Entrepreneurship: 5 keys to building a successful business
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Entrepreneurship: 5 keys to building a successful business

Learn the core components to starting a great business from a entrepreneur who made his first million at the age of 24
5.0 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
62 students enrolled
Created by Jack Delosa
Last updated 8/2016
English
Current price: $10 Original price: $90 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • An understanding of how successful entrepreneurs think and how to apply that thinking in your own life.
  • The foundations you’ll need to develop a business idea that truly resonates with consumers and addresses an actual market demand.
View Curriculum
Requirements
  • The motivation to learn the skills required to start and build a successful business.
  • Familiarity with entrepreneurship concepts are helpful but not necessary.
Description

Hi Everyone,

Great businesses are built by entrepreneurs who understand that their business is a reflection of themselves. When starting a business you are architecting the future from the ground up.

In order to build a business that reaches any kind of heightened level of success it is imperative to equip yourself with the knowledge you need to push through each stage of the journey.


To empower you on this journey, we outline the initial 5 practical steps you’ll need to launch your business in this course:

  • YOU - Characteristics of great entrepreneurs

  • CREATE - Develop a business idea that will gain traction

  • MARKET - Speak to the hearts and minds of your audience

  • SELL - Enrol customers and build a sales model

  • DELIVER - Delight your customers and set your business up to scale

If we haven’t already met before, I’m Jack Delosa, Founder & CEO of Australia’s largest education institution for entrepreneurs, The Entourage. I’m also an author, investor and BRW Young Rich List Member.

I’ve been an entrepreneur since I was 18, and since then have built several companies, which have reached heightened levels of success. My intention is to empower you with the education you’ll need to do the same.

Remember, learning and consuming knowledge is only half the equation. Success in business is 50% a result of the education we undertake and 50% a result of our ability to implement. Remember to ensure you’re taking steps to action what you learn to set yourself up for success.

Thank you for taking the time to do this course, I hope it resonates with you.

Live On Purpose,
Jack Delosa

PS: I’ve also included episodes of #AskJackD, my online show and podcast. Through this series I respond to questions around building a successful business and overcoming the challenges of entrepreneurship. You can watch the show by heading to my Facebook page: Jack Delosa.


SECTION descriptions:

YOU – Characteristics of great entrepreneurs

Throughout this section we will go through the seven core characteristics of great entrepreneurs. You will get an understanding of how successful entrepreneurs think and how you can apply that thinking to your life.

CREATE - Develop a business idea that will gain traction

In order to gain traction as an early stage business, your idea needs to address a genuine market demand. In this section you’ll learn how to test your idea prior to launching, so that you develop a product or service that touches the hearts and minds of your audience.

MARKET - Capture an audience

Here we’ll talk about how to hone in on your audience through marketing and convert your audience into leads on a shoestring budget. We’ll also cover how to use the media to build your brand and reach millions of people, without spending a cent.

SELL - Enrol customers and build a sales model

In this section you’ll learn tactics to help you get consumers to actually buy your product or service. We’ll go through everything from bringing on new customers, to creating recurring revenue from your existing customers.

DELIVER - Achieve customer satisfaction and set up for scalability

As a business, the happiness of your consumer should at the centre of every single thing you do. Here you’ll learn tactics that will allow you to delight your consumers in a way that other brands don’t, and set your business up to to scale at large if you chose to.



Who is the target audience?
  • Anyone who is thinking about starting a business or already planning the launch of a product or service.
  • Aspiring business owners who are looking for inspiration to grow their business.
  • Entrepreneurs who are looking for advice from somebody with ‘been there done that’ experience.
  • Strategies to outperform competition while marketing on a shoestring budget.
  • Learn how to find purpose and map out the vision for your business and life.
  • How to get inside the minds of your consumers so that you can market and sell more effectively.
  • Understand how to achieve customer satisfaction and set your business up for future scalability.
Compare to Other Entrepreneurship Courses
Curriculum For This Course
45 Lectures
02:13:15
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Introduction
2 Lectures 04:44

If we haven’t already met before, I’m Jack Delosa, Founder & CEO of Australia’s largest education institution for entrepreneurs, The Entourage. I’m also an author, investor and BRW Young Rich List Member.

I’ve been an entrepreneur since I was 18, and since then have built several companies, which have reached heightened levels of success. My intention is to empower you with the education you’ll need to do the same.

Preview 01:34
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YOU – Characteristics of great entrepreneurs
8 Lectures 17:03

Entrepreneurship is about creating a life of choice and not of chance. It requires you to step out of your comfort zone and create a path that is uniquely you.

