Your Digital Makeover: Learn How To Win Clients & Followers

20 Days to Producing Your Best Digital Reputation
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  • Lectures 20
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 11/2014 English

Course Description

“We don’t have a choice on whether we do social & mobile, the choice is in how well we do it.”

The above quote seems illogical. After all, do I not have a choice regarding my use of social and mobile outlets or any new technology? Would avoidance of these new tools protect my reputation?

You could choose the path of technology avoidance, but it would be increasingly difficult to succeed without these digital tools and your reputation could still be compromised. Regardless if you elect to use social media or have a digital presence, people will be looking for you online. When you do not create and manage your digital reputation, you allow others to do this for you. Would you rather have influence over your reputation, or give that control to others?

For example, research indicates that 92% of children under the age of two already have a digital posting about them. Yes, what happens offline stays online. This is a fundamental shift in society. It is a shift that many of us, from schoolteachers to CEOs, have failed to grasp. By taking this course, you have made the choice to produce and protect your best reputation. Nice choice.

What are the requirements?

  • Students should have a very basic understanding of popular social media platforms (such as LinkedIn, Twitter and YouTube).

What am I going to get from this course?

  • Identify an intentional branding position for you and your business, as well as ways you can uphold that vision both on and offline.
  • Strategically build a network of over 500 connections on LinkedIn that can help you attain your next job and/or generate promising leads.
  • Know exactly what steps to take when a costly gaffe occurs online.
  • Build your brand as a subject matter expertise so that you will attract free marketing opportunities like speaking, freelance blogging and press interviews.

What is the target audience?

  • This course is not for everyone, just for those that care about their reputation. Whether you are a student that wants to land a dream job after graduation or a CMO looking to improve your company's digital reputation, this course is for you. You probably have observed the impact that a fully transparent society in the digital age has on a brand, and now you have questions about how to navigate the new terrain. This course will answer those questions and point you in the right direction to be able to not only protect your online identity but leverage digital tools to produce a strong and sustainable digital reputation.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Personal Branding and Digital Reputation
Introduction to Digital Reputation
Preview
18:32
01:32

Success for a positive digital reputation starts with a goal, this video will help you find out what that is.

9 pages

In this excerpt from What Happens in Vegas Stays on Youtube you'll learn why it's important to represent your company, your organization, and your family.

03:18

Find out through statistics and visuals how the merging of mobile and social is turning "word of mouth" into "world of mouth."

Section 2: Producing a Strong Digital Reputation
6 pages

In this excerpt from What Happens in Vegas Stays on Youtube you'll learn why keeping it simple, having one digital identity, and being authentic helps to build a strong digital reputation.

02:55

Watch to see how students, young professionals, and mid-level professionals can advance their career through LinkedIn.

2 pages

Here is some Twitter advice, video chat tips, and analytical tools to strengthen your digital reputation.

04:10

Learn why having a 100% complete LinkedIn profile has paramount importance for your business, brand, or digital identity.

02:53

Blogging, if done well, can be a catalyst for huge success in digital branding. In this video, Erik describes a case study of how one student used her blog to eventually land her dream job. The lessons learned can be applied to any person or business.

5 pages

Read how 3 people enhanced their digital reputation via national news, LinkedIn, and YouTube.

Section 3: Protecting Your Digital Reputation
9 pages

In this excerpt from What Happens in Vegas Stays on Youtube you'll learn the importance of recognizing digital mistakes and how to appropriately recover from them.

02:04

Do you have a Facebook account for friends and another one you use to connect with colleagues? Erik is often asked if it is a good idea to have two accounts per platform, and in this video he gives his advice.

02:35

Digital lemons can be turned into digital lemonade so long as you know how to evaluate and adjust your product. Watch Erik Qualman explain the process.

03:12

Watch why it's okay to make mistakes as long as you and your team cares enough to fix them.

5 pages

Read how 3 companies protected their digital reputation with awareness of digital mistakes and a flawsome attitude.

Digital Reputation Review
10 questions
Section 4: Digital Reputation Lessons for Leaders and Educators
10 pages

In this excerpt from What Happens in Vegas Stays on Youtube rules for being a positive digital leader are mapped out for everyone online and offline.

20 pages

This eBook is filled with articles on how to reach blog success, business credibility, and create interesting content.

02:27

Understand why combating cyberbullying with the appropriate tactics is so important in the digital age. Be sure to also check out our tip sheet in the resources section of this lecture. This one page document includes tips and a list of great online resources for anyone dealing with cyberbullying.

6 pages

This eBook is filled with lesson plans, activities, case studies, and resources to teach alongside Erik Qualman's book, Socialnomics.

Preparing Your Company for the Mobile Revolution
02:49

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Instructor Biography

Erik Qualman, Best Selling Author & International Keynote Speaker

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 44 countries.


His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. He is a current Guinness Book of World Records holder and his book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube has been nominated for the 2015 Pulitzer Prize.

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