Entrepreneurship :: Prosper in a Natural Products Startup
4.7 (21 ratings)
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Entrepreneurship :: Prosper in a Natural Products Startup

Start your own entrepreneurship the natural products industry. Enjoy the benefits of running a home business.
4.7 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
659 students enrolled
Created by Elizabeth Heck
Last updated 11/2016
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 6 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find you market niche for success
  • Understand your customer, product, competition and sales channel market research
  • Build a winning brand
  • Understand business basics and administration
  • Get a step-up on product development
  • See outsourcing as an invaluable resource
  • Get the insights on distribution channels
  • Market for success
View Curriculum
  • There are no pre-requisites.
  • It is helpful to have access to word processing and graphics software but not necessary.

Be your own boss with your own entrepreneurship in a high profit home business.

The natural products industry is experiencing one of the highest growths of all markets. Some have dubbed it “the money industry.”

Leading research firms predict strong annual growth for natural products. One industry expert quoted that consumer sales of natural, organic and healthy products will grow to $252B USD by the year 2019. This is an average growth rate of 8.6%, which is more than four times the projected growth rate of other mainstream consumer goods.

If you truly enjoy entrepreneurship, home business and working with natural products then this course will greatly benefit for you. I’ll show you step-by-step how to make it happen and give you the details to get up and running fast.

You’ll be selling products that consumers purchase over and over again. Once they get to know and love your brand they’ll continue to purchase from you and your customer base will continue to grow.

We’ll go through everything you need to know. This invaluable course will save you countless hours of research, trial and error, time and frustration. I’ll help you avoid the mistakes and move forward with confidence.

Who is the target audience?
  • Those interested in natural products
  • Those wanting to be their own boss
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Curriculum For This Course
38 Lectures
1 Lecture 01:53

This course is loaded with information from years of experience. Starting your own natural products company is exciting and extremely rewarding. Learn why the natural products industry is where you want to be for success!

Preview 01:53
Finding the Niche for Success
3 Lectures 06:11

Decide what type of product you want to market. We will go through several examples of natural product industries that are doing well. Get insights on what makes a product successful.

Finding the Niche for Success

Learn how you can refine your niche to stand out in the crowd. This important first step will help you attain success throughout your entrepreneurial journey.

Refining Your Niche

This activity will walk you through honing in on a niche with a unique concept. This is an important activity to set you up for success in the particular industry you select.

[Activity] Defining Your Niche
Market Research
5 Lectures 18:11

The lesson will get you to think about who your customer will be and who you are trying to market to. You will begin to think about your customer demographic such as age, gender, income level and place of residence. These are all important factors.

Market Research: Your Customers

Learn how to market research the product you are considering. We will discuss different ways that you can accomplish this without spending a great deal of money. There are helpful resources that we will walk though to help you decide if your product idea is viable.

Market Research: Your Product

Understanding your competition is key to a successful product launch. We will go through what you need to know and what you need to do to get started. Again, valuable resources will be discussed so you will know where to find the information you are looking for.

Market Research: Your Competition

Now that you have an idea of the product you are going to market and who you are going to market it to, it's time to begin thinking about you sales and distribution channels. This will be how you customers find you and is an important part of you overall business plan.

Market Research: Sales Channels

In this activity, you will create a worksheet containing two lists. The first list will include any possible connections that you have. We will discuss ideas to get you thinking. The second list will look at where your interests lie. The goal of this activity is to help you refine your market ideas.

[Activity] Market Research
Insights Into Branding
7 Lectures 22:57

This lesson discusses the importance of building a brand presence and building a brand message. We will also go through the topics covered throughout this section.

Branding Overview

We will cover corporate naming versus naming of a brand and what makes a good name. Issues addressed will be how to research trademarks to make sure you are not infringing on an existing name, domain name searches and related results, checking google name search results, and finally consulting your community for name feedback.

Corporate and Brand Names

This activity will help you find the perfect name.

[Activity] Finding the Perfect Name

We will look at ways to get logo ideas and concepts going such as checking out the current marketplace and looking at imaging sites. We will also explore the different places where you can get a logo created for your company.

How to Get a Logo

Your type of website will depend on your sales channel. This lesson covers where to find a website for your online presence whether you are selling online or via some other way.

Websites for Various Needs

This lecture covers how to most efficiently produce printed marketing materials for your business. We will first discuss why you want to print small quantities in-house at the beginning. We will also look at a resource for making this easier for you.

