What does it take to create a powerful first impression with recruiters, hiring managers, and professional contacts? When you're trying to land your next big role, your ability to create immediate impact will make the difference between you standing out or getting lost in the shuffle.
So how can you quickly and effectively communicate who you are and what you can offer? What should you say? How much should you say?
This course will help you understand how to effectively craft and pitch your professional story to build more meaningful connections when networking, make yourself more memorable to recruiters, and impress hiring managers during interviews.
In this course, you’ll learn:
This course is taught by Joseph Liu, a personal branding consultant, professional career coach, and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Having listened to hundreds of professional pitches, he knows what it takes to cut through the noise and convey who you are. Using simple but powerful branding frameworks informed by marketing tactics, he'll help you craft an effective elevator pitch to land your next dream role.
What others have said about this course:
Joseph Liu is a career consultant, keynote speaker, columnist, and host of the Career Relaunch podcast. He helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and business owners build & relaunch their personal brands.
He's been a featured speaker for TEDx, MarketingWeek Live, Graduate Management Admissions Council, and the Edge Digital Marketing Conference, and he's hosted workshops at prestigious institutions including London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Imperial Business School, Manchester Business School, Warwick Business School, and General Assembly. He's also been cited in career publications including Monster, HuffPost, Fast Company, Career Builder, Management Today,
He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.