Entrepreneur's Course on Building a Business with Amazon FBA

Learn how to build your business across multiple marketplaces using the Fulfillment by Amazon (FBA) program.
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  • Lectures 97
  • Length 17.5 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2014 English Closed captions available

Course Description

--> Stick with an instructor who has over 15 years of experience selling online, and over 250 5-star reviews on Udemy for his Amazon training courses!

Do you want to find out how to go from $0 in sales to $1.2 million in less than one year? I can show you, as I have done this with my own Amazon business and also with my first Ebay business!

Are you tired of all the empty promises from other courses and instructors who have promised you the world and to help you learn how to earn thousands of dollars, but have little experience doing just that themselves!?

If you answered "YES" to the questions above, then you have just clicked on the last page you will ever have to click on as you embark on your journey of learning how to sell online from anywhere in the world!


My name is Anthony Monfet, and I have the experience and knowledge in every facet of online retailing and business success in general. I will ensure that your internet business is a success, or your money back!

This course will teach you in layman's terms how you can make a steady income selling whatever you want on a variety of marketplaces online.

Don't waste your time or money with other courses from "online marketers" anywhere else online!

Instead, learn from someone who taught himself everything he knows about selling online -- I will teach you all my insider secrets when it comes to product sourcing, inventory management and also how to increase your sales to make your online business and turn it into a career!

This is NOT a get-rich-quick scheme. This is a real money-making opportunity, where I will guide you from Day 1 through D-Day...D-Day is the day that you will launch your online store(s) on Amazon, Ebay, Sears and beyond!

After you launch, I will also be with you every step of the way, as I offer weekly webinars, where you can continue your E-Commerce education and continue to learn new ways of making more money on various online marketplaces!

I will get into the positives and negatives about selling on each and every marketplace out there. You know why? Because I have sold on nearly EVERY marketplace out there at one point or another, so I know first hand which marketplaces are right for which products!

There are many ways to get there, but only one way to find out...and that is by enrolling in my course.

You CAN be your own boss, and one day in your near future you will begin to see a steady stream of sales coming in from multiple marketplaces online...

My video training will only take up a few hours of your time, but study hard because if you follow what I teach you will learn how to make a steady living online...also, I will be adding new content every week as I post the webinars that I host weekly for this course (covering new topics each week)!

ADDITIONAL BENEFITS:

  • My Personal Wholesale and Dropshipper Supplier List of over 1,700 Suppliers (all of which I have personally vetted over the past 15 years). This list is not just any ordinary list, this list normally sells for $300, but you will get it FREE with this course!
  • Microsoft Excel Files: These are included throughout the course as supplements to the lectures to help you run your business more efficiently and successfully.
  • Weekly GoToMeeting Sessions or Webinars with me personally...this is your opportunity to spend time with me each week and ask me anything about selling online -- or simply sit back, relax, and learn from someone who has done it successfully many times before. I will be covering new topics each week -- all of which I will post to the course so you never miss a beat!
  • Access to my Private Facebook Group - access this and learn from other top sellers who are all part of the same community, learning and selling together to make their lives better and sales increase!
  • Personal Tutoring: I will give you 30 minutes FREE of personal one-on-one tutoring via Skype, Google Video Chat, email or on the phone as I help you get your business started and work with you on a game plan so you can get off the ground running.

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Want to compare my course to other similar courses on Udemy or elsewhere? While most other courses answer "NO" to the below features, I answer "YES" to every one of them!

Weekly Webinars: YES

Supplier List: YES

Excel Files: YES

Real-life experience: YES

Detailed Email Replies: YES

All 5-Star Reviews: YES

Private Facebook Group: YES

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So whether you are just looking to make an extra $500 of income per month, or $5,000, I will show you what it will take to achieve either one of these goals or greater!

Now don't delay and take a look below at my outline of how I will teach you to go from a novice to an expert in selling online!

