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The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you're even remotely interested in becoming an entrepreneur or starting your own business, you can't afford to miss out on Guy's 30 years of hard-earned wisdom.
Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following
·Master the essential steps for creating your own company.
·View your startup through the eyes of marketing evangelist Guy Kawasaki.
·Improve the efficiency of your business plan by learning what steps to avoid.
·Experience a live pitch by an entrepreneur and hear uncensored feedback.
Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor
In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.
Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.
Contents and Overview
Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.
·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.
·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.
·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”
After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.
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Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
|Section 2: Launching|
Ask Simple Questions
Ideas and Prototyping
Making a mantra
Exercise: What is your mantra?
Telling a story
Positioning your product
Exercise: Craft your positioning
Adoption vs. scaling
Crossing the chasm
Common mistakes Entrepreneurs make
How to forecast
|Section 3: Pitching|
The why and how of a pitch
Exercise: What does your startup do?
Basics of a pitch
Exercise: Do the math
My ideal pitch
Exercise: Videotape yourself
Things that can go wrong
Things to avoid doing in a pitch
Feedback on a live pitch
|Section 4: Fundraising|
Types of fundingPreview
Rounds of financing
|Section 5: Building a team|
Good tactics for building a team
What to look for in a team
How do you ensure there is a good fit?
Checking for references
Getting candidates to join
|Section 6: Social Media|
Planning your Social Media Strategy
Deciding which Platforms to Use
Creating your Company Profile Page
Getting your First Followers
Repeating your Tweets & PostsPreview
Using images in your Posts
Responding to Comments
Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages
Please click the "download" button at the upper right side of your screen to download the files
|Section 7: Evangelizing|
Introduction to evangelism
Building a human brand
The 2 keys to shmoozing
Making customers your evangelists
Building communities around your product
|Section 8: Conclusion|
The Art of the Start Book
Art of the Start 2.0 link
Change the World
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business (UC Berkeley). Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.