How to Write Effective Email Copy
3.1 (12 ratings)
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How to Write Effective Email Copy

How do you write a great marketing email? Learn to create promotional emails that get opens, engagement & conversions.
3.1 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,173 students enrolled
Last updated 4/2016
English
Current price: $12 Original price: $35 Discount: 66% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 40 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Compose Perfect Email Subject Lines
  • Drive Interest and Desire in Email Body
  • Generate Profit with Efficient Email Marketing
View Curriculum
Requirements
  • Desire to Succeed
  • Passion to Learn
  • Internet Connection
Description

The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails. But successful email copywriting is an art — rather than a science — making it different from most other forms of business writing.

Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny?

A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value.

So how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message, and the message body itself.

Maximize your email marketing campaign success with this course and for more tips on creating engaging and effective email ENROLL to the course right now.

Who is the target audience?
  • Business Owners
  • Freelancers
  • StartUpers
  • Bloggers
  • Marketers
Compare to Other Writing Courses
Curriculum For This Course
+
Email Copywriting 101 or How to Write Effective Email Copy
11 Lectures 40:17




Effective Email Subject Lines
04:54

The Email Ingredience
04:54

Long Or Short Email Copy?
02:24

How to Create an Engaging Content?
04:16

The Must-Have Components of Compelling Email Copy
03:36

Write in the Second Person
05:10

In Conclusion
00:34
About the Instructor
iMarketer Training
4.0 Average rating
485 Reviews
18,271 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.