Preview 02:53

Where most of the population talk about work-life balance, entrepreneurs view their work and life as an extension of themselves, do you?

Preview 01:43

Your vision and mission is your ultimate guide and driver to success. Learn how being flexible in your approach will maximise every opportunity in actualising your dreams.

Preview 02:20

Learn why it is critical for today’s entrepreneurs to hold a vision. What is the contribution you want to make through your life’s work?

Preview 02:20

Find out how setting up a mission will help you fulfil your vision.

Preview 01:49

Craft your own vision and mission.

Exercise: Create your own vision and mission
01:39

Find out why it is critical to take full accountability and responsibility to become a successful entrepreneur.

Everything is your responsibility
02:36

It is when you are able to communicate, inspire and unite people around a cause greater than yourself that you will become a visionary leader.

Effective leadership
01:43
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CREATE - Develop a business idea that will gain traction
8 Lectures 16:07

The entrepreneurial journey you are starting is challenging and you will be tested time and time again. Discover your passion worth fighting for and dedicate your life’s work to it.

Become the best in the world
01:55

Product development cycle 1|4

In the next 4 videos we are going through the product development cycle, which will help you achieving product to market fit. Design a product which solves a market problem and satisfies your customers.

Develop customer segments
01:54

Product development cycle 2|4

You need to understand the problem your customer is facing better than they do: why is this a problem, where do customers currently go for a solution, what do they look for in a business that solves that problem.

Preview 01:24

Product development cycle 3|4

It’s not enough to solve a problem and to meet a customer demand. Something truly unique will differentiate you from the competitors and the rest of the market.

Develop your unique value proposition
01:39

Product development cycle 4|4

Go to the market with a minimum viable product (MVP) as fast as you can and start observing customer behaviour. Continually improve your offering based on the information and feedback you get.

Achieve evidence of fit
02:10

After going through the product development cycle, start again. Continuously improve your product to ensure best product to market fit.

Iterate
02:01

View everything as a bad idea until you prove it as a good idea. Learn what null hypothesis is and how being the critical will help you make the right decision.

Adopt null-hypothesis
02:09

Entrepreneurs love to pursue new opportunities. Learn why staying focused and avoid tempting distractions will save you time and energy.

3 rules for a startup
02:55
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MARKET - Capture an audience
11 Lectures 30:31

Becoming a master of leverage will ensure you don't allow lack of resources such as time, money and people to deter you from your goals.

Leverage - do more with less
02:24

Understand your consumer better than they understand themselves. The hearts and minds consumer quadrant will enable you to speak to your customers in a way that truly connects with their wants and needs.

Build a customer profile
04:20

Where does your customer segment hang out? Start building your following based on constructive channels.

Go where they are - key marketing channels
01:51

Business is the exchange of value. Discover how to build valuable relationships so you can demonstrate to your audience how you will add value to people’s life to lead them to buy from you.

Build relationships
02:03

Provoke a response from your audience. Learn how to offer your product and ask the customer to buy.

Call to action
02:09

We live in an era where everybody can build their own audience. Building your freestanding business database outside of Facebook and Snapchat means you aren’t bound by the terms or risks of another business. Learn how to build an audience that you own.

Build your own audience
03:16

Being at the front of your customer’s mind is crucial in a buying decision. Learn how to implement recency and frequency in your communication without spamming your audience.

Recency and frequency
02:14

Draw all your marketing activities together to lead people from their first interaction with you to a sale. Discover how to transform ‘I don’t know who you are’ to ‘I want to buy from you’.

Develop a marketing funnel
02:29

Testing will give you the chance to improve your marketing funnel and increase your conversions.

Test and iterate
01:33

Utilising the media has two major advantages - it doesn’t cost anything and it cuts through the advertising your large-scale competitors are paying for.

Leverage the media
02:57

In this episode of  #AskJackD, I explain why you should explore widely, but keep your focus narrow (0:19), why you should build your own stage and your own audience (1:48) and share my tips for tapping into current affairs to build the most effective pitch to the media (3:01).

How to write a press release that captures media
05:15
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SELL - Enrol customers and build a sales model
7 Lectures 19:24

As an early stage entrepreneur, you should spend 80% of your time on revenue generating activities. It doesn’t matter how good your product or service is, if you don’t spend enough time on revenue generating activities you’ll fail.

80% of the time
03:38

We live in a world where nobody likes to be sold to. Find out how you can make your customers buy products and services without selling to them.