You have NOTHING to lose, thanks to Udemy's 30-day Money Back Guarantee! So don't delay and act TODAY!


STUDENT REVIEWS:

"Wow, I have spent $1000's on how to sell online, and this course has beaten all of the courses I have purchased in the past by far. Mr. Monfet accurately details how to sell on every major platform...If you learn from the best...you will be the best." -- Yolanda Lawson

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"Anthony is a very clear and engaging instructor. He explains everything you could possibly want to know...and then some! I would highly recommend it to anyone who wants to start on a new and profitable venture!" -- Julia Jasper

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"I tried so many courses before but nothing worked well for me...Finally, I decided to give it one more try and got blown away. This course is a game changer...one of the best courses out there!" -- Isanganino M'Butho

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What are the requirements?

  • Basic email and web browsing ability, and also MS Excel is highly encouraged.

What am I going to get from this course?

  • Weekly YouTube/Google Hangouts with me learning a new topic each week!
  • Learn the following:
  • How to go from square one to a full-time online business.
  • How to sell across multiple marketplaces (Amazon, Ebay, Sears, Rakuten/Buy.com, NewEggMall, Houzz, Overstock, Shop.com, and more!
  • Find Drop-Ship or Wholesale Suppliers from my Personal Supplier List of over 1,700 Vendors!
  • How to sell Internationally (From the US overseas, and from Europe, Asia, Africa and more into the US or around the globe!)
  • Learn how to manage your inventory using MS Excel so you can maximize your profits.
  • How to source product inventory from wholesalers to sell on multiple marketplaces using Amazon FBA
  • Learn how to automate your inventory management (using FREE files that I provide with course), so that you can save precious hours that you could be dedicating to other business tasks.
  • Learn how to incorporate your business and begin selling professionally!
  • Learn how to manage your customers via phone and email so you can increase customer satisfaction and receive more positive feedback.
  • Learn how to fund your new business venture! (multiple methods explained)
  • Learn how you can carve out a "niche" for your business in order to become an expert in a specific product category!
  • Receive One-on-One Tutoring from Me Personally! Two Hours Included with this Course!
  • Learn how to quit your day job and begin earning a full-time living from your E-Commerce business!
  • ....and much much more!

What is the target audience?

  • Entrepreneurs looking for a way to earn a steady living from home.
  • New Sellers or Professional sellers who are looking to learn how to start their business or expand on their already growing business with new tips and tricks from an expert seller!
  • International students looking for a way to sell online in the United States from anywhere in the world!
  • Others that want to earn a side-income by working from home part-time selling online.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
06:08

I simply review what you will learn about in this course. This is simply a brief overview of all of the lectures and how I will teach you.

03:16

This is a basic introduction about "drop-shipping." I talk to you about the definition of drop-shipping and the begin to speak about why it is a good method of sourcing products.

10:03

In this lecture, I will cover the Pros and Cons of drop-shipping. It is important to understand both the good and the bad regarding this method of sourcing inventory, so take a look at video so that you can understand all the benefits and drawbacks to drop-shipping.

10:40

In this lecture, I begin to introduce you to the world of product sourcing. You will learn the types of things that make a supplier legitimate versus those things that may not be a good fit for your business. I will also show you a couple examples of what great suppliers look like, and just how you can recognize the good ones on your own moving forward.

05:53

This lecture covers unique methods of discovering suppliers and how to use Amazon to do the research necessary to find them to begin with. This lecture will get you well on your way to finding and adding to your arsenal of vendors that you can utilize in order to begin selling on various marketplaces.

05:07

In this lecture I will show you everything you need to know about utilizing the World Wide Brands Wholesaler Directory in order to find drop-shippers and wholesalers for any products that you would be interested in selling online. Keep in mind however that this directory costs close to $300 for a lifetime subscription. That being said, the FREE bonus supplier list that I provide to you as a supplement in this section has over 1,700 drop-ship and wholesale suppliers for you to use that I have personally vetted to ensure that they are all top-notch! So rest assured, I will not let you down when it comes to you finding suppliers to work with.

