Emerging strategies: creativity & innovation at work

Learn how to apply the dual nature of thinking to identify and foster emerging opportunities
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Instructed by Stefano Messori Business / Strategy
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  • Lectures 13
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

This course emphasises the different roles that creativity and innovation play in the creation of new strategies.

What does it take to develop a new business strategy? What roles do creativity and innovation play? 

Conventional (right brain) theories fail to provide a clear answer to these questions. A single-sided narrative, based on rationality only, falls short in capturing the complexity of human beings, and their creative abilities.

It is time to finally embrace our creative side, to think differently, to imagine something that is not possible just yet.

This course explains how the two-sided mode of thinking influences our ability to create new strategies.

Join me on a journey to the forgotten part of entrepreneurial thinking; it’ll be fun.

What are the requirements?

  • A genuine interest in business innovation and its multifaceted nature is essential when taking this course.
  • An understanding of the evolution of the development of business theories can help to place the content of this course in perspective.
  • This course complements traditional business theories; therefore, a basic understanding of these theories guarantees a better comprehension of the topic.

What am I going to get from this course?

  • Learn to apply the double nature of thinking to the creation of new business strategies.
  • Envision a new way for thinking and acting when creating a new business strategy.

Who is the target audience?

  • Anyone willing to take the time to discover a new (human centred) approach to strategy making.
  • Teams working together to create a new strategy or re-thinking the way in which they compete.
  • Business students bored with the conventional managerial theories.
  • Anyone who finds the conventional strategy formation theories limiting and restrictive, relevant only to the rational side of the brain.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Start Here

Adding the time dimension to the strategic equation enables us to look at the dynamics of business strategy within organisations.


This video introduces you to 'conventional' theories explaining the strategy formation process within organisations. This class invites you to think about business strategy as both a deliberate and an emerging process.


This class explains the different characteristics and dynamics of deliberate and emergent strategies.


Where does strategy originate? This video explains why organisations need a strategy in order to succeed and outlines where it originates. This video also clarifies the difference between the work of scientists, artists and business innovators.


This video introduces you to the first step in developing a new strategy: the shift in perception about the customer problem you want to solve, or the opportunity you want to enhance.


What does it take to be able to shift perception with ease? How does perception work? Using the example of solving a puzzle, this video explains how anyone can become better at creativity.


This video reveals how what you know about your product holds you prisoner to an old idea. Re-framing and forgetting is necessary for the creation of a new strategy.


Creativity? This video shows how you can embrace your creativity (and that of the people in your team) in order to constructively destroy the past and start looking into a new future. 



What do you do once you have destroyed an old interpretation of your costumers' problem? This video introduces you to the next step: innovation and how to transition to it.


Learn the profound and frequently overlooked difference between creativity and innovation, and the various rules that govern them.


This video explains that the development of a new business strategy requires both creativity and innovation at work, and also reveals how to connect them within your organisation.


This video makes the content of the course tangible by using a real case example. You may have heard a story claiming Apple ‘stole’ and made a fortune out of Xerox’s innovation effort ... yet how did it happen? Find it out in this class.


The end ... the mystery between emergent and deliberate strategy is solved.

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Instructor Biography


Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking.

Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.

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