Entrepreneurship: Start a Business in 8 Steps

Startups & Small Business: Learn market research, service design, prototyping, branding, sales, & startup fundraising!
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  • Lectures 73
  • Length 7 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2016 English

Course Description

--- Nat's Review on May 4th, 2016: "This is the best course on entrepreneurship that I've seen." --- This course is fresh out of the oven! Brand new as of May of 2016!

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences
  • Physical Products
  • Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones 

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely

What are the requirements?

  • Bring some idea of what you're going to build... because you're about to bring your idea into the world!

What am I going to get from this course?

  • Learn to find specific audiences for your ideas.
  • Develop human-centered design skills that enable you to create great products and services.
  • Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.
  • Build a great brand for your new business.
  • Learn how to raise a seed funding round no matter where you are in the world.

Who is the target audience?

  • This course is perfect for both first-time entrepreneurs who want a clear pathway through launch and for entrepreneurs and freelancers who are already in the game and want a full set of resources to use as you develop your lasting entrepreneurial skills.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to the 8 Step Business Launch Program
What’s Coming Up: a Short Introduction to the Course
Section 2: Startup Step 1: Clarify Your Business Concept and Match it with Target Markets
The First Drop: How to Clarify Your Business Concept
How to Access to Eazl’s Concept to Market Tool
Share Your Business Concept Sentence
Target Market Selection: Visualizing Markets, Segments, and Niches
Audience Ideation: How to Use Constraints and Segments
Are You Building a Two-sided Business? If So, This is for You.
Introducing the CAM System for Prioritizing Audiences
What MIT Found Out about Focus in Entrepreneurship
[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology
[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
[Extra Help] How to Use the CAM Market Filtration Tool
Section 3: Startup Step 2: Perform Target Market Research for Your New Business
Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
Access to Eazl’s Primary Market Research Tool
The Fundamentals of Human-centered Design
Risk Reduction with Three Areas of Primary Research
Interviews are Like Sailboats: Just Steer in the Right Direction
Watch Customers Reveal Strategic Information in Real Interviews
Access to Eazl’s Primary Market Research Toolkit
[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
[Optional] Watch a Live, Unedited Customer Interview
Section 4: Startup Step 3: Use Your Target Market Research to Design a Better Business
Three Types of Customer Needs (or “Pain Points”)
[Optional] Let’s Convert Real Market Research into a Needs Map Together
How to Find Customers’ Attitudes Regarding Your Business Arena
Visualizing Customer Motivation through Your Purchasing Funnel
[Selling Complex or Expensive Offerings] Selling to the Buying Center
[Extra Help] Let’s Extract Design & Marketing Needs from Real Audience Research
Section 5: Startup Step 4: Estimate the Value of this Opportunity and Focus on a Tribe
Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
Audience Validation: Three Characteristics of Every Good Target Market
[Optional] The Meg Media Case Study (an “Athlete” Startup)
[Optional] The Tanium Case Study (a “Megatron” Startup)
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
How to Create Your Customer Persona
[Extra Help] Let’s Use Real Customer Research to Create a Persona Together
Section 6: Startup Step 5: Build and Test a Prototype of Your Business Concept
Prototype Concepting with the ORB System
[Optional] Prototype Concepting: The Hire Hero Case Study
Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
[Prototyping for Services and Experiences] Your MVP as a Service Design
[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
Testing Your Prototype: The Three Big Questions
How to Test Your Prototype as an MVP (or "Minimum Viable Product")
[Optional] Here are Some of My Favorite MVP Testing Tools
When Your Know Your Prototype is Ready for It's Big Debut
Section 7: Startup Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience
The Real Deal with Branding: What I Wish I’d Have Known
The Four Core Parts of Your Business’ New Identity
How to Write a Compelling Business Description
[Optional] Case Study: a Tour of Artisan Access’ New Identity
Pricing Strategies for Your New Business
Branding and Customer Loyalty through Experience Design
Section 8: Startup Step 7: Get Your First and Second Groups of Customers
The Two Startup Sales Strategies (and the One that Usually Won’t Work)
Visualizing a How a Startup's Marketing and Sales Activities Work
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
How to Approach Your First Group of Customers
The Launch Marketing Suite: Your New Business’ First Selling Tool
[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
How to Approach Influencers as Your Second Customer Group
[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers
Section 9: Startup Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding
How We Suggest Most Startups Raise a Seed Round
How to Recruit a Lead Advisor to Help Guide Founder(s)
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor
#BeyondBusinessPlans: What Startups Really Need
[Optional] Practical Research Methods for Your Business Case
[Optional] Let’s Draft Your First Financial Forecast Together
How to Design a Seed Round that Really Works [Contract Template Here]
Section 10: Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials
Lean Branding I: Crafting Kym’s Business Name
Lean Branding II: Developing the Artisan Access Color Palette
Lean Branding III: Creating a Typography Package for Free
Lean Branding IV: Designing a Cool, Inexpensive Logo
Lean Branding V: Writing Artisan Access’ Public-facing Business Description
Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)
Section 11: Selected Features and Specs of this Course + Content Upgrade Journal
[Optional] Selected Features and Specs of this Learning Experience

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Instructor Biography

Davis Jones, MBA, Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Instructor Biography

Eazl Talent, Winner of Udemy Innovation Award, Udemy Best Seller 2016

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through our Eazl Talent team, the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

Instructor Biography

Ludell Jones, CMO of Eazl, Winner of Udemy Innovation Award

Ludell Jones is the CMO of Eazl, the venture-backed professional development community headquartered in San Francisco and Chicago. 

She is an expert in marketing strategy and community management for small business, community groups, and special events. A nerd for statistical analytics, she is passionate about numbers-based decision making and problem solving. She loves to see her positive impact on the bottom line.

Prior to joining leadership Eazl, Mrs. Jones built relationships with business and community leaders in the North Bay and Chicagoland, working with high-end clients like Russian River Flower School, political leaders like California State Assemblyman Jim Wood, and with high-growth businesses like Eazl.

Mrs. Jones began her career 8 years ago as a freelance digital marketing specialist, working with various organizations over the years. After earning an undergraduate degree in Marketing with highest honors and an advanced degree in event marketing and management, she continued her career in digital marketing.

She has built expert-level knowledge in marketing and is passionate about leveraging the power of the Internet to foster connections between businesses and individuals. 

Mrs. Jones earned her master’s degree from SKEMA Business School in Sophia Antipolis, France and her undergraduate degree from credits earned at the University of Texas at Austin and American InterContinental University. 

You can follow more of Ludell's work on the Eazl blog at eazlblog{dot}com.

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