Section 2: Sourcing Your Inventory: Where to Find the Products You Will be Selling
07:37

This lecture discusses what drop-shipping aggregators are, and what exactly DOBA can do for you as you are starting out as a new seller online.

06:29

In this course, I cover what the site Inventory Source can do for you in terms of data exchanges between your site(s) and their platform and each vendor that they have available to you in their system. They also do custom data exchanges with vendors that are not a part of their network at additional expenses of course. Also included in this lecture is a free list of around 100 dropship suppliers that you can use to sell on your website or other marketplaces! This list is in addition to my PERSONAL list of over 1,700 suppliers!

08:13

In this lecture I discuss some of the other unique ways to find products/inventory to sell online beyond the traditional methods previously discussed.

02:54

In this lecture I cover what it takes to establish an account with a drop-ship or a wholesale company, including a form as a supplement to the lecture that is a standard form that you can use to establish accounts with vendors moving forward.

-->I recommend printing out this sample wholesale account setup form and copying it for your own use. This is another file you should include in the binder of printouts that I will have for you with this course.

7 questions

In this quiz, I will ask you questions based on Section 2, which is all about learning how to source inventory for sale online. So make sure you've watched all of my lectures and get ready for your first quiz!

Section 3: Establishing Your Business Entity
03:07

In the first lecture of Section 3, I begin to speak about the different types of business entities and how to choose which one is right for your business online. I also show you the Legal Zoom website where you can use an online wizard tool that helps you choose the right business entity based on specific needs of your enterprise.

03:36

This lecture shows you the IRS website and where you can locate the information and the form/wizard in order to request an IRS Tax ID number for your business entity. It is important to know which business entity you plan on using prior to trying to obtain this number for your company. Remember, this is the number you will need to use in order to identify your business to other companies/wholesalers/drop-shippers so that you can initiate business transactions with them.

07:28

In this video I discuss the methods of incorporating your business either on your own, or by using a service to do so, such as using Legal Zoom in order to decide on which entity best suits your business model, but also they will help you finish the paperwork involved so that you get a nice corporation package with all the necessary/required licenses and documents you will need to run your business.

01:50

In this lecture, I briefly cover what is required in order to obtain a resale certificate, no matter what state you intend on doing business in.

04:42

In this lecture, I will cover such topics as how to come up with a name for your business, where and how to have your logo created for your website and other marketplaces, along with where to purchase your website URL that you will use later on for your own E-Commerce website.

4 questions

In this quiz, I will test you on the basics to setting up shop as an incorporated business entity in the United States, and base my questions around that topic.

Section 4: All About Amazon -- Your First Place to Begin Selling!
04:43

I recommend that you print out the Getting Started Guide that I have attached here and start a binder that will keep this guide and all the future supplementary materials that I will give to you all in one place. This way whenever you have something you need to refer to quickly, you can just quickly glance at the binder for the information you need.

05:31

In this lecture I discuss how to use the tax account setup wizard (so that the proper taxes are taken for sales you make on Amazon), as well as teaching you how to get paid!

06:42

In this lecture, I teach you how you can set up the information and policies for your Amazon Storefront as well as the shipping terms as well. It is a pretty straight-forward lecture overall.

08:48

In this lecture, I discuss the pros and cons to shipping products on your own versus using the Fulfillment by Amazon (FBA) program in order to maintain your inventory and ship all of your orders -- no matter which marketplace you do business with.

07:40

In this lecture I discuss the methods to listing your inventory for sale on Amazon, as well as, how to use the Seller Help section through Amazon Seller Central in order to assist you in learning everything there is to know about managing your inventory and listing it for sale through Amazon Seller Central.

