Email Marketing: Our Insider Email Marketing Strategies
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Email Marketing: Our Insider Email Marketing Strategies

Become an email marketing guru with our A-Z course. Learn the most effective email marketing strategies.
4.4 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
396 students enrolled
Last updated 4/2017
Current price: $15 Original price: $30 Discount: 50% off
30-Day Money-Back Guarantee
  • 7.5 hours on-demand video
  • 1 Article
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Make Your Emails Pay - Set Up Your Foundation For Success
  • Use These 4 Crucial Follow Up Messages For Maximum Results
  • Be Like Mike! Create Instant Authority And Credibility With Your List
  • How To Use 4 Proven Copywriting Methods To Boost Conversions
  • Discover A Winning Pricing Strategy To Maximize Profits
  • Pick The Perfect Ingredients For Great Emails Every Time
  • Monetize Your List For Both Short And Long Term Profit
  • Engage Your Subscribers So They’re Hungry For More
  • See How To Get Paid Just By Telling Simple Stories
  • Use Our Top Traffic Tips To Keep Building Your List
View Curriculum
  • You should have an existing email subscriber list or be wanting to start one.
  • You will need an email auto-responder service. If you don't have one, we cover in lectures how to choose one.

Get our most effective email marketing tactics, strategies and methods.

You'll learn how to increase your open rates, delivery rates, click through rates and reduce unsubscribes all while increasing engagement with your subscribers.

Delivered in video format with supporting PDFs and checklists.

What you'll learn inside this comprehensive training:

  1. The Four MUST HAVE Emails In Every Follow Up Series
  2. Determining Purpose And Setting Email Campaign Goals
  3. How To Build Instant Credibility, Authority and Rapport With Your List
  4. Sales Funnel Pricing For Maximum Profits
  5. The Four KEY Copywriting Style and Design Strategies
  6. The Ingredients To Writing Great Emails
  7. How to Monetize Your Email Lists
  8. Keeping Your Subscribers Engaged and Wanting More
  9. Traffic Strategies To Grow Your Opt-In List

PLUS, you'll get over 50 pages of swipes that you can use in your own marketing and email marketing campaigns!

And much, much more!

We are full time email marketers and want to share with you the exact strategies and methods we use to get maximum engagement from your list and getting the most out of your email marketing campaigns.

Who is the target audience?
  • This email marketing course is meant for beginner to intermediate email marketers who have an existing subscriber list or wanting to add email marketing to their business.
  • This course teaches strategies that can be used for online businesses, websites and offline brick and mortar small businesses.
  • You should take this course if you do not have a complete email marketing strategy that is bringing you closer to your goals.
Curriculum For This Course
62 Lectures
Course Introduction and Basic Email Marketing Information
6 Lectures 36:56

Email marketing is an evergreen digital marketing strategy. You aren't at the whim of a certain search engine or dependent on organic or paid traffic to convert into sales. Once you apply simple to use and understand strategies that we are going to teach, you'll be able to grow a steady, daily income with your email list. Let us show you how to use email marketing to profit with your list in any niche. Also get our best strategies to improve click-through rates, email opens, unsubscribes, profits and much, much more!

Preview 02:27

The IM Rebels
-the NEW school of internet marketing

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space.

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their trainings and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.

Why Rebels?

In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

So The Rebels aim to buck that trend. Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.

And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity.

It’s rare, to say the very least.

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…

The IM Rebels Are:

Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.

What Brought The Rebels Together?

It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans.

As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing.

When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.

Can The Rebels Help You?

Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes.

Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.”Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!”Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” Brian Gray

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences!

Thanks a million.

  • The IM Rebels
Preview 03:12

Overview of why your small business, offline or online, needs to implement an effective email marketing strategy. Learn how to build relationships with your subscribers, get them to love your emails and send highly targeted traffic to any offer or website.

Preview 06:59

You'll hear this time and time again; Email marketing is dead! We tend to disagree but find out why and let's examine the cold, hard facts.

Is Email Marketing Dead?

An email marketing auto-responder is the lifeblood and automation center piece of any digital marketing business. Learn the best email marketing auto-responders to use and why this is a crucial choice as not all auto-responders are created equal!

CRUCIAL TO SUCCESS: Making The Right Decision

Making sure we are on the same page with this common email marketing terminology to make sure you are familiar with as we will refer back to these terms throughout upcoming lectures.

Grow Your Vocabulary: The Most Common Email Marketing Terms
Writing Great Promo and Follow-up Emails
13 Lectures 01:22:25

Before you send a single email, define the purpose of your email marketing campaign. We review several models to help you narrow your focus and increase conversions.

