Email Marketing Mastery: Make More Sales By Sending Emails
3.8 (105 ratings)
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Email Marketing Mastery: Make More Sales By Sending Emails

Learn the counter-intuitive principles you can use to build an email following and grow your sales
3.8 (105 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,919 students enrolled
Created by Brandon Hakim
Last updated 4/2016
English [Auto-generated]
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build Powerful Relationships Through Email to Make More Sales
  • Use Direct Response Marketing Instead of Just Brand Building
  • Create Your First Email Account
View Curriculum
  • Nothing needed prior to taking the course (will walk you through getting your email account inside)

We all want to build something BIG.

But if you're not building an email list and building a relationship with that list, you're without a doubt leaving followers, and money, on the table.


Because email is the most powerful marketing tool available to us today -- so powerful even that Toby Fallsgraff who was Obama's 2012 email director gave a talk on "How the right email fundraising strategy helped win an election". That's not an understatement considering the fact that they raised over $690 million through email alone.

But you don't have to be running for office to use it's power. Whether you have a small restaurant, an online business or a non-profit, email marketing is your key to growth and success.

If you're looking for an in depth look at every aspect of email marketing, this isn't the course for you yet (because there are a lot of lectures yet to come). But if you want to learn the key principles to email success and how to get started, this is your course. Inside you'll learn:

1. The difference between BRAND BUILDING and DIRECT-RESPONSE MARKETING -- and why you NEED direct response

2. Why email marketing is all about relationships (and not selling)

3. The V+F+I+SR Relationship Formula to build powerful relationships through email

4. How to set up your email marketing service and build your first list

And much more...

In fact, there are 6 full sections that will be added to the course in the weeks and months to come. And as a student, you get lifetime access to all of it when it's released.

And as in all my courses, my goal is to challenge conventional wisdom and share with you a new way of looking at something important. This course is no different.

To enroll, just click the "Take This Course" button.

I'll talk to you soon.


Who is the target audience?
  • Anyone who wants to get started with email marketing
  • Anyone who has already started with email marketing but hasn't yet been able to build relationships through email to make more sales
  • This course is NOT for you if you've been doing email for years with good success
Students Who Viewed This Course Also Viewed
Curriculum For This Course
43 Lectures
Email Marketing In A Nutshell...It's NOT What You Think
3 Lectures 08:43

In this lecture, we'll talk about the difference between brand building and direct response marketing, and why unless you have a huge brand like Apple or Coke, you need to focus on direct response. Email is one powerful form of direct response marketing.

Preview 03:45

In this lecture, we'll talk about why you should always be building your email list -- whether you're giving a live talk or making a post on Facebook. List building is the heart beat of your business.

Preview 01:53

Henry Ford once said that you can't chase profit directly. Profit is a result. The same goes with email success. You can't chase sales through email directly. It's a result.

Preview 03:05
The V+F+I+SR Relationship Formula
5 Lectures 13:32

In this lecture, we'll talk about the first critical piece of building relationships through email -- Value. We'll talk about what it is and how to provide it.

Preview 01:46

In this lecture, we'll talk about the second piece of successfully building relationships through email -- Friendship -- and how to build friendship through email.


In this lecture, we'll talk about the third piece of successfully building relationships through email -- Interaction.


If people know nothing about you, they can't relate to you. In this lecture we'll talk about revealing things about yourself through email to build better relationships and make more sales.


So far we've talked about building relationships through email. But does that mean you don't sell?

It actually means you sell even more. We'll talk about why in this lecture.

Does This Mean I Don't Sell?
Building Your Email Marketing Account
5 Lectures 14:58

If you don't have an email marketing service already, here is how to get one.

Signing Up

In this lecture, we'll talk about making your first email list.

Making Your First Email List

If you want to transfer old subscribers to a new email service provider like I did, we'll talk about doing it in this email.

Transferring Subscribers

Sending Emails

Creating Automated Emails
The Keys To Building A Huge Email List
3 Lectures 10:55

This is the key to getting email addresses, regardless of what industry you're in or what you're selling.

The Email Getting Formula

Take the advice of legendary marketer Gary Halbert, and get much better results with email.

Getting 10x The Results with the Email Getting Formula

The key to building your email list quickly.

Building Your Email List Quickly
Getting Email Addresses Online
4 Lectures 16:24

In this lecture, you'll learn how to make your email signup forms to start getting email addresses.

Making A Signup Form

By limiting options, you get a better response -- and more people following you online

Squeeze Pages

Walkthrough Of Making A Squeeze Page

Here are two more ways to get email addresses online.

Splash Pages and Pop Ups
Getting Email Addresses In A Physical Business
2 Lectures 05:35

If you have a physical business, here's how to collect email addresses.

'Physical' Signup Forms

Here's a trick you can use to get an even better response with your email marketing in your physical business.

My Secret Trick For Physical Businesses
Writing Great Emails
4 Lectures 11:21

A few simple rules to keep in mind whenever you want to send an email.

Some Email Rules To Keep In Mind

There are three categories of great subject lines. Make sure all of yours fall into at least one of them.

Writing Great Subject Lines

The two things you can do to become great at writing emails.

Writing Great Emails

Use these four psychological elements to make more sales.

Psychological Elements That Sell
Some Email Templates
3 Lectures 06:58

Here are some ideas for what you can include in your welcome email.

Welcome Email

Here's a great email to learn more about your email community and find out what to offer.

'Can You Do Me A Favor?' Email

Here is what you can send on someone's birthday to create goodwill and make more sales

Birthday Email
3 Lectures 07:45

It's not about single emails. To get big results, you need to think how multiple emails will fit together.

Think In Terms of Sequences

Here's an example of a successful email sequence.

The CCPC Sequence

Here's another example of an email sequence.

Another Powerful Sequence
More Advanced Aweber Tricks
5 Lectures 09:27
Take Advantage Of Support

Split Testing


Campaign Sharing

Be Careful With This When Adding New Followup Messages
2 More Sections
About the Instructor
Brandon Hakim
4.3 Average rating
6,991 Reviews
70,518 Students
11 Courses
Founder of

I'm On A Quest To Give You The Education You'll Never Get In School.

The things that the world's highest achievers spent their entire lives discovering, that no professor or teacher will ever tell you.

Because when I was in college, I was mad. I’d just read a book and everything inside was the opposite of what I was learning in all my classes.

So I ran into the dean’s office and said "I'm literally learning more from the books I get on Amazon for five bucks than these classes that cost thousands of dollars each!"

And all she had to tell me is...they're working on it!

So when I walked out that day, I swore I’d teach myself the things I should have learned in school. And I started reading LOTS of books….now over a thousand on everything from meditation to making money. And I realized ONE BIG THING…

Everyone who’s excelled in any area of life knew things we’re never taught in school.

They were Insiders.

They discovered the truth about finding their purpose and creating a perfect vision to work towards. Or about motivation and productivity, financial freedom, having authentic relationships, changing the world, persuading people, learning incredibly quickly or celebrating their hundredth birthday still in perfect health.

Meanwhile in college we didn’t learn any of this stuff. Instead we’re forced to pay tens or hundreds of thousands of dollars to memorize facts so we could write them on a piece of paper.

So if you want to live a life miles beyond the “regular” life, you'll have to learn less from a classroom, and more from the people who have actually gotten the things you want.

And my goal on Udemy is to share with you how you can also Become A Learning Machine and to condense tens of thousands of pages of reading in different subjects to help you become way more productive and make a lasting impact on the world.