Email Marketing Deliverability 2016

The complete email marketing deliverability guide for 2016
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  • Lectures 24
  • Length 39 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior.

You will learn :

  • How to avoid Junk/Spam folder
  • How to increase your sending volume
  • How to inbox
  • How to clean your lists
  • How to keep subscribers engaged

I designed the course from the ground up so it's easy to implement everything you're learning as you go...

Inside this fast-paced, fun, instantly-accessible training program, we’re going to quickly sweep away all the confusion, insecurities, and frustration you’ve felt in the past about Email Deliverability

Course update 7th Jan 2015: Section 8 will be updated on a regular bases!

What are the requirements?

  • There are no requirements - Everything you need is presented in this course

What am I going to get from this course?

  • Warm up IP's
  • Improve sender score
  • Send emails in inbox

What is the target audience?

  • New email marketer
  • Advanced email marketers
  • Email marketing passionates

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
02:05

Introduction in the wonderful sphere of email deliverability.

Section 2: Onboarding for success
01:18

Arguably the most important part of any email marketing campaign is the onboarding series. Here you can download the whole course support.

01:17

Get started to learn how easy is to master the email deliverability.

01:22

How to avoid mistakes during the IP warm-up.

3 questions

Let's test your attention for the IP warm-up sessions.

01:38

Learn how to become a legitimate sender.

01:52

Get information about your subscribers list directly from the ISPs (Keep your lists clean)

Section 3: Email acquisition best practices
Overview
Preview
01:16
4 quick tips
00:29
01:12

Keep your users engaged.

03:13

Find out why inactive addresses still matter.

Section 4: Secrets to new subscriber engagement
Overview
01:16
Defining engagement
01:30
How to approach inactivity
02:38
01:32

How to create a strategy plan.

Section 5: Need-to-know deliverability metrics
Overview
01:38
Breaking down bounce rates
01:50
Explaining spam complaints and traps
01:18
Microsoft SNDS and Return Path Sender Score
01:03
Deliverability Quiz
2 questions
Section 6: What the Gmail changes really mean
All about Gmail
03:45
Section 7: Understanding international deliverability
Global Deliverability
4 pages
Conclusion
00:51
Section 8: Email Marketing Best Practices and Strategies
Email Marketing Best Practices - Do and Don't
1 page
6 Steps to Effective Email
1 page
Find any person's email with Email Permutator
Article

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Instructor Biography

Mitrache Adrian, Senior Email Marketing Manager

I am an Senior Email Marketing Manager with more than 6 years experience in Email Marketing, E-commerce and Saas, focusing on conversion and retention programs.

I can teach everything related to my field of work, such as: deliverability, interpreting bounces, ip reputation, feedback loops, building campaigns and stay up to date with trends in the field, loyalty programs, conversion program, marketing automation, strategy flows, static vs dynamic content, advanced segmentation, email orchestration, and so many more.

I am ROI driven and keen to increase the KPI's for the channels that i own.

When I'm not working, I enjoy cooking with my girlfriend, reading Tech magazines and going out with my friends

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