Define Your Purpose, Reach Your Goals

How to properly organize your email marketing campaign for maximum subscriber engagement.

Organizing Your Email Marketing Campaign For Maximum Success

For a subscriber to buy from you or even open your emails and click links, they need to trust you. Trust is the number one reason people don't buy online. It's not price as many would think.

Plain and simple, if your subscribers don't trust you and you don't come off as credible, your list and email marketing efforts will be worthless.

Building credibility can be really simple if don't right and is well planned as we show.

How To Create Credibility With Your Subscribers

The ability to build rapport quickly with your email marketing subscribers is crucial to campaign success. Learn the two ways we build rapport and actively solicit feedback from our lists.

Hitting It Off With Your Subcriber's The Easy Way

Actually writing your emails and hitting send shouldn't be intimidating. You don't need to have tons of experience in writing or any at all really if you follow how we believe everyone should write their emails. If you are nervous like we both were when first starting, this should help bring back the confidence.

Finding Your Voice And Style Without Fear

Open rates is what it's all about and it starts with the subject line. You need to stand out from the over 25 emails per day each person receives. We share some easy to implement strategies to getting your emails opened.

Need To Increase Your Profits? Start Here First

Four right under your nose places to get inspiration for subject lines that will connect with your subscribers and get those coveted email opens.

4 Ways To Get Ideas And Inspiration For Subject Lines And Content

Four simple and effective copywriting style and design strategies we use in our emails. These tricks make your emails easy on the eyes and your subscribers will appreciate it.

The 4 Key Copywriting Style And Design Strategies To Keep People Reading

Sending Offers vs Sending Content emails is a long standing debate among email marketers. Finding the right mix is important to your profits and life of your subscribers. Each list has it's own personality so don't be afraid to test and be willing to switch to improve results.

Offers Vs Content: Can't They Just Get Along?

Learn the right mix of ingredients for great follow up and promotional emails.

Get Your Apron On: All The Ingredients Of A Great Email

Watch over my shoulder as I take you through writing a promotional email to an affiliate product leveraging the existing sales copy. This strategy is super simple to use and no copywriting chops needed.

Easy Sales Page Leverage Copy Strategy for Promo Emails

Free Smooth Hack To Instantly Make Your Emails More Engaging

22 pages of relationship building email series swipes that you can edit to fit your chosen niche and instantly create rapport, credibility and get sky high open rates and profits from your emails. 14 emails you can plug in right now to your auto-responder and profit from by just editing to fit your niche.

Relationship Building Email Series Swipes
22 pages

Lets see how much you recall about writing your emails

Writing Your Emails
2 questions
The Perfect Email Follow Up
11 Lectures 57:12

The THREE most important emails in your follow up campaign. These will help build your credibility, engagement and set your campaign up for success from Day 1. We've included sample emails in PDF form for you to download as well.

Don't Skip THIS: Your Four Most Important Emails

Here you will learn about a bunch of different power words that you should consider using in your email subject lines, and in your email content.

MUST USE: Email "Power-Words"- Immediately Improve Your Conversions

Downloadable file with lots of different power words for you to choose from to help improve your email marketing.

PRINT ME: List of Power-Words To Mix, Match And Put Your Emails Vitamins
2 pages

Follow up emails done right!

It's One Thing To Write an Email, Now Make Sure The Follow Up Will WORK

Crucial element of email marketing is having subscribers that want to receive emails from you and open them right away. Engagement = Higher open rates, learn how!

HOW TO: Plain and Simple...Open Rates Equal High Engagement

Ideally how long should your auto-responder follow up length be? Find out how to determine the right size for your business.

Balancing The See-Saw: Finding That Perfect Middle

Take a tour through a 15 day follow up series inside my auto-responder. See how I set it up and dive inside an email in the series. Practical tips to building your own follow up series.

Let's Walk Through A Live Email Follow Sequence...

Engage with your subscribers to build credibility and trust. This is a double whammy for another reason we reveal in the lecture.

Writing Feedback Emails That "Help You... Let Your Subscribers Help You" Got it?

Be A Not So Secret Santa: Sharing Goodwill With Bonus and Free Gift Emails

Stories are powerful ways to connect with subscribers. Use the Little Red Riding Hood formula to engage from day one.

Tell Them About Your Day: Stories That Hook Subscribers

Using stories in your emails really helps you connect with your subscribers. Use the "Be Like Mike" formula to build instant trust and authority, so your followers are keen to take your recommendations.

Engage For Long Term Profit With Simple Stories
Tips For Profiting From Your Email List
11 Lectures 01:20:53

Strategies we use to profit from our email marketing campaigns. A common marketing term is "The money is in the list," and it's true if you know how to do this properly.

