Email Marketing: Become a Lead & Profit Machine

Learn how to use one of the most powerful direct marketing method to generate consistent business results.
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$95
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  • Lectures 29
  • Contents Video: 3.5 hours
    Other: 2 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.

What are the requirements?

  • General Understanding of Internet Business

What am I going to get from this course?

  • Plan & Create Effective Email Marketing
  • Engage Prospects Better
  • Understand How People Read Emails
  • Improve your Marketing Results
  • Integrate Email Marketing with your General Strategy

What is the target audience?

  • Internet Marketers
  • Professional Marketers
  • Business Owners
  • CMO's and Marketing Managers
  • Marketing Consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Email Marketing 2015
Intro & History
Preview
03:45
Meet the most powerful digital marketing tool
Preview
08:28
The Best Acquisition Channel System
09:38
Step One: Clarify Your Email Marketing Goals
04:55
Step Two: Create Your Email Marketing Machine
11:22
Step Three: Analyse Your Data
14:21
Step Four: Create email content that people want to read from you
12:37
Step Five: Test your emails in different platforms
12:26
Examples from leading companies
05:06
Summary and Resources
03:52
Section 2: Intro To Email Marketing
Intro to Email marketing
Preview
03:17
Pros and Cons
13:29
Planning
14:16
Choosing an Email Service Provider
05:22
Section 3: The Secret of Success
The secret of success
03:18
Design your process
12:15
Building the list
13:26
Section 4: Email Structure
Relevance
08:06
Personalisation
07:30
Improving open rates
02:50
The From field
05:57
Section 5: Essential Factors
Timing
03:15
The creative
07:51
The offer
04:39
Copywriting
07:38
Mobile devices
04:36
The landing page
02:54
Improving deliverability
12:47
A/B Test Made Simple
Article

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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