Email Marketing Mastery: Make More Sales By Sending Emails

Learn the counter-intuitive principles you can use to build an email following and grow your sales
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  • Lectures 43
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

We all want to build something BIG.

But if you're not building an email list and building a relationship with that list, you're without a doubt leaving followers, and money, on the table.

Why?

Because email is the most powerful marketing tool available to us today -- so powerful even that Toby Fallsgraff who was Obama's 2012 email director gave a talk on "How the right email fundraising strategy helped win an election". That's not an understatement considering the fact that they raised over $690 million through email alone.

But you don't have to be running for office to use it's power. Whether you have a small restaurant, an online business or a non-profit, email marketing is your key to growth and success.

If you're looking for an in depth look at every aspect of email marketing, this isn't the course for you yet (because there are a lot of lectures yet to come). But if you want to learn the key principles to email success and how to get started, this is your course. Inside you'll learn:

1. The difference between BRAND BUILDING and DIRECT-RESPONSE MARKETING -- and why you NEED direct response

2. Why email marketing is all about relationships (and not selling)

3. The V+F+I+SR Relationship Formula to build powerful relationships through email

4. How to set up your email marketing service and build your first list

And much more...

In fact, there are 6 full sections that will be added to the course in the weeks and months to come. And as a student, you get lifetime access to all of it when it's released.

And as in all my courses, my goal is to challenge conventional wisdom and share with you a new way of looking at something important. This course is no different.

To enroll, just click the "Take This Course" button.

I'll talk to you soon.

Brandon

What are the requirements?

  • Nothing needed prior to taking the course (will walk you through getting your email account inside)

What am I going to get from this course?

  • Build Powerful Relationships Through Email to Make More Sales
  • Use Direct Response Marketing Instead of Just Brand Building
  • Create Your First Email Account

What is the target audience?

  • Anyone who wants to get started with email marketing
  • Anyone who has already started with email marketing but hasn't yet been able to build relationships through email to make more sales
  • This course is NOT for you if you've been doing email for years with good success

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Email Marketing In A Nutshell...It's NOT What You Think
03:45

In this lecture, we'll talk about the difference between brand building and direct response marketing, and why unless you have a huge brand like Apple or Coke, you need to focus on direct response. Email is one powerful form of direct response marketing.

01:53

In this lecture, we'll talk about why you should always be building your email list -- whether you're giving a live talk or making a post on Facebook. List building is the heart beat of your business.

03:05

Henry Ford once said that you can't chase profit directly. Profit is a result. The same goes with email success. You can't chase sales through email directly. It's a result.

Section 2: The V+F+I+SR Relationship Formula
01:46

In this lecture, we'll talk about the first critical piece of building relationships through email -- Value. We'll talk about what it is and how to provide it.

03:00

In this lecture, we'll talk about the second piece of successfully building relationships through email -- Friendship -- and how to build friendship through email.

02:14

In this lecture, we'll talk about the third piece of successfully building relationships through email -- Interaction.

02:55

If people know nothing about you, they can't relate to you. In this lecture we'll talk about revealing things about yourself through email to build better relationships and make more sales.

03:37

So far we've talked about building relationships through email. But does that mean you don't sell?

It actually means you sell even more. We'll talk about why in this lecture.

Section 3: Building Your Email Marketing Account
01:52

If you don't have an email marketing service already, here is how to get one.

02:41

In this lecture, we'll talk about making your first email list.

01:51

If you want to transfer old subscribers to a new email service provider like I did, we'll talk about doing it in this email.

Sending Emails
04:00
Creating Automated Emails
04:34
Section 4: The Keys To Building A Huge Email List
03:11

This is the key to getting email addresses, regardless of what industry you're in or what you're selling.

04:50

Take the advice of legendary marketer Gary Halbert, and get much better results with email.

02:54

The key to building your email list quickly.

Section 5: Getting Email Addresses Online
05:04

In this lecture, you'll learn how to make your email signup forms to start getting email addresses.

05:05

By limiting options, you get a better response -- and more people following you online

Walkthrough Of Making A Squeeze Page
03:27
02:48

Here are two more ways to get email addresses online.

Section 6: Getting Email Addresses In A Physical Business
03:39

If you have a physical business, here's how to collect email addresses.

01:56

Here's a trick you can use to get an even better response with your email marketing in your physical business.

Section 7: Writing Great Emails
01:56

A few simple rules to keep in mind whenever you want to send an email.

01:40

There are three categories of great subject lines. Make sure all of yours fall into at least one of them.

02:23

The two things you can do to become great at writing emails.

05:22

Use these four psychological elements to make more sales.

Section 8: Some Email Templates
03:02

Here are some ideas for what you can include in your welcome email.

02:19

Here's a great email to learn more about your email community and find out what to offer.

01:37

Here is what you can send on someone's birthday to create goodwill and make more sales

Section 9: Sequences
02:03

It's not about single emails. To get big results, you need to think how multiple emails will fit together.

02:58

Here's an example of a successful email sequence.

02:44

Here's another example of an email sequence.

Section 10: More Advanced Aweber Tricks
Take Advantage Of Support
01:20
Split Testing
01:56
Segmenting
04:06
Campaign Sharing
01:07
Be Careful With This When Adding New Followup Messages
00:58
Section 11: Final Thoughts (for now)...
03:34

There's a lot more coming in this course in the weeks and months to come. And as a student, you get lifetime access to all of it. But in the meantime, here's everything we've covered so far.

Section 12: Bonus: Life-Changing Ideas From Amazing Books
Insider School Inner Circle
00:44
The Key To Good Marketing
Article
A Lesson From Henry Ford
Article
January's Recommended Reading
Article
My Favorite Books From February
Article

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Instructor Biography

Brandon Hakim, Founder of InsiderSchool.com

I'm On A Quest To Give You The Education You'll Never Get In School.

The things that the world's highest achievers spent their entire lives discovering, that no professor or teacher will ever tell you.

Because when I was in college, I was mad. I’d just read a book and everything inside was the opposite of what I was learning in all my classes.

So I ran into the dean’s office and said "I'm literally learning more from the books I get on Amazon for five bucks than these classes that cost thousands of dollars each!"

And all she had to tell me is...they're working on it!

So when I walked out that day, I swore I’d teach myself the things I should have learned in school. And I started reading LOTS of books….now over a thousand on everything from meditation to making money. And I realized ONE BIG THING…

Everyone who’s excelled in any area of life knew things we’re never taught in school.

They were Insiders.

They discovered the truth about finding their purpose and creating a perfect vision to work towards. Or about motivation and productivity, financial freedom, having authentic relationships, changing the world, persuading people, learning incredibly quickly or celebrating their hundredth birthday still in perfect health.

Meanwhile in college we didn’t learn any of this stuff. Instead we’re forced to pay tens or hundreds of thousands of dollars to memorize facts so we could write them on a piece of paper.

So if you want to live a life miles beyond the “regular” life, you'll have to learn less from a classroom, and more from the people who have actually gotten the things you want.

And my goal on Udemy is to share with you how you can also Become A Learning Machine and to condense tens of thousands of pages of reading in different subjects to help you become way more productive and make a lasting impact on the world.

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