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In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.
You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.
By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website.
Learn highly effective SEO techniques that boost rankings
Learn how not to trip over optimization penalties that could lead to your site being sandoxed or banned.
Learn to reverse engineer your Competitors SEO Strategies and turn them to your advantage
Learn how to find niche keywords with a high conversation rate
Learn how to use Google's own reporting to find untapped commercial traffic
Gain an Understanding of Commercial Intent and learn how to capitalize on it.
Learn the fundamentals of Paid Search and how to make it profitable
Learn effective use of Social Media Marketing
This course was superb, with excellent top quality content. I have learned alot and i feel that i am ready to go and practice what i have learned to further help my blogs and sites rank higher in google. i highly recommend this course to any one who wants to learn what seo is and how to do it effectively.
As the course preview says, this course is absolutely perfect for everyone, but I think moreso for beginners. I have been reading endlessly on SEO and there was just too much information and most of it was contradictory, therefore confusing the heck out of me and leaving me frustrated. I found this course on Udemy and the reason why I chose this out of all the other ones is the good reviews and the instructor, Kevin, has a a great speaking voice that's not all over the place and is easy to follow. Plus, he sold me in the intro video! I love this course for so many reasons but the main was that it is so wonderfully organized and the flow is so easy to follow. Kevin explains all the concepts in full detail but does it in the most efficient way possible. I finally 'got it' and the course provided me to the right direction to pursue more information on SEO. This time around, I was not confused and now that I knew what information I was looking for, I learned so much than I would have if I had tried to do this alone. Thanks Kevin and I look forward to your next course!
I was surprised how detailed is this course. It really helped me a lot at my blog www.whatcouldiweartoday.com. This guy did amazing job!
good introduction into SEO. Easy to follow, a lot of tips. Was really helped me!
This is an excellent course in the fundamentals of SEO, covering everything you need to know to optimise web pages and get a great digital strategy happening. Only gripe, and it's minor, is that the Google Analytics and AdWords interfaces have changed quite a lot since 2012, and while the information within these lectures is still highly relevant, the videos really need updating as the interfaces and menus are so different now.