Email Marketing Deliverability 2017
3.2 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
462 students enrolled
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Email Marketing Deliverability 2017

The complete email marketing deliverability guide for 2017
3.2 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
462 students enrolled
Created by Mitrache Adrian
Last updated 1/2015
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 33 mins on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Warm up IP's
  • Improve sender score
  • Send emails in inbox
View Curriculum
Requirements
  • There are no requirements - Everything you need is presented in this course
Description

Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior.

You will learn :

  • How to avoid Junk/Spam folder
  • How to increase your sending volume
  • How to inbox
  • How to clean your lists
  • How to keep subscribers engaged

I designed the course from the ground up so it's easy to implement everything you're learning as you go...

Inside this fast-paced, fun, instantly-accessible training program, we’re going to quickly sweep away all the confusion, insecurities, and frustration you’ve felt in the past about Email Deliverability

Who is the target audience?
  • New email marketer
  • Advanced email marketers
  • Email marketing passionates
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Curriculum For This Course
Expand All 24 Lectures Collapse All 24 Lectures 39:29
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Introduction
1 Lecture 02:05

Introduction in the wonderful sphere of email deliverability.

Preview 02:05
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Onboarding for success
5 Lectures 07:27

Arguably the most important part of any email marketing campaign is the onboarding series. Here you can download the whole course support.

Preview 01:18

Get started to learn how easy is to master the email deliverability.

Preview 01:17

How to avoid mistakes during the IP warm-up.

Preview 01:22

Let's test your attention for the IP warm-up sessions.

IP warm-up Quiz
3 questions

Learn how to become a legitimate sender.

Preview 01:38

Get information about your subscribers list directly from the ISPs (Keep your lists clean)

Preview 01:52
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Email acquisition best practices
4 Lectures 06:10

4 quick tips
00:29

Keep your users engaged.

Tread carefully with new email sign-ups
01:12

Find out why inactive addresses still matter.

Why long term inactive addresses still matter
03:13
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Secrets to new subscriber engagement
4 Lectures 06:56
Overview
01:16

Defining engagement
01:30

How to approach inactivity
02:38

How to create a strategy plan.

Create a plan for re-engagement
01:32
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Need-to-know deliverability metrics
4 Lectures 05:49
Overview
01:38

Breaking down bounce rates
01:50

Explaining spam complaints and traps
01:18

Microsoft SNDS and Return Path Sender Score
01:03

Deliverability Quiz
2 questions
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What the Gmail changes really mean
1 Lecture 03:45
All about Gmail
03:45
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Understanding international deliverability
2 Lectures 00:51
Global Deliverability
4 pages

Conclusion
00:51
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Email Marketing Best Practices and Strategies
3 Lectures 00:20
Email Marketing Best Practices - Do and Don't
1 page

6 Steps to Effective Email
1 page

Find any person's email with Email Permutator
00:20
About the Instructor
Mitrache Adrian
2.9 Average rating
9 Reviews
505 Students
2 Courses
Senior Email Marketing Manager

I am an Senior Email Marketing Manager with more than 6 years experience in Email Marketing, E-commerce and Saas, focusing on conversion and retention programs.

I can teach everything related to my field of work, such as: deliverability, interpreting bounces, ip reputation, feedback loops, building campaigns and stay up to date with trends in the field, loyalty programs, conversion program, marketing automation, strategy flows, static vs dynamic content, advanced segmentation, email orchestration, and so many more.

I am ROI driven and keen to increase the KPI's for the channels that i own.

When I'm not working, I enjoy cooking with my girlfriend, reading Tech magazines and going out with my friends