05:57

In this lecture I discuss how you can improve your performance on Amazon, so that your metrics are improved, and thus your overall Feedback and Reviews will be more positive in nature in return. I also discuss a website service that will help you improve your overall feedback by helping you communicate with your customers as well as sending out feedback requests for your Amazon order automatically! Great service they provide for a small monthly rate as well. Watch the video for more!

05:04

In this lecture I cover the ways in which you can deal with customers across the different marketplaces that you will be selling on -- as each marketplace, and even your own website will pose a unique set of challenges in terms of customer service. I will also cover some of the tools of the trade that will help you manage your customer service issues easier.

06:34

In this lecture, I begin to discuss how you can manage your orders in Amazon, including how you can manage a single order, editing the details of the order, processing returns and any other issues related to order management.

08:48

This video is an introduction to everything you need to know about the coveted Amazon Buy-Box, including some little known secret strategies that I will tell you about to help you win the Buy-Box. Additionally, I have included two supplementary documents that cover some basic strategies to keep in mind when trying to win the Buy-Box on Amazon. Remember to print one or both of these documents out and put it in your binder so you have easy access to it! All of my supplementary materials will be extremely valuable to you as you go through this course and even afterwards.

03:00

In this lecture I discuss the purpose of the Amazon Help Section and what can be found within it, how to utilize it, and the videos and sections that would most helpful to you when getting started selling. I also cover how to open a help ticket with Amazon Support in case you have any issues while selling. Lastly, I have included a supplementary document to this lecture which discusses the 10 Biggest Mistakes to Avoid While Selling on Amazon.

6 questions

In this quiz you will be examined on your knowledge about selling on the Amazon marketplace. So make sure you have watched ALL of the lectures in this section at least once!

Section 5: All About Fulfillment by Amazon (FBA)
07:14

In this lecture I cover how to find inventory to sell through the Fulfillment by Amazon Program, by using the Amazon website for a research mechanism.

9 pages

FBA Manual from Amazon directly. I recommend printing this out and putting it in your binder/having on hand for quick reference.

07:48

In this lecture, I cover why you need to be using the Fulfillment by Amazon program, and then I direct you to some further learning directly from Amazon themselves. This is a very important lecture.

19 pages

These are documents you can use as quick-references when preparing FBA shipments. I recommend printing each of these out as well and adding them to your binder along with the FBA Quick Start Guide and the Amazon Getting Started Guide so that you have them all in one place. In future lectures I will have more .pdf and other supplementary materials that will all go well together in this same binder.

10:42

In this lecture I discuss how to use the Amazon FBA Revenue calculator as well as other tools such as the FBA Toolkit.

5 questions

In this quiz I test your knowledge about Amazon FBA and ensure that you are experienced enough now in order to utilize the Amazon FBA program successfully.

Section 6: Setting up Inventory Files
18:18

In this lecture I cover how to set up the Microsoft Excel inventory files for each of your drop-ship suppliers. I will cover all the basic parts of the inventory file that you need to pay attention to in order to sell successfully on any marketplace. Included in this I show you how you can use functions in Microsoft Excel to automate the generation of the image links for every one of the skus in the inventory file. The file that I demonstrate creating is an inventory file to upload to Amazon, however the same methodology applies no matter which marketplace you want to sell on.

08:26

In this lecture, I will show you how to generate keywords broken down by category and/or product for each supplier that you have. Additionally, I show you how to match these up using the "vlookup" function. As a bonus, I have included a supplement to this lecture in the form of an Excel file so that you can see this in action.

08:57

In this lecture I show you how to "automate" the quantity updates for each of your drop-ship suppliers, as well as, how to auto-populate several files at once for each of the marketplace feeds that you will be uploading for each marketplace you intend on selling your drop-ship or other inventory at. Being able to do this will save you countless hours of time throughout each day, and ultimately will lead to you making more sales, while also improving your order-defect-ratio, as you will not be canceling as many/or any orders due to stock-outs for your drop-ship inventory, thanks to this unique method!

