How To Write Emotional AdWords Ads To Get More Clicks
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How To Write Emotional AdWords Ads To Get More Clicks

Want To Increase Quality Score, Get More Clicks With Less Money And Beat The Competition? Write Emotional AdWords Ads!
3.1 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
511 students enrolled
Created by Johnson Kee
Last updated 4/2017
Current price: $12 Original price: $100 Discount: 88% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand the principles of writing more compelling AdWords copy,
  • Be able to assist their clients with improving ad CTR by writing ads that get more clicks,
  • Decrease cost per conversion,
  • Take out competitors who won't know how you are writing such "clickable" ads!
View Curriculum
  • Have a basic understanding of Google AdWords,
  • Understand how Pay Per Click works,
  • Have an appreciation for digital marketing,
  • Running your own AdWords campaigns (or on behalf of a client) is a bonus.

Did you know that Google will actually reward you if you write good AdWords ads? They only want to show the most relevant results to their searchers. How will they reward you? By giving you discounts on your CPC, up to 50% off. The best way to do this? By writing emotionally compelling AdWords ads.

This course is the only one of it's kind on Udemy. I actually practice what I preach and will serve up emotional ads based on ads I find "in the wild". I assist students with their own ad copy, offering advice where possible. If you want to:

  • increase your quality score,
  • own the number one position at the top of the SERPs,
  • spend the same amount of money but get more clicks,
  • get quantum-leap improvements in CTR,
  • have fun writing ads,

This course is for you!

Who is the target audience?
  • DIgital marketers
  • E-commerce store owners
  • Agency owners
  • PPC consultants
Compare to Other AdWords Courses
Curriculum For This Course
25 Lectures
Welcome to Emotional AdWords!
3 Lectures 15:05

I talk about who I am, what this course is about, what my goals and objectives are for this course and the sections of this course.

Preview 04:59

Sloth, Gluttony, Lust... no wait those are the Seven Deadly Sins. This lecture is about the 5 Cardinal Sins of boring AdWords ads. See any of these and you'll know that you need to change your ad writing approach if you want to improve your CTR.

Preview 06:13

Why should you write emotional ads? We'll be going through the 5 Benefits that make writing emotional ads a no-brainer.

Preview 03:53
Emotional Ad Strategy: Your Searcher's Relationships
4 Lectures 22:42

I'll explain the crux of the relationship ad strategy and why what people think about us makes us click.

Why What People Think About Us Makes Us Click

This is the first relationship ad example, concerning pets and our relationship with them.

Relationship Ad Example #1 - Pet Insurance

I'll talk about the relationship we have with real estate agents and how we can use this in emotional ads.

Relationship Ad Example #2 - Sell My House Myself

I'll talk about how we can use the relationship between a man and his bride-to-be to get him to buy an engagement ring.

Relationship Ad Example #3 - Engagement Rings Melbourne
Emotional Ad Strategy: The 4-Pronged Emotional Trident
5 Lectures 26:18

I'll talk about how to use fear in your emotional ads to get people to click.

Fear: The Most Primal Emotion Of Survival

I'll talk about how to use anger in your emotional ads to get people to click.

Anger: An Emotion That Gets People To Take Action

I'll talk about how to use affirmation in your emotional ads to get people to click.

Affirmation: We All Want To Become Better People

I'll talk about how to use disgust in your emotional ads to get people to click.

Disgust: A Powerful Emotion That's Misunderstood

These aren't the only four emotions you should use. There are emotions like humor, shame and envy which you can also use to get clicks too.

Other Powerful Emotions That Boost CTR
Emotional Ad Strategy: The Irresistible Offer
2 Lectures 10:20

I'll use the classic example of Domino's Pizza and their USP that saved their whole business.

Domino's Pizza - The USP That Saved (And Built) The Giant

I'll show you my own ad, how I framed the USP offer and why I think it's effective.

My Example: Buy Used Trucks
The Emotional Ad Journal
11 Lectures 01:10:03

A quick lecture that explains how this section is going to work.

Preview 05:55

I take the keyword "professional resume writing services" and transform a boring ad with the power of relationships into one that gets more people to click.

Preview 06:08

This ad uses a humorous approach to not only get the attention of searchers looking to take a tour to Australia, but to get them to buy through the site as well.

Preview 06:00

There are a lot of boring ads that appear for "online photography courses". My approach utilises inspiration to rally people who feel stuck in their dead end jobs to take action and start a photography course.

Preview 06:58

When you think about babies, you think of happy little balls of joy. Well, I'm taking a different approach to get people to buy baby gifts for their friend's new baby: pride.

Keyword: Baby Gifts - Pride

Considered a bit of a taboo emotion, shame is underutlized. Is it an emotion that can help you get increased response if used correctly?

Pay Off Credit Card - Shame

We have at a look at another shame example, this time using the keyword, "stop snoring".

Stop Snoring - Shame

Looking at "excessive sweating" as a keyword and how to utilise the emotion of disgust to sell a solution that stops this.

Excessive Sweating - Disgust

How to use curiosity to sell a brain training app/web service.

Brain Training - Curiosity

Affirming pre-conceived ideas about nursing to make people considering a career in that field pull the trigger.

Nursing Schools - Affirmation

Targeting moms who see themselves as being responsible for the well-being of the family can help sell pasta machines. I'll show you how.

Pasta Machine - Affirmation
About the Instructor
Johnson Kee
4.0 Average rating
90 Reviews
11,329 Students
6 Courses
Copywriting Consultant

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

He's currently running a copywriting consultancy helping business improve their CTR by writing more emotionally compelling ads.