Email Marketing Made Easy For Beginners
4.2 (346 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,298 students enrolled
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Email Marketing Made Easy For Beginners

Learn The Basics of Creating Effective Email Marketing Campaigns That Make Your Business More Successful
4.2 (346 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,298 students enrolled
Last updated 8/2016
English
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a Effective Lead Magnet
  • Understand the basics of email marketing
  • Use email broadcasts and email autoresponders appropriately
  • Write better emails to businesses and consumers
  • Understand the importance of content upgrades and categorical opt-ins
View Curriculum
Requirements
  • Though not required, having knowledge of email platforms is helpful.
  • Having knowledge of basic Microsoft Office products or something comparable will also be helpful
Description

Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.   However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this cour covers the basics of.

Who should take this course?

This course is for internet marketers, bloggers, or small business owners who want to use email marketing to grow their business.  It doesn't matter if you've done email marketing in the past, or if you've never used a email marketing platform before, this course will help you understand everything you need to know.

This course covers:

  • Launching your first email campaign
  • Getting started with email marketing
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Growing your email list to increase revenue potential

What is this course about?

The core focus of this course is to help you understand the basics of email marketing.  The secondary focus is to get you to create your own effective email opt-in lead magnet.

What kind of materials are included in this course?

This course has two types of learning materials:

First. are videos that explain general concepts and use animations and call-outs to illustrate key concepts.

Second, are screen recording videos that show you me completing a task in real-time so that you can follow along.

There is also a nice exercise in the beginning with a worksheet to help you create an opt-in lead magnet for your own website.

Why take this course?

This course is completely free and helps you understand the basics of email marketing.  Email marketing is a HUGE part of online business and if you want to be successful, you need knowledge to make it happen.

Who is the target audience?
  • This email marketing course is ideal for those who are new to email marketing and want a free option to better understand the basics before diving in. This course is not good for seasoned email marketing veterans who understand the value of email marketing already.
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Curriculum For This Course
16 Lectures
01:11:53
+
Introduction to Email Marketing
5 Lectures 26:37
Introduction to the Course
04:02

The importance of email marketing
06:37

What is an Email List and Email opt-In lead magnet?
03:07

How email marketing improves businesses
07:12

The different types of email marketing
05:39
+
Let's Create an Opt-In Lead Magnet
2 Lectures 07:46
Creating your first lead magnet
07:42

WORKSHEET: Lead Magnet Creation
00:04
+
Email Marketing Platform Basics
3 Lectures 15:02
Different ways to use email broadcasts
06:54

Different ways to use email autoresponder
07:25

Recommended Email Marketing Platforms
00:43
+
Writing a Great Email
2 Lectures 15:38
Writing Business to Consumer Emails
07:49

Writing Business to Business Emails
07:49
+
Growing Your Email List
4 Lectures 06:54
The importance of content upgrades
03:09

Categorical Optins can make a big difference
02:25

Is This The End?
00:50

Let's Keep Going!
00:30
About the Instructor
Prof. Ron Stefanski
4.2 Average rating
918 Reviews
25,235 Students
6 Courses
College Professor, Marketer, and Internet Entrepreneur

Hey everyone, thanks for stopping by!  10,000 students strong and still growing!

My name is Professor Ron and I have over eight years of professional experience in Internet Marketing across varying industries.

I'm a true internet entrepreneur and the owner of a portfolio of websites.  The main one being One Hour Professor which you can access in the link above. I'm employed part-time as an adjunct college professor at three different colleges across the United States.

I've earned my MBA from Benedictine University located in Lisle, IL. 

You can learn more about my professional experience by visiting my Linkedin profile or his website.