Email Marketing Made Simple
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Email Marketing Made Simple

Learn the Basics & Fundamentals and Advanced Techniques of Email Marketing
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by Ronnie Rokk Smith
Last updated 3/2017
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Current price: $10 Original price: $75 Discount: 87% off
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  • 2.5 hours on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • At the end of the course you will have a full understanding of the basics and fundamentals as well as advanced techniques of Email Marketing as well as a few tools to help you along the way.
View Curriculum
  • This is an Email Marketing Course that walks though all the basics and fundamentals of Email Marketing as well as advanced techniques.
  • Students do not need to know anything about Email Marketing. You will start as a beginner and work your way up.

Email Marketing Made Simple

This course will give you an overview of the Basics and Fundamentals as well at professional aspects of Email Marketing in today standards.

If you are thinking of starting a business online, you will soon learn that email marketing is one of the most essentials things you need to learn and utilize to become successful.

Email Marketing will always be the backbone of any business.

Without a list, most businesses are dead in the water. So it's imperative that you learn the skill the right way the first time before you begin your quest for Email Marketing greatness.

Together we will go through all of the elements that make up the entire process such as:

  • Basics & Fundamentals
  • Structure & Deliverability
  • Writing Email Campaigns

This course is divided into 3 Modules so that you can start with the Basics and work your way up into the more advanced sections.

I hope you enjoy the course and I'll look forward to seeing you in the class.

Happy Learning :)

- Ronnie Rokk Smith - Certified Email Marketing Specialist

Who is the target audience?
  • Email Marketing Newbies and advanced marketers that want to learn Email Marketing.
  • Students that want to learn how to do Email Marketing effectively.
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Curriculum For This Course
25 Lectures
1 Lecture 00:38

In this welcome video you get to know a little bit about my background before we dive into this course on the Basics & Fundamentals of Email Marketing together.

Preview 00:38
Subject Titles & Open Rates
5 Lectures 25:26

In this video we will go over how to properly use Subject Titles in your email marketing. I will go over a case study I did on short subject lines v/s long subject lines and I will show you a tool I use to get character length accuracy. You can also download the "line tool" text doc below.

After this lesson you will know:

  • Proper character length for subject lines
  • Which character length is better to use
  • How to use a tool to make sure your character length is correct
Preview 03:53

In this video we will go over the body formatting in Email Copy that is recommended by all professionals. You can also download the resources file that includes my line tool and special sentence.

After this video you will know:

  • The proper length to format your text in your email copy
  • Use my special sentence to make sure the proper character length is being used

Preview 07:00

In this video we will go over spacing tips and fonts & sizes to use in your email copy writing.

After this video you will know:

  • Using punchy short sentences and short paragraphs
  • Double & triple spacing techniques
  • What is the best font to use
  • What is the best size of the font to use
Spacing Tips

In this video we will go over a simple 3 step process to setting up an email campaign. This will be a general overview of what you need in place to have it set up properly. My courses are on different sites, but all the things I talk about can be found in the resources, under each video, such as the Marketing Tools PDF in this one.

After this video you will know:

  • How to set up a campaign in 3 steps
  • What are all the elements you need to have a successful campaign in order
  • Importance of testing things
3 Step Campaign Set Up

in this video we will go over Lead Magnets and some sources you will want to utilize to help build your email list. We will also go over the basic structure set up and the page constructions you would want to use for best possible results.

After this video you will know:

  • How to structure your pages in your funnel for optimal functionality
  • Advertising sources to utilize
  • My techniques in finding out if your subscribers are buyers or freebie seekers.
Lead Magnets

Here's a short quiz to test your new found knowledge on the basics & fundamentals of email marketing of Module 1.

Module 1 Quiz
5 questions
Module 2 Intro
1 Lecture 00:35

This free bonus section is from my "Module 2" of Email Marketing Made Simple. If you liked this bonus you will most surely love the entire course of Email Marketing Made Simple Module 2 :)

Preview 00:35
5 Myths of Email Marketing
1 Lecture 04:44

Together we're going to go over the Top 5 Myths of Email Marketing in this whiteboard presentation. So if you had anything questions on email marketing this should clear up a few things on your list.

5 Myths of Email Marketing
4 Types of Headlines
1 Lecture 03:38

In this whiteboard presentation, we will go over the 4 Types of Subject Headlines and I'll give you a few examples of each on how you can use them.

4 Types of Headlines
4 Reasons Why People Buy
1 Lecture 03:35

In this whiteboard presentation we will go over the 4 main reason why people buy stuff so that you can use this to your advantage when you create an email campaign for your products or affiliate offers.

4 Reasons Why People Buy
5 Types of Campaigns
1 Lecture 05:57

In this whiteboard presentation we're gonna go over the 5 Types of Email Campaigns so you can learn the basic phases of campaigns that you would send out to your prospects and customers.

5 Types of Campaigns
Customer Journey Progressions
1 Lecture 05:40

In this whiteboard presentation you will learn the concepts of how to take your prospects and turn them into buyers and then move them up the value ladder to higher ticket items in your business.

Customer Journey Progressions
Calendar Promo Scheduling
1 Lecture 06:20

In this whiteboard presentation you will learn how to use your calendar to schedule your offers and your products to your prospects and buyers in the most efficient manner. This not only helps schedule your revenue but also helps as to not over lap products, so your list won't get bombarded buy too many offers within that month causing them to start to unsubscribe.

Calendar Promo Scheduling
Optimizing Open & Click Rates
1 Lecture 06:47

In this power point presentation we are going to dive deep into how to get more opens and click through rates from your emails.

Optimizing Open & Click Rates
5 More Sections
About the Instructor
Ronnie Rokk Smith
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4 Students
1 Course
Certified Digital Marketer

I’ve been doing general Marketing for 20+ plus years now…

I’ve studied under marketing greats, such as Frank Kern, Jay White, Russell Brunson, Ryan Deiss, Michael Rassmussen, Jeff Walker, Dan Kennedy, Sean Mize, Paul Nicholls, Todd Gross, Brett Rutecky, Mike Thomas (Mike from Maine) just to name a few.

I'm also Certified by Digital Marketer HQ in Marketing as:

- Email Marketing Mastery
- Content Marketing Mastery
- Conversion Funnel Mastery
- Content Marketing Mastery
- Social & Community Mastery
- Search Marketing Mastery

Marketing and helping people is my passion and I love what I do.