How To Write Emotional AdWords Ads To Get More Clicks
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How To Write Emotional AdWords Ads To Get More Clicks

Want To Increase Quality Score, Get More Clicks With Less Money And Beat The Competition? Write Emotional AdWords Ads!
3.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
508 students enrolled
Created by Johnson Kee
Last updated 4/2017
English
Current price: $10 Original price: $100 Discount: 90% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the principles of writing more compelling AdWords copy,
  • Be able to assist their clients with improving ad CTR by writing ads that get more clicks,
  • Decrease cost per conversion,
  • Take out competitors who won't know how you are writing such "clickable" ads!
View Curriculum
Requirements
  • Have a basic understanding of Google AdWords,
  • Understand how Pay Per Click works,
  • Have an appreciation for digital marketing,
  • Running your own AdWords campaigns (or on behalf of a client) is a bonus.
Description

Did you know that Google will actually reward you if you write good AdWords ads? They only want to show the most relevant results to their searchers. How will they reward you? By giving you discounts on your CPC, up to 50% off. The best way to do this? By writing emotionally compelling AdWords ads.

This course is the only one of it's kind on Udemy. I actually practice what I preach and will serve up emotional ads based on ads I find "in the wild". I assist students with their own ad copy, offering advice where possible. If you want to:

  • increase your quality score,
  • own the number one position at the top of the SERPs,
  • spend the same amount of money but get more clicks,
  • get quantum-leap improvements in CTR,
  • have fun writing ads,

This course is for you!

Who is the target audience?
  • DIgital marketers
  • E-commerce store owners
  • Agency owners
  • PPC consultants
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Curriculum For This Course
25 Lectures
02:24:28
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Welcome to Emotional AdWords!
3 Lectures 15:05

I talk about who I am, what this course is about, what my goals and objectives are for this course and the sections of this course.

Preview 04:59

Sloth, Gluttony, Lust... no wait those are the Seven Deadly Sins. This lecture is about the 5 Cardinal Sins of boring AdWords ads. See any of these and you'll know that you need to change your ad writing approach if you want to improve your CTR.

Preview 06:13

Why should you write emotional ads? We'll be going through the 5 Benefits that make writing emotional ads a no-brainer.

Preview 03:53
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Emotional Ad Strategy: Your Searcher's Relationships
4 Lectures 22:42

I'll explain the crux of the relationship ad strategy and why what people think about us makes us click.

Why What People Think About Us Makes Us Click
04:37

This is the first relationship ad example, concerning pets and our relationship with them.

Relationship Ad Example #1 - Pet Insurance
05:41

I'll talk about the relationship we have with real estate agents and how we can use this in emotional ads.

Relationship Ad Example #2 - Sell My House Myself
05:36

I'll talk about how we can use the relationship between a man and his bride-to-be to get him to buy an engagement ring.

Relationship Ad Example #3 - Engagement Rings Melbourne
06:48
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Emotional Ad Strategy: The 4-Pronged Emotional Trident
5 Lectures 26:18

I'll talk about how to use fear in your emotional ads to get people to click.

Fear: The Most Primal Emotion Of Survival
05:21

I'll talk about how to use anger in your emotional ads to get people to click.

Anger: An Emotion That Gets People To Take Action
05:11

I'll talk about how to use affirmation in your emotional ads to get people to click.

Affirmation: We All Want To Become Better People
05:09

I'll talk about how to use disgust in your emotional ads to get people to click.

Disgust: A Powerful Emotion That's Misunderstood
05:21

These aren't the only four emotions you should use. There are emotions like humor, shame and envy which you can also use to get clicks too.

Other Powerful Emotions That Boost CTR
05:16
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Emotional Ad Strategy: The Irresistible Offer
2 Lectures 10:20

I'll use the classic example of Domino's Pizza and their USP that saved their whole business.

Domino's Pizza - The USP That Saved (And Built) The Giant
04:33

I'll show you my own ad, how I framed the USP offer and why I think it's effective.

My Example: Buy Used Trucks
05:47
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The Emotional Ad Journal
11 Lectures 01:10:03

A quick lecture that explains how this section is going to work.

Preview 05:55

I take the keyword "professional resume writing services" and transform a boring ad with the power of relationships into one that gets more people to click.

Preview 06:08

This ad uses a humorous approach to not only get the attention of searchers looking to take a tour to Australia, but to get them to buy through the site as well.

Preview 06:00

There are a lot of boring ads that appear for "online photography courses". My approach utilises inspiration to rally people who feel stuck in their dead end jobs to take action and start a photography course.

Preview 06:58

When you think about babies, you think of happy little balls of joy. Well, I'm taking a different approach to get people to buy baby gifts for their friend's new baby: pride.

Keyword: Baby Gifts - Pride
06:43

Considered a bit of a taboo emotion, shame is underutlized. Is it an emotion that can help you get increased response if used correctly?

Pay Off Credit Card - Shame
06:34

We have at a look at another shame example, this time using the keyword, "stop snoring".

Stop Snoring - Shame
06:15

Looking at "excessive sweating" as a keyword and how to utilise the emotion of disgust to sell a solution that stops this.

Excessive Sweating - Disgust
06:20

How to use curiosity to sell a brain training app/web service.

Brain Training - Curiosity
06:33

Affirming pre-conceived ideas about nursing to make people considering a career in that field pull the trigger.

Nursing Schools - Affirmation
06:34

Targeting moms who see themselves as being responsible for the well-being of the family can help sell pasta machines. I'll show you how.

Pasta Machine - Affirmation
06:03
About the Instructor
Johnson Kee
3.9 Average rating
83 Reviews
11,189 Students
6 Courses
Copywriting Consultant

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

He's currently running a copywriting consultancy helping business improve their CTR by writing more emotionally compelling ads.