Email Marketing - Amateur To Professional
4.6 (11 ratings)
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Email Marketing - Amateur To Professional

Tips & Tricks to make you a better email marketer
4.6 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,021 students enrolled
Last updated 5/2017
English [Auto-generated]
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create Email marketing campaigns.
  • Build email lists
  • Grow their list and acquire subscribers
  • Practice safe list marketing
View Curriculum
  • Basic knowledge of Internet marketing concepts.

This course will help people gain a solid understanding of Email marketing concepts, and build the skills and the knowledge required to create profitable Email marketing campaigns.

You will walk in a total newbie and when you finish this course you will know how to build lists, send your emails, various things you need to take care of when you run your campaigns, and also the dangers of wrong practices.

This is a practical course for those who are totally new to email marketing and can be a good refresher or reference for those who have had some experience.

Who is the target audience?
  • Email marketing beginners.
Compare to Other Email Marketing Courses
Curriculum For This Course
29 Lectures
Introduction of Email Marketing
4 Lectures 13:45

It will tell you about history of email marketing, benefits and why to use email marketing for your business and tells you why email marketing is not a dead end and still working.

Preview 00:41

Over the past 42 years, email marketing has become fast and cheap and enables one to one communication. It represents the whole range of activities that you do, to eventually sell your products or services to subscribers list.

Preview 03:11

This video will tell you the benefits as it is the most effective and cheapest form of online marketing which is easy to use and create. It enables you to target the right audience to get better results and services. It makes communication more personalized and relevant.

Preview 04:10

Moving further this tell all video will aware you about email marketing in future as it is a more direct approach which will make communication and things will become more fluent in automation and there will be more interactive emails.

Preview 05:43
How to start Email Marketing
8 Lectures 38:47

We will talk about how to start email marketing, key components, opt-in forms, how to build lists, lead magnets and other traffic sources that can help you in list building process.


So how do you create that perfect email? This video will help you get some key components like email services, subscribers list, opt-in forms and landing pages and finally the essence that is email campaigns.

Key Components of Email Marketing

Here you get an idea of how to build lists. There are some key factors like setup landing pages, drive organic traffic, getting subscribers on your list and then track and optimize the conversions.  

How to start your list building process

In this you will get to know types of opt-in forms and how to get people on your list which will help you choose the perfect opt-in form type for every situation.

Types of Optin Form

Now it’s important to point towards the introduction of lead magnets, how to use it, types of lead magnets and how to create lead magnets to quickly magnify the size of your email list.

What is lead magnets

It shows you places where you can find lead magnets. There are many websites where you can find lead magnets or get someone to create your own unique lead magnets.

Where to find Lead Magnets

It shows the actual process of list building from blog or site in fact you can use your website and social media to attract visitors and followers

How to build list from your site

To build a list, you need traffic so this video will give you information of where to get that free organic traffic whether from search engines, videos or social media and many more.

Traffic Sources
Tools You need for email Marketing
4 Lectures 09:48

In this part of the course we will tell you about autoresponders, how they work, landing page builders and how they work. This course further tells you about SMTP and how they work for Email Marketing activity.


An Autoresponder, in nutshell is an email service that allows you to build email lists and even sequences the lists. Moving further you will know about Landing Page builder that allows you to create landing pages.

What is an Auto Responder

Here you get what is SMTP that is Simple Mail Transfer Protocol and what is an SMTP Provider which ensures a good deliverability rate for all the campaigns.

What is SMTP

Earlier we talked about SMTP Providers and here you get to know about how to use SMTP Providers which helps you to prevent, diagnose, and fix email delivery failures.

How to use an SMTP provider
Key Indicators for Email Marketing
5 Lectures 17:05

Here you will get to know about the key indicators for Email Marketing, how to get better open rates and better indicators through optimization and even how to double your results.

Introduction final

To help you figure what you should be measuring, this video provides a list of key performance indicators for Email Marketing.

Key Indicators for email marketing

Through this video, viewer can get a clear view to improve results through optimization. The basic idea is what to track and optimize to fix the problems.

Optimize and better result.

To get more exposure through your emails this video will help you out in writing better subject lines, to increase email open rates and conversions, as your subject line will grab the attention of your subscribers.

how to write better subject Lines

However, the underlying ideas described previously can be carried through in a clean and efficient way but everything you need to know is to write an effective sales email to unique subscribers interest.

How to write best emails that sell
Recommendations for Marketers
4 Lectures 11:24

In this section, we will talk about the recommendations for email marketers and get to know what to avoid for the productive results. We will also talk about spam and why not to do it and lastly the tricks to improve deliverability rates to get effective results.


This video will help you avoid the worst of the worst email marketing mistakes to ensure fruitful results. It will tell you what to avoid and why email marketing services banning marketers and clears you their terms and conditions.

what to avoid as email Marketer

Unfortunately, you’re almost certain to get some spam this video will tell you about spam, why not to do it and some necessary measures as it suspends your account from email marketing services and it can trouble you in many ways.

What is spam and how to avoid it

As quickly as you come up with new ways to fight spam, here you will get tricks to improve email deliverability to increase your traffic and revenue and moreover to get more exposure to offer services.

Tricks to improve email deliverabilty
How to keep a responsive list
4 Lectures 10:21

Next section of this course will tell about how to keep a responsive and clean list, measures to keep list clean, role email addresses and spam traps, also how to avoid them and why to avoid them.


This video covers the description of clean email list and aware you and tell you the benefits of having a clean email list as it lowers your bounce rates, complaints and spam traps which will help in higher deliverability.

What is clean email list

Now if you regularly cleaning your email list than you come across role email addresses. In this lecture, we will tell you about role email addresses, spam traps and benefits to avoid them as it can affect the reputation and deliverability rates.

What are role email addresses and spam Trap

An email list needs to be cleaned and groomed on a regular basis so this video will help you in cleaning email list so to have best result possible.

How to keep a clean email list
About the Instructor
Cyril Gupta
3.9 Average rating
490 Reviews
12,058 Students
10 Courses
Internet Entrepreneur, Computer Programmer

Cyril Gupta is an Internet entrepreneur, a computer programmer and an Internet expert with over 15 years of experience. In his career he has built many successful computer software and websites and has gathered valuable experience and knowledge in all domains of Internet business, technical and non-technical.

He currently creates software for Internet marketers, and also courses that people can use to learn more about Internet marketing and things like search engine optimization.

Sorin Constantin
4.0 Average rating
1,151 Reviews
43,496 Students
41 Courses
Online Entrepreneur, Marketer and Professional Networker

Hello guys,

My name is Sorin Constantin and I am an Online Entrepreneur since 2011 and Network Marketing Professional since 2013. In the last years I've started more projects with success in the online world in e-commerce and affiliate marketing and managed to sell more than 350.000$ in products and services. I've studied and developed two network marketing business, the first being a lesson for me, the second being a real businesses as a result of personal development and appling the principles of being a network marketing professional. I want to share my experience in both the industries here on Udemy as I truly believe that Passive Income can be a Reality for anybody who is chosing these industries. I hope to see you in my courses and bring value to your business. Also if you would like to connect with me and keep in touch you have my facebook link in the links category bellow. I love to stay connected to ambitious and driven to learn people like you guys.

To your success,

Sorin Constantin