Email Marketing Master Class
4.0 (167 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,680 students enrolled
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Email Marketing Master Class

Build a better email marketing strategy. Connect with more customers.
4.0 (167 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,680 students enrolled
Price: $145
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You'll learn how to plan, create and implement an effective email marketing strategy.
  • Why email marketing is one of the best tools for converting prospects to customers
  • How to grow your email audience and get more traffic to your website
  • How to write great emails and what to write in your emails
  • How to design beautiful emails
  • How to test and optimize your emails
  • How to create an automated email series and email automation best practices
  • How to turn email subscribers into customers and create compelling offers
View Curriculum
Requirements
  • You should have a basic understanding of email marketing.
  • You should be familiar with email marketing terminology.
  • To get the most out of this course, you should have an email marketing platform where you can apply the concepts you learn during class.
  • You should have a website.
Description

Enroll for Email Marketing Master Class to learn how to improve your email strategy and connect with more customers. You'll get six tactic-packed lessons that'll teach you how to master an essential aspect of your email marketing strategy. Here's what we'll cover:

  • Lesson 1: Grow Your Email List
  • Lesson 2 Write Compelling Emails
  • Lesson 3: Design Flawless Emails
  • Lesson 4: Test and Improve Your Emails
  • Lesson 5: Build an Automated Email Series
  • Lesson 6: Convert Subscribers to Customers


With each lesson, you'll also get a handout and quiz to help you apply what you've learned.

Start building a better email marketing strategy today! Enroll for Email Marketing Master Class.

Who is the target audience?
  • This course is for businesses, entrepreneurs and individuals who want to to learn how to build an effective email marketing strategy and increase revenue and build relationships with their audience through email marketing.
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Curriculum For This Course
39 Lectures
04:23:11
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Welcome to Email Marketing Master Class!
1 Lecture 01:47

Learn about the format of class and find out what you'll learn.

Preview 01:47
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Lesson 1: Grow Your Email List
7 Lectures 28:12

There's more to an email list than its size. In this lesson, you'll learn how to get more of the right subscribers by creating contextual sign up forms and incentives. And of course, tips on increasing your website traffic and visitor engagement.

Preview 01:04

Creating Multiple Incentives
01:51

The Content Upgrade
03:15

How to Implement Incentives
03:48

Optimizing Your Signup Form
06:36

Driving Traffic to Your Website
03:08

How to Drive Social Traffic
08:30

Take this quiz to review what you learned in lesson 1.

Lesson 1 Quiz
5 questions
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Lesson 2: Write Compelling Emails
6 Lectures 43:29

The best email content can make your subscribers laugh, cry, smile and read your email word for word. Learn how to write emails like this – ones that connect with your audience and compel them to act. Plus, get tips for leveling up your email personalization that go beyond including your first name.

Preview 01:48

Write Compelling Emails
04:34

Crafting Valuable Email Content
07:37

Writing Techniques
20:24

Subject Lines & Calls to Action
03:52

Email Content Planning
05:14

Take this quiz to review what you learned in lesson 2.

Lesson 2 Quiz
5 questions
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Lesson 3: Design Flawless Emails
5 Lectures 44:47

Great looking emails do more than make your audience happy. They can boost your click-through rates, increase overall engagement and compel your audience to buy. Study design principles that'll help you select the right colors and typography, use images effectively and much more.

Preview 01:05

Design Principles
09:37

How to Effectively Use Typography
13:15

Choosing the Right Images for Your Emails
13:26

Dynamic & Interactive Emails
07:24

Take this quiz to review what you learned in lesson 3.

.
Lesson 3 Quiz
5 questions
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Lesson 4: Test & Improve Your Emails
7 Lectures 46:11

Writing and designing your emails is just the first step. Next, you've got to optimize. Watch this lesson to learn how to skyrocket your open and click-through rates with techniques like split testing and progressive profiling.

Preview 01:41

Thinking About Data
04:24

Understanding Your Audience
10:02

Observing Behavior
08:02

Running Split Tests
11:03

Segmentation
07:06

Personalization
03:53

Take this quiz to review what you learned in lesson 4.

Lesson 4 Quiz
3 questions
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Lesson 5: Build an Automated Email Series
5 Lectures 43:47
What is Email Automation
07:06

What Automation Can Do for You
05:08

Building an Automated Series
17:00

Subscriber Segmentation
11:39

Scratching the Surface & Cautionary Tales
02:54

Take this quiz to review what you learned in lesson 5.