Printed Marketing Materials

How to price your product is one of the most frequently asked question. There are a number of considerations when selecting the price of your product. Where do you want to position it in the marketplace? What will bring you the most success?

Business Basics and Administration
4 Lectures 09:46

Learn how to set up your legal identity to structure your company. We will discuss doing this yourself versus hiring a professional.

Setting Up Your Legal Identity

Insurance offers legal protection. Learn where is the best place to shop for insurance and the different options that insurance provides. Also learn what you will need in order to complete an insurance application 

Obtaining Insurance

There are several different types of records that you will need to keep. We will cover what is important and the best way to make sure you are tracking everything necessary.

Record Keeping

Joining a trade group provides valuable resources that you would not otherwise have access to. See what they offer in this lesson. Benefits include insurance options, marketing services, networking, events, trades how services, development, warehousing, logistics, credit card processing, and various discounts.

Trade Groups
Product Development
6 Lectures 21:46

You will want to carefully consider development of your product. This is a brief overview of that process.

Product Development Overview

Government regulations can add complexity and surprises to your business if you are not aware of what they are. This lecture provides highly insightful information about what to look for and where to find it.

Navigating Regulations

There are a number of considerations when you are developing your product and deciding on your ingredients. We will discuss those in this lecture. We will also discuss sourcing of your ingredients which is important to the overall quality of your end product.


We will go through ideas for what types of packaging is best and where to find it. We will also address secondary packaging.


A good product label will truly help promote your brand. Learn about different label requirements and what you will need to know.

Labeling Considerations

You should have professional photographs of your product for both online and print purposes. Discover how to make that happen.

Great Product Photography
Benefits of Outsourcing
2 Lectures 08:50

There are numerous benefits to outsourcing your product manufacturing. This can be beneficial whether you are just starting or have grown to the next steps.

Private Label and Contract Manufacturers

Rather than doing your own warehousing, packing and shipping, you may wish to have a company do this for you. In this lesson, we will go though the details related to engaging a fulfillment center.

Outsourcing Fulfillment
Distribution Channels
4 Lectures 25:53

Online distribution is one of the most successful way to get your product to market. Learn where to look for the best options and how to implement them.

Preview 14:05

Do you love the idea of running a retail store where you interact directly with your customers? Or maybe you love the idea of seeing your product on shelves, but prefer someone else handle the overhead. Either way, I introduce you to the idea to see if this might be the right fit for your sales channel concept.

Retail and Wholesale Environment

Selling direct offers many benefits. Learn why this may be a good option for your product and your company. We will go through the various options.

Direct Channel

Learn how it's helpful to enlist the help of a distributor or sales representative. There are several resources for both. We will go through the important insights and considerations.

Distributors and Reps
Marketing Your Product
5 Lectures 17:12

This is a brief overview of grabbing your potential customers attention. This can be applied to each mode of marketing your product and your brand.

Marketing Overview

Let's dive into Search Engine Optimization (SEO) to discover how it works and why it is so important to your online presence. This discussion will include the tasks and tools you will need. We will also touch on a few other beneficial ways to get your product website noticed.

Getting Found Online

Content marketing is creating and publishing your content online. Learn where you can use content marketing and how to get it out there. We will also address the importance of developing an email list.

Content Marketing

Although seals and certifications are not a marketing tool, they should be a big part of your brand messaging if in fact, they are a part of your corporate philosophy. Will will look at some of the certifying organizations in the natural products industry and talk about why they are so valuable.

Seals and Certifications

One of the best ways to get your product and brand in front of a large audience is to get editorial exposure. We will discuss the ideas to get you there.

Editorial Exposure
1 Lecture 00:20

Thank you for your participation in this course. You are well on your way to success! I sincerely hope you enjoy the process and find freedom and happiness in your work.

Congratulations! Thank you for completing the course
About the Instructor
Elizabeth Heck
4.6 Average rating
824 Reviews
11,754 Students
12 Courses
Herbalist, Best Selling Instructor

Elizabeth Heck is an herbalist and naturalist with over 20 years experience working with plant medicines. She is a graduate from the University of Minnesota and continued her education apprenticing with world-renowned herbalists.

When not working with plants directly, Elizabeth writes and teaches about their amazing virtues. She teaches at conferences around the United States and teaches online to make the information more accessible to you. Many of her courses are bestsellers.

Elizabeth learned how to identify plants growing in the wild from a very early age. It wasn't until she was in her twenties, that she started to realize their value as food and medicine. After decades of hands-on experience, she shares her wisdom and insights with you for your health and well-being. Her teachings are truly empowering.