Enterprise Gamification

Engaging people by letting them have fun through applying enterprise gamification in design.
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Instructed by Mario Herger Business / Management
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  • Lectures 20
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

The mission of this workshop is to understand and embrace the concepts of Gamification thinking & design, to incorporate engagement, fun, mastery and autonomy for your players in- and outside of your organization by using the tools & techniques for Enterprise Gamification.

Gamification is the use of game design techniques & design elements to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.

The focus of this course is for the use of gamification in the business world and the impact on business metrics such as ROI.

All slide decks that can be seen in the course videos are available as PPT downloads.

Corporate licenses: if you need licenses for multiple users or a company-wide license, contact me under info@enterprise-gamification.com

What are the requirements?

  • Bring a playful attitude

What am I going to get from this course?

  • Introduction to Enterprise Gamification
  • Defining the Challenge & Goals
  • Understanding the Player(s)
  • Learning about Gamification Design and Game Mechanics
  • Gamifying the Application / Process / Activity
  • Growing & Sustaining the Application / Process / Activity
  • Considering National and International Legal Restrictions
  • Building Awareness and Support for Gamification in your Organization
  • Developing a Holistic Corporate Gamification Strategy

Who is the target audience?

  • IT Architects
  • Application Developers
  • Community Managers
  • IT Consultants
  • User Experience Designers
  • Business Process Experts
  • Solution & Product Managers
  • Marketing & Brand managers
  • Game Designers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: What is Gamification And What is it not?

In this video, instructor Mario shatters some stereotypes about videogames and explains how gamification can be used in many interesting ways outside of the gaming world.


This example shows a playful and fun way of bringing people together and not getting what they wanted - or should have wanted, but were not aiming for it. Anyways, lean back and just watch it.


Learn how to understand the challenge, and how to properly define the mission so that a player cares.


What does it take to make an eight year old to lift the toilet seat? This is the question this father tries to solve.


Gamification-Shmafication! As long as I don't see real numbers, I don't buy it. Wait: did you say 66% increases? 15% more sales? 30% less response-time? Here are some facts and figures of how gamification impacted the outcome.


Learn from a variety of examples, of how communities can be gamified.

Section 2: How Can I Gamify?
The eight dimensions of a player that help you understanding how you can create gamified applications that make players care about them.

Note: Researching the topics more, I have posted a more differentiated picture of gender differences in regards to competition recently in a separate blog: On Competition and Gamification Gurus
A number of examples how training and education can be gamified and engage students more, and make the learnings stickier.
A collection of methods and tools that help you gamify applications are introduced in this session.
After all this talk, let's get our hands dirty and gamify the application.
Who would have thought that even *that* topic can be gamified? Here some fun from Sweden!
How do we grow engagement and user-base on our gamified application? Here are examples from the social gaming world of their methods to make this happen. And don't forget the cheaters!
A collection of examples how in sales applications were gamified.
Section 3: How Can I Get My Company Ready for Gamification?
Here it comes and you knew it all the way: we take the fun out of gamification! Actually, knowing about legal, ethical, and governance issues will help you to leave the fun in your gamified applications.
Gamification and Sustainability is a really natural fit. Look at an interesting selection of applications that help you reduce your carbon footprint, while learning, socializing, and saving the planet! Ok, crap! nobody cares about saving the planet. I meant: saving money :-)
You got it, but what about your colleagues and decision makers? Here are some ways of how to raise gamification awareness and get support in your organization.
Seeing how things are being done is the message here. Three examples of how manufacturing can be gamified.
The story of big data is not complete without mentioning Gamification. And this is why!
Gamification will change the way we review employees. These applications give a glimpse of a future that will be fairer in how we recruit, train, and promote employees.
One app gamified, but what's now? This lecture gives a vision of gamification and a number of tipps of how you can level up with your expertise on gamification.

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Instructor Biography

Mario Herger, Enterprise Gamification and Innovation Expert

MARIO HERGER is CEO and partner of Enterprise Garage Consultancy LLC, a strategic consulting company focused on innovation, Silicon-Valley-Mindset, creativity, gamification, and intrapreneurship in the enterprise. Formerly a Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP, he has encountered and supported efforts on gamification, innovation, and mobile app development in the enterprise from multiple levels and departments.

He is the author of the following books:

  • Das Silicon-Valley-Mindset, 2016
  • Enterprise Gamification - Engaging people by letting them have fun 2014
  • Gamification in Human Resources, 2014
  • Gamification in Banking & Financials, 2014
  • Gamification in Community & Innovation Management, 2014
  • Gamification in Sales & Support, 2014
  • Gamification in Healthcare & Fitness, 2015
  • Gamification @ Work: Designing Engaging Business Software (co-author Janaki Kumar), 2013

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