Email Marketing: Become a Lead & Sales Machine
4.2 (19 ratings)
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Email Marketing: Become a Lead & Sales Machine

Learn how to use one of the most powerful direct marketing method to generate consistent business results.
4.2 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
213 students enrolled
Last updated 10/2015
English
Current price: $10 Original price: $95 Discount: 89% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Plan & Create Effective Email Marketing
  • Engage Prospects Better
  • Understand How People Read Emails
  • Improve your Marketing Results
  • Integrate Email Marketing with your General Strategy
View Curriculum
Requirements
  • General Understanding of Internet Business
Description

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.

Who is the target audience?
  • Internet Marketers
  • Professional Marketers
  • Business Owners
  • CMO's and Marketing Managers
  • Marketing Consultants
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Curriculum For This Course
29 Lectures
03:42:06
+
Email Marketing 2015
10 Lectures 01:26:30


The Best Acquisition Channel System
09:38

Step One: Clarify Your Email Marketing Goals
04:55

Step Two: Create Your Email Marketing Machine
11:22

Step Three: Analyse Your Data
14:21

Step Four: Create email content that people want to read from you
12:37

Step Five: Test your emails in different platforms
12:26

Examples from leading companies
05:06

Summary and Resources
03:52
+
Intro To Email Marketing
4 Lectures 36:24

Pros and Cons
13:29

Planning
14:16

Choosing an Email Service Provider
05:22
+
The Secret of Success
3 Lectures 28:59
The secret of success
03:18

Design your process
12:15

Building the list
13:26
+
Email Structure
4 Lectures 24:23
Relevance
08:06

Personalisation
07:30

Improving open rates
02:50

The From field
05:57
+
Essential Factors
8 Lectures 45:46
Timing
03:15

The creative
07:51

The offer
04:39

Copywriting
07:38

Mobile devices
04:36

The landing page
02:54

Improving deliverability
12:47

A/B Test Made Simple
02:06
About the Instructor
Oxford Learning Lab
4.2 Average rating
574 Reviews
16,626 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.