Lesson 5 Quiz
6 questions
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Lesson 6: Convert Subscribers to Customers
8 Lectures 54:58

Email automation can help you connect with and convert more email subscribers while saving your time. In this lesson, learn how to build an effective autoresponder email series and get started with action-based email automation.

Preview 04:52

The Marketing Funnel
05:09

The Psychology of Purchase Decisions
09:53

Content that Converts
02:19

3 Powerful Copywriting Formulas
09:17

Email Send Frequency
01:32

Email Automation and Conversion
10:01

Broadcast Emails and Conversion
11:55

Take this quiz to review what you learned in lesson 6

.
Lesson 6 Quiz
7 questions
About the Instructor
AWeber Academy
4.0 Average rating
166 Reviews
2,680 Students
1 Course
We are email marketing.

AWeber is an email marketing platform that allows 100,000+ small businesses and entrepreneurs to create and send emails people love <3.

And by sending emails people love, they're empowered to connect with customers in ways that grow their business.

From the moment our CEO Tom Kulzer founded AWeber back in 1998, that's been our primary mission. Since then, AWeber has grown into a team focused on helping customers achieve success with email – whether we're building AWesome tools and features or providing live support and education.

Chris Vasquez
4.0 Average rating
166 Reviews
2,680 Students
1 Course
Creative Director at AWeber

Why do you love email marketing?

"I love the freedom that email provides. You're generally way less constrained than you are in other digital marketing channels so you can create super customized messages and experiences."

What's your #1 email optimization tip?

"Never, ever stop experimenting."

---

Chris Vasquez is the creative director at AWeber. He spent the past decade building products to help brands make, test, and share videos online. Now he spends his time experimenting with the intricacies and peculiarities of the email experience.

While not working, he can be found Instagramming his two precious dogs or obsessing over Codepen into the wee hours of the morning.

Liz Willits
4.0 Average rating
166 Reviews
2,680 Students
1 Course
Content Marketing Specialist at AWeber

Why do you love email marketing? 

"Email gives you the ability to turn faceless leads into an audience who you know and can connect with on a regular basis. And it's all about helping your audience."

What's your #1 tip to turn email subscribers into customers?

"Show the transformation that your product or service will bring to your subscriber's life."

Kim Robbins
4.0 Average rating
166 Reviews
2,680 Students
1 Course
Email Designer at AWeber

Why do you love email marketing? 

"I love email marketing because it opens up the opportunity for subscribers and senders to learn from one another. "

What's your #1 tip email design tip?

"It's better to oversimplify than to over design an email. And you should always be open to feedback."

Olivia Dello Buono
4.0 Average rating
166 Reviews
2,680 Students
1 Course
Social Media Specialist

Why do you love email marketing? 

"It's easy to "Like" or follow a brand on social media, but for someone to subscribe to your list shows they're ready to take the relationship to the next level."

What's your #1 tip email list building tip?

"Focus on quality over quantity. A smaller, more engaged list is worth a lot more than a large list of people who don't open or read your emails."

Tom Tate
4.0 Average rating
166 Reviews
2,680 Students
1 Course
Product Marketing Manager at AWeber

Why do you love email marketing? 

"With email marketing, I'm humbled to have been invited into someone's inbox. The ability to send a personalized message that in most cases will ping my subscribers immediately on their phone, smartwatch, or desktop is unsurpassable by any other marketing channel."

What's your #1 tip email email automation tip?

"Automation will never be a substitute for authenticity. Take advantage of automated flows, but make sure your email content is valuable, actionable and uniquely you."

Monica Montesa
4.0 Average rating
166 Reviews
2,680 Students
1 Course
Content Marketing Specialist at AWeber

Why do you love email marketing? 

"I ♥ email because it's a simple way to communicate with an audience in a way that can be totally personalized."

What's your #1 email content tip?

"My #1 tip for writing email content is to picture a single customer/client when you're writing. This ensures you create content they'll love, and just as importantly, feels human."
__

Monica Montesa is a Content Marketing Specialist at AWeber. She helps lead and execute the team's content marketing strategy, which includes creating all kinds of engaging content for customers, including blog posts, emails and ebooks. When she's not writing, Monica enjoys exploring new places, cooking and trying new vegetarian cuisines or cuddling her adorable dog.