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Complete Video Production for Businesses, Bloggers & Tutors

Become a master of the most engaging form on media on the web and use it to build a loyal audience. No fluff, no jargon.
4.9 (7 ratings)
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981 students enrolled
Created by David Kilkelly
Last updated 9/2015
$15 $70 79% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This course will help you quickly master the skills you need to produce high quality video to use in your business, blog or social media. It is designed specifically for business owners meaning it is jargon free and tightly focused to cover all the key components of production in just three hours of training.

The course is divided into 9 tutorials that cover everything from planning, camera use, sound recording and lighting to presentation skills, editing and uploading to the web. All delivered by a qualified tutor with over ten years teaching experience at graduate level.

At the end of this course you will be able to produce low cost, professional videos that will help you build a convincing online presence or brand.

The price of this course will increase to $150 on 1st March 2017 at 9pm GMT

Who is the target audience?
  • This course is for business owners and entrepreneurs
  • This course is for aspiring YouTubers, bloggers and vloggers.
  • This course is not for advanced film makers.
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What Will I Learn?
Produce professional video to help build their business or blog.
Understand the video making process so that they can effectively outsource it.
View Curriculum
  • We teach editing on Camtasia in this course.
  • The course starts from scratch so no previous video knowledge is required.
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 02:31:05
Planning The Show
3 Lectures 19:14

Video can be used in a number of different ways to connect with an audience. Planning the Show lays out a coherent strategy for your business and helps you think about what you need before you start to film.

In Part 1 we look at:

1. Introduction videos. This video is a great starting point to introduce yourself and your services to potential clients.

2. YouTube videos. You Tube can provide a great source of traffic for businesses that use video. We discuss how to create You Tube videos that will give your audience value.

By the end of this Tutorial you will be able to plan out your video marketing strategy and identify which videos you need to produce.

Preview 05:58

In this video we look at:

3. Landing page video: Specific landing pages are used to increase conversion rates and stop potential clients being distracted by other options. Video is perfect to capture attention on these pages.

4. The Blog Video. Once you have built your email list you can nurture your audience by sending them regular posts and tips that are valuable to them.

5. The Sales Page video. How can you use video to communicate your product to potential clients? What questions do you need to answer?

By the end of this Tutorial you will be able to plan out your video marketing strategy and identify which videos you need to produce.

Preview 08:04

In this video we look at:

6. The Sales Page video. How can you use video to communicate your product to potential clients? What questions do you need to answer? How long does this video need to be?

7. The Thank You/Up-sell Video. Why is is vital to follow up your sale? What are your options with this video?

By the end of this Tutorial you will be able to plan out your video marketing strategy and identify which videos you need to produce.

The 7 Essential videos you need for success (videos 6 & 7)
Camera & Sound
3 Lectures 38:12

In this tutorial we look at the different types of camera available and which one is most suitable for your needs. I cover the essential features you will need to look out for.

By the end of this tutorial you will have a good understanding of which camera type is best for your needs and which features to look out for when purchasing.

The secrets to choosing the correct camera.

Mastering your camera. Top tips for professional results.

Sound is one of the most important components to your production. With poor sound your story is lost.

But it's not just about what kind of microphone you use, it's about how you position the mic and also the location you choose to shoot in.

In this tutorial you will learn how to select the correct mic for your productin and how to avoid common pitfalls with recording sound.

The vital production component that most people forget about.
Setting the Stage
3 Lectures 32:42

Where you choose to shoot your video should involve a blend of practical and aesthetic considerations. In this tutorial I outline the options you have and discusses the benefits of each.

By the end of this tutorial you will be able to select and manipulate a suitable space to shoot your video in and avoid common issues with space.

Do you need a studio? Plus my guide to the alternatives.

This tutorial covers one of the areas that people can feel most apprehensive about - presenting. I'll cover how to approach being in front of the camera and how you can prepare for that. We also look at how to plan out what you are going to say and how the edit suite can be your friend in creating fluent presentations.

By the end of this tutorial you will feel more confident about presenting your videos and have some actionable strategies to deliver coherent engaging presentations.

How to dominate the screen - an inside guide to growing you confidence on camera

Whether you shoot in a studio or out on location, considering the light of your environment is crucial to getting a professional look. In this tutorial we look at studio lighting but also how to work with the available light in any given space, both indoors and outside.

By the end of the tutorial you will have an understanding of how light works and how to make use of both natuarla and artificial light.

How understanding light can give your video the edge.
Crafting the Story
4 Lectures 49:58

Editing can seem scary but it doesn't have to be. This tutorial introduces the basics and utilizes a simple edit platform to ensure you can get results quickly and without prior editing knowledge.

At the end of this tutorial you will be able to construct a simple edit using Camtasia for Mac

Editing made simple - Learn to edit in 30 minutes (part 1)

Editing made simple - Learn to edit in 30 minutes (part 2)

This video offers PC users the knowledge to adapt from the Mac platform to the PC platform for Camtasia.

Editing Made Simple (bonus video for PC users)

Music can make or break a production. In this tutorial we look at where you can source free and paid music and ask whether you even need it? We also look at fitting it to your production so that it doesn't intrude on the story.

By the end of this tutorial you will be able to identify where you videos will benefit from music and how to source and place it appropriately.

Common mistakes to avoid when using music in your production.
Showing the World
1 Lecture 10:59

So you've thought about your video, you've filmed it and you've edited it. The last piece of the jigsaw is getting up online. This tutorial covers different options for hosting and also looks at optimizing your video to get more traffic.

By the end of this video you will be able to selct an appropriate platform for your video as well as upload and optimize it for the web.

So you made your video - now what?
About the Instructor
4.9 Average rating
7 Reviews
981 Students
1 Course
Video Business Owner and Former University Tutor

I first picked up a video camera at the age of 14 when I used to make films with my friends. I went on to study video and film at three separate colleges and then finally started teaching media and documentary production at the University of Sussex in 2001. In 2013 I left the University and started my own video production & marketing business called BlinkBack.

I understand what it's like to launch a business and how important engaging communication is to spread your ideas so I built this course to help other people in similar positions. The cost of equipment and advances in technology mean that anyone can deliver high quality video with the right knowledge. That's what this course is for.

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