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Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Email Marketing 2015|
Intro & HistoryPreview
Meet the most powerful digital marketing toolPreview
The Best Acquisition Channel System
Step One: Clarify Your Email Marketing Goals
Step Two: Create Your Email Marketing Machine
Step Three: Analyse Your Data
Step Four: Create email content that people want to read from you
Step Five: Test your emails in different platforms
Examples from leading companies
Summary and Resources
|Section 2: Intro To Email Marketing|
Intro to Email marketingPreview
Pros and Cons
Choosing an Email Service Provider
|Section 3: The Secret of Success|
The secret of success
Design your process
Building the list
|Section 4: Email Structure|
Improving open rates
The From field
|Section 5: Essential Factors|
The landing page
A/B Test Made Simple
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.