The Essential Guide to Entrepreneurship by Guy Kawasaki
4.6 (703 ratings)
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The Essential Guide to Entrepreneurship by Guy Kawasaki

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
Bestselling
4.6 (703 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,779 students enrolled
Created by Guy Kawasaki
Last updated 5/2015
English
English
Current price: $10 Original price: $95 Discount: 89% off
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Includes:
  • 4 hours on-demand video
  • 5 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
An overview of the key aspects of entrepreneurship
The most important do’s and dont’s of an entrepreneur
Anecdotal advice based on real world examples
The critique of a live pitch by an aspiring entrepreneur
An FAQ section where Guy answers questions asked by his social media audience
This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
This course is not for people who aren't looking to be decision makers in their company
View Curriculum
Requirements
  • A passion for entrepreneurship and a willingness to start.
Description

The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you're even remotely interested in becoming an entrepreneur or starting your own business, you can't afford to miss out on Guy's 30 years of hard-earned wisdom.

Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following

·Master the essential steps for creating your own company.

·View your startup through the eyes of marketing evangelist Guy Kawasaki.

·Improve the efficiency of your business plan by learning what steps to avoid.

·Experience a live pitch by an entrepreneur and hear uncensored feedback.

Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor

In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.

Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.

Contents and Overview

Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.

·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.

·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”

After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.

Who is the target audience?
  • Budding entrepreneurs of all backgrounds and experience levels
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 56 Lectures Collapse All 56 Lectures 03:54:54
+
Introduction
1 Lecture 02:00
+
Launching
15 Lectures 49:33
Ask Simple Questions
02:19

Ideas and Prototyping
05:32

Making a mantra
02:06

Exercise: What is your mantra?
1 page

Business models
09:17

Telling a story
03:13

Positioning your product
03:00

Exercise: Craft your positioning
1 page

Adoption vs. scaling
04:40

Crossing the chasm
07:10

Incubation
01:53

Common mistakes Entrepreneurs make
04:45

How to forecast
03:51

Conclusion
01:41

Supplementary material
00:06
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Pitching
10 Lectures 39:27
The why and how of a pitch
01:49

Exercise: What does your startup do?
1 page

Basics of a pitch
09:30

Exercise: Do the math
1 page

My ideal pitch
02:09

Exercise: Videotape yourself
1 page

Things that can go wrong
05:24

Things to avoid doing in a pitch
05:15

Feedback on a live pitch
15:13

Supplemental material
00:07
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Fundraising
5 Lectures 21:45

Finding investors
04:57

Rounds of financing
03:34

Emailing investors
05:01

Supplemental material
00:06
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Building a team
6 Lectures 26:31
Good tactics for building a team
07:25

What to look for in a team
04:01

How do you ensure there is a good fit?
04:07

Checking for references
02:14

Getting candidates to join
08:38

Supplementary material
00:06
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Social Media
9 Lectures 47:46
Planning your Social Media Strategy
03:40

Deciding which Platforms to Use
06:37

Creating your Company Profile Page
03:05

Getting your First Followers
09:19


Using images in your Posts
08:40

Responding to Comments
02:41

Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages
07:36

Please click the "download" button at the upper right side of your screen to download the files

Supplementary Materials
00:30
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Evangelizing
6 Lectures 17:58
Introduction to evangelism
05:05

Building a human brand
03:11

The 2 keys to shmoozing
01:55

Making customers your evangelists
05:11

Building communities around your product
02:30

Supplementary Materials
00:06
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Conclusion
4 Lectures 23:19
FAQ
21:35

The Art of the Start Book
00:54

Art of the Start 2.0 link
1 page

Change the World
00:50
About the Instructor
Guy Kawasaki
4.6 Average rating
814 Reviews
8,643 Students
4 Courses
Chief Evangelist of Canva

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business (UC Berkeley). Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.