 Lectures
Course Introduction: Watch This First To Understand What You Get From The Course
1 Lecture 01:49
What you need to create a great event series
3 Lectures 14:36

In this part of the event management and marketing course you will learn what it takes to start a successful event series, or to run a single successful event. There are a number of elements of event management that have to go right for the event to be successful. You need a good venue, good marketing, great staff, and have a way to make money from your events. If all of these things go right, you will have a great event series that might turn into a business.

Preview 04:46

Making money is very important in just about any business endeavor, and with events it is no different. You must examine the possible revenue streams that might work for the kind of business you are promoting, and make sure that they will meet your financial needs. You can make money from events by charging for attendance, selling merchandise, having sponsors and advertisers, having the venue pay you if people spend money there and it can be a revenue stream for the venue, and by up-selling the people in attendance to a product or a service that you or a partner of yours offers. Additional ways to make money are listed in this tutorial of our event management and planning course.

Preview 05:10

In this tutorial of our event management course you will learn how to set the price for your events, and how to decide whether they should be paid or free. The free model is sometimes called the freemium business model. It can be very effective if you can sell other products or services to the people in attendance, or generate enough attendance to make it worthwhile for sponsors to advertise. If you do set a price to attend the event, this tutorial also helps you decide on a specific price that may be optimal. Of course, you will have to run your own experiments, but you will find many tips on how to do that in this tutorial. There is also a third pricing strategy which is the pay what you choose strategy in which you set the attendance price to be free, but imply that some payment is highly encouraged, and that each person is free to decide what price they are willing to pay.

Preview 04:40
Event marketing
8 Lectures 46:31

In this part of our event marketing course, I explain how to do awesome event marketing. If you have an event or event series that you need to promote to get many attendees to attend, this part of our training will help you with event promotion quite a bit. You will know how to promote your events with social media sites, SEO, and how to get friend recommendations to make people bring their friends to the events. These are the strategies I used to grow my own event series, and if you implement them correctly, they will help you raise your event attendance. I even explain how to use Seth Godin's Purple Cow idea to draw attention and publicity for your events.

Top strategies to promote events

New - how to find good event websites for promotion

Repurposing your event content and doing content marketing with it

In this part of the event management and marketing course you will learn how to get press attention and publicity for your event series. You always way to get publicity and press coverage for your events, especially from local publications like local newspapers, blogs, radio shows, and event aggregator websites or just about any big website that has relevant traffic. Publicity and press coverage will have an additional benefit in that you will get those websites to link to your website which will help you with local SEO and SEO (search engine optimization) overall.

How to get publicity and media coverage for your events

Part of your event marketing is getting publicity for your events and for your overall business if you have a business that you are trying to get attention to. So pay attention to this publicity tutorial, it can be quite potent to promote your project.

NEW! Additional tips to get publicity from events

Social media is a big part of your event marketing. In this lecture of our event marketing course, I explain what to do on social media prior to it happening to generate buzz and build up excitement and social media sharing so that more people can find out about it, and sign up.

Pre-event social media & email buildup checklist (also how to grow email list)

In this tutorial I explain how to do social media marketing during the proceedings of the day.

During event social media marketing and spreading the sharing

In this part of our event marketing course, I explain what to do after the occasion has ended, and how to get people re-engaged. I explain how to post photos and videos to build up excitement and get people to sign up for your next planned occasion.

Post-event social media marketing
Event management
5 Lectures 22:30

In this part of the event management training you will learn how to hire event staff, and the good practices of how to manage events and the staff that you hire, you will also learn about uniforms and dress code, and many more things related to hiring staff for your event series and managing that staff including paying your staff.

Getting staff for your event as part of your event management

In this part of the event management and marketing course you will learn what to consider before buying liability insurance for your event series. Buying liability insurance for events isn't a 100% clear decision for most events. You risk money either way. If you buy the liability insurance for events, you will lose money paying for insurance, and if you don't have liability insurance, you might lose more money if you get sued for whatever reason.

Considering insurance and liability protection for your events

Getting an event venue as part of your event management and event planning

In this part of our event management course, I explain how having event prizes and raffles can help you get sponsors and get their name out there with a fun raffle or game that people can win. It will make your event better, and help you with sponsors.

Prizes and raffles

Since I know people like checklists, and that it might be helpful to your event management to have a checklist, I recently added an event management checklist to this event management course.

Event management checklist
Extra promotion ideas
2 Lectures 13:51

SEO for your event marketing is very important because you want people to discover your events when they are searching for related things in Google. Here I explain how to use backlinks for SEO for extra promotion.

NEW! How to help your website's SEO and link-building with events

This is an advanced Twitter automation strategy to get more followers and drive attendance.

NEW! advanced Twitter marketing strategy to drive sales and branding
Event planning
6 Lectures 20:20

1) Get clients for a business

2) Have a big event series that is your main business

3) Raise money from events

4) Establish self as a thought leader

What you can accomplish with events

One time event vs. event series

If event series, how often should it be?

Should you have speakers or guests or should it be just you?

Planning for event quality

Planning for financial sustainability of the event series
Further resources
1 Lecture 07:46
Bonus lecture: discounts on additional courses, books and coaching
About the Instructor
Alex Genadinik
4.4 Average rating
4,103 Reviews
94,670 Students
111 Courses
Love helping you succeed: 90,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 90,000+ students by whom I am humbled and who I try to help any way I can!