Preview 03:38

Adopt this sales philosophy and never feel uncomfortable about selling again.

Advice. You are the doctor
02:47

Package up your products to encourage customers to spend more money.

Design deliberate packages
03:18

Your business is up and running, you have an existing audience, but you’re spending most of your time trying to sell to new customers. Learn how to leverage your existing customer base.

Sell more to existing customers
01:52

Customer service is critical to customer satisfaction and happiness. Understand your customer’s expectations and vary your customer service levels according to your brand and price point.

Vary customer service level
04:02

The brand separation between Zappos.com and 6pm.com is a best practice customer service variation. This article will give you insights about branding decisions.

Blog post: Brand separation between Zappos.com and 6pm.com
00:09
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DELIVER - Achieve customer satisfaction and set up for scalability
6 Lectures 25:01

Customers are happy when they get more than they expect. You need to know what your customers expect in terms of timing, price, packaging and customer service - then exceed those expectations.

Exceeding expectations is key
03:12

What makes The Entourage one of the best places to work?
07:44

The look and feel of your product and service is important in creating an exceptional customer experience. Go above and beyond and bring your brand to life.

Packaging and design is important
02:19

As your business grows, your involvement in the day to day operations needs to dilute. Enable your team to take over tasks, so you can focus on scaling your business.

Delegate and dilute
03:07

As you begin to ‘delegate and dilute’, you want to empower your people to systemise the business on your behalf. As you bring on more and more staff, you don’t want to be the only person that creates systems.

The system for writing systems
05:52

Feedback and even criticism from your customer is the most valuable information you can get. Don’t let your emotions deter you from taking feedback and continuously improving your product.

Preview 02:47
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Conclusion
1 Lecture 03:45
Wrap up
03:45
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Bonus material
2 Lectures 16:54

In this episode of  #AskJackD, I share the 3 biggest mistakes business owners make which act as barriers to their growth. 

  • Having a lack of focus
  • Having a solution before looking for a problem
  • Trying to do everything by themselve
What are the top 3 mistakes startups make?
06:20

In this episode of #AskJackD, I discuss the many myths about running your own business. The overnight success... build it and they will come... the list goes on.

What are the biggest business myths?
10:34
About the Instructor
Jack Delosa
4.2 Average rating
185 Reviews
3,230 Students
2 Courses
Founder&CEO of The Entourage, Entrepreneur, Author, Investor

Jack Delosa is changing education. He is the founder of Australia’s largest education institution for entrepreneurs, The Entourage, which has a community of 300,000 members. Jack’s vision is to improve traditional education by introducing a style of learning that puts the individual first. Under his leadership, The Entourage was awarded the 4th Best Place to Work in Australia by BRW magazine.

Prior to The Entourage, Jack co-founded MBE Education, which assisted small and medium-sized enterprises in raising money from investors. MBE quickly became one of Australia’s fastest growing companies, helping their clients raise hundreds of millions of dollars.

Along the way, Jack also became a high-profile investor in growth companies such as Q-Biotics, Martin Jet Pack (ASX:MJP) and eMerchants (ASX:EML), and founded The Entourage Growth Fund, which invests in upstart businesses. He is one of Australia’s leading entrepreneurs, having been listed in the BRW Young Rich List since 2014.

Jack’s first book, UnProfessional, was highly acclaimed, reaching the best-seller list within three weeks of launching. His latest book, Unwritten' outlines the unconventional wisdom he’s become known for, to living a life on purpose and making the world a better place.

Jack also co-founded The Entourage Beanstalk Factory, an organisation that delivers entrepreneurial training within corporations to change the way they think about creating their future.

Enabling entrepreneurship where it’s needed most, in 2010 Jack contributed to the development of the curriculum for The Branson Centre of Entrepreneurship in Johannesburg, South Africa. More recently, Jack spent a week at Sir Richard Branson’s home and private island, Necker Island.

Jack is regularly called upon by media as a spokesperson for entrepreneurship and education. He is a regular contributor for BRW and has been featured on Today Tonight, Sunrise, The Morning Show, Peter Switzer, Sky Business, as well as Channel 7, 9 and 10 News. He also regularly features in publications such as GQ, Mens Health, The Sydney Morning Herald, The Age, The Daily Telegraph, Australian Financial Review and Boss Magazine.

Jack has been named one of Australia’s Top 10 Entrepreneurs Under 30 twice by Dynamic Business Magazine & SmartCompany.