Digital Marketing with Viral Social Contests and Giveaways
4.3 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Digital Marketing with Viral Social Contests and Giveaways

Become a Digital Marketing Expert by Creating Viral Social Contest and Giveaway Marketing Promotions.
4.3 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,099 students enrolled
Created by Dave Williams
Last updated 6/2017
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 2 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • You Will Possess Awesomeness at Creating Efficient Contests
  • You Will Be Fully Awesome at Creating Superb 'Giveaway' Promotions
  • You Will Gain Mad Jedi Powers Deploying Contests and Promotions to the World
  • You'll Concretely Track (and be able to report) the Results of Contests and Promotions
  • You Will Be Able To Effectively Continue your Conversation with New Leads
  • You Will KNOW How to Create and Run Elegant Ads That Can Make Your Contests and Giveaways Go Viral.
View Curriculum
  • Students will need to have a product or brand they want to promote
  • This course works best for students with their own Wordpress based websites, but a website is not necessarily a requirement to have an effective promotion.
  • Students will need basic computer interface skills.
  • Students should have at least some experience in digital marketing.
  • We cover exactly how to create superb Digital Marketing Sweepstakes Contests and Giveaway Campaigns, step by step.  
  • Digital Marketing tools, technologies, techniques - every last thing we did and everything you should do, blow-by-blow do yield the most effective campaign(s) you'll ever run.  
  • We'll guide you through the creation of Giveaways and Contests that are built from the ground up to go viral, to lower your cost-per-customer-acquisition, and to spread your digital marketing message far and wide.
Who is the target audience?
  • This course is for people who are looking for an inexpensive and hugely effective way to use digital marketing to promote their brands and products.
  • This course is for people with or without websites.
  • This course is definitely for anyone already grappling with the effectiveness of their online advertising and/or digital marketing activities.
  • This course is NOT for total noobs. It's best if you've done at least some development, advertising and/or marketing before trying your hand at this stuff.
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Curriculum For This Course
33 Lectures
19 Lectures 01:18:01
  • The View from 30,000 Feet.
Preview 05:01

  • The bare minimum of things you'll need to have running to make this work like gangbusters.
Tools You'll Use - The Essential Pre-Requisites

In this lecture, we'll cover off on:

  • Who I am
  • Why this niche for the demo, and what about yours
  • Mechanics vs Promotion
  • What we'll accomplish together
Preview 03:41

Lead Pages and Thank You Pages - Best Practices

  • The benefits of simplicity with an eye towards advertising
  • Split testing
  • Picking the winner
Landing Pages and Thank You Pages

The nuts and bolts of configuring lead capture and points tracking pages.

Landing Pages and Thank You Pages in Depth

Social Appearance - How best to set up:

  • Titles
  • Descriptions
  • Images and sizing
  • Tweets
  • Emails and Email Messaging
Social Appearance

Configuring Social Media appearance lickety split.

Social Appearance Configuration

Rewards:  Sweepstakes versus Earned Premiums:

  • Why it’s important to make it valuable, and more importantly to make it cool.
  • Types of Rewards and what works
  • URLS, downloadable files, multi use coupons, single use coupons and physical products.

Running just a contest - OR running a giveaway INSIDE a contest.

Rewards Configuration

Earning Points in a Digestible Way:

  • More benefits of simplicity
  • Ascribing value to sharing versus joining actions
Rewards Points

5-10-20, Ease of understanding.

Rewards Points Configuration

Notification Set-ups for Every State of Your Promotion

  • Notifications on Registration
  • Once someone who's been referred signs up
  • When someone earns their reward.
  • Notifications of possible fraud (people will try to game this)
  • To double-optin or to not double optin

The five types of notifications, how to set your email send source, plus short-codes and how to use them.

Notifications Configuration

"Most points wins" is a very easy thing to understand.  BUT, what if it's the end of your Sweepstakes, the last couple of days?  Some people might not enter because 'why bother, someone else already has all the points'.

