Be your own boss with your own entrepreneurship in a high profit home business.
The natural products industry is experiencing one of the highest growths of all markets. Some have dubbed it “the money industry.”
Leading research firms predict strong annual growth for natural products. One industry expert quoted that consumer sales of natural, organic and healthy products will grow to $252B USD by the year 2019. This is an average growth rate of 8.6%, which is more than four times the projected growth rate of other mainstream consumer goods.
If you truly enjoy entrepreneurship, home business and working with natural products then this course will greatly benefit for you. I’ll show you step-by-step how to make it happen and give you the details to get up and running fast.
You’ll be selling products that consumers purchase over and over again. Once they get to know and love your brand they’ll continue to purchase from you and your customer base will continue to grow.
We’ll go through everything you need to know. This invaluable course will save you countless hours of research, trial and error, time and frustration. I’ll help you avoid the mistakes and move forward with confidence.
Decide what type of product you want to market. We will go through several examples of natural product industries that are doing well. Get insights on what makes a product successful.
Learn how you can refine your niche to stand out in the crowd. This important first step will help you attain success throughout your entrepreneurial journey.
This activity will walk you through honing in on a niche with a unique concept. This is an important activity to set you up for success in the particular industry you select.
The lesson will get you to think about who your customer will be and who you are trying to market to. You will begin to think about your customer demographic such as age, gender, income level and place of residence. These are all important factors.
Learn how to market research the product you are considering. We will discuss different ways that you can accomplish this without spending a great deal of money. There are helpful resources that we will walk though to help you decide if your product idea is viable.
Understanding your competition is key to a successful product launch. We will go through what you need to know and what you need to do to get started. Again, valuable resources will be discussed so you will know where to find the information you are looking for.
Now that you have an idea of the product you are going to market and who you are going to market it to, it's time to begin thinking about you sales and distribution channels. This will be how you customers find you and is an important part of you overall business plan.
In this activity, you will create a worksheet containing two lists. The first list will include any possible connections that you have. We will discuss ideas to get you thinking. The second list will look at where your interests lie. The goal of this activity is to help you refine your market ideas.
This lesson discusses the importance of building a brand presence and building a brand message. We will also go through the topics covered throughout this section.
We will cover corporate naming versus naming of a brand and what makes a good name. Issues addressed will be how to research trademarks to make sure you are not infringing on an existing name, domain name searches and related results, checking google name search results, and finally consulting your community for name feedback.
This activity will help you find the perfect name.
We will look at ways to get logo ideas and concepts going such as checking out the current marketplace and looking at imaging sites. We will also explore the different places where you can get a logo created for your company.
Your type of website will depend on your sales channel. This lesson covers where to find a website for your online presence whether you are selling online or via some other way.
This lecture covers how to most efficiently produce printed marketing materials for your business. We will first discuss why you want to print small quantities in-house at the beginning. We will also look at a resource for making this easier for you.
How to price your product is one of the most frequently asked question. There are a number of considerations when selecting the price of your product. Where do you want to position it in the marketplace? What will bring you the most success?
Learn how to set up your legal identity to structure your company. We will discuss doing this yourself versus hiring a professional.
Insurance offers legal protection. Learn where is the best place to shop for insurance and the different options that insurance provides. Also learn what you will need in order to complete an insurance application
There are several different types of records that you will need to keep. We will cover what is important and the best way to make sure you are tracking everything necessary.
Joining a trade group provides valuable resources that you would not otherwise have access to. See what they offer in this lesson. Benefits include insurance options, marketing services, networking, events, trades how services, development, warehousing, logistics, credit card processing, and various discounts.
You will want to carefully consider development of your product. This is a brief overview of that process.
Government regulations can add complexity and surprises to your business if you are not aware of what they are. This lecture provides highly insightful information about what to look for and where to find it.
There are a number of considerations when you are developing your product and deciding on your ingredients. We will discuss those in this lecture. We will also discuss sourcing of your ingredients which is important to the overall quality of your end product.
We will go through ideas for what types of packaging is best and where to find it. We will also address secondary packaging.
A good product label will truly help promote your brand. Learn about different label requirements and what you will need to know.
You should have professional photographs of your product for both online and print purposes. Discover how to make that happen.
There are numerous benefits to outsourcing your product manufacturing. This can be beneficial whether you are just starting or have grown to the next steps.
Rather than doing your own warehousing, packing and shipping, you may wish to have a company do this for you. In this lesson, we will go though the details related to engaging a fulfillment center.
Online distribution is one of the most successful way to get your product to market. Learn where to look for the best options and how to implement them.
Do you love the idea of running a retail store where you interact directly with your customers? Or maybe you love the idea of seeing your product on shelves, but prefer someone else handle the overhead. Either way, I introduce you to the idea to see if this might be the right fit for your sales channel concept.
Selling direct offers many benefits. Learn why this may be a good option for your product and your company. We will go through the various options.
Learn how it's helpful to enlist the help of a distributor or sales representative. There are several resources for both. We will go through the important insights and considerations.
This is a brief overview of grabbing your potential customers attention. This can be applied to each mode of marketing your product and your brand.
Let's dive into Search Engine Optimization (SEO) to discover how it works and why it is so important to your online presence. This discussion will include the tasks and tools you will need. We will also touch on a few other beneficial ways to get your product website noticed.
Content marketing is creating and publishing your content online. Learn where you can use content marketing and how to get it out there. We will also address the importance of developing an email list.
Although seals and certifications are not a marketing tool, they should be a big part of your brand messaging if in fact, they are a part of your corporate philosophy. Will will look at some of the certifying organizations in the natural products industry and talk about why they are so valuable.
One of the best ways to get your product and brand in front of a large audience is to get editorial exposure. We will discuss the ideas to get you there.
Thank you for your participation in this course. You are well on your way to success! I sincerely hope you enjoy the process and find freedom and happiness in your work.
Elizabeth Heck is an herbalist with over 20 years experience working with plant medicines. She is a graduate from the University of Minnesota and continued her education apprenticing with world-renowned herbalists Rosemary Gladstar and Matthew Wood.
Her specialty is formulating herbal products for both therapeutic and topical use. Elizabeth is an herbal entrepreneur who successfully founded a botanical products company and an all-natural line of skin care products.
She is a frequent lecturer at herbal conferences such as the International Herb Symposium which invites top presenters from around the world. Herbal conferences closer to home include the New England Woman’s Herbal Conference and the Midwest Woman’s Herbal Conference. She additionally enjoys teaching at other venues including the legendary Sage Mountain Herbal Retreat Center. Elizabeth's teaching's are truly empowering and engaging.