This course is designed to help anyone looking to establish their business identity online. The target audience for this course is someone trying to start a new business or someone who has a brick and mortar business that has not established themselves online. This course will also be valuable for any business that may have a single point of contact on the internet such as just a website or just a Facebook page.
The first section of the course looks at determining the type of identity the individual or business wants and then how to establish that brand. In this section we discuss presenting as a company versus a persona as well as resources for creating a logo and other images that may be needed.
In the second section of the course we walk the student step by step through the key online properties required to establish a solid foothold on the internet. We walk through the process of establishing a domain and website. Once the domain is established students are walked through setting up accounts on LinkedIn, Facebook, Twitter, and YouTube/Google. Additionally we talk about other resources that businesses need to examine to round out their presence depending on their specific niche.
The third section of the course takes a look at being present once the various social media accounts have been established. We look at methods for engaging potential customers both manually and by using some tools and tricks to reduce the workload and time spent online. Advertising is also covered in this section with a focus on Facebook and Google ad platforms.
This lecture provides students with an overview of establishing their identity online through various social media tools and how the course is laid out.
This lecture is a discussion on determining the identity that you want to have online. Depending on your focus and the direction you want to go, this could be either a traditional company/business or a persona.
In this lecture we talk about establishing your brand through logos and images and how you can pick those images up through services like Fiverr and 99Designs.
The main part of establishing your brand online is getting establish in various online communities. This lecture provides an overview of this section of the course and the topics that will be covered.
One key element is making sure you have a domain and have that set-up with a hosting account. This lecture walks you through the process of getting your domain and installing Wordpress on that domain.
Learn how to set-up a Facebook page for a business. This lesson will walk you through the process step by step. In a later lecture we will look at how to manage the page.
Setting up a Twitter account is pretty straight forward. this lecture will walk you through the process and talk about sending tweets.
Creating an account at Google creates an account for all of their properties, including YouTube and Google+. After walking through this process we will take a look at the various accounts/services available.
"Build it and they will come" is not true when it comes to being online and social media. You must engage your audience and this lecture covers key areas that you must focus on.
Staying engaged can be time consuming. The tools and tips in this lecture will help streamline the process.
To support your organic campaigns you may want to offer a little bit of a paid boost. This lecture provides a high level overview of Facebook and Google advertising.
Kip has been working with computers for over 30 years and training on them for over 20 years. His background crosses multiple operating systems and computer platforms from tablets to mainframes.
Kip has an extensive background in the Microsoft Office applications and was certified as a Microsoft Office Training Specialist. He has spent several hundred hours delivering classroom based training on Word, Excel, Outlook, PowerPoint, Publisher and Access. His training expertise spans from basic introductory courses to advanced programming with Visual Basic for Applications.
In addition to office productivity software Kip has conducted courses on FrontPage, HTML, Java, PHP, and other web design applications. He has worked with multiple companies in not only building their websites but also establishing their web presence. He continues to consult companies on strategies to engage potential customers through social media.