10:44

In this lecture, I discuss how you can price your product inventory properly, including how you can do so with a formula that will calculate the profit per sale for each item you will be listing on Amazon and other marketplaces. This is very important so that you are making certain that you are not losing money when listing items for sale. I will show you how to do this for your FBA inventory, your drop-ship inventory and also any inventory you intend to ship on your own. They all require their own formulas, so having the proper pricing models in place is an important step to being successful.

10:58

In this lecture, I will show you how to properly save each of your inventory files for the proper organization on your computer, as well as, how to establish a schedule of uploading of each of the files for each vendor and each marketplace online. By following my methods here, you will never forget to upload any of your files as you do this daily.

02:51

In this lecture, I show you how to create the FBA inventory file so that you can list your FBA inventory for sale on Amazon. I also show you how to fix the most common upload error for FBA Inventory on Amazon.

06:17

In this lecture, I will discuss how to create a shipment tracking information file that you will use to upload tracking numbers for your shipments to Amazon and other marketplaces. You will use this for your drop-ship suppliers and also any other shipments that you ship on your own.

5 questions

In this quiz I test your knowledge about Excel formulas and how to best utilize Excel to create the files needed to sell online and manage your business.

Section 7: All About Sears -- The Next Place to Begin Selling!
05:16

This is a basic introductory video showing you where you can get started selling on Sears Marketplace, and why I feel you should sell on Sears before moving on to Ebay.

13:52

In this Slideshow Lecture, I will cover everything you need to know about using the Sears Marketplace Seller Portal, and cover all the relevant details about this seller platform which are unique to Sears. Additionally, I will provide a copy of the Seller's best practices in a Word document as a supplement to this lecture. Take a look at this list of tips for selling on Sears so that you can increase your sales. Ensure you print out this supplement as well for your binder.

05:07

In this lecture, I cover what you need to know about using the on-demand program of autoMCF. This website will assist you in multi-channel selling using the Amazon FBA program. Essentially it would be wise to use this platform if you start to have a larger volume of sales or a large amount of inventory across a few websites (i.e. If you were to sell on Amazon, Ebay and Sears for example). I have also included a supplement to the video lecture that goes over the steps involved in how the autoMCF system works. I recommend printing this out for future reference and adding it to your binder of supplementary materials I have posted throughout the course.

06:48

In this lecture I go over the differences in the Fulfillment by Amazon program versus that of the Fulfillment by Sears program, and also discuss the benefits to even utilizing both programs simultaneously in certain cases for specific products.

04:58

To wrap up Section 7, All About Sears, I discuss some of the other unique differences between the two marketplaces, and how you can take advantage of some of the unique options that Sears has over Amazon.

4 questions

I will ensure you learned enough about the Sears marketplace by testing your knowledge in this quiz.

Section 8: How to Sell on Ebay -- For Advanced Sellers
06:19

In this lecture, I discuss why you should sell on Ebay -- and if it is the right marketplace for you and your products to begin with. Not every seller MUST sell on Ebay, so don't think you're not a success if you are not selling here. I will cover this topic and more. I have also included a supplement to this course, which is a PDF document from Ebay -- "Ebay New Seller Guide." This 9 page pamphlet just covers the very basic essentials to starting out on their website--I would print this out and add it to that binder I told you to make!

08:00

I will cover the fees involved in selling on Ebay, and specifically I will compare those fees to that of selling on Amazon using real-life examples. It is important to understand that you can actually sustain a substantial loss selling on Ebay if you are not properly listing your products for sale due to their fee structure differences.

09:44

In this lecture I will discuss the differences between auction-based and fixed-priced based listings and why you should choose one method over the other for certain products. I will also discuss the rationale to using both methods at times as well.

10:11

In this lecture, I will show you how to create an item listing on Ebay from A-Z, covering the various elements of a product detail page, and how you too can make yours a great success as you stand out from the competition with a unique product listing.

