Enterprise Gamification
4.2 (43 ratings)
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Enterprise Gamification

Engaging people by letting them have fun through applying enterprise gamification in design.
4.2 (43 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
542 students enrolled
Created by Mario Herger
Published 10/2012
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Introduction to Enterprise Gamification
  • Defining the Challenge & Goals
  • Understanding the Player(s)
  • Learning about Gamification Design and Game Mechanics
  • Gamifying the Application / Process / Activity
  • Growing & Sustaining the Application / Process / Activity
  • Considering National and International Legal Restrictions
  • Building Awareness and Support for Gamification in your Organization
  • Developing a Holistic Corporate Gamification Strategy
View Curriculum
  • Bring a playful attitude

The mission of this workshop is to understand and embrace the concepts of Gamification thinking & design, to incorporate engagement, fun, mastery and autonomy for your players in- and outside of your organization by using the tools & techniques for Enterprise Gamification.

Gamification is the use of game design techniques & design elements to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.

The focus of this course is for the use of gamification in the business world and the impact on business metrics such as ROI.

All slide decks that can be seen in the course videos are available as PPT downloads.

Corporate licenses: if you need licenses for multiple users or a company-wide license, contact me under info@enterprise-gamification.com

Who is the target audience?
  • IT Architects
  • Application Developers
  • Community Managers
  • IT Consultants
  • User Experience Designers
  • Business Process Experts
  • Solution & Product Managers
  • Marketing & Brand managers
  • Game Designers
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Curriculum For This Course
20 Lectures
What is Gamification And What is it not?
6 Lectures 51:53

In this video, instructor Mario shatters some stereotypes about videogames and explains how gamification can be used in many interesting ways outside of the gaming world.

Preview 16:54

This example shows a playful and fun way of bringing people together and not getting what they wanted - or should have wanted, but were not aiming for it. Anyways, lean back and just watch it.

Contrex: Humorous Gamification Commercial

Learn how to understand the challenge, and how to properly define the mission so that a player cares.

Defining the Mission

What does it take to make an eight year old to lift the toilet seat? This is the question this father tries to solve.

The Toilet-Seat or How to Gamify your Son

Gamification-Shmafication! As long as I don't see real numbers, I don't buy it. Wait: did you say 66% increases? 15% more sales? 30% less response-time? Here are some facts and figures of how gamification impacted the outcome.

Gamification Facts & Figures

Learn from a variety of examples, of how communities can be gamified.

Preview 05:08
How Can I Gamify?
7 Lectures 01:41:31
The eight dimensions of a player that help you understanding how you can create gamified applications that make players care about them.

Note: Researching the topics more, I have posted a more differentiated picture of gender differences in regards to competition recently in a separate blog: On Competition and Gamification Gurus
Preview 30:45

A number of examples how training and education can be gamified and engage students more, and make the learnings stickier.
Examples - Training & Education

A collection of methods and tools that help you gamify applications are introduced in this session.
Gamification Design

After all this talk, let's get our hands dirty and gamify the application.
Gamifying the App

Who would have thought that even *that* topic can be gamified? Here some fun from Sweden!
Swedish Commercial [Video]

How do we grow engagement and user-base on our gamified application? Here are examples from the social gaming world of their methods to make this happen. And don't forget the cheaters!
Growing and Sustaining your Gamified App

A collection of examples how in sales applications were gamified.
Examples - Sales
How Can I Get My Company Ready for Gamification?
7 Lectures 01:03:34
Here it comes and you knew it all the way: we take the fun out of gamification! Actually, knowing about legal, ethical, and governance issues will help you to leave the fun in your gamified applications.
Legal & Ethical Challenges

Gamification and Sustainability is a really natural fit. Look at an interesting selection of applications that help you reduce your carbon footprint, while learning, socializing, and saving the planet! Ok, crap! nobody cares about saving the planet. I meant: saving money :-)
Examples - Sustainability

You got it, but what about your colleagues and decision makers? Here are some ways of how to raise gamification awareness and get support in your organization.
Building Awareness & Support

Seeing how things are being done is the message here. Three examples of how manufacturing can be gamified.
Preview 03:17

The story of big data is not complete without mentioning Gamification. And this is why!
Metrics & Analytics

Gamification will change the way we review employees. These applications give a glimpse of a future that will be fairer in how we recruit, train, and promote employees.
Examples - Human Capital Management

One app gamified, but what's now? This lecture gives a vision of gamification and a number of tipps of how you can level up with your expertise on gamification.
A Holistic Gamification Strategy and Vision
About the Instructor
Mario Herger
4.1 Average rating
63 Reviews
731 Students
4 Courses
Enterprise Gamification and Innovation Expert

MARIO HERGER is CEO and partner of Enterprise Garage Consultancy LLC, a strategic consulting company focused on innovation, Silicon-Valley-Mindset, creativity, gamification, and intrapreneurship in the enterprise. Formerly a Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP, he has encountered and supported efforts on gamification, innovation, and mobile app development in the enterprise from multiple levels and departments.

He is the author of the following books:

  • Das Silicon-Valley-Mindset, 2016
  • Enterprise Gamification - Engaging people by letting them have fun 2014
  • Gamification in Human Resources, 2014
  • Gamification in Banking & Financials, 2014
  • Gamification in Community & Innovation Management, 2014
  • Gamification in Sales & Support, 2014
  • Gamification in Healthcare & Fitness, 2015
  • Gamification @ Work: Designing Engaging Business Software (co-author Janaki Kumar), 2013