Essential SEO Training For Successful Web Marketing

Learn the art of SEO and Web Marketing. SEO training shows you the techniques needed to boost your sales and ranking
  • Lectures 60
  • Video 9 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

Course Description

Master the art of SEO and Web Marketing for Web Entrepreneur.

In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.

You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.

By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website.

Course Goals:

Learn highly effective SEO techniques that boost rankings

Learn how not to trip over optimization penalties that could lead to your site being sandoxed or banned.

Learn to reverse engineer your Competitors SEO Strategies and turn them to your advantage

Learn how to find niche keywords with a high conversation rate

Learn how to use Google's own reporting to find untapped commercial traffic

Gain an Understanding of Commercial Intent and learn how to capitalize on it.

Learn the fundamentals of Paid Search and how to make it profitable

Learn effective use of Social Media Marketing

What am I going to get from this course?

  • Over 60 lectures and 8.5 hours of content!

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: 01. Course Introduction
0101 Who This Course Is For
04:54
0102 What To Expect From This Course
04:41
Section 2: 02. SEO Foundation
0201 How Search Engines Operate
02:36
0202 Setting Up Google Analytics
03:17
0203 The Buying Cycle
03:19
0204 Myths And Misconceptions About SEO
04:07
0205 Building An Email List
02:20
0206 Email Marketing Strategies
05:43
0207 Local Search Optimization
11:00
0208 Additional Resources
07:17
0209 Browser Plug-Ins
10:22
Section 3: 03. Research
0301 Why You Need To Do Research
02:59
0302 Understanding Search Intention
06:23
0303 Using The Google Keyword Tool
06:38
0304 How To Do Competitive Research
08:23
0305 Finding Opportunities With Google Analytics
05:57
0306 Testing Keywords With Paid Search
04:12
0307 Searching With Advanced Search Operators
06:15
Section 4: 04. Technical SEO
0401 Why You Need Technical SEO
05:00
0402 Avoiding Duplicate Content
09:49
0403 Building An XML Sitemap
08:58
0404 Setting Up Your Robots.txt
09:52
0405 Using Google Webmaster Tools - Part 1
14:24
0406 Using Google Webmaster Tools - Part 2
08:51
0407 When To Use The nofollow Tag
06:13
0408 How To Handle Redirects
09:30
0409 HTML And CSS For Search Friendly Design
10:31
0410 Setting Up Your RSS Feed
07:18
0411 Setting Up 404 Pages
06:29
0412 SEO For Dynamic Content
12:35
Section 5: 05. On-Page Optimization
0501 Why You Need On-Page Optimization
04:24
0502 Creating Search Optimized Content
14:13
0503 Writing An Effective Page Title
10:22
0504 How To Use Headings And Subheadings
09:15
0505 Writing Enticing META Descriptions
11:59
0506 Using Image ALT Text
10:03
0507 How To Use Internal Links
15:15
0508 When And How To Link To External Sites
12:02
0509 Blogging For SEO
09:53
Section 6: 06. Off-Page Optimization
0601 Why You Need Off-Page Optimization
03:20
0602 The Basics Of Link Building
07:01
0603 Quality Of Links Vs. Quantity Of Links
11:26
0604 Why Optimized Anchor Text Is Essential
10:30
0605 Finding And Acquiring Your Competitors Links
11:24
0606 Directory Submissions
10:32
0607 Using Guest Posting For Links
12:47
0608 How Social Media Affects Link Building
14:03
0609 How To Use Online PR For Links - Part 1
12:21
0610 How To Use Online PR For Links - Part 2
04:31
Section 7: 07. Measurement And Optimization
0701 Why You Need To Track And Test
04:45
0702 Tracking SEO With Google Analytics - Part 1
16:17
0703 Tracking SEO With Google Analytics - Part 2
11:09
0704 Setting Up Goals And Revenue Tracking
07:10
0705 A/B Testing And Conversion Optimization
10:25
Section 8: 08. Paid Search
0801 How Paid Search Can Help With SEO
07:09
0802 Setting Up Your Adwords Account
11:59
0803 Setting Your Bids And Budget
05:13
0804 Measuring ROI
05:17
Section 9: 09. Conclusion
0901 Wrap-Up
04:22
0902 Taking Action
07:00

Instructor Biography

O'Reilly Media , High Quality Training

O'Reilly spreads the knowledge of innovators through its technology books, online services, magazines, research, and tech conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, O'Reilly has a long history of advocacy, meme-making, and evangelism.

Join the biggest student community

6,300,000

Hours of video content

24,000,000

Course Enrollments

6,800,000

Students

Reviews

Average Rating
4.6
Details
  1. 5 Stars
    26
  2. 4 Stars
    6
  3. 3 Stars
    1
  4. 2 Stars
    1
  5. 1 Stars
    1
    • Entrepreneur, Founder, CEO Mustafa Neguib

    I highly recommend this course

    This course was superb, with excellent top quality content. I have learned alot and i feel that i am ready to go and practice what i have learned to further help my blogs and sites rank higher in google. i highly recommend this course to any one who wants to learn what seo is and how to do it effectively.

    • Joanne Yae

    Awesome course, absolutely perfect for everyone

    As the course preview says, this course is absolutely perfect for everyone, but I think moreso for beginners. I have been reading endlessly on SEO and there was just too much information and most of it was contradictory, therefore confusing the heck out of me and leaving me frustrated. I found this course on Udemy and the reason why I chose this out of all the other ones is the good reviews and the instructor, Kevin, has a a great speaking voice that's not all over the place and is easy to follow. Plus, he sold me in the intro video! I love this course for so many reasons but the main was that it is so wonderfully organized and the flow is so easy to follow. Kevin explains all the concepts in full detail but does it in the most efficient way possible. I finally 'got it' and the course provided me to the right direction to pursue more information on SEO. This time around, I was not confused and now that I knew what information I was looking for, I learned so much than I would have if I had tried to do this alone. Thanks Kevin and I look forward to your next course!

    • Michaela Nováková

    amazing quality

    I was surprised how detailed is this course. It really helped me a lot at my blog www.whatcouldiweartoday.com. This guy did amazing job!

    • David Lackovic

    Helpful Course

    good introduction into SEO. Easy to follow, a lot of tips. Was really helped me!

    • Tom Museth

    Comprehensive and clear - could do with a bit of updating

    This is an excellent course in the fundamentals of SEO, covering everything you need to know to optimise web pages and get a great digital strategy happening. Only gripe, and it's minor, is that the Google Analytics and AdWords interfaces have changed quite a lot since 2012, and while the information within these lectures is still highly relevant, the videos really need updating as the interfaces and menus are so different now.

Show more reviews
Ready to start learning?
Preview this course