Your Digital Makeover: Learn How To Win Clients & Followers
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Your Digital Makeover: Learn How To Win Clients & Followers

20 Days to Producing Your Best Digital Reputation
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
524 students enrolled
Created by Erik Qualman
Last updated 12/2014
English
Price: $50
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Identify an intentional branding position for you and your business, as well as ways you can uphold that vision both on and offline.
  • Strategically build a network of over 500 connections on LinkedIn that can help you attain your next job and/or generate promising leads.
  • Know exactly what steps to take when a costly gaffe occurs online.
  • Build your brand as a subject matter expertise so that you will attract free marketing opportunities like speaking, freelance blogging and press interviews.
View Curriculum
Requirements
  • Students should have a very basic understanding of popular social media platforms (such as LinkedIn, Twitter and YouTube).
Description

“We don’t have a choice on whether we do social & mobile, the choice is in how well we do it.”

The above quote seems illogical. After all, do I not have a choice regarding my use of social and mobile outlets or any new technology? Would avoidance of these new tools protect my reputation?

You could choose the path of technology avoidance, but it would be increasingly difficult to succeed without these digital tools and your reputation could still be compromised. Regardless if you elect to use social media or have a digital presence, people will be looking for you online. When you do not create and manage your digital reputation, you allow others to do this for you. Would you rather have influence over your reputation, or give that control to others?

For example, research indicates that 92% of children under the age of two already have a digital posting about them. Yes, what happens offline stays online. This is a fundamental shift in society. It is a shift that many of us, from schoolteachers to CEOs, have failed to grasp. By taking this course, you have made the choice to produce and protect your best reputation. Nice choice.

Who is the target audience?
  • This course is not for everyone, just for those that care about their reputation. Whether you are a student that wants to land a dream job after graduation or a CMO looking to improve your company's digital reputation, this course is for you. You probably have observed the impact that a fully transparent society in the digital age has on a brand, and now you have questions about how to navigate the new terrain. This course will answer those questions and point you in the right direction to be able to not only protect your online identity but leverage digital tools to produce a strong and sustainable digital reputation.
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Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 01:58:27
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Introduction to Personal Branding and Digital Reputation
4 Lectures 23:22

Success for a positive digital reputation starts with a goal, this video will help you find out what that is.

Your Personal Digital Reputation
01:32

In this excerpt from What Happens in Vegas Stays on Youtube you'll learn why it's important to represent your company, your organization, and your family.

Preview 9 pages

Find out through statistics and visuals how the merging of mobile and social is turning "word of mouth" into "world of mouth."

Preview 03:18
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Producing a Strong Digital Reputation
6 Lectures 09:58

In this excerpt from What Happens in Vegas Stays on Youtube you'll learn why keeping it simple, having one digital identity, and being authentic helps to build a strong digital reputation.

3 New Rules for Producing a Strong Digital Reputation
6 pages

Watch to see how students, young professionals, and mid-level professionals can advance their career through LinkedIn.

Preview 02:55

Here is some Twitter advice, video chat tips, and analytical tools to strengthen your digital reputation.

Quick Start Guide to Producing A Digital Reputation
2 pages

Learn why having a 100% complete LinkedIn profile has paramount importance for your business, brand, or digital identity.

Using LinkedIn to Produce a Strong Digital Reputation in Your Industry
04:10

Blogging, if done well, can be a catalyst for huge success in digital branding. In this video, Erik describes a case study of how one student used her blog to eventually land her dream job. The lessons learned can be applied to any person or business.

Blogging Success Leads Student to a Dream Job in Silicone Valley
02:53

Read how 3 people enhanced their digital reputation via national news, LinkedIn, and YouTube.

Preview 5 pages
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Protecting Your Digital Reputation
5 Lectures 07:51

In this excerpt from What Happens in Vegas Stays on Youtube you'll learn the importance of recognizing digital mistakes and how to appropriately recover from them.

6 New Rules for Protecting Your Digital Reputation
9 pages

Do you have a Facebook account for friends and another one you use to connect with colleagues? Erik is often asked if it is a good idea to have two accounts per platform, and in this video he gives his advice.

Should you keep personal and business separate online?
02:04

Digital lemons can be turned into digital lemonade so long as you know how to evaluate and adjust your product. Watch Erik Qualman explain the process.

Using Failure as an Opportunity to Explore in the Digital Age
02:35

Watch why it's okay to make mistakes as long as you and your team cares enough to fix them.

FLAWsome: Turn your flaws into the moments that make you awesome
03:12

Read how 3 companies protected their digital reputation with awareness of digital mistakes and a flawsome attitude.

Case Studies: DKNY, Wine Library & Starbucks
5 pages

Digital Reputation Review
10 questions
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Digital Reputation Lessons for Leaders and Educators
5 Lectures 05:16

In this excerpt from What Happens in Vegas Stays on Youtube rules for being a positive digital leader are mapped out for everyone online and offline.

6 New Rules for Leaders and Educators in the Digital World
10 pages

This eBook is filled with articles on how to reach blog success, business credibility, and create interesting content.

How To: Use Blogging to Produce a Stronger Digital Reputation (eBook)
20 pages

Understand why combating cyberbullying with the appropriate tactics is so important in the digital age. Be sure to also check out our tip sheet in the resources section of this lecture. This one page document includes tips and a list of great online resources for anyone dealing with cyberbullying.

Cyberbullying: What is it and how to prevent it?
02:27

This eBook is filled with lesson plans, activities, case studies, and resources to teach alongside Erik Qualman's book, Socialnomics.

Preview 6 pages

Preparing Your Company for the Mobile Revolution
02:49
About the Instructor
Erik Qualman
4.5 Average rating
4 Reviews
524 Students
1 Course
Best Selling Author & International Keynote Speaker

Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 44 countries.


His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. He is a current Guinness Book of World Records holder and his book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. Qualman is a sitting professor at Harvard & MIT's edX labs.

His latest book What Happens in Vegas Stays on YouTube has been nominated for the 2015 Pulitzer Prize.