Monetize Your Email Lists Like A Boss!

This is an easy trick to increase profits from every email you send. It's free to do and take five minutes to set up.

Follow Along And Do This In Under 10 Minutes NOW For Underground Email Profits

Building a sales funnel of your own or consistently higher priced affiliate products will enable you to reach new heights with your profits. We show you a simple structure for low priced, mid priced and high priced products in one funnel for maximum earning potential.

Put Your Hard Hat On! Let's Construct A Profitable Sales Funnel

Stick your campaigns goals and promote related products to your lists that help them solve their problem. Learn how to find them and finding routes into parallel markets and niches for more profits.

Get This Right To Laser Target Your Highest Profit Pools

You went through the hard word of driving subscriber to your list, now you want as many of these subscribers as possible to read your emails and take action. They can't do that if your emails are going into their SPAM folder or worse, not even making that far. We review our top strategies to getting your emails to land in the INBOX.

SPAM Folders Suck, Make Your Emails Hit The Inbox

Download this PDF file filled with email spam words to avoid in your email copy. The more of these words that you have, the higher chance your email will be delivered to the subscribers SPAM folder and not their INBOX. Even better if you have ZERO spam words if you can avoid it. If you do use them, use them sparingly and not in every email.

PRINT ME! Watch Out For These SPAM Trigger Bombs
6 pages

This is a classic debate among email marketers and we will show you the most effective options depending on the type of email campaign you are running. This is the number one mistake among beginner email marketers is not properly mailing on schedule.

The Great DEBATE: How Often To Mail Your List? Don't Be Afraid...

Learn the metrics we look at to determine how successful our email marketing campaigns actually are. You'll be able to follow along looking at your own auto-responder dashboard and be a pro at analyzing the data and making changes on the fly to your campaigns after this lecture.

Track It And Rack It: How To Analyze Campaigns For Profits

Three easy methods to more profit when sending promotion emails by knowing when and how to properly re-mail your subscribers.

Nicely Squeezed: The Unintrusive And Under The Radar Method To More Commissions

In this lecture you'll learn how to see specific information about the people on your list and your website visitors. This will help you understand your audience better, and enable you to create content that is tailored to their interests and style. You'll also learn how to set up retargeting codes to retarget your audiences with ads.

How To See The Analytics Of Your Visitors Plus How To Retarget Them

In the previous lecture you learned how to get insights on ALL of your website visitor and all the people who saw you landing page. This lecture is about how you can get insights on all the people who are already on your email list, and how to see all insights on the people who sign up to your email list in the future. Both ways are easy to do and completely free.

Getting Valuable Data About Your Email List
How To Grow Your Email List
13 Lectures 01:39:42

Having an impressive lead capture page is an important part of growing your list.  In this lecture we'll take an close look at the best options out there, and the pros and cons of each one.  

How To Build Beautiful Lead Capture Forms

How to grow your email list using squeeze pages to collect new subscribers.

The Method We Use Everyday To Constantly Feed Our Email Lists

Lead magnets are usually used to give away in exchange for a visitors email address. There are several formats and styles that can be created easily. You can also use lead magnets for high quality email marketing content like we do! Make sure you download the resource of 101 lead magnet ideas and put to immediate use!

Lead Magnet Brainstorm Ideas

If you are in the internet marketing or make money online niches, this is a very effective method of leveraging the traffic you already have coming into your funnels and on your email lists to trade for multiples of FREE subscribers. This is how people grow their list so fast.

Leveraging Your Traffic To New Heights

No matter what niche your email marketing list is in, you can use this traffic source to get laser targeted visitors to your opt-in pages. Easy to build name and brand recognition being active on these sites and leverage them for more subscribers and list profits.

Laser Targeted Subscribers In Any NICHE

Use this method for free traffic generation in any niche. Builds over time for evergreen, targetted visitors and subscribers.

They Got Questions...You Got Answers! Building Authority & Subscribers Together

This is one of the time-tested methods for building a list and how many get their start combined with growing an authority website. If you are going to be creating content and also want to share it with your email list as you should, this method is one that everyone SHOULD have as part of their overall email marketing strategy.

Long-Term & Evergreen: Only Serious Emails Marketers Need Apply

This is a favorite traffic source of marketer's in ANY niche and for good reason. You can drill down and find the exact audience that will engage and actively look for your content in their inbox. Learn how we use this platform to grow our subscriber base and email marketing profits.

Our Favorite Low Budget, Hyper Targeted...Traffic Method

Making routine maintenance of your email auto-responder a monthly event to improve delivery rates, open rates and click through rates. This will also save you a bunch of money on your monthly bill just like Geico does with auto-insurance. Apply these maintenance tips today!

