The Essential Guide to Entrepreneurship by Guy Kawasaki

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
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  • Lectures 56
  • Length 4 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English Closed captions available

Course Description

The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you're even remotely interested in becoming an entrepreneur or starting your own business, you can't afford to miss out on Guy's 30 years of hard-earned wisdom.

Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following

·Master the essential steps for creating your own company.

·View your startup through the eyes of marketing evangelist Guy Kawasaki.

·Improve the efficiency of your business plan by learning what steps to avoid.

·Experience a live pitch by an entrepreneur and hear uncensored feedback.

Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor

In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.

Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.

Contents and Overview

Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.

·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.

·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”

After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.

What are the requirements?

  • A passion for entrepreneurship and a willingness to start.

What am I going to get from this course?

  • An overview of the key aspects of entrepreneurship
  • The most important do’s and dont’s of an entrepreneur
  • Anecdotal advice based on real world examples
  • The critique of a live pitch by an aspiring entrepreneur
  • An FAQ section where Guy answers questions asked by his social media audience
  • This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
  • This course is not for people who aren't looking to be decision makers in their company

What is the target audience?

  • Budding entrepreneurs of all backgrounds and experience levels

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Introduction
Preview
02:00
Section 2: Launching
Ask Simple Questions
02:19
Ideas and Prototyping
05:32
Making a mantra
02:06
Exercise: What is your mantra?
1 page
Business models
09:17
Telling a story
03:13
Positioning your product
03:00
Exercise: Craft your positioning
1 page
Adoption vs. scaling
04:40
Crossing the chasm
07:10
Incubation
01:53
Common mistakes Entrepreneurs make
04:45
How to forecast
03:51
Conclusion
01:41
Supplementary material
Article
Section 3: Pitching
The why and how of a pitch
01:49
Exercise: What does your startup do?
1 page
Basics of a pitch
09:30
Exercise: Do the math
1 page
My ideal pitch
02:09
Exercise: Videotape yourself
1 page
Things that can go wrong
05:24
Things to avoid doing in a pitch
05:15
Feedback on a live pitch
15:13
Supplemental material
Article
Section 4: Fundraising
Types of funding
Preview
08:07
Finding investors
04:57
Rounds of financing
03:34
Emailing investors
05:01
Supplemental material
Article
Section 5: Building a team
Good tactics for building a team
07:25
What to look for in a team
04:01
How do you ensure there is a good fit?
04:07
Checking for references
02:14
Getting candidates to join
08:38
Supplementary material
Article
Section 6: Social Media
Planning your Social Media Strategy
03:40
Deciding which Platforms to Use
06:37
Creating your Company Profile Page
03:05
Getting your First Followers
09:19
Repeating your Tweets & Posts
Preview
05:38
Using images in your Posts
08:40
Responding to Comments
02:41
Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages
07:36
00:30

Please click the "download" button at the upper right side of your screen to download the files

Section 7: Evangelizing
Introduction to evangelism
05:05
Building a human brand
03:11
The 2 keys to shmoozing
01:55
Making customers your evangelists
05:11
Building communities around your product
02:30
Supplementary Materials
Article
Section 8: Conclusion
FAQ
21:35
The Art of the Start Book
00:54
Art of the Start 2.0 link
1 page
Change the World
00:50

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Instructor Biography

Guy Kawasaki, Chief Evangelist of Canva

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool, and executive fellow at the Haas School of Business (UC Berkeley). Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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