05:17

Of course, who doesn't love to get paid for their hard work!? I sure do. In this lecture, I show you how to get started with Paypal, and what the purpose of using them in the first place is -- just know that you need a Paypal account in order to do business on Ebay.

09:06

Just like every other marketplace online, in order to make money, you need to ship out your products after they are sold. That said, I will show you how you can ship out your Ebay orders on your own, and in doing so, market yourself to your current and potential future customers along the way! Additionally, I will also show you a couple of companies that can be instrumental in automating your shipping needs, saving you both time and money!

06:15

In this lecture, I will show you how you can use the Amazon FBA program in order to ship out your orders that you make on Ebay -- both using the autoMCF program, as well as, by doing it manually through Amazon Seller Central as well.

04:11

So, you thought every marketplace would be as easy to sell on as Amazon is? Well guess again! Ebay is an entirely different animal when it comes to customer service issues related to EVERY order. People LOVE to ask questions on Ebay about everything and anything to do with your product inventory. You better know every answer to every possible question imaginable before listing products for sale on their website, as at times you will have to hold someone's hand all the way through until checkout and beyond!

12:36

In this lecture, I will show you the importance of the Ebay Product Listing Title, and how you can make the most out of it -- which will ultimately lead to more hits for your Ebay listings and then of course more sales!

05:37

In this lecture I will show you a good research method that will help you price your products/listings better for the future. I will also show you a tool you can use that will help you analyze the data in order to beat out your competition every time!

04:53

In this lecture I will discuss the "relist-it" and "sell similar" features and whether you should use one or the other, and why, depending on the circumstances or the product at hand.

11:11

In this lecture, I will discuss why you need an Ebay Store, and how to decide on the specific level of store you will need for your business.

13:25

In this lecture I will cover the various store design elements that are crucial to the success of any great Ebay Store! I will also include a quick 1-page store design checklist that you should use to ensure you cover all the important elements to setting up your Ebay store.

09:11

In this lecture I will discuss how you can market to your growing list of Ebay customers via email marketing through your Ebay store, as well as, how you can engage your customers while they shop.

11:52

In this lecture I will cover how to determine what items from your product inventory you are going to list for sale on Ebay versus which ones you will list on other marketplaces. I will explain the rationale as to why some products are not suited for sale on Ebay and also why others make sense here. Additionally I will briefly cover DHGate and Alibaba and whether or not you should use these sites, and how to use them safely so you can get inventory that you can resell!

8 questions

In this quiz about the Ebay marketplace, I will test not only your knowledge about selling on Ebay, but also the other elements that are involved, such as designing your listings, or stuff related to customer service.

Section 9: Other Online Marketplaces - Buy.com/Rakuten, Overstock, NewEggMall, BestBuy..etc
07:23

This lecture discusses all there is to know about selling on the Rakuten (formerly Buy) Marketplace. This website is geared towards techies and men, but is also another great website like Sears and Amazon in that the inventory feed to this site is quite similar to those websites, and managing this website along with the others is not that difficult. I would definitely consider adding it to your mix of marketplace sites after you begin selling online. Remember, Amazon comes first, but then you need to start looking at other marketplaces like this! Lastly, I have included a nice supplement to this video which is a tip sheet for selling on their marketplace -- make sure you print this out for your binder.

06:04

In this lecture I cover how you can go about getting your products listed on Overstock. This marketplace is unique in that not just anyone can sell on their website. They are VERY exclusive in who they allow to sell on their website, and approve every product that is sold on their site. That said, you must also have great deals on the items you present to them, which I discuss in this lecture.

08:54

In this lecture I cover all that you need to know about selling at New Egg. This marketplace is geared toward young men, and those that are into technology. I will cover that in this lecture, and also some other things you need to know about selling on this marketplace. I have also included 3 supplementary files to this lecture that can prove useful to you if you decide to sell on this website.