IMPORTANT REMINDER: Time For Their Appointment And Tune-Up

It has happened to the best of us...your email list open rates and click through rates take a nose dive. Don't freak out yet as there are some concrete actions you can take to breathe new life into your list and get back the lost engagement and activity.

Seven Under The Radar Methods To Revive A Dead Or Dying Email List

It's happened to the best of us...your email subscribers aren't clicking your links or worse, not even opening your emails. Learn our seven proven methods to revive a dead email marketing list.

Never Give Up Hope: Revive A Dead Email Marketing List
4 pages

Common mistakes we see marketers making with their email marketing campaigns. Learn how to avoid them and improve your effectiveness and profits.

Don't Say We Didn't Warn You So... Avoid These Email Marketing MISTAKES

Use swipes provided by product vendors in a UNIQUE way to effortlessly create promo messages that stand out in the inbox. Get more opens, clicks and sales using this copy & paste trick to come up with winning promo messages.

Leverage DFY Email Swipes For Maximum Profits
Email Marketing Course Updates
1 Lecture 00:15
Mind Map of a Profitable Email Marketing Funnel
Congrats! You've completed the training.
1 Lecture 01:24

Congrats, you have made it through the course! We really hope you have found this email marketing campaign training actionable and you will apply the methods and strategies taught to your own campaigns. Check back often as we continue to grow the course weekly and will be adding bonus software and material.

Conclusion: What To Do Now...Plus More To Come
Live Q & A
5 Lectures 01:18:22

We do live Q&A sessions regularly. If you have a question or something you'd like us to cover, then just leave a comment in the course with your question and we'll answer it in our live Q&A.

Live Q & A #1 - Copywriting Strategies - Part 1 of 3

We do live Q&A sessions regularly. If you have a question or something you'd like us to cover, then just leave a comment in the course with your question and we'll answer it in our live Q&A.

Live Q & A #1 - Copywriting Strategies - Part 2 of 3

We do live Q&A sessions regularly. If you have a question or something you'd like us to cover, then just leave a comment in the course with your question and we'll answer it in our live Q&A.

Live Q & A #1 - Copywriting Strategies - Part 3 of 3

Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.

Live Q & A #2 - Email Marketing Strategies - Part 1 of 2

Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.

Live Q & A #2 - Email Marketing Strategies - Part 2 of 2
Bonuses and Resources
1 Lecture 03:40

Check out all of the bonus content, discounts and resources we have put together for you.

DON'T MISS: Bonus Resources
About the Instructor
Brian Gray
4.5 Average rating
710 Reviews
7,098 Students
19 Courses
Digital Marketer and Entrepreneur

I love digital marketing and everything that comes with it.  

 I'm partner of a successful digital marketing agency and I've done work for  EU, UN, World Vision, Hennessy, Vespa, Corona Extra, Krispy Kreme, Canon and Hyundai (just to name a few).

I was in the education sector for over 13 years, and I loved it, but then transitioned into digital marketing and eCommerce (more freedom when you work online). I realized I didn't want to give up teaching, so I decided to teach online. 

So, you've come to the right place if you want to learn:

 Facebook Marketing

How to Set up a Profitable Online Sales Funnel

 How to Increase Traffic and Conversions

How to Set up a Social Media Marketing Agency (from home)

How to Use Retargeting and Remarketing to Increase Conversions

How to Do YouTube Paid Advertising

How to Create Facebook Apps For Clients (or your own business)

All courses have a 30 Day Money Back Guarantee, so it means no risk to you.  

The Life of Brian

It's a pretty long and crazy story, but since brevity is the soul of wit, I will be brief. I'm from the US, but I've lived most of my life overseas. I've lived in Chad, Kenya, France, Japan, Guam, China, Thailand, Cambodia and Armenia.  I love traveling, learning, exploring, teaching, reading, writing, philosophy, philanthropy, snowboarding, tennis, chess, soccer, all beach/water sports, music and family & friends (that is a very abbreviated list).  I work from home which means I get to spend more time with my wife and son, and I get to blast heavy metal all day.  It's a great life. 

Mark Tandan
4.5 Average rating
230 Reviews
4,243 Students
13 Courses
Copywriter And Conversion Specialist

I've had the pleasure and good fortune to provide copywriting services to numerous businesses and online marketers.

I truly enjoy creating top converting sales copy for creators of softwares and digital information products ... as well as providing email copy for clients in a range of niches.

Many of my clients have combined my services with their superior products to create multiple 6 figure launches.

Brian Gray and I co-instruct numerous courses here based on what's 'actually' working in digital marketing.