Get Started with Email Marketing
3.9 (6 ratings)
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Get Started with Email Marketing

Learn email marketing as it is one of the inexpensive, reliable and powerful channels to online marketing.
3.9 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
676 students enrolled
Last updated 3/2014
English
Current price: $10 Original price: $20 Discount: 50% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to plan, design and send a successful email campaign
  • Learn to set up a system that actually works for your business
  • Rethink and improve your existing approach
  • Structure an Effective Email Messages
  • Plan and Create Your first email marketing campaign
View Curriculum
Requirements
  • No Experience Required as The Course is Designed for Beginner Level
  • Smartphone, Tablet, Laptop, PC
  • And... Hunger to Learn Email Marketing
Description

Email marketing is CHEAP. Probably that is the main reason you are here.

You might struggle with idea whether you need it or not because it isn't as shiny as Social Media, that sounds like a problem. Fortunately, that's the only problem!

Did you know there are more than 3.2 billion email accounts today? 95 percent of online consumers use email and, 91percent check their email at least once a day (Source: Exact Target).

There is simply no competition. More importantly, it is such an integral part in our lives, no human being walks around saying he will quit email.

Yes, that's right, once set up their email accounts, they won't quit email.

Email has the power to send one piece of content to thousands of people and still have some level of personalization.

In fact, email is the only channel of communication that remains private, that is a direct connection between you and your prospect, and most importantly, it has an opt-in process that turns it into the purest form of Permission Marketing.

Email marketing can accomplish a broad spectrum of marketing objectives from branding to lead generation. In this course we will cover the basics as well as functional components of email messages.

Course Content:

  • Email Marketing Pros & Cons
  • Defining goals & objectives
  • Structuring effective email
  • Planning and creating a campaign
  • Trigger messages and types of emails

The course is easy to chew, as its structured in 8 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour. So, why not to learn new skills in a lunch hour?

Join us today at the Email Marketing crash course, and take your business to the next level!

Who is the target audience?
  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
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Curriculum For This Course
13 Lectures
04:44:38
+
Strengths & Weaknesses of Email Marketing
2 Lectures 11:40

- Strengths and Weaknesses
- Building Your List
- Key to Email Marketing

Preview 05:05

Continues from Part 1

Preview 06:35
+
Defining goals and objectives of an email campaign
1 Lecture 09:04

- Marketing Objectives
- Goal Setting
- Strategy to Follow

Defining goals and objectives of an email campaign
09:04
+
Structuring Effective Email Messages
2 Lectures 15:52

- Grabbing Attention
- Segmentation
- Anatomy of Email Message

Structuring Effective Email Messages - Part 1
05:19

Continues from Part 1

Structuring Effective Email Messages - Part 2
10:33
+
Planning and creating email campaigns
1 Lecture 08:50

- Identifying Message of a Campaign
- Frequency and Timing
- Permission Based Marketing

Planning and creating email campaigns
08:50
+
Trigger emails, timing & frequency
2 Lectures 14:12

- Triggered Messages Frequency
- Double Opt In
- User Journey

Timing & Frequency
05:44

Learn how to create trigger emals.
Trigger emails
08:28
+
Supplementary materials
5 Lectures 00:00
Introduction to Email Marketing
54 pages

10 rules for successful email
13 pages

Guide to Email Marketing
13 pages

Email Marketing Best Practices
27 pages

Effective Call to Actions
118 pages
About the Instructor
iMarketer Training
4.1 Average rating
414 Reviews
17,878 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

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6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


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