In this lecture, we'll cover off on:
Lead Pages and Thank You Pages - Best Practices
The nuts and bolts of configuring lead capture and points tracking pages.
Social Appearance - How best to set up:
Configuring Social Media appearance lickety split.
Rewards: Sweepstakes versus Earned Premiums:
Running just a contest - OR running a giveaway INSIDE a contest.
5-10-20, Ease of understanding.
Notification Set-ups for Every State of Your Promotion
The five types of notifications, how to set your email send source, plus short-codes and how to use them.
"Most points wins" is a very easy thing to understand. BUT, what if it's the end of your Sweepstakes, the last couple of days? Some people might not enter because 'why bother, someone else already has all the points'.
Here's the solution: weighted draws, and randomly selected winners. EVERYONE has a chance to win, but those with more points have a better chance. So why not enter?
Autoresponders: continuing the conversation with your new prospective customers.
All autoresponders have certain things in common. We're not sure what your niches is, of course, but we've included some really rich resources below. They're bonuses for this course: guides and multi-part video lessons you can use to create messages, build a relationship with your list, build your list's authority and responsiveness, and some pitfalls you might encounter in the process. None of this is necessary to getting your Contest and/or Giveaway launched, but it's all best-practices for how to get the most out of the leads you will certainly be collecting. Enjoy.
Advanced awesomeness: adding sizzle to your schnizzle.
Technical things you will need to do to till the field of your Awesomness.
There is a very small percentage of people on this Earth who are criminal recidivists with too much time on their hands.
We'll show you how to stop them.
URLs: Promotion Tactics
Campaign, Ad Sets and Ads - everything to set up a Conversions Optimized Ad
Promoting it FTW: What you can do to create simple advertising campaigns that yield YUGE results.
Leads, leads, leads: you got 'em. Now what.
My latest article on the subject.
Things which are good to know.
Marketing…It surrounds us and penetrates us; it binds the galaxy together.
I do marketing and advertising in a non-obnoxious way, in a way that lines up the message to the market, the right product to the exact right person at the exact right time. I will show you how, Padewan.
At one time I was not a marketer with Fortune 100 experience on both the corporate and agency sides. I was a trained Actor and I produced off-Broadway theater. This was in the days before the rise of the commercial internet. If you’ve never done a campaign or have a fear of tech – don’t worry, I was there once.
BUT, if you are experienced, you’re going to dig this too; there’s a very good chance you’ve never deployed this way before.
So, get ready! Dive in BELOW, I’m here to answer questions on the boards and to guide you in For The Win.