Email Marketing Deliverability 2016
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Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior.
You will learn :
I designed the course from the ground up so it's easy to implement everything you're learning as you go...
Inside this fast-paced, fun, instantly-accessible training program, we’re going to quickly sweep away all the confusion, insecurities, and frustration you’ve felt in the past about Email Deliverability
Course update 7th Jan 2015: Section 8 will be updated on a regular bases!
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Introduction in the wonderful sphere of email deliverability.
|Section 2: Onboarding for success|
Arguably the most important part of any email marketing campaign is the onboarding series. Here you can download the whole course support.
Get started to learn how easy is to master the email deliverability.
How to avoid mistakes during the IP warm-up.
|Quiz 1||3 questions|
Let's test your attention for the IP warm-up sessions.
Learn how to become a legitimate sender.
Get information about your subscribers list directly from the ISPs (Keep your lists clean)
|Section 3: Email acquisition best practices|
4 quick tips
Keep your users engaged.
Find out why inactive addresses still matter.
|Section 4: Secrets to new subscriber engagement|
How to approach inactivity
How to create a strategy plan.
|Section 5: Need-to-know deliverability metrics|
Breaking down bounce rates
Explaining spam complaints and traps
Microsoft SNDS and Return Path Sender Score
|Section 6: What the Gmail changes really mean|
All about Gmail
|Section 7: Understanding international deliverability|
|Section 8: Email Marketing Best Practices and Strategies|
Email Marketing Best Practices - Do and Don't
6 Steps to Effective Email
Find any person's email with Email Permutator
I am an Senior Email Marketing Manager with more than 6 years experience in Email Marketing, E-commerce and Saas, focusing on conversion and retention programs.
I can teach everything related to my field of work, such as: deliverability, interpreting bounces, ip reputation, feedback loops, building campaigns and stay up to date with trends in the field, loyalty programs, conversion program, marketing automation, strategy flows, static vs dynamic content, advanced segmentation, email orchestration, and so many more.
I am ROI driven and keen to increase the KPI's for the channels that i own.
When I'm not working, I enjoy cooking with my girlfriend, reading Tech magazines and going out with my friends