Did you know that Google will actually reward you if you write good AdWords ads? They only want to show the most relevant results to their searchers. How will they reward you? By giving you discounts on your CPC, up to 50% off. The best way to do this? By writing emotionally compelling AdWords ads.
This course is the only one of it's kind on Udemy. I actually practice what I preach and will serve up emotional ads based on ads I find "in the wild". I assist students with their own ad copy, offering advice where possible. If you want to:
This course is for you!
I talk about who I am, what this course is about, what my goals and objectives are for this course and the sections of this course.
Sloth, Gluttony, Lust... no wait those are the Seven Deadly Sins. This lecture is about the 5 Cardinal Sins of boring AdWords ads. See any of these and you'll know that you need to change your ad writing approach if you want to improve your CTR.
I'll explain the crux of the relationship ad strategy and why what people think about us makes us click.
This is the first relationship ad example, concerning pets and our relationship with them.
I'll talk about the relationship we have with real estate agents and how we can use this in emotional ads.
I'll talk about how we can use the relationship between a man and his bride-to-be to get him to buy an engagement ring.
I'll talk about how to use fear in your emotional ads to get people to click.
I'll talk about how to use anger in your emotional ads to get people to click.
I'll talk about how to use affirmation in your emotional ads to get people to click.
I'll talk about how to use disgust in your emotional ads to get people to click.
These aren't the only four emotions you should use. There are emotions like humor, shame and envy which you can also use to get clicks too.
I'll use the classic example of Domino's Pizza and their USP that saved their whole business.
I'll show you my own ad, how I framed the USP offer and why I think it's effective.
A quick lecture that explains how this section is going to work.
I take the keyword "professional resume writing services" and transform a boring ad with the power of relationships into one that gets more people to click.
This ad uses a humorous approach to not only get the attention of searchers looking to take a tour to Australia, but to get them to buy through the site as well.
There are a lot of boring ads that appear for "online photography courses". My approach utilises inspiration to rally people who feel stuck in their dead end jobs to take action and start a photography course.
When you think about babies, you think of happy little balls of joy. Well, I'm taking a different approach to get people to buy baby gifts for their friend's new baby: pride.
Considered a bit of a taboo emotion, shame is underutlized. Is it an emotion that can help you get increased response if used correctly?
We have at a look at another shame example, this time using the keyword, "stop snoring".
Looking at "excessive sweating" as a keyword and how to utilise the emotion of disgust to sell a solution that stops this.
How to use curiosity to sell a brain training app/web service.
Affirming pre-conceived ideas about nursing to make people considering a career in that field pull the trigger.
Targeting moms who see themselves as being responsible for the well-being of the family can help sell pasta machines. I'll show you how.
Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.
He's currently running a copywriting consultancy helping business improve their CTR by writing more emotionally compelling ads.