
Learn basics of email marketing, how to capture new subscribers, build opt-in lists with multiple levels of subscribers, optimize sending, format emails, and persuade buyers while avoiding spam.
Discover how squeeze pages turn visitors into subscribers via landing pages and opt-in forms, with persuasive headlines and benefits-focused copy, leading to a sales letter and trusted privacy policy.
Guide opt-in to nurture flows by showing how a success page delivers the squeeze page promise, presents bonuses like e-books or coupons, and uses autoresponder follow-ups to maximize lifetime value.
Convert opt-ins into sales by using a persuasive squeeze page and success page that deliver promised benefits, offer bonuses, and validate emails, then nurture with an autoresponder sequence.
Compare auto responder options, including services and software, their costs, delivery reliability, and white listing. Decide based on your list size, budget, and delivery needs.
Build a three-list email strategy by offering free products and multi-day mini courses to convert sign-ups into paying customers, then upsell with one-time offers.
Build your email list through thoughtful joint ventures and cross-promotions by researching partners, crafting a trustworthy, personalized pitch, and offering complimentary products that add value for both sides.
Build and maintain an affiliate list with standard and bonus signup forms to capture details and create two lists, while offering bonuses or higher payouts and sending updates.
Launch a low-cost, limited-time product with high affiliate commissions to rapidly grow your list. Announce to your affiliate list, price around $7–$17, and offer 90 percent commissions to boost signups.
Explore building a thriving email list by launching a membership site with high affiliate commissions, leveraging recurring revenue, and attracting aligned affiliates through free products and resale rights.
Learn to craft a killer email promotion by designing compelling subject lines and personalizing with the reader's name. Avoid spam traps and use customer-focused wording to boost rates and conversions.
Learn how to craft effective email promotions by using a recognizable from address and subject lines, with personal branding, audience targeting, urgency, and clear calls to action.
Learn to turn product features into clear benefits that motivate action by appealing to readers' desires for pleasure and avoidance of pain, driving compelling copy and strong calls to action.
Master the first paragraph to grab attention with a personalized intro that builds trust, highlights benefits, and avoids spam, while crafting a compelling p.s. and clean, clickable links.
Format text emails for readability by using short paragraphs, 50 to 64 character lines, and clear subheadings; ensure clean copy from Word, and favor simple editors and minimal graphics.
Timing your email sends impacts engagement by day of week, time of day, and audience. Test different days, focus on Tuesdays to Thursdays, and avoid late evening launches.
Keep a healthy list by sending valuable emails regularly, ideally two per week or two per month, and avoid promoting poor products; offer relevant high-quality products with added bonuses.
Learn how to engage your subscribers by collecting feedback, sharing customer success stories and testimonials across blog, site, and newsletters, and using surveys to build trust and improve products.
Did you know that over 80% of email marketing campaigns fail because of the lack of knowledge about what makes email marketing tick? It's true, drawing clients and customers to your website…
Your business depends on knowing what works and what doesn't. How to effectively write an email letter that people can't wait to read. How to properly handle email addresses, follow ups and advanced emails. How to track, measure and more importantly, test your promotional results.
We all know what delivers profits to our businesses…people.
Without them your business will grow stagnant and your profits will diminish. As a business owner you know the value of marketing your product or business and with the vast percentage of online sales going through the roof you know the value the internet can bring to your business.
But you need people to visit your site, look at your products and what you have to offer. Yes you can optimize your website for all the search engines but that isn't enough anymore. You need an Email Marketing strategy that works.
I show you how to get lots of visitors into your list and then how to funnel them into the money making chain.