Essential SEO Training For Online Marketing
3.9 (111 ratings)
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Essential SEO Training For Online Marketing

A Beginners Guide to Search Engine Optimization Process, Tips and Tricks
3.9 (111 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,310 students enrolled
Last updated 7/2015
Price: Free
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Optimize website to improve Search ranking
  • Master essential concepts every SEO expert must know
  • Learn essential monitoring tools like Google analytics
  • Learn important SEO stategies
  • Master both on page and off page SEO
  • Audit websites for SEO rankings
View Curriculum
  • This is a complete beginners course so any one take this course. However knowledge of HTML will be a plus.

The Essential SEO course covers all the major concepts an online marketer must know to survive in the digital world. This will be an useful reference guide for digital marketers and webmasters alike. If you have a website, a product to sell online, interested in affiliate marketing or a student of digital marketing it is a great resource for you. This easy to follow course will explain all the terminologies and tools that are used by SEO experts world over. The curriculum covers the following

SEO- Important Terms and Concepts - Learn the important terms and concepts you need to know before you start with the actual techniques

On Page SEO - Learn what is onpage SEO and why it is important. Learn about different types of SEO tags , Anchor text and Internal links.

Off Page SEO - Learn about page rank. Learn the smart link building techniques and how to recover your site from toxic links.

Site Foundation - Learn all about technical seo strategies. Find out about 301 redirects and www vs non www sites.

SEO Tips and Strategies - Learn advance SEO tips and tricks. Master authorship and domain marketing concepts.

Website Audit - Learn to audit websites to make them more SEO friendly.

SEO tools - Learn about essential monitoring tools to help you manage your website search engine rankings

Learn all this and much more with course and quickly master SEO techniques followed by the top experts globally. See you on the other side..

Who is the target audience?
  • Any one who wants to learn digital marketing can take this course. This course will help both the webmasters and online marketers.
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Curriculum For This Course
21 Lectures
What is SEO
1 Lecture 04:04

Introduction to Search Engine Optimization

Introduction to SEO
What is On-page Optimization
3 Lectures 20:19

Understanding what the user is looking for and getting into their head is vital to picking the right keywords for your site. Don't forget: the phrases that are searched for the most frequently are usually the most competitive.

Don't just go for the highest volume phrases, really consider the intent.

Understanding Searcher Intent

Understanding different types of SEO Tags such as Heading Tags,Title Tags, Meta Description, ALT Tags

Understanding Different Types of SEO Tags

Body Copy - How to think about body copy as part of your on-page optimization strategy, as well as a breakdown of why keyword density just isn't important anymore.

Internal Link Anchor Text - Why the text you use to link to your content matters. Being descriptive about your linking can have a dramatic impact on your rankings

What is Body Copy & Internal Link Anchor Text
Off-page Optimization
3 Lectures 28:20

A summary of PageRank, Google’s “secret sauce” algorithm, and why it’s an important but overemphasized metric in SEO.

What do mean by Page Rank

How to build links, teach the simple rules of link building.

Criteria for a Good Link – A deep analysis of what the difference between a "good" and a "bad" link is

Synthetic vs. Natural Link Profiles - how you can avoid some of the common mistakes newbies make. Show the preference of partial match and branded partial match anchor text.

More Thoughts on Links - More content on what makes up a good link, including criteria to strive towards and pitfalls to watch out for.

No-Follow vs. Do-Follow Links

Simple Rules for Link Building

Tell about few tricks you can use to recover from bad links pointing to your site. Also, mention in this lecture, that if website is recently hit by an algorithm change or site is de-indexed by Google, show how to file a reconsideration request

Link Building Tactics - Specific link building tactics for your off-page optimization strategy. Content includes guest blogging, blog comments, using testimonials and more

Recovering from Bad Links
Site Foundation
3 Lectures 17:16

A brief overview of core technical website stuff, along with why URL structure matters to your organic search strategy.

Technical Optimization

Can't Find Your Page in the Index? - Here's the step-by-step procedure I follow when I can't find a page in the index.

301 Redirects

Search engines view the www and non-www versions of your site as entirely different domains? Here's how to handle it.

Site Speed & XML Sitemaps - A brief overview of the site speed plugin and submitting an XML sitemap in Google Webmaster Tools.

WWW vs. Non-WWW
Everything Else !!
4 Lectures 54:11

Learn about Competitive Link Evaluation

Social Media & SEO - Social Media’s emphasis on search engine rankings.

Reputation Management - A summary on what reputation management is and why it’s important to take up as much “shelf space” for your brand name as possible

Technical Optimization

If your target market is global, here are some of the international best practices you need to consider before going live.

International SEO - rel="Alternate"- An overview of Google's rel=alternate tag.

Local SEO

Mobile SEO - The new rules for mobile SEO.

International SEO

How to implement Google’s Authorship Markup on your site.

Panda Update - A summary of what happened with Google’s Panda algorithm update.

Penguin Update & Google's Disavow Tool - A summary of what happened with Google’s Penguin algorithm update, along with an overview of Google’s disavow tool.

Hummingbird Update - A summary of the Google Hummingbird update, structured data and schema markup.

Authorship Markup

Secure Search aka (not provided) - A quick summary of Google’s “Not Provided” update

Schema Markup - Background on and schema markup.

Tools and Services I Use Here are the tools and services that are important when doing SEO.

Why to pick a . com?
On-page Optimization Audit Of A Website
3 Lectures 17:39
Learn how to do a full SEO audit on a website - Part 1

Learn how to do a full SEO audit on a website - Part 2

Learn how to do a full SEO audit on a website - Part 3
Start A New Site From Scratch
3 Lectures 36:02

Learn about Keyword Research

Learn about Keyword Mapping

Finalizing Keywords and URL Structure

Keyword Research & Mapping

Picking a Domain Name

Dreamhost & Wordpress

Installing a Wordpress Theme

Configuring Wordpress

Building a New Site

Google & Bing Webmaster Tools

Google Analytics

Setting up your URL structure

Competitive Link Analysis

Installing and configuring Analytics Tools
1 Lecture 08:32

A quick summary of the important points covered in the entire Unit

About the Instructor
Eduonix Learning Solutions
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Eduonix creates and distributes high quality technology training content. Our team of industry professionals have been training manpower for more than a decade. We aim to teach technology the way it is used in industry and professional world. We have professional team of trainers for technologies ranging from Mobility, Web to Enterprise and Database and Server Administration.

Eduonix-Tech .
4.3 Average rating
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