Personal Branding: Master Your Elevator Pitch
4.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Personal Branding: Master Your Elevator Pitch

Build stronger networking connections, stand out to recruiters, and impress hiring managers in interviews
4.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Created by Joseph Liu
Last updated 9/2017
Current price: $50 Original price: $200 Discount: 75% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Craft clear responses to common professional questions
  • Effectively pitch your professional story
  • Create more useful connections when networking
  • Make a more memorable impression with recruiters
  • Impress hiring managers during interviews
View Curriculum
  • You should ideally have a general idea about your target job to get the most from course
  • My other course on defining your personal brand is a helpful foundation, but not necessary

What does it take to create a powerful first impression with recruiters, hiring managers, and professional contacts? When you're trying to land your next big role, your ability to create immediate impact will make the difference between you standing out or getting lost in the shuffle. 

So how can you quickly and effectively communicate who you are and what you can offer? What should you say? How much should you say? 

This course will help you understand how to effectively craft and pitch your professional story to build more meaningful connections when networking, make yourself more memorable to recruiters, and impress hiring managers during interviews

In this course, you’ll learn:

  1. The 3 career-related questions you should always be ready to answer when you're job hunting.
  2. Simple frameworks to help you deliver your elevator pitches
  3. Key principles of creating an effective career pitch
  4. Concrete tips on how to come across as a confident, focused professional when talking about yourself
  5. Practical techniques to impress hiring managers during job interviews

This course is taught by Joseph Liu, a personal branding consultant, professional career coach, and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Having listened to hundreds of professional pitches, he knows what it takes to cut through the noise and convey who you are. Using simple but powerful branding frameworks informed by marketing tactics, he'll help you craft an effective elevator pitch to land your next dream role. 

What others have said about this course:

  • "Your elevator pitch frameworks were very useful and practical. Just last week, I used the pitch at a networking event, and it worked like magic because I already have follow-up inquiries. Your approach really works, and I still use it today." -Tony N. Risk Consultant in London
  • "This job offer came my way because of your great "Tell me about yourself" framework. I can only say positive things about the framework. It helped to build my job interview speech, but it also helped me in so many other occasions. I have used it frequently, still do now. Definitely very useful!" -Carrie M. Investment Manager, New York City
Who is the target audience?
  • Professionals who struggle to explain their background and target roles
  • Career changers who want to craft a clearer career narrative
  • Anyone who wants to learn how to stand out when networking or interviewing
Compare to Other Personal Branding Courses
Curriculum For This Course
21 Lectures
4 Lectures 15:33
  • Course welcome
Preview 00:25

  1. Why first impressions matter
  2. Key principles of strong personal branding
Preview 04:42

  1. Course Agenda
  2. Who this course is for
  3. How to get the most out of the course 
  4. What you’ll gain
Preview 06:38

  1. Joseph’s professional background
  2. Joseph’s educational background 
  3. Joseph’s contact details
Preview 03:48
NETWORKING: "What's your background?"
4 Lectures 14:15
  1. Networking situations
  2. Why networking matters
Networking overview

  1. Your objective
  2. Framework
Networking response framework

  1. Consultant example
  2. Sales Manager example
Example responses

  • Recap what we've covered about networking
Check in
RECRUITERS & HIRING MANAGERS: "What are you looking for?"
5 Lectures 23:20
  1. Recruiters defined 
  2. Types of recruiters
Recruiter overview

  1. How recruiters work 
  2. Targeted approach is best
Recruiter pitch strategy

  1. Your objective
  2. Framework
Response framework

  1. Brand manager role
  2. HR leadership role
Example responses

  • Recap of recruiter pitch
Check in
INTERVIEWS: "Tell me about yourself."
7 Lectures 45:46
  1. Hiring funnel
  2. Power of interviews 
  3. Why “Tell me about yourself” is critical
Why interviews matter

  1. Assumptions about your interviewer
  2. Tough interviews are better
Good interviewers

  1. Why 3 minutes is effective 
  2. 4 industry perspectives
Rationale for 3 min response

  1. Not meant to be easy 
  2. Principles for it to work
3-minute response principles

  1. Your objective
  2. Rehearsal makes difference 
  3. Framework overview
3-min response framework

  1. 4-part framework explained in detail
Framework detail explained

  1. Joseph’s elevator pitch demo 
  2. How to practice
Example 3-min elevator pitch
1 Lecture 02:34
  1. Review 
  2. Thank you
Wrap up
About the Instructor
Joseph Liu
4.8 Average rating
35 Reviews
1,194 Students
2 Courses
Career Consultant

Joseph Liu is a career consultant, keynote speaker, columnist, and host of the Career Relaunch podcast. He helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and business owners build & relaunch their personal brands.

He's been a featured speaker for TEDx, MarketingWeek Live, Graduate Management Admissions Council, and the Edge Digital Marketing Conference, and he's hosted workshops at prestigious institutions including London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Imperial Business School, Manchester Business School, Warwick Business School, and General Assembly. He's also been cited in career publications including Monster, HuffPost, Fast Company, Career Builder, Management Today, 

He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.