04:42

I briefly cover what you need to know about selling on BestBuy in this lecture. Bear in mind this is not a traditional marketplace, and not every seller would even be eligible to sell here. I also discuss my views about this marketplace overall.

07:57

I talk all about the SHOP marketplace in this lecture. Also, I have added a supplement to this lecture with the SHOP best practices guide. I would recommend reading the best practices guide if you intend to sell on their marketplace. If not, I would not bother looking at it. This site is female-centric, with about 70-30 women to men ratio, and most people are 30-54 years of age.

04:19

In this lecture, I discuss the types of sellers who would want to sell on this website, as the products that are eligible for selling here are very specific and unique to the types of buyers who shop on Houzz. That being said, take a look at this lecture to learn all you need to know about their unique marketplace.

06:09

In this lecture I discuss the reasons why it is a no-brainer to list your products for sale on this marketplace as there is no costs involved, and just how to go about doing so.

04:15

11Main is a website that is exclusive to both buyers and sellers as it is set up by invitation only. I also talk about how you can apply to sell on their marketplace, and also what it takes in order to become a seller there based on your product mix and also the intention behind their marketplace in general. Additionally, I have included a supplementary Seller Guidelines Sheet that you should print out for your binder, that will help you getting started on their marketplace.

03:18

In this lecture, I cover the kinds of sellers that are allowed to sell on the Wayfair marketplace, and also what types of products would even be applicable to this site in general.

06:09

Pretty self-explanatory, but I cover the basics to getting started selling on Etsy in this lecture.

13:10

In this lecture I cover many of the top Comparison Shopping Engines and which ones would be suitable for you to use for your website.

12:36

In this lecture you will learn about how you can effectively manage all the different sales channels that you can expect to do business with. I cover some basic strategies for many of the traditional marketplaces and also cover how you can integrate various comparison shopping engines (CSEs) into the mix as well.

4 questions

In this quiz, I ensure you have learned what I lectured you about all the other marketplaces outside of Amazon, Ebay and Sears. Make sure you watch all the videos as I will cover them all in one way or another!

Section 10: Selling on Your Own Website
09:51

I cover how to choose an E-Commerce hosting company in this lecture, while specifically covering the reasons why I believe that Amazon Webstores/Payments is the best option for you to utilize at this point in your selling career. The pricing and also the pros and cons of several different hosting companies are also discussed.

10:36

In this lecture, I discuss a couple of websites that you can utilize in order to find people to help you build your websites, including what you can expect to pay for these types of services as well. Additionally, I discuss where you can create your own websites using template-driven web store design.

05:04

In this lecture I talk to you about the importance of maintaining a consistent brand and image to your customers across all selling channels. I go over the important aspects that need to be kept in mind so that you will think ahead when starting on a new selling platform, and what your customers are thinking when they are shopping on various websites -- and what you can start looking out for while you shop across the internet.

16:25

This lecture covers the basics of learning about Search Engine Optimization or SEO. In this lecture, I touch on the most important aspects to get you started. In addition to the video lecture, you will see that I have attached two supplementary PDF files that will cover everything that I spoke about in the video and much more! Please take the time to print each of these out and read them fully. Please add them to the binder that I asked you to create earlier that will include all of the handouts that I have given you thus far. By the end of the course, you will have a nice booklet to refer to for most topics that are challenging and that need good reference guides for further assistance. Lastly, I have included an Excel file that will help you map out your SEO efforts -- use it wisely!

14:53

In this lecture I discuss various topics, such as adding Live Chat to your website, Google Analytics for tracking the traffic to your site, adding a review system to your site if you don't use Amazon Webstores, and also how to build trust with your customers.

4 questions

In this quiz I test your knowledge to ensure that you have learned how to properly sell products through your own website(s).

Section 11: Using Social Media to Your Advantage
08:30

In this lecture, I will introduce you to the world of Social Media and why it will be an important part of your online business for years to come. Also check out the supplements to this video which cover six fundamentals to social media marketing, and the second supplement is a sample social media tactical plan. You can utilize the "tactical plan" as a way to focus your efforts for specific key performance indicators for each social media site.