Here's the solution:  weighted draws, and randomly selected winners.  EVERYONE has a chance to win, but those with more points have a better chance.  So why not enter?

An Alternative View of How to Structure and Configure Things

Autoresponders:  continuing the conversation with your new prospective customers.

  • Best use practices
  • When to send
  • What to send
  • What it integrates with
  • What the heck is a refurl?
  • Tags, tags, tags.

All autoresponders have certain things in common.  We're not sure what your niches is, of course, but we've included some really rich resources below.  They're bonuses for this course:  guides and multi-part video lessons you can use to create messages, build a relationship with your list, build your list's authority and responsiveness, and some pitfalls you might encounter in the process.  None of this is necessary to getting your Contest and/or Giveaway launched, but it's all best-practices for how to get the most out of the leads you will certainly be collecting.  Enjoy.

Autoresponder Configuration

Advanced awesomeness:  adding sizzle to your schnizzle.

  • Custom Domains
  • Tracking and Re-targeting
  • Redirect to share page and why to do it.
Advanced Awesomeness

Technical things you will need to do to till the field of your Awesomness. 

Advanced Awesomeness Deep Dive

There is a very small percentage of people on this Earth who are criminal recidivists with too much time on their hands.  

We'll show you how to stop them.

Fraud Detection and the Downsides of Human Nature
12 Lectures 01:38:33
Introduction to Effective Promotions

URLs:  Promotion Tactics

  • Shareable Links
  • One Click Signups and where to use them

  • Tracking in your analytics tools
  • On board tracking
  • Ad tracking
Stats and How They're Limited

The Splits:

  • Multi-Variate testing and optimization FTW
  • What you can split
  • When will you know what really works?
Split Test Results

Campaign, Ad Sets and Ads - everything to set up a Conversions Optimized Ad

Creating your First Website Conversions Ad

Promoting it FTW:  What you can do to create simple advertising campaigns that yield YUGE results.

  • Lead generation versus Website Conversions
  • Advanced ads targeting and how to find the people who are really, really interested in you.
  • Why ConnectIO might make sense for you
  • Cost versus effectiveness
  • The Epidemiology of Viral Campaigns

    Preview 04:06

    Targeting your Website Conversions Ad

    Creating and Targeting your First Lead Gen Ad

    Leads, leads, leads:  you got 'em.  Now what.

    • How to port 'em around manually
    • Auto-creating Custom audiences
    • What the Smart Kids Do:  Auto-capture to CRM and Autoresponders from Lead Gen Ads and Enter People into the Contests Simultaneously.
    Leads Management

    Epidemiology, Virology and the benefits of Large Sample Sizes

    Ultra-Awesomeness: AI, Bots, Messaging & ASTONISHING Open Rates (Course Preview)

    Stay Tuned
    Supplemental Resources
    2 Lectures 04:35

    My latest article on the subject.

    ARTICLE: How to Promote ANYTHING with SEO/SEM

    Things which are good to know.

    BONUS Lecture: Recommended Software
    About the Instructor
    Dave Williams
    4.2 Average rating
    43 Reviews
    3,853 Students
    3 Courses
    Digital Polymath | Marketing Jedi

    Marketing…It surrounds us and penetrates us; it binds the galaxy together.

    I do marketing and advertising in a non-obnoxious way, in a way that lines up the message to the market, the right product to the exact right person at the exact right time. I will show you how, Padewan.

    At one time I was not a marketer with Fortune 100 experience on both the corporate and agency sides. I was a trained Actor and I produced off-Broadway theater. This was in the days before the rise of the commercial internet. If you’ve never done a campaign or have a fear of tech – don’t worry, I was there once.

    BUT, if you are experienced, you’re going to dig this too; there’s a very good chance you’ve never deployed this way before.

    So, get ready! Dive in BELOW, I’m here to answer questions on the boards and to guide you in For The Win.