08:02

In this lecture I will cover all there is to know about using Facebook to generate more sales for your E-Commerce business, as well as, how you can create more awareness for your website and your online identity in general through the use of a professional business page. Other topics such as Facebook advertising will also be discussed briefly. I have also included a brief supplement on some of the basics to Facebook.

10:04

In this lecture I will discuss how you can utilize Twitter in order to make your followers on Twitter aware of any specials or promotions you may have running on your website. Additionally, I will cover the proper ways to engage your Twitter base so that they remain loyal followers, and will eagerly await your next Tweet. In the supplements to this lecture I have included two documents that cover the lingo for Twitter and also the some facts about consumer behavior of those on Twitter.

12:04

In this lecture, I will cover how to create a Pinterest Board that your potential customers will love, as well as, how to properly set yourself up for success on Pinterest with a few of my favorite Pinterest success strategies! (Including how to get traffic from Pinterest to your product listings on your website). Make sure you take a look at the supplement to this lecture as well -- which covers board creation.

06:40

In this lecture, I will discuss how you can utilize YouTube in order to showcase some of your best products, and tie them into your website to increase the traffic on your website, as well as, increasing the SEO for your site as well. I will also discuss how incorporating YouTube to your overall Social Media Marketing Plan is just another way for you to become a huge success online!

11:02

In this lecture, I will cover the new way in which you can utilize Instagram similar to Pinterest in the way that you can now drive traffic from your Instagram images directly to your product listings on your website! Also covered in this lecture is the importance of adding Instagram to the overall social media plan for your business. Lastly I have included a nice supplement to my video lecture and have given you a link to a website that gives you a clear outline on how to create the best Instagram profile that you can do for your businesses page on their site!

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Instructor Biography

Anthony Monfet, Amazon FBA Featured Merchant - Amazon Business Consultant

Hello future students, my name is Anthony Monfet and I am an entrepreneur. I have been selling online professionally since 2001, and I formed my first real business just a couple of years later, becoming an Ebay Titanium Powerseller (that means I had over $150,000 per month in sales) within my first year of business!

Shortly after my Ebay business became an immediate success, I sold that business and moved into a new venture, and that was becoming an Amazon retailer. My Amazon business, which is still in operation today, started ack in 2007 selling a variety of sporting goods through Amazon and other marketplaces. I was able to achieve over $1.2 million in sales within the first 10 months of doing business on Amazon, and only doubled those sales year in and year out for the next few years thereafter.

These days, I spend my time running my consulting business, mentoring and training others to sell better on Amazon the same way I do right now -- with Private Label Product selling -- importing products from China and reselling them on Amazon through the Fulfillment by Amazon (FBA) program. I work with over 100+ clients at any given time, and my time is extremely limited due to the fact that I also still run an Amazon business of my own and want to ensure that all of my clients get the most of my attention as possible.

Beyond my experiences selling on Ebay and Amazon, I have sold products on nearly every marketplace there is available on the internet today. Our company was one of the initial sellers on Sears Marketplace and have also been at the forefront of every new marketplace development for many other sites as well--receiving personal invitations to join their websites and join their seller communities.

Additionally, I have also worked with many of the companies who are involved in helping sellers sell more products online (i.e. ChannelAdvisor, Doba, Inventory Source, World Wide Brands, and more!) Each of these companies, and others as well are all very reputable companies in this industry (online retailing). They have all been around for more than a decade each, servicing sellers like you and me, and helping us to achieve a higher level of success online.

Along with my online businesses, I also was a member of the U.S. Army for almost ten years, serving our country honorably, before retiring in June 2013.

I hope that you are able to learn a great deal from my courses here on Udemy as I aim to become the single greatest educator when it comes to teaching people how to sell products online.

Thank you for your time,